Monday, February 12th, 2007




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Good Morning, it’s  Monday, February 12, 2007 and this is your first early morning briefing.

The fallout of Adult Swim’s guerrilla marketing campaign fiasco causing the City of Boston to shut down roads and bridges on January 31 has resulted in the Friday resignation of EVP/GM Jim Samples of the Cartoon Network. In an internal memo, Samples wrote: “I deeply regret the negative publicity and expense caused to our company as a result of this campaign. As general manager of Cartoon Network, I feel compelled to step down, effective immediately, in recognition of the gravity of the situation that occurred under my watch.” Turner Broadcasting has been ordered to pay a $2 million fine by the Massachusetts Attorney General office and the company issued numerous public apologies for its gaffe. Samples had been with Turner for 13 years. Turner Broadcasting has not named a replacement for Samples, and in the meantime the network’s senior management team will report to Mike Lazarus, President, Turner Entertainment Group.


Turner Broadcasting System, Inc. and EchoStar Communications Corporation’s DISH Network reached an affiliation agreement last Friday that will put Court TV back on DISH Network. Court TV will resume its channel 204 position on DISH Network’s America’s Top 200 package that reaches around 8 million subscribers. The legal channel was dropped from DISH Network on January 1 due to a dispute over how much EchoStar would pay for the channel and the tier it would be carried on. Details of the new agreement were not disclosed, yet both companies were apparently pleased with the financial arrangements, according to a joint statement.
The Biography Channel
debuts a new 13-episode series with celebrity reporter Neil Sean as host. Confidential with Neil Sean will begin February 17 at 530p and each half-hour show will go behind-the-scenes at celebrity parties, movie premieres and other industry events.

Weekend Box Office Estimates: February 9-11, 2007
Norbit (Paramount/DreamWorks)        $33.7 million – opening weekend
Hannibal Rising (MGM/Weinstein)        $13.4 million – opening weekend
Because I Said So (Universal)            $9.0 million – 2 wk total $25.6m
The Messengers (ScreenGems)          $7.2 million – 2 wk total $24.7m
Night at the Museum (Fox)               $5.7 million – 8 wk total $232.1m
Epic Movie (Fox)                             $4.6 million – 3 wk total $35.5m
Smokin’ Aces (Universal)                   $3.8 million – 3 wk total $30.9m
Pan’s Labyrinth (Picturehouse)           $3.5 million – 7 wk total $26.6m
Dreamgirls (Paramount/Dreamworks)    $3.1 million – 10 wk total $97.1m
The Queen (Miramax)                       $2.5 million – 20 wk total $49.0m
Source: Box Office Mojo


Comedian Jeff Foxworthy will be the host of FOX’s new quiz show Are You Smarter Than a 5th Grader? when the show premieres with two half-hour previews on February 27 and 28 at 930p. The show will switch to full hour-long episodes on March 1 and 8 at 9p, following American Idol. The show is produced by Mark Burnett Productions in association with Zoo Productions.

ABC Casting Updates:

  • Joining the cast of Judy’s Got a Gun from ABC TV Studio is Louise Lombard as Judy, detective and single mom.
  • In the role of the flirty neighbor, Bridgette Wilson Sampras has been added to the lineup of Mr. and Mrs. Smith which stars Jordana Brewster and Martin Henderson. This project is from Dutch Oven and Regency TV.
  • And Lucy Lawless has been cast in the pilot Football Wives from ABC TV Studio, plays one of the lead roles of a wife of a professional football player.

Casting Call: Having trouble planning your wedding? Style Network is looking for couples ready to tie the knot through April 30, 2007 for the sixth season of Whose Wedding Is It Anyway? Couples can have a wedding planner or not, but must live within a 90-minute radius of New York City or a 30-mile radius of Philadelphia and be 21 years or older. Interested couples can contact Loreen Stevens at [email protected] or 212-763-3676.
Casting Call: NBC will return the game show Identity, produced by Reveille and hosted by Penn Jillette, to its schedule this spring, but before it does, a contestant search has begun in multiple cities across the U.S. Casting producers are looking for people who have the ability to read other people. The remaining open casting calls will be held in Las Vegas: February 12-13; Atlanta: February 16-17; Phoenix: February 19-20; and Dallas: February 23-24. Candidates should bring their completed applications with them, and producers will interview on a first-come, first-served basis. Candidates should also be ready to play a shortened version of the game on the spot. Applications and information can be found at


YouTube has signed a deal with Digital Music Group to deliver more than 4000 hours of classic TV content to the viral video site, reports The Wall Street Journal. Digital Music will receive a percentage of the ad revenue from ads that appear on “watch pages” that includes its TV content.  Content controlled by Digital Music includes Gumby and I Spy, and will be free and available to users in the next few weeks. Additionally, using a filtering technology from Digital Music, YouTube will be able to identify songs to which Digital Music owns the rights and are being used without the proper authorization. A percentage of the revenue from ads on the musically-unauthorized “watch” pages will also go to Digital Music.  The filtering software is not available just yet.


CTAM Mark Awards Deadline – Wednesday, February 21

Win your own tower of gold

Enter the 2007 Mark Awards and make room on your credenza.  Be sure to rehearse your
acceptance speech because the industry’s most-coveted marketing award could be yours.

For additional information and entry forms, go to and click on 2007 Mark Awards.

Are you ready to be recognized as the best?


JumpStart Productions, producer of PBS’ NOW with David Brancaccio, has added Mimi Evans as Director/Fundraising and Development.
World Wrestling Entertainment Inc. has appointed current CFO Michael Sileck as COO to manage all the company’s worldwide operations. Michael reports to Vince McMahon, Chairman.


Today in Cynopsis Kids, or listen to the audio version here:

  • Tink Talks and there will be a Toy Story 3
  • Coram Boy from book to stage and now to screen

Today in Cynopsis International Edition, or listen to the audio version here:

  • EM.Entertainment GmbH joins as a 22.5% shareholder in new U.S. VOD platform Kabillion
  • VNU Business Publications partnering with Internet video company ROO to launch Internet TV services on VNU brands
  • South Korea’s Prime Entertainment and ImaginAsian Entertainment to co-distribute A Bloody Aria


Thursday – A18-49 Analysis:  ABC maintained a sizable lead Thursday night with 6.5/16 A18-49, according to fast affiliate ratings from Nielsen Media Research. CBS came in second at 5.6/14, and then NBC 4.0/10, UNIV 1.8/5, FOX 1.8/4, CW 1.5/4 and TELE 0.5/1. The debut of the new CBS Survivor: Fiji led the 8p hour at 5.8/15, while ABC’s Ugly Betty was #2 at 4.7/12. ABC had no problem winning at 9p with Grey’s Anatomy securing a 10.7/25. The second big medical drama of the night, NBC’s ER, took its usual place in first at 10p by winning with a 4.8/13.
Live + Same Day Household Ratings: Thursday, February 8, 2007 – FEBRUARY SWEEP DAY #8 – time period averages. Source: Nielsen Media Research

CBS       11.0/17      Survivor: Fiji [p] 9.9/15, CSI 13.7/20, Shark 9.4/16

ABC       10.5/16        Ugly Betty 9.1/14, Grey’s Anatomy 15.2/22, Men in Trees 7.1/12

NBC       5.8/9         My Name Is Earl 6.1/9, The Office 5.6/8, Scrubs 4.2/6, 30 Rock 3.5/5, ER 7.7/13

FOX       2.8/4          ‘Til Death 3.3/5, The War at Home 2.9/4, The O.C. 2.4/4

UNIV      2.3/4          La Fea Más Bella 2.8/4, Mundo de Fieras 2.2/3, Aqui y Ahora 1.8/3

CW        2.3/3          Smallville 2.8/4, Supernatural 1.9/3

TELE      0.6/1          Marina 0.7/1, Amor Mio 0.5/1, Amor Mio 0.4/1, Decisiones (de Famosos) 0.5/1

A18-49: ABC 6.5/16, CBS 5.6/14, NBC 4.0/10, UNIV 1.8/5, FOX 1.8/4, CW 1.5/4, TELE 0.5/1

Friday – A18-49 AnalysisCBS ranked first overall Friday night at 3.1/9 A18-49, according to fast affiliate ratings from Nielsen Media Research. In the #2 position was NBC at 2.7/8, and then ABC 2.6/8, FOX 2.0/6, CW 1.6/5, UNIV 1.5/5 and TELE 0.4/1. At 8p, CBS won with Ghost Whisperer at 3.4/11. Then at 9p, NBC took over the lead with Las Vegas at 2.9/9. CBS had another win at 10p with Numb3rs at 3.3/10, just a little ahead of ABC’s 20/20 special on the life of Anna Nicole Smith at 3.1/9.
Live + Same Day Household Ratings: Friday, February 9, 2007 – FEBRUARY SWEEP DAY #9 – time period averages. Source: Nielsen Media Research

CBS       7.1/12       Ghost Whisperer 7.1/12, Close to Home 6.8/12, Numb3rs 7.3/13

NBC       6.0/10         1 vs. 100 5.9/10, Las Vegas 5.9/10, Law & Order 6.3/11

ABC       5.0/9          Grey’s Anatomy [r] 4.6/8, 20/20 4.5/8, 20/20 6.0/11

CW        3.0/5          Friday Night Smackdown! 3.0/5

FOX       3.0/5          Nanny 911 2.8/5, Trading Spouses 3.2/5

UNIV      2.0/3         La Fea Más Bella 2.6/4, Mundo de Fieras 1.9/3, Casos de la Vida Real: Edición Especial 1.4/2

TELE     0.5/1          Marina 0.6/1, Amor Mio 0.5/1, Amor Mio 0.5/1, Decisiones de Famosos 0.5/1

A18-49: CBS 3.1/9, NBC 2.7/8, ABC 2.6/8, FOX 2.0/6, CW 1.6/5, UNIV 1.5/5, TELE 0.4/1

Saturday – A18-49 AnalysisFOX crossed the finish line first Saturday night with a 3.1/10 A18-49, according to fast affiliate ratings from Nielsen Media Research. Trailing was CBS and NBC in a tie for second at 1.9/6, followed by ABC 1.8/6, UNIV 1.1/3 and TELE 0.2/1. FOX’s NASCAR Bud Shootout special sped ahead of the pack at 8p with 2.9/9, and kept that lead at 9p with an even higher 3.4/10. At 10p, ABC’s movie presentation nipped a first place win with a 2.2/7, while NBC’s Law & Order: CI repeat came in second at 2.1/6.
Live + Same Day Household Ratings: Saturday, February 10, 2007 – FEBRUARY SWEEP DAY #10 – time period averages. Source: Nielsen Media Research

NBC      4.9/9         Dateline: NBC 4.8/9, Law & Order: SVU [r] 4.8/8, Law & Order: Criminal Intent [r] 5.2/9

FOX      4.5/8         Sports Special NASCAR 07 Bud Shootout 4.5/8

CBS      4.4/8        NFL Pro Bowl Presented by State Farm (started at 6p) 4.6/8, Cold Case [r] 4.5/8, 48 Hours Mystery 4.2/7

ABC      3.5/6         Charlie Brown Valentine [r] 3.0/5, Winnie the Pooh Valentine [r] 2.5/4, Movie: Bringing Down the House [r] 3.9/7

UNIV     1.5/3         Sábado Gigante 1.5/3

TELE     0.3/1         Vas o No Vas [7] 0.3/1, Seguro Y Urgente 0.2/0, Cinemundo del Sabado/Estreno 0.3/1

A18-49: FOX 3.1/10, CBS 1.9/6, NBC 1.9/6, ABC 1.8/6, UNIV 1.1/3, TELE 0.2/1


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Comcast, ESPN, A&E Television Networks, Lion Television, Discovery Communications, Towers Productions, VOOM, Sony Pictures Entertainment, Planet Pictures, Lucky Duck Productions, Tapestry International and so many more.

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Top industry news every day. The sooner you enroll in CableU , the smarter you’ll be! . Know networks better. Pitch smarter.

This Day in History:  
Senator Joe McCarthy claims to have list of 205 communist government employees

Answer to Yesterday’s Trivia: On Family Ties, who was most often mentioned as Alex P. Keaton’s idol? RICHARD NIXON   Kudos to: Jennifer Hayoun-Glow Worm/NY; Brian Teta-Late Show with David Letterman/NY; Dennis Rodriguez-Reelz Channel/NY; Mike Cummings-News 12/Norwalk CT; Eric Merrill-GSD&M/Austin; Carolyn R. Feltner-Anheuser-Busch, Inc/St Louis; Jennifer Burdick-Campbell Mithun/Minneapolis; Roz Seibold-Tucson Hearing Clinics/Tucson AZ; Eric Litt-WGN/Chicago; Jennifer Beshires-KSAT/San Antonio;  Robert E G Black-Lemming Drops Studio/Glendale; Kelly Syers-Program Parnters/Venice CA;  Paul Spurlock-WVLA/Baton Rouge LA; Sam Zoda-Granada America/LA

Today’s Trivia Question:  On what show would find a stunt performer who moonlights as a bounty hunter? (click here with your answer and be sure to include your name, company, city and time zone.  Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you have been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.

Later — Cyn
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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: PUBLICIST /LIFETIME NY: Resp. for all Lifetime Movie Network programming consumer and trade publicity, specifically LMN Original Movies. Apply at: (2/17)

JOB OPENING:  ASSOCIATE, MKTG & DVLPMNT/Celebrity Production Co/NY: Provide support in the plan¹g/exctn of ent. & non-media related projects. Creative proj mgr w/ 2 yrs exp @ ent/media co/agency.  Email: [email protected]    (2/17)

JOB OPENING: MGR STRAT-ANALYST/ Showtime Ntwrks/NY: 3+yr exp Design/exec/interpret analyst. Showtime/competitors sales/mktg activities/industry trnds Strng analytical/comm/organiz. sklls/strategic thinkr [email protected]   (2/17)

JOB OPENING: LSM /WCSC-TV (CBS, Charleston, SC): Energetic and creative negotiator needed to lead local team. Strong  new bus dev, training & team building skills req. Broadcast sales mgt. exp. pref. [email protected].EOE (2/16)

JOB OPENING: EVENT MARKETING MGR/Screenvision/NY: Provide strategic guidance/support in the plan’g/execution of all event-related activities,develop revenue-generating mrktng prgrms & support . Res: [email protected] (2/16)

JOB OPENING: RESEARCH ANALYST/CNN/NY: 1+ yrs tv research/agency exp, Multi-tasker, strong analytical/problem solving skills & MS Office proficient; info [email protected] (2/16)

JOB OPENING: SR RSRCH PROJ MGR, TNT/TBS/COURT TV, Ad Sales/NY: Dvlp effective analyses & positioning .Exc analytic, proj mgmt & team mgmt skills req. 5+ yrs TV/media rsrch exp req; primary rsrch exp a +.  [email protected]      (2/16)

JOB OPENING: RSRCH DIR, TNT/TBS/COURT TV, Ad Sales/NY: Provide strategic sales support, create in-depth analyses & effective positioning. Primary rsrch exp,  proj mgmt, sprvsry skills req. 6+yrs exp. [email protected] (2/16)

JOB OPENING: SR RSRCH ANALYST, TNT/TBS/COURT TV, Ad Sales/NY:   Provide research support; create sales positioning. Strong analytical/writing skills req.  3+ years exp req.  Contact: [email protected] (2/16)

JOB OPENING: MKTG MANAGER/DIGITAL MEDIA/NBCU/NY: Manager will assist the Dir. to market & increase sales across NBCU properties. Mgr is responsible for creating online & integrated offerings. Apply Job#576426 (2/16)

JOB OPENING: MARKETING ANALYST, DIGITAL MEDIA/NBCU/NY: Assist Marketing Mgrs & Directors in preparing, implementing, & delivering client presentations (internal & external) & recommendations. Apply Job#576424 (2/16)

JOB OPENING: DIRECT RESPONSE PLANNER/AETN NY: Analysis for projections, pricing & trends.DR inventory  management. Backup AE. Strong analytical skills/advanced excel/2 yrs DR exp. Apply: (2/15)

JOB OPENING: ASSOC. WRITER-PRODUCER/AMC/NY: write, cut spots, support Sr. creatives. Must know movies. Strong writer. Promo exp., reel, avid/final cut skills all a +.  Resumes to: [email protected] (2/15)

JOB OPENING: RESEARCH ANALYST/The Outdoor Channel/Temecula, CA: 2 yrs research exp at media co, research firm or agency. Strong analytical/comm skils, exp. with Nielsen, MRI, CMR/TNS, etc. Resume to [email protected] (2/14)

JOB OPENING: VIRAL MARKETING DIRECTOR/Current TV, SF, CA: 7+ yrs. exp.  Drive Current TV brand awareness by developing & executing viral, guerilla & college marketing efforts.   Email: [email protected] EOE (2/14)

JOB OPENING: BUSINESS DEVELOPMENT EXECUTIVE/NYC: Media auditing firm seeks exp’d business dvlpmnt exec. Duties include mngng active new business projects & developing further new business initiatives. Send resume: [email protected] (2/14)

JOB OPENING: MEDIA RECRUITER/TTS Media/NY: Prospect media & adv profs. Support Acct team with client service & netwrkg. Self-starter to join fast-paced team! Strg comm & desire to make big $$ nec. Apply: [email protected] (2/14)

JOB OPENING: AD SALES ASSIST/TV ONE/Chicago: Entry level to provide general support to office/maintain client schedules/general stewardship. See description and apply at (2/13)

JOB OPENING: ENTRY LEVEL, ASST TO CR. SERV. SVP/NYC:  Work w/ TV’s 7 best network on-air promo teams.  Must be sharp, ambitious, personable writer with STRONG work ethic. Resumes to [email protected] (2/13)

JOB OPENING:  COORD, INT’L PROG OPS/ MTV/NYC/3 mth cont. Client srvc role, resp for shipping tapes etc. Skills Req: Knwldg/Passion for TV, Proj mgt exp, Strg comm skills, Pro-active, Team player, EOE/M/F/D/AAP. [email protected] (2/13)

JOB OPENING:  MANAGER, RESEARCH/BURBANK: Buena Vista TV. 3+ yrs. exp. TV research and syndication. Nielsen Galaxy Expl, WRAP Overnights/Sweeps and interpreting local station ratings exp. Visit REQ 64815 to apply (2/13)

JOB OPENING:  RESEARCH DIRECTOR, PROGRAMMING/ HGTV/Knoxville: 8 yrs cable networks exp. Strong analytical skills & strategic thinker. Expertise: N-Power, other Nielsen and secondary tools. [email protected] # 5850-U (2/20)

JOB OPENING:  PRODUCERS /NY based Nationally Syndicated Television Show: Must have at least 5 years experience RESUMES: [email protected]. (2/13)

JOB OPENING: DIG MEDIA RESEARCH SR PROJ MGR/Turner: Supports new/existing corp dig media efforts in mobile/online/port DVR/A2M2 6+ yrs new/trad media res exp req’d, [email protected] req #73778BR (2/13)

JOB OPENING:  DIG MEDIA RESEARCH PROJ MGR/Turner: Supports new/existing corp dig media efforts in mobile/online/port DVR/A2M2 4+ yrs new/trad media res exp req’d, [email protected] req #73779BR (2/13)

JOB OPENING: PUBLICIST /SCHOLASTIC NYC/3yrs PR exp;strong writing, pitching, & strategic PR skills;Interest in kids’ issues incl education a+ at mission-driven Co. Apply: job #NY1838 (2/13)

WINTER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .


SITUATION WANTED: COMEDIENNE with 20 + years, writer, speaker, adventurer and three time world record holder looking for television hosting position and freelance spokesperson work. contact: [email protected] (2/16)

SITUATION WANTED: PRODUCTION & OFFICE PA :   Experienced with all aspects of prod pre-post including casting, general reception, logging, and on set work.  Prev exp as AD and Scripty on numerous projects. Contact [email protected] (2/15)

SITUATION WANTED: Jon and John: Writing/Directing//Producing team with chops seek freelance projects. Pilot projects with talent attached are available. Promos, pilots, satire, guerilla shoots. Contact [email protected]  (2/13)

SITUATION WANTED: New Media Specialist, Experienced News Manager, Emmy Award seasoned Journalist & Network Producer seeks management opportunities. Bilingual, fluent in Spanish. Full time or freelance. [email protected]              (2/13)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

WHAT’S ON TONIGHT: Monday, February 12, 2007

ABC:    Wife Swap, Supernanny, What About Brian?
CBS:    How I Met Your Mother, The Class, Two and a Half Men, Rules of Engagement, CSI: Miami
CW:     Everybody Hates Chris, All of Us, Girlfriends, The Game
FOX:    24 [2 hr special episode]
ION:    Mama’s Family, Mama’s Family, Diagnosis Murder, Charlie’s Angels
MNT:    Wicked Wicked Games, Watch Over Me
NBC:    Deal or No Deal, Heroes, Studio 60 On the Sunset Strip
PBS:    Antiques Roadshow, American Experience
TELE:   Marina, Zorro, Decisiones de Famosos
UNIV:   La Fea Mas Bella, Mundo de Fieras, Cristina

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