Cynopsis: DIGITAL
02/13/12
Good morning. It’s Monday, February 13, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.
I had the chance to chat with Jesse Redniss, Senior Vice President of Digital, USA Network, about the network’s plans to build online user engagement and second-screen components around the 136th annual Westminster Kennel Club Dog Show, which airs tonight and tomorrow. In the Q&A, Mr. Redniss also discussed how USA Network has valued digital content and Social TV in the past and what it sees for the trend in the future.
In your opinion, what is the value of offering viewers content across multiple platforms? Ubiquitous access across multiple platforms for viewer and user consumption helps shape the overall digital experience with our original content – moving it from the traditional “sit back” to a more active and lean forward environment. With multiple layers of social and content engagement opportunities the network gains an enhanced connection with fans and extends the brand experience. Additionally, our brand partners benefit from a more organic connection to our loyal fan base.
How is USA Network using additional platforms to boost coverage around this upcoming Westminster Kennel Club Dog Show? This year we have expanded our Social TV initiatives with our first live video coverage during the day and social viewing experiences including community chatting, interviews, Facebook and Twitter integrations and real-time behind the scenes moments from the floor. We are partnering with UStream for the video coverage, which will be accessible worldwide via online and mobile phones. Subaru of America is sponsoring a special Character Chatter with expert Chuck Bessant on Tuesday, February 14 at 10pm ET.
What makes the WKC a great program to show how online engagements can impact TV viewership? WKC presents a unique opportunity to track this activity back to viewership because of its very specific niche target demographic. While there isn’t an industry standard yet that tracks digital activity to viewership in a standardized manner, USA Network is working to closely monitor, track and standardize this connection.
How has the network used Social TV/second-screen/social gaming components in the past to build viewer engagement? USA Network has worked with industry-leading partners to use cutting-edge technologies, such as check in services like GetGlue and Echo to build new ways for fans to interact with show producers, talent and community. It’s something that’s allowed USA to gain valuable insight into future programming, audience interest and loyalty. We also launched CLUB PSYCH in 2010, which quickly became one of the most talked about successful examples of gamification in our industry, due to our rabid fan base and their excitement about being rewarded for online activity.
Looking toward the future: What do you see on the horizon for Social TV, and what role does USA Network want to play as part of that trend? With each of our digital executions, USA Network is lending its hand in shaping the overall definition of Social TV. We work closely with our show producers, writers and talent to ensure the multiplatform executions act as storytelling extensions and seamless experiences for the fans. This is the make or break inflection point for a network in Social TV. We see this trend continuing and possibly having Social TV influence what we see in original programming, as consumers share their likes and dislikes.
Hulu and Netflix have separately had discussions about the possibility of introducing their respective services to the Russian market, according to Russian newspaper Vedomosti. Hulu, specifically, has met with Russian film studios and video services, and may choose to partner up with a local video content provider (Broadband TV News cites Lvi.ru and Now.ru as possibilities) that owns the rights to a large library of Russian content.
CBS has unveiled a new documentary web series, called Anatomy of a TV Hit: CSI: Crime Scene Investigation, which offers fans access to behind-the-scenes content in regards to the making of the popular crime procedural show. Available on CBS.com, the series consists of nine webisodes. It features interviews with the show’s executive producers, such as Jerry Bruckheimer; cast, including William Petersen and Marg Helgenberger; as well as CBS Corp.’s CEO Leslie Moonves and President of CBS Entertainment, Nina Tassler. Writers and crew members will offer fans a window into the creation of the show’s pilot, along with a look at every detail surrounding the making of an upcoming episode, “Stealing Home,” which will air on Feb. 22. Additional features will include various live chats with crew members through a CBS.com integration with Facebook, as well as a bracket-style voting game where fans select their favorite episodes from all 12 seasons of the series.
On the verge of beginning shipments of its streaming devices in the U.K., Roku has landed 40 content partners, including Netflix, Fox News, Crackle and, most recently, BBC iPlayer. The Roku LT and Roku 2 XS will be available for purchase in the U.K. and Ireland at retailers and online through Amazon.
MOVL, an Atlanta-based company that builds apps for connected TVs and mobile devices, has landed $500,000 in funding from billionaire/investor Mark Cuban, reports AllThingsD. The company’s MOVL Connect Platform wirelessly connects multiple devices with each other, and is also available for developers to build apps for those platforms. MOVL recently developed an application called SwipeIt that enables users to “swipe” content from one device to another. It is now in the process of enhancing its Connect solution by making it compatible with Wi-Fi and 3G networks. Additionally, AllThingsD reports that MOVL is developing an interactive ad unit, as well as a platform called “Kontrol TV,” which will work as a central hub through which users can access multiple TV-related apps, tweets, trends and other social media mentions related to TV shows.
During LinkedIn‘s fourth quarter earnings call (quickly: it exceeded expectations and pulled in $167.7 million in 4Q revenue, a 105% increase over the last quarter of 2010), the company announced that it will start introducing advertising within LinkedIn’s mobile apps, per TechCrunch. According to CEO Jeff Weiner, the company has recently been developing the necessary infrastructure, and now is all set to go. Weiner said that over 15% of all unique visitors to LinkedIn are through the social network’s mobile apps. He said mobile is the company’s fastest growing category, and will be a focus of investment in 2012.
Netflix has settled a class-action lawsuit, which claimed that the company violated the federal Video Privacy Protection Act (VPPA), by agreeing to pay $9 million, according to its own regulatory filing with the Securities and Exchange Commission this past Friday. Other terms of the settlement were not disclosed. However, a statement from Netflix spokesperson Steve Swasey said Netflix admitted to “no wrongdoing” as part of the settlement. Also, “this matter is unrelated to the company’s concerns about the ambiguities contained in the VPPA, which keep Netflix from offering its U.S. members the ability to share their instant watching information with their Facebook friends, an experience Netflix members currently enjoy in 46 other countries,” said Swasey.
Apple‘s patent battle with Samsung (and indirectly, Google) has now extended to California. The company has filed a lawsuit in the Northern District of California federal court seeking a temporary injunction that would stop sales of the new Galaxy Nexus smartphone, which Apple says violates four of its patents, according to report from paidContent.org. The Galaxy Nexus is powered by Google’s new Android 4.0 operating system, otherwise known as Ice Cream Sandwich.
Iconicfuture is a company that offers a marketplace for digital and virtual merchandising by linking up branded properties with all sorts of digital games. The company has signed a digital merchandising rights deal with Paws, Inc, the trademark owner and licensor of the Garfield brand. Game developers who want to include the cartoon cat into their games, mobile apps or “virtual worlds” can now do so through Iconicfuture.
There seems to be a healthy amount of referral-based web traffic exchanged between the major social networks (Facebook and Twitter) and the smaller ones (like Pinterest, Tumblr and Meebo), according to findings from Compete, per eMarketer. Compete found that in November 2011, Pinterest’s U.S. referral traffic to Facebook increased 57.22% over the previous month. In fact, one of the top sites visited by U.S. web users after Pinterest was Facebook, at 13.94% of the time. Looking at the opposite direction, Compete found that the share of Pinterest’s traffic coming from referrals on Twitter in November 2011 increased 48.61% over October 2011. Meebo, which saw its U.S. traffic referral to Facebook increase 314.48%, saw its share of traffic coming from Twitter spike 262.05%. Tumblr’s and Instagram’s jumped 817.78% and 40.8%, respectively.
A CYNOPSIS MESSAGE FROM NAB
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Let’s start off your day and week with something sweet. HooplaHa is a website with one clear-cut mission statement: publishing and sharing a new video of an inspiring story (or stories) every day. The videos, which are only two-to-three minutes long, are compilations of newscasts, webisodes, television segments and documentary films. The website’s content contributors include filmmakers, videographers, bloggers, writers, and musicians; really anyone who has “a feel-good story to tell.” HooplaHa also offers you the option of submitting an inspiring story of your own, which can then be selected for a future video. Have a look-see before you begin the weekly grind.
Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital
02.13.12
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JOB OPENING: CLIENT SOLUTIONS MGR/USA Today/NY: Help drive rev via the effective mgmt of a team, focused on the dev of creative multi-platform adv. solutions that leverage content equity of USA TODAY. Resume: [email protected] (2/18)
JOB OPENING: CLIENT SOLUTIONS SR MGR/USA Today/NY: Help drive rev via the effective mgmt of a team, focused on the dev of creative multi-platform adv. solutions that leverage content equity of USA TODAY. Resume: [email protected] (2/18)
JOB OPENING: DIG. SLS/Discovery/LA: Support AE in prospect/dvlpmnt/proposal/maint/post analysis; help sls team deliver proposals to clients. 2+ yrs ad sls media exp. http://careers.discovery.com/ #5271 (2/18)
JOB OPENING: VP SALES/LA: License Paramount & DreamWorks films to US TV. Min. 8 yrs work exp. in TV Sales/Programming/Acquisitions. Resume to: http://www.paramount.com/studio/jobs (2/18)
JOB OPENING: RSCH ANALYST/NCM MEDIA NETWORKS/NYC: Prepare sales materials using syndicated & primary rsrch based around ad effectiveness & audience positioning; 1 yr media/agency exp. a + Apply: www.ncm.com (2/18)
JOB OPENING: SSE/Sales Planner/Current TV/CHI: Seeking exp planner to oversee TV and digital sales plan creation for sales team. Target new biz, create presentations and manage developmental account list. [email protected] (2/18)
JOB OPENING: AD TRAFFICKER/MLS Dig. Properties/NYC: Resp for implementing/mngng processes & coordinating & providing support to Ad ops. 13 yrs trafficking exp. Knwldg of OAS 24/7 Real Media or DART/DFP Res: [email protected] (2/18)
JOB OPENING: ANALYST, PRIMARY RESEARCH/SYFY, NBCU/ NYC: Resp include analyzing consumer research projects. Degree in social science, media, stats, or related field preferred. www.nbcunicareers.com (4490BR) (2/18)
JOB OPENING: VP, CREATIVE DIR/Comedy Central/NY: SEEKING AWESOME. Excellent creative abilities, production sense and aesthetic judgment. Develop, lead and guide execution. Apply: www.mtvnetworkscareers.com (2/17)
JOB OPENING: DIR.,AD SALES MKTG/Screenvision Cinema/NYC: 7+yrs B2B mktg/agy/mda exp. Run mktg team ops; mng strategic idea generation & delivery to sales. Res/apply at https://home.eease.adp.com/recruit/?id=1221321 (2/17)
JOB OPENING: SR. RESEARCH ANALYST/OWN: Oprah Winfrey Network/LA: 2-3 yrs exp in TV Research, detailed oriented, knowledge of Star & NPower required. Apply at: http://careers.own.tv/ (2/17)
JOB OPENING: DIGITAL SALES MGR/OWN: Oprah Winfrey Network/CHI: 5 yrs exp in Ad Sales, xlnt biz dev/client & agency mgmt skills, great team player. Apply at: http://careers.own.tv/ (2/17)
JOB OPENING: RIGHTS CLEARANCES COORD/BBC WW/NYC: Spprt US & Lat Am progrm sales to TV, Digital clients by mng info on prgrm rts, costs. Maintain content & rts data. 1+ yr exp + strg wrtg, math. www.bbcamerica.com/jobs & [email protected] (2/17)
JOB OPENING: GRAPHICS COORDINATOR/VH1/NYC: 2-3 yrs exp as a broadcast graphics coord/asst; BA req; Strg interpersnl/org skills, detail oriented. EOE/M/F/D/AAP. Apply: www.mtvnetworkscareers.com (2/17)
JOB OPENING: NBCU/LA/ SENIOR PUBLICIST, E! Entertainment: Publicize and promote E! Entertainment Television’s various News and Information programming. To apply, go to www.nbcunicareers.com #4359BR (2/17)
JOB OPENING: SPONSORSHIP SALES MGR/RNN TV/Rye Brook, NY: Drive new bus. dev corp partnerships. 3-5 yrs brdcst sales mngmnt/sponsorship exp w/ a strong analytical, strategic & tactical background.Resume: [email protected] (2/16)
JOB OPENING: DIG. SITE PRODUCER/Spike/Santa Monica: For Gametrailers.com. The Site Producer assists with the production, digitization, uploading and managing content on the website. Apply www.mtvnetworkscareers.com (2/16)
JOB OPENING: SR MEDIA RSRCH/NY: Cable &/or Nielsen rtgs & analysis exp & kwldg of digital & Hispanic rsrch a plus. Strong analysis & writing skills. Kwldg of NPower. 5+ yrs exp. Resume to [email protected] (2/16)
JOB OPENING: DIRECTOR, DIGITAL SALES STRATEGY/ABC FAMILY/NY: Responsible for all digital ad sales strategy including digital ad operations and revenue planning. 5-7 years digital exp. Apply at: www.disneyabcjobs.com (ID 24982) (2/16)
JOB OPENING: SALES ASST/AMC/ATLANTA GA: Support Ad Sales team. Book orders, develop client relationships. Work with buyers, AEs, Ad agencies. Growth oppty. Submit res to [email protected] (2/16)
JOB OPENING: DIR, SCRIPTED PROG/AMC/Los Angeles: Cover development of ongoing series. Support future pilot development. Work with Marketing, Business Affairs, P.R., etc. Submit res to [email protected] (2/16)
JOB OPENING: SOCIAL MEDIA SPECIALIST/RNN TV Rye Brook, NY: web content writing exp, strong skills in Facebook, Twitter, Google +; motivated and creative, driven to get results. Resume: [email protected] (2/16)
JOB OPENING: SR AP/BOOKER/NYC: Conflict Driven Talk show hiring ASAP. Must have strong booking abilities for conflict/resolution storylines. Min 5yrs talk -Resume: [email protected] (2/15)
JOB OPENING: DIRECTOR & MANAGER S&P/DISNEY/BURBANK: Revw original/acquired content, online. Kids S&P exp pref, Brand, Research, Programming bckgrnd an option. Please visit www.disneycareers.com REQ 21125 and 10437 more info (2/15)
JOB OPENING: DIGITAL SENIOR RESEARCH ANALYST/Travel Channel/Chevy Chase, MD: 3+yrs, analytics/Omniture/College Degree req’d. Apply/more info: http://www.scrippsnetworks.com #2794 (2/15)
JOB OPENING: RSCH ANALYST/A+E Networks/NY: Colg grad, 2-3 yrs TV research; exp w/Nielsen/MRI/Simmons. Excl. analytical/written skills, strong computer skills req. www.aetn.com/careers.html, #120268 (2/15)
JOB OPENING: SALES PLANNER/REELZ/NYC: 2+ years exp sales assistant/planner/buyer. Apply: [email protected] (2/15)
JOB OPENING: FREELANCE RESEARCHER/WRITER/BOOKER/NYC: Rsrch latest in gaming, tech, comics & sports for weekly tv pgrm. Pre-intv/book guests. Assist in writing pitches/onair segs. Relevant exp/contacts req.apply: [email protected] (2/15)
JOB OPENING: ACCOUNT EXECUTIVE/WTIC/WCCT/Hartford: Seeking two AE’s: 3+ yrs, 1+ yrs sales/media exp multi-media experience preferred; excellent negotiation skills; strong work ethic; desire to win. Resume: [email protected] (2/15)
JOB OPENING: ASSOC PROD/NYC: AP for feature doc on animal cruelty. 5+ years solid journalism, research, archive, undercover, strong writing, must be passionate about subject. Cov letter [email protected] (2/15)
JOB OPENING: DIR-DISTRIBUTION/AFF SALES/MKTG/MLB NETWORK/SECAUCUS NJ: Provide sales, mktg & analytical svcs to help expand the dist of Ntwrk. Min 8 yrs exp cable affiliate sales/mrktg and/or sports mktng. Res to: [email protected] (2/14)
JOB OPENING: DIR, AD SALES/OXYGEN/NY: Strong Ad sales exec. with min. 6 years exp, accountable for NY sales teams, coordinate with digital sales goals, manage sales tracking, BA reqd. Apply: www.nbcunicareers.com Job#: 4213BR (2/14)
JOB OPENING: MANAGER, PROGRAMMING RESEARCH/VH1/NYC: 5 yrs TV ratings research/data analysis; Expertise in research methodology, competitive TV landscape & industry trends; B.A req. EOE/M/F/D/AAP apply www.mtvnetworkscareers.com (2/14)
JOB OPENING: FREELANCE DEVELOPMENT PRODUCERS/NY pref, LA OK: Develop, shoot docu-series sizzles for estab prodco. Proven track record must. Amazing opptny. [email protected] (2/14)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected].
SITUATION WANTED: NON-FICTION PRODUCER/DIRECTOR/LA: 10+ yrs exp. NBC, TLC, CMT, Vh1, Disc, CNN, E!; field and post; writes, shoots, manages, sizzles; avail to travel. [email protected] (2/18)
SITUATION WANTED: ASPIRING TV PRODUCER/NY: 2+ yrs at audio post house. Looking to get into PROduction! Extremely organized and meticulous/confident, friendly personality/dedicated and hard working. [email protected] (2/18)
SITUATION WANTED: ONLINE/RADIO PROD: Great ear for radio & exp creating content for brdcst & online audiences. Exp in delivering a compelling mix of relevant local, regional & nat’l content. [email protected] & for an mp3 recording. (2/17)
SITUATION WANTED: PROJECT MANAGER-DIRECTOR/LA: 15 years in film and television as a writer, director and producer, and experienced at multimedia and digital. Knows how to make the most with a little. [email protected] 818.252.1815 (2/17)
SITUATION WANTED: DVLPMNT SHOW HOST: Exp’d & opinionated relationship expert looking to host or dvlp a relationship show. Cell: 360-280-9227/Email: [email protected] / www.help4life.net, www.truthtellingshrink.wordpress.com (2/16)
SITUATION WANTED: EXECUTIVE ASSISTANT: position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity petermichael0809 (2/16)
SITUATION WANTED: Sarah Katz, Exp. INTL. AND DOMESTIC ASSOCIATE PRODUCER/DC: 11 yrs story development, field production, media management, camera, rights clearance; 40+ Credits: Nat Geo, History, Lifetime, Discovery- [email protected] (2/15)
SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (2/14)
SITUATION WANTED: I’M ALL YOURS N.Y. Seeking to Assist in more substantial & creative way. Currently an E.A. to Chief of Dept. 5 Yrs. work exp. B.A. Mass Comm – Media Production Contact, [email protected] (2/14)
SITUATION WANTED: AD SALES ASSISTANT/CHICAGO: Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (2/14)
E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.
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