Monday, February 22nd, 2010


2010 will be BIGGER than ever
for !
Unique visitors up +63%
Page views up +79%
  Video views up +118%
  (in 2009 vs. year ago)


Source: Omniture, years as indicated.

Cynopsis: DIGITAL



Good morning, it’s Monday, February 22, 2010, and this is your first early morning digital briefing.

Watching ad supported shows on Hulu via Apple‘s new iPad may be possible in the future but it will cost users a subscription fee, according to AllThingsD, citing “multiple people familiar with the company.” The integration, the first third-screen appearance for the NBCU/News Corp./Disney joint venture, is unlikely to occur in time for the iPad launch as it would require adapting Hulu’s Flash video into a different format. (Like the iPhone, the iPad does not support the Adobe video standard.)


has struck a deal with Apple to begin selling some of its television episodes on iTunes for 99 cents each – half the current price of full episodes, reports the FT. Other networks have agreed to similar terms and the price changes could come into effect in time for the launch of the iPad next month.
The Sporting News will begin charging $2.99/month for a subscription to its digital daily Sporting News Today covering viewing across multiple devices, per


William Shatner has agreed to star in a sitcom pilot for CBS based on Sh*t My Dad Says, the Twitter account followed by over 1.1 million users set up by a 20-something year old to share wisdom handed down from his 73 year old father, per THR. The show is executive produced by David Kohan and Max Mutchnick of Will and Grace fame.
E-book publisher Vook raised $2.5 million in seed funding from multiple investors including Ron Conway, Michael Maples and Huffington Post Chairman Ken Lerer. Vook has formed strategic publishing relationships with Simon & Schuster, HarperStudio and Hachette Filipacchi Media in the U.S. and has announced Vook titles with several bestselling authors including Seth Godin and Anne Rice.


The IAB unveiled its annual Service Excellence award winners, honoring outstanding member contributions to IAB industry-related initiatives. 2009 Sales Excellence Award Winners include: Google for Long Term Achievement; Yahoo!, Inc. for Innovation; Federated Media Publishing as Best Newcomer; and Kevin Sullivan of Burst Media as AE of the year.


Google closed on its $124.6 million acquisition of video compression specialist On2 Technology announced last year. On2’s technology helps format video for mobile, Flash, Voice-over-IP and embeddable devices.
In his first conference call with analysts, new DirecTV CEO Michael White outlined upcoming plans for the satellite TV company, per Multichannel. The company’s plans include the launch of multi-room DVRs, expanding PPV offerings, testing 3D movies and sporting events such as the MLB’s 2010 All-Star Game and rolling out additional mobile video initiatives.


Nearly 13% of viewers tuning in to the Olympic opening ceremonies last week were also surfing the web, according to preliminary data gathered from Nielsen‘s single source panel of TV and internet users. This group of multitaskers averaged 32 minutes of simultaneous activity, per user. The website of choice for opening ceremony viewers was Facebook, with an estimated 41% of simultaneous users spending time on the social networking site. Google and Yahoo were the next two most popular sites, with 38% and 35% of simultaneous users visiting the sites, respectively.
Winter Olympics Opening Ceremony Top 10 Domains by Simultaneous Usage
Domain % of Simul Users  Simul Mins Per Person   40.9%               16.1      37.8%                 3.1       35.4%                6.9           12.6%                4.6          12.6%               2.3             8.7%               5.0      8.7%              14.3       7.9%                4.9           4.7%                9.7             4.7%                 2.3
Source: The Nielsen Company


The LG Arena is a new handheld mobile phone/video device shipping from AT&T beginning Feb. 26 that presents music, movies, pictures and contact info through a brand new visual touchscreen interface. The Arena, which costs $200 with a $50 mail-in rebate and a two-year service commitment, features a 3-inch WVGA screen and a 5 megapixel camera with video recording. AT&T is also offering its $10/month Mobile TV package with the phone providing live and time shifted programming courtesy of Flo TV.
Twitter Tracker is a new visual interface on that allows you to track athlete tweets by sport. Stamen Design developed the tool, according to the Twitter blog. Stamen tracked over 1,000 tweets/minute following Shaun White’s final run on the halfpipe last week.


Google tapped DoubleClick veteran Barry Salzman as Head of Media & Platforms for the Americas. In the new position he is charged with overseeing all non-search advertising for Google’s content network, YouTube, and display-ad platforms DoubleClick Ad Serving and DoubleClick Ad Exchange. Barry reports directly to Henrique de Castro, Google’s VP/Global Media and Platforms.
Time Warner
hired former News Corp. senior executive Gary Ginsberg as EVP of the company, effective April 1. In this newly created role, Gary will work with Time Warner senior management team to help oversee the company’s marketing, public affairs and communications efforts. He will report to Time Warner Chairman and CEO Jeff Bewkes.
Mike Sego
, creator of the (fluff)Friends app for Facebook, has joined San Jose-based teen site Gaia Online as Chief Product Officer. He comes aboard with Chris Davis, Gaia’s new SVP/Sales, who most recently served as head of global sales for youth virtual world Neopets.


The most exciting opportunities in media – Disney/ABC Television Group!

Now Hiring: Producer, Ad Sales & Sponsorships

The ABC Daytime/SOAPnet digital media team seeks a creative Ad Sales & Sponsorships Producer (REQ 218562) based in Burbank, CA to create custom Ad Sales & Promotions proposals as well as Sponsorship programs. 4 years relevant work experience and strong digital/interactive project management skills required.

Apply now and view all Disney/ABC Television Group opportunities at



One of the most frustrating things about your typical cable TV guide interface is how static it is – you’re forced to scroll through dozens of channels and programs you just don’t care about to get to what interests you. Then there’s the issue of having to pay (through the nose) for all those channels you don’t watch. Check out Sezmi, a new multichannel service start-up that just launched in LA, selling programming and hardware through Best Buy. Sezmi offers packages of over-the-air local TV and broadband-delivered web and on demand content for $5/month, along with a limited selection of cable channels including TLC, VH1, CNN, Comedy Central, SyFy and Cartoon Network for $20/month. Like Boxee, all channels – broadband, broadcast or cable – are presented in a flexible grid that users can customize. In fact, each person in the household can have his or her own start-up screen that is password-protected to hide one another’s guilty pleasure choices. The Sezmi set-top costs $300 up front, including a 1-terabyte hard drive capable of storing up to 1,400 hours of standard def fare.
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]

Check for the current primetime broadcast schedule, “Some TV things I like … and a few I don’t like,” as well as Sports, International and more general industry news.

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: PR ASSOCIATE TELENEXT MEDIA, Inc/NY:- PR and promotion of several entertainment properties, including a television show & websites. 3-5 yrs exp. necessary. Full details: (2/27)

JOB OPENING: ACCT MGR DIRECT RESPONSE-BET NETWORKS:Bachelor Degree, 5+yrs exp. in advertising industry, knowledge of broadcast cable/DR industry, strong mathematical & interpersonal skills. resume: [email protected] (2/27)

JOB OPENING: ACCT MGR/MSA Media/NYC:  Relationship mgmt, consulting, product mgmt, project mgmt, bus development, mktg, third party mgmt – Gabriel/other SW. Min 5 yrs exp. Send resume/Salary to: [email protected] (2/27)

JOB OPENING: SALES ASST/Cablevision Norwalk, CT:   Min1 yrs exp in Ad. Mktg, Sales or Bus related field. Support Ad Sales team. Prof in Word/Excel/Ppt. See full posting and apply to req 10644BR (2/27)

JOB OPENING: BROADCAST PUBLICITY ADMIN/CBS Communications/NY: Work with CBS Broadcast Publicity staff promoting CBS & CW Programs to Broadcast & Online outlets. Apply to   Position number 4741 (2/27)

JOB OPENING: RESEARCH ANALYST/ABC FAMILY/CA: min 1 yrs exp in TV research, apt at Nielsen, strong written & analytical skills, college degree pref. Apply at: (ID 228606 (2/26)

JOB OPENING: SR OFFLINE MKTG MGR/Vonage/Homdel NJ: Dvlp/implement off-line media plans. Work w/agency & cross functionally w/in mktg from strategy, exec to analysis. Exc knwldg of media req’d.Resume: [email protected] (2/26)

JOB OPENING: DESIGN DIR/(Syfy)/NBCU/NY: Will work under VP Creative to art dir, maint & grow the “look & feel” of Syfy brand, on-air, & also extending onto new media platforms & into adjacent bus. as req’d. 1147114 (2/26)

JOB OPENING:  DIRECTOR, BUSINESS & LEGAL AFFAIRS at The Hub/LA. Must have TV acquisition and development experience. Apply at: req # 9490   (2/25)

JOB OPENING: SALES ASSISTANT/Gameshow Network/NYC:  Report to VP Sales and Operations. Data entry in Dealmaker system. Please send resume and CL to [email protected]  (2/25)

JOB OPENING: VP DEV & PRGMNG HISTORY/A&E TV/NY: Direct dvlpmnt & prod process for History prgmng inc series, docs & orig films. 7 yrs dev/prgm exp reality, docs, special or series. 2+ yrs mgng staff. Apply: (2/24)

JOB OPENING:  DIR PR HISTORY/A&E TV/NY:Dev/implement results-driven PR strat & campaigns for both prgrmng & brand.8 yrs exp TV pgrm publicity or media relations.Exc written verbal presentation skills.  Apply: (2/24)

JOB OPENING:  SENIOR ACCT EXEC/LATV NETWORK/TX-CHI: Sell nat’l ads for Hispanic network and 2 Synd TV shows; 5-10 yrs sales exp req. Fast growth opp in an entrepreneurial environment . Travel req. Info: (2/24)

JOB OPENING:  DIR OF DVLPMNT/GO GO LUCKEY ENTERTAINMENT/LA: Must be exp’d & highly orgnzd. Creative w/good writing & format skills. Able to take projects from start to pitch ready. Good references a must. Resume: [email protected] (2/24)

JOB OPENING: AP’s/PRODUCERS/WRITERS/SHOW-RUNNERS: NY prod co seeking for science based and reality shows, in-style of Kardashians/Housewives. Please email [email protected] (2/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY:  GSN The Gameshow Network/Graphic Design Unpaid Internship: Proof of school credit req. Send resume and Cover letter to [email protected] (2/26)

SPRING INTERNSHIP CREDITS ONLY:  NYC TV PRODUCTION COMPANY INTERN: Learn show development, story producing and biz dev. Across variety of network/Cable shows for NY based International Prod Co. Apply to [email protected] (2/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: DIGITAL MEDIA/CABLE/BUSINESS AFFAIRS ATTORNEY Broad in-house exp in content prod & distribution, new media, operations, cable affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (2/27)

SITUATION WANTED: DESIGN & ILLUSTRATION (NYC)Highly experienced CD working concept through completion. Portfolio: Email: [email protected] (2/27)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. For FREE samples, visit (2/27)

SITUATION WANTED:  Need a Video or Spot? Need to engage an audience? See my Reel SPOT DIRECTOR Seeking Representation, Freelance or Staff gig. Major Credits, Effectiveness & Awards. [email protected] (2/27)

SITUATION WANTED: DEVELOPMENT PRODUCER/LA: To dive in, develop, and create presentation materials for your unscripted/factually based ideas-from concept to pitch. Email: [email protected] (2/25)

SITUATION WANTED:  MARKETING COORD/NY: 3+ yrs exp at tv companies including MTV & Fuse; organized, creative, sense of humor, great at ppt; strong refs available [email protected]  (2/24)

SITUATION WANTED:  EXEC BIZ DEV/STRATEGY/HEAD OF DIGITAL MEDIA: tired of shoveling snow @ work? 10 yrs TV & Movie exp diligently clearing driveway. Harvard MBA. 2009 40 Under 40. Your next right hand. [email protected] (2/24)

SITUATION WANTED:  PRGRMNG/PROD ASSIST/LA: A creative, multi-tasking quick learner – with a “fire in belly” desire; to continue growing 3yrs experience in Film/TV. LA Native, currently in GA will relocate. [email protected] (2/24)

SITUATION WANTED:  20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:  [email protected] (2/24)

SITUATION WANTED:  Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/24)

SITUATION WANTED:  MEDIA SALESMAN WITH RECORD SALES TRACK. 8+ years of experience in media sales with strong knowledge of contracts and sharp professional relationship with clients. 646-300-0546 or email [email protected] (2/24)

SITUATION WANTED: Looking for Entry-level work in television production.Experienced and versatile, with over 2years experience. [email protected] (2/23)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/23)

SITUATION WANTED:  MAKEUP ARTIST/NY: Over 20 years experience, including keying several top network and cable TV programs. Competitive rates, resume available upon request. Contact Michelle 917-359-0452  (2/23)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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