Good morning. It’s Monday, February 23, 2004, and this is your first early morning briefing.
Thursday nights are getting tougher and tougher as the competition for eyeballs heats up. NBC again took this past Thursday with an average a 10.4/25 A18-49 according to Nielsen Media Research, with CBS pulling an 8.6/21 (a share point closer than last week), followed distantly by ABC 2.8/7, UPN 2.0/5, Fox 1.6/4, WB 1.1/3. At 8pm NBC’s Friends (10.9/29) and Will & Grace (9.0/22) combined for the hour (10.4/25) to beat CBS’ 8.6/21 for the hour. With that said, CBS’ Survivor did win the 830-9p half hour in the same demo (9.3/23 vs. 9.0/22). At 9p CBS’ CSI led the hour with a 10.7/25 over NBC’s The Apprentice (10.0/23). At 10p ER dominated the hour with an 11.1/28 over Without a Trace on CBS (6.4/16). Among A25-54 the gap narrows: NBC 11.5/26 vs. CBS 8.0/18.
NBC takes the prize on Friday night with an overall 3.7/12 A18-49 demo rating according to Nielsen Media Research. ABC was second for the night with a 2.8/9, followed in quick succession by CBS 2.6/8, Fox 1.7/5, WB 1.3/4, UPN .9/3. At 8pm NBC and CBS tied, each averaging a 3.1/10, with ABC delivering a lesser 2.6/9. At 9p NBC stood out on its own with the second hour of its Dateline programming (3.9/12), with ABC’s sitcoms Hope & Faith and Life With Bonnie ranking #2 with a 2.8/9 and 2.4/7, respectively. At 10p NBC’s Third Watch led with a 4.0/13, out delivering ABC’s 20/20 (3.1/10) and CBS’ repeat of Without a Trace (2.5/8).
What has now become a tradition, Fox again won the night on Saturday among A18-49 according to fast affiliate ratings from Nielsen Media Research. Posting an overall 3.1/11 for the night, Fox beat out NBC 2.7/9, ABC 2.6/9, and CBS 2.0/7 handily. At 8pm Fox’s Cops/Cops [r] delivered a 2.9/11, ahead of the first hour of NBC’s movie Shrek (2.2/8) and CBS and ABC which tied at 1.7/6. At 9p America’s Most Wanted again won the hour wtih a 3.2/10, with Shrek just one share point behind (2.8/9). At 10p the finale of Castaway on ABC led the group with a 3.5/11, its highest rated hour of the 3-hour movie. NBC’s repeat of Law & Order SVU earned a 2.9/9, and CBS’ The District 1.9/6.
Premiering Tonight: Comedy Central: Straight Plan for the Gay Man (10p)
As of a week ago, this was still an network-unaffiliated program; now The Contender has become a contender for NBC, which has given the project a 16-episode order. This unscripted project from Mark Burnett, Jeffrey Katzenberg and Sylvester Stallone on behalf of Dreamworks TV, dives into the world of boxing and boxer wannabes, beginning with a nationwide search for the next superstar boxer, and ending with a match between two amateur boxers looking for the big title. NBC is considering a 1st qtr 2005 start. The per ep license fee, depending on sources, is pegged between $1.5 million and north of $2 million. Additionally, NBC will sell back to the producers of the show six 30′ units at the then going rate, which the producers will resell to advertisers. While on the face of it you may wonder why would anyone buy the units from Dreamworks/Burnett Prods at an elevated price instead of going straight to NBC, perhaps this is where the product placement ads will show up.
A similarly themed project is also being shopped around the nets by the William Morris Agency on behalf of Jim Lampley’s Crystal Spring Prods – this one puts a group of heavyweight contenders in a house with ex-heavyweight champ/show host George Foreman. Cameras will be omnipresent as this group trains and one by one eliminates via in-house bouts, until there’s just one standing.
According to Broadcasting & Cable, ABC‘s Thursday night newsmagazine series Primetime will be reworked, using more of the ABC news talent pool, though Diane Sawyer will likely remain as the central figure. The new ‘cast’ will include Cynthia McFadden, John Quinones and Chris Cuomo. Remember with this show originally launched with Sawyer and Sam Donaldson? Remember when Donaldson would say, “welcome to Primetime Liiiiiiive.”
It’s finally happened. The Academy of Television Arts & Sciences (the Emmy folks) has created a new reality category: Outstanding Reality/Competition Program.
In Development and Casting News:
CBS drama project Numbers (Scott Free Prods/Paramount Network TV) has tapped David Krumholtz as the lead, in this reminiscent of Beautiful Mind idea – brainiac numbers guy is hired by FBI to solve crimes. The CBS drama project The Webster Report (25C/Warner Bros. TV) has added Bobby Cannavale to the cast in the role of Leo Webster.
UPN has cast Enrico Colantoni as the male lead for its drama pilot Veronica Mars (Silver Pictures/Warner Bros TV), joining Kristen Bell as the private detective/father to Bell’s character. And in Nikki & Nora, the Warner Bros. TV project about two gay private detectives, Christina Cox and Liz Vassey have been cast in those lead roles.
ABC has given a pilot presentation order to a comedy project from Victor Fresco (Paramount Network TV). Comedian Lewis Black has a principle role … literally, as principal of the high school where the action takes place. ABC’s drama project Eyes (McNamara Paper Products/Warner Bros TV), starring Tim Daly, has added A.J. Langer to the cast. This project is set in a large risk management corporation.
NBC‘s comedy pilot from Marsh/McCall (Warner Bros. TV) has founds its male lead – Tom Conti who plays the recently divorced father/university professor. NBC’s comedy project The Friendlys (NBC Studios) has added Dave Foley to the cast.
Fox’s thus far untitled pilot project from Katherine Bigelow/Kessler brothers (Imagine TV/20th), has cast Rachel Nichols in the lead role as undercover detective in a high school setting. Elsewhere Jennifer Morrison has been signed to the cast of Fox’s Paul Attanasio/David shore pilot (Heel & Toe Prods/Universal) about a group of doctors who work only on those cases everyone else has walked away from.
Sources: BaselineFT.com, Hollywood Reporter, Variety
Weekend Box Office Estimates – Feb 20-22, 2004 50 First Dates (Sony) $21.0 million – 2 wk total $73.3m Confessions of a Teenage Drama Queen (Disney) $9.2 million – opening weekend Miracle (Disney) $8.0 million – 3 wk total $50.5m Welcome to Mooseport (Fox) $7.0 million – opening weekend Eurotrip (Dreamworks) $6.6 million – opening weekend Barbershop 2 (MGM) $6.3 million – 3 wk total $53.2m Mystic River (Warner Bros.) $3.1 million – 20 wk total $79.2m Against the Ropes (Paramount) $3.0 million – opening weekend Butterfly Effect (New Line) $2.9 million – 5 wk total $53.1m LOTR: Return of the King (New Line) $2.8 million – 10 wk total $361.1m Source: Box Office Mojo
Coming to Outdoor Life Network in April are new series leading up to the network’s coverage of the 2004 Tour de Force. The Lance Armstrong Chronicles is a 13 part reality/doc series, shot in HiDef, following Lance Armstrong and the US Postal Service Team as they make their preparations for the annual race. The show debuts on Thursday, April 29 at 8p. The Road to the Tour, premiering on the first of April, follows Armstrong as well as many of the other competitors, as well as provide news updates from embedded correspondents.
Correction: UPN’s pilot orders count three — that is one untitled starring the Latino singing group Soluna (HBO Prods/dePasse Ent); Me Me Me (Cosmic Ent/20th); and the third is based in part on the book I Do, I Did, Now What? by Jenny Lee, and is about two NYC friends whose lives revolve entirely around themselves.
Thursday, February 19, 2004. Fast Affiliate Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat
CBS 14.7/22Survivor All Stars12.9/20, CSI 18.4/27, Without a Trace 12.8/20
NBC 13.4/20 Friends 15.2/24, Will & Grace 12.1/18, The Apprentice 12.1/18, ER 14.4/23
ABC 5.2/8 The Bachelorette: Men Tell All(OTO) 4.2/6, Extreme Makeover 5.7/8, Primetime Thursday 5.6/9
UPN 3.4/5 WWE Smackdown 3.4/5
FOX 2.8/4 Movie: Planet of the Apes 2.8/4
WB 2.0/3 Steve Harvey 2.4/4, All About the Andersons 2.1/3, The Surreal Life 1.8/3
A18-49 NBC 10.4/25, CBS 8.6/21, ABC 2.8/7, UPN 2.0/5, Fox 1.6/4, WB 1.1/3
Friday, February 20, 2004. Fast Affiliate Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat
NBC 8.2/14Dateline 8.4/15, Third Watch 7.8/14
CBS 7.3/13 Joan of Arcadia 7.7/14, JAG 7.5/13,Without a Trace (OTO)[r] 6.7/12
ABC 5.2/9 George Lopez 5.0/9, Married to the Kellys 4.2/7, Hope & Faith 5.1/9, Life with Bonnie 4.3/7, 20/20 6.2/11
FOX 2.6/4 The Great American Celebrity Spelling Bee (pt 2) 2.6/5; Man vs. Beast #2 (OTO) 2.5/4
WB 2.3/4 Reba 3.1/6, What I Like About You 2.2/4, Grounded for Life 1.9/3
UPN 1.5/3 Movie: Chill Factor 1.5/3
A18-49 NBC 3.7/12, ABC 2.8/9, CBS 2.6/8, Fox 1.7/5, WB 1.3/4, UPN .9/3
Saturday, February 21, 2004. Fast Affiliate Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat
CBS 5.7/11 Star Search 4.8/9, Hack 5.9/11, The District 6.4/12
FOX 5.0/9 Cops 4.5/9, Cops [r] 5.2/10, AMW 5.1/9
NBC 4.8/9 Movie: Shrek 4.6/8, Law & Order: SVU 5.4/10
ABC 4.6/8 Movie: Castaway 4.6/8
A18-49 Fox 3.1/11, NBC 2.7/9, ABC 2.6/9, CBS 2.0/7
A MESSAGE FROM WARNER BROS. DOMESTIC CABLE DISTRIBUTION
MOVIES WORK ON CABLE!
WARNER BROS. FEATURES SCORE TOP RANKS FOR THE WEEK!
UNDER SIEGE 2 #1 Movie on FX (#1 Program)
THE GLIMMER MAN #2 Movie on FX (#2 Program)
LOVE AFFAIR #1 Movie on TURNER SOUTH (#1 Program)
TWO IF BY SEA #2 Movie on WGNC (#3 Program)
Available exclusively from Warner Bros. Domestic Cable Distribution
Source: NHI Explorer, 2/9/04-2/15/04. HH Cvg Rtg. Love Affair ties Terms-Endearment. Glimmer ties Under Siege 2 (Tue 8p). Two-By Sea ties Spaceballs, Will & Grace, Home Impvmt.
The History Channelpresents This Day in History: 1917 – The Russian Revolution begins
Answer to yesterday’s Trivia Question:What well known primetime television star said the best way to a successful television show was: “Open big, have a good comedy set, put in something for children and keep the show clean.”? ED SULLIVAN. Kudos to: David Larson-CBS/NY; Richard Walsh-OMD/NY; Michael Grueter-Empower MediaMarketing/Cincinnati; Patrick Bladon-Blair/Atlanta; Robb Gray-Apex Media/Tucson; John Kukla-KDFW/Dallas; Dan Whitford-RPA/Chicago; Dale Warshaw-KWBA/Tucson; John Amato-20th Television/LA; Alan Berger-PHD/LA; Dirk van de Bunt-Carsey Werner Mandabach/LA; Alan Perris-Perris/Hubert Prods/LA; Bill Irwin-CILK FM/Kelowna BC; and Caroline Godin-Ellis Ent/Toronto.
A MESSAGE FROM THE NEW YORK TIMES
Keep Their Eyes On You
Television Upfront 2004 A Special Advertising Section in The New York Times Tuesday, May 11
Extend the reach of your ad sales efforts by promoting your broadcast, cable and syndicated programs in Television Upfront, a stand-alone advertising section, co-written by Cynthia Turner.
To advertise or for more information, contact Brad Kolodny at or visit nytadvertising.com
Today’s Trivia Question: On what series will you find on the wall of its main and arguably most often used set, a framed piece of sheet music titled The Diarymaids? ( to respond to the trivia question and please be sure to include with your answer your name, company, city and time zone. Only the second four correct responses from each time zone will be listed in tomorrow’s kudo list.)
Later — Cyn
Cynthia Turner’s Cynopsis 02/23/04 5:27am Free Subscriptions to Cynopsis: email
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WHAT’S ON TONIGHT: MONDAY, FEBRUARY 23, 2004
INVESTIGATE COURT TV’S ADVERTISING ENVIRONMENT
COURT TV’S A25-54 LENGTH OF TUNE IS 20.2 MINS
RANK #3 AMONG CABLE NETWORKS
Court TV The Investigation Channel Source: Nielsen NPower. Nov ’03. M-Su 8-11p. Networks with 50+MM subs included. Qualifications available upon request.
COURT TV: The I-Zone, Forensic Files, The Investigators ABC ABC Movie: The Fast and the Furious; Super Millionaire CBS Yes Dear, Still Standing, Raymond, Two and a Half Men, CSI Miami FOX The Littlest Groom (part 2 of 2), Big Fat Obnoxious Fiance [finale] NBC Fear Factor [90m], Average Joe: Hawaii [90m] PAX AFV, Early Edition, Diagnosis Murder UPN The Parkers, Eve, Girlfriends, Half and Half WB 7th Heaven, Everwood TELE Amor Descardo,El Alma Herida, Mujeres Apasionadas UNIV Velo de Novia, Bajo la Misma Piel, Cristina
Friday July 26, 2024 Today’s Premieres Hulu: Playground Netflix: Pulang Araw, Elite, The Dragon Prince Saturday’s Premiere FYI: Andrew Zimmern’s Wild Game Kitchen at 10p Sunday’s Premiere PBS: Hotel Portofino at 8p Sunday’s Finale TNT: The Lazarus Project at 10p IN THE NEWS Kamala Harris has agreed to debate Donald Trump on September 10, the […]
Thursday July 25, 2024 Today’s Premieres Disney: Primos at 8p Great American Pure Flix: Shadrach Netflix: Tokyo Swindlers; The Decameron Prime Video: Troppo IN THE NEWS Amazon Prime Video and the NBA announced an 11-year media rights agreement, beginning with the 2025-26 NBA season. Prime Video will present exclusive global coverage of 66 regular-season NBA […]
Thursday, July 25, 2024 Good morning! It’s Thursday, and this is your monthly Gaming Brief. Around 62% of American adults play video games, according to Comscore’s 2024 State of Gaming report. The report, put together in collaboration with Anzu, also revealed that 49% of the U.S. gaming population is Millennials, more than both Gen X […]
Wednesday July 24, 2024 The “DPAA 2024 Omnichannel Decision-Makers Study,” conducted by Advertiser Perceptions and sponsored by Kochava, found that eight in 10 respondents will recommend digital-out-of-home to be part of their media plans over the next 12 months, with 96% of marketers and agencies planning to increase or maintain spending in the next 12 […]
ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]
