Monday, February 11th, 2013

Cynopsis: Sports

Good morning. It’s Monday, February 11, 2013, and this is your first early morning Sports briefing. 

Just days before the launch of the NBA’s All-Star Weekend, Turner Sports is preparing to move a battalion of crew and cameras into Houston to prepare for the festivities. With more than 160 hours of coverage on deck across TNT, NBA TV and on digital platforms, the company will start programming on Thursday with the TNT NBA Tip-Off Presented by from the city. Other events will see the BBVA Rising Stars Challenge on Friday, Feb. 15, at 9p, the State Farm All-Star Saturday Night on Saturday, Feb. 16 at 8p as well as the 62nd annual NBA All-Star Game presented by Kia Motorson Sunday, Feb. 17, at 7p. In addition, live video player TNT Overtime will offer a redesigned look for NBA All-Star.

Cynopsis Sports spoke with Craig Barry, Senior Vice President, Production and Executive Creative Director of Turner Sports about the planning strategy for of the weekend, the mechanics involved in setting up production and the importance of on-air chemistry.

On how the festivities are rolling out: We go into Houston on Thursday where we do the live pre-game, halftime, and post-game for our doubleheader on Thursday. Then, of course, we move to the All-Star weekend events starting with the Rising Stars, the All-Star Saturday Night and then the All-Star Game on Sunday. The following Monday is new for us because on NBA TV, we will continue the All-Star theme and feature interviews with Michael Jordan, Bill Russell and Charles Barkley. On Saturday Night, new for this year will be our exclusive Open Court which will air on TNT, with all of our network talent sitting around talking about all of their great memories of the event.

On the evolution of the weekend: We look at it from a 360 degree deal. It’s not just the All-Star Weekend on TNT, it’s the All-Star experience across all media. Whether it is on or NBA TV or TNT proper, there will be more than 160 hours of content across TNT and NBA Digital platforms. So for us it really becomes about this large contingent of production people going to Houston and trying to create as much access and the most sensory experience for the fan that we can.

On technology: Every year technology changes and evolves, and every year we look to increase the opportunities behind that technology. I think for the most part, year-over-year, whether it’s adding new super slo-mos, changing the format of the event itself like East vs. West, or adding cameras to better cover the event because the new format calls for it to happen at both ends of the court, we look to deliver a better experience in any way we can.

For me, I’m a little bit of a content purist and any situation where we can mic the players, and any microtechnology that brings us to a place where we normally wouldn’t be is a favorite of mine. For example, when we have cameras behind the glass of the backboard and on top of the backboard, and then we have five super slo-mos on the floor, this gives us the ability to cover the event and give the fans a look at the competition [in a way] that they might not normally experience.

On the chemistry of the on-air talent: I feel that over the course of the years, whether it was by luck or by design, we’ve been able to create a dynamic between the talent that is unmatched. They are entertaining, outspoken, and after so many years of working together, they know how to feed each other. That’s not exclusive to the studio – I’d say the same for the guys in the booth. This year, we’ve had the opportunity to expand that dynamic and let Charles do some games, Chris Webber is in the mix and we are starting to see that we can rotate guys in and out between the booth and studio and although the chemistry may change, it is still equally as strong.

On the Air

News Corp will officially unveil the company’s two new sports channels, Fox Sport 1 and Fox Sports 2, in early March as part of an upfront presentation to advertisers, according to Reuters. As part of the event, the company will hold a sports upfront featuring sales pitches for the two new channels as well as its 22 regional sports channels. Regis Philbin is in talks to host a daily afternoon show for the network and may also appear at the event.

The NBC Sports Network has made an offer for media rights to the Big East Conference, bidding between $20 and $23 million per year for their sports, according to ESPN. ESPN will have an opportunity to match deal. Basketball rights for the Big East Conference with ESPN and CBS expire at the end of this academic year, while the football side of the deal with ESPN expires after the following academic year.

NBA TV’s next NBA Fan Night presented by Sprint offering will feature the Miami Heat hosting the Portland Trail Blazers tomorrow at 7:30p. Fan Night host Ernie Johnson and analysts Greg Anthony and Chris Webber will offer analysis during the Pregame Show at 7p.

The Chicago Bulls and Comcast SportsNet will showcase the NBA Chinese New Year Celebration at the United Center tonight as part of the team’s home game against the Spurs. The game will feature a game open video featuring CSN’s Luke Stuckmeyer from Chicago’s Chinatown and the incorporation of Chinese language text placed throughout the game telecast. Other activities will include “The Magical Strings of Youth” children’s violin group performing the National Anthem, and video of the Chicago Chinese Cultural Center on-court performance of “Lion Dance” among the festivities. The telecast will also be televised live on China’s CCTV-5 broadcast station to millions more overseas.

FUEL TV is getting its first-ever UFC title fight. The card, from Wembley Arena in London, will air on Saturday, Feb. 16 at 3p and will be anchored by Renan Barao’s first interim title defense in the bantamweight division against top contender Michael McDonald. The Postfight show will see the channel debut its Fan CAMeo, a feature that allows viewers to submit video reactions to the fights via the FUEL TV website or app.

Bellator MMA’s fourth week on Spike TV is holding steady so far on the network, drawing 807,000 viewers for Thursday’s Bellator 88, according to reports. In addition, another 268,000 watch the immediate replay. Those numbers are up from Bellator 87, which drew just over 700,000 viewers.

NFL Network announced a slew of new production promotions within the company. Roster changes include: Mike Muriano moving to Senior Coordinating Producer Event Production; Ronit Larone to Senior Coordinating Producer Studio Production; Jim Cohen to Senior Coordinating Producer Editorial; Matt Kallinger takes on the role of Production Operations Coordinating Producer; while Bardia Shah-Rais and Charlie Yook have been upped to Coordinating Producers.


Cynopsis Sports Webinar
How to Leverage Social Media to Boost Fan Engagement
Tuesday * February 26 * 1:30-3:15p.m. ET

Moderated by: Mike Trudell ( Beat Reporter + TWC’s SportsNet Lakers Sideline Reporter), along with:
Kate Guerra, Social Media Manager, INDYCAR
Susie Lokey, Sr. Director Consumer Marketing, Golf Channel
Gabe Lozano, Co-Founder/CEO, LockerDome
Caty Marzi, Manager of Social Media Business Devel., NHL
Register here:

Sponsorship & Promotion

The Miami Heat are teaming up with the Miami City Ballet for a joint 25th anniversary celebration. As part of a local and national campaign to promote the arts scene in the city, photos of LeBron James and Dwyane Wade paired with Miami City Ballet Principal Dancers Jeanette and Patricia Delgado will anchor the promotion.

With NCAA March Madness just weeks away, contenders for the Naismith Student Section of the Year have been whittled down to 16 to determine the best student section in college basketball. With schools that range from Gonzaga and Colorado to Syracuse and VCU. The Naismith Student Section of the Year Award is presented through a partnership of The Collegiate Licensing Company (CLC), an affiliate of IMG College, and the Atlanta Tipoff Club, administrators of the Naismith Awards.

Digital Fields

Graphics pioneer SMT announced that NBC and Golf Channel will be utilizing its technologies for the 2013 PGA Tour season. Features will include: PuttVision, a display of the optimal putting line on a 3D model of the green; 3D Landing Zone, a real-time graphic predicting where a tee show will land on a par-3 green; and Virtual Driving Grid, a graphic the showcases yardage markers and the distance of a player’s tee shot.

The Main Event

An in-state rivalry of two-ranked teams as Kansas St. visits Kansas on ESPN at 9p.

ON THIS DAY in 1990: Buster Douglas shocks the world with a knockout of Mike Tyson.

Answer to Our Last Sports Trivia Question: What MLB team originally drafted Alex Rodriguez? Answer: Seattle. Kudos: Bob Melvin-NBC Sports Group/NY; Jon Latzer-CineSport/NY; Anthony Dattolo-ZenithMedia/NY; Gina Stallone/iTVX/New York; Jonathan Weaver-ESPN/Bristol; G. David Brown-Fox Sports/Charlotte; Dave Bardua-FOX 8 WGHP/Greensboro; Jeff Miller-Meredith Corporation/Atlanta; Ron Salcedo-Zimmerman/Nashville; Kevin Micklo-Maxus Media/Chicago; Dan Radman-Anheuser Busch/St. Louis; Bill Adusei-Comcast SportsNet/Houston; Greg Moloznik-GLM Media/Scottsdale; David Hauptman/Denver; Larry Hutchings/Pacific Palisades; Joe Pedri-KLAS/Las Vegas; Brian Sullivan-KHQ-TV/Spokane; Justin Bitensky-OMD/LA.

In The Know: Who did Bill Self replace as coach of the Kansas men’s basketball team? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: SALES ASSISTANT-DIRECT RESPONSE/New York City: Provide sales support to the Direct Response sales team for Crown Media Family Networks. More info & apply: (2/16)

JOB OPENING: DIRECTOR OF PROGRAMMING/NY: Min 10yrs TV Ntwk exp. Resp for planning/scheduling content for channel. Traffic software exp. req. Sports background a +. Send res/cov ltr Att Rosanne to [email protected] (2/16)

JOB OPENING: COORDINATOR, PROGRAM DEVELOPMENT/CMT/NYC: 2-4 yrs exp. in TV Production, Development, or Casting; BA TV Production or equiv. req. EOE/M/F/D/AAP apply (2/16)

JOB OPENING: VP, PROGRAM SCHEDULING/CMT/Nashville: 10+ yrs exp. in TV prog/sched; Min 2 yrs @ Sr. Dir level and above; Min 5 yrs exp managing a team. Prog research bckgd desired. B.A req. EOE/M/F/D/AAP apply (2/16)

JOB OPENING: STAFF ACCOUNTANT/NBC Sports Regional Networks Stamford, CT: 2-7 yrs exp corporate accounting; search, #8516 (2/16)

JOB OPENING: MANAGER, FINANCIAL REPORTING/NBC Sports Regional Networks Stamford, CT: 5+ yrs financial reporting + auditing; search, #7559 (2/16)

JOB OPENING: MANAGER OF ACCOUNTING/NBC Sports Regional Networks Stamford, CT: 5+ yrs accounting or auditing; search, #8577 (2/16)

JOB OPENING: OFFICE MANAGER/EXECUTIVE ASST/CSN Bay Area SF: 2+ yrs office management/ executive assistance, pref in media company; search, #8458 (2/16)

JOB OPENING: ACCOUNTS PAYABLE ADMIN/CSS Norcross/GA: 2+ yrs accounting exp, 5+ yrs preferred; search, #8533(2/16)

JOB OPENING: DIR PROG & SCHEUDLING/Nat Geo Channel/DC: 3-5 Mgmt exp in TV sched, exp in analysis and research of Nielsen ratings, exp with MS Office is req, Degree req. Apply: (2/16)

JOB OPENING: MGR COMMUNICATIONS/NBCUniversal/NYC: Generate publicity for Bravo programming. 3-5yrs comm exp pitchng, bookng & coverng media intvs. Exp workng w/talent. Reality exp strongly preferd. (8500BR) (2/15)

JOB OPENING: SEEKING WRITER/PRODUCER/EDITOR for MSG On Air Promo department/NYC: Seeking creative, stylized Preditor with 5+ years promo experience for sports related spots. Send links and resumes to [email protected] (2/15)

JOB OPENING: RSCH COORD/WTNH/WCTX/WTNH/New Haven CT: Have analytical drive & interpret data for Sales Dept & enhance mkt posture for all media properties. BA deg or equivalent work exp req’d. Resume: [email protected] (2/15)

JOB OPENING: DIGITAL ACCT EXECUTIVE/A+E Networks/NY: Sell A+E Networks suite of multi-platform advertising opportunities within assigned territory to agencies/clients. Full Info/Apply: (2/15)

JOB OPENING: DIR, SOCIAL MEDIA/EPIX/NY: Dev & execute marketing & digital ad campaigns. Create engaging user-directed exp. Trk digital media. 4-6 yrs exp in digital marktg & content industry. Apply at EOE (2/15)

JOB OPENING: EDITOR/EPIX/NY: Prog edit content & all add’l digital platforms; Oversee movie pages creation; Web & Platform QC; Directs Web Dsgnr in Banner and Movie Poster/Image creation 4-6 yrs exp. EOE (2/15)

JOB OPENING: COORD, RESEARCH (LA) WME: Assist Research Dept. with projects, TV/MP tracking, report dist. and work flow. Fast paced, MS Office required. Prefer exp. with Nielsen. BA deg, 1+yr exp. CV to: [email protected] (2/15)

JOB OPENING: CTO/WNET/NY: Identify and implement a technology vision aligned w/business and supports all technical facilities. 15 years exp in prodt’n environ, 5 yrs exp in exec tech leadership role. Resume to: (2/15)

JOB OPENING: MOBILE PRODUCT MGR/NYC: Asst in leading dvlpmnt of branded products for mobile phones/tablets & new platforms for Ent Group properties.3 yrs exp Dig Media space. 2 yrs exp dvlping products for mobile devices. Apply: here (2/14)

JOB OPENING: MGR COMMERCIAL OPS/BBCWA/NYC: 8yrs exp. in traffic, net ops, or broadcast ops in cable. Mng. bcast logs, copy accounts & delivery of VOD. Ensure log placement and continuity of integrated elements.  [email protected] (2/14)

JOB OPENING:  VP CURRENT PROGRAMMING/GSN/Santa Monica: 5-7 yrs prod, post & delivery exp; strong studio game, game-show format & docusoap exp. Strong freelance staffing & vendor contacts. Send res & CL to [email protected] (2/14)

JOB OPENING: PRICING & INVENTORY ANALYST/THE WEATHER CHANNEL/NYC: Provide wkly pricing & inventory reports/updates. Asst in maximizing inventory. BA Deg, sales plan’g, media math Excel/PP. Apply only to: [email protected] Full job info here. (2/13)

JOB OPENING: AD SALES ACCOUNT EXEC/CSN Philly PHL: 3-5 yrs exp in media ad sales; sell tv ads and promotional programs for PHL sports teams; req #7092, (2/13)

JOB OPENING: ACCOUNT EXECUTIVE/CSN Bay Area/San Fran: 2 yrs min, 3-6 pref, tv/radio ad sales; exp in SF important; connections to SF sports teams good; req #6942, (2/13)

JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/CSN Bay Area/San Fran: 1-3 yrs digital sales exp pref; DART, DFP, DSM exp a plus; media sales pref; req #8337, (2/13)

JOB OPENING: DIR, ON-AIR STRATEGY/Food Network/NY: Est. strat, drv media plns/initiatives across all priorities (digital, TV, new biz…). 8+ yrs strat exp within an agency or ent media needed. Apply: [email protected] (2/13)

JOB OPENING: MGR MEDIA RESEARCH/NASCAR/CLT: Sports viewership, TV ad/exposure analysis and comms. Industry decision support/reporting. Team environment. BS w/min 4yrs Nielsen software Exp.  EOE (2/13)

JOB OPENING: MGR AD SALES MKTG/NBCUNIVERSAL/NYC: 4 mons consultant role at USA Network. Dev/exec revenue generating, multplatfrm mktg for advertisers. 5+ yrs TV/agency/promo firm exp. Apply: [email protected] (2/12)

JOB OPENING: SALES RESEARCH CONSULTANT/NBCUNIVERSAL/NYC: 6 month role with Ad Sales Research at USA. 1-3 yrs. exp. using Nielsen, MRI/Simmons. CV: [email protected] (2/12)

JOB OPENING: DIGITAL RESEARCH CONSULTANT/NBCUNIVERSAL/NYC: 6 month role supporting USA Digital Research team. 1-3 yrs. exp. Omniture reporting req’d; comScore, Nielsen a plus. CV: [email protected] (2/12)

JOB OPENING: DIR, DIGITAL AUD DEV/A+E NETWORKS/NY: Drive audience growth across A+E sites, apps & games through SEO, SEM, & display/mobile/social advertising; 7-10 yrs dig mktg exp; More info/apply: (2/12)

JOB OPENING: MGR PRICING/NY: Update/analyze models. Provide sales metric updates. Must be detailed/analytical/able to multi-task. Exp. in media req. Excel a must. Apply- [email protected] (2/12)

JOB OPENING: WRITER/PRODUCER/EDITOR/ReelzChannel/ABQ: Conceptualize/write/prod high impact promo campaigns for scripted/unscripted series & movies. Relocation pd to Albuquerque. TV exp. Apply: [email protected] (2/12)

JOB OPENING: SALES ASSISTANT – CSN MidAtlantic DC: 1-2 yrs sales support incl. internships pref; exp in tv, sports, or cable a plus; BA/BS preferred; req#8277 at (2/12)

JOB OPENING: AUDIO TECH 2/SNY/NYC: 5+ yrs; audio mixing 5.1 in live news/sports; exp w/RF mic, IFB, PL systems req’s; exp w/SSL boards & ENCO servers a plus; req#7851 at (2/12)

JOB OPENING: ACCOUNT EXECUTIVE-NECN/Boston: 5+ yrs sales; tv, radio, online sales preferred; sales presentations, prospecting, cold calling; meet/exceed revenue goals; req#8710 at (2/12)

JOB OPENING: MORNING MAINTENANCE ENGINEER/NECN/Boston: MIS/IT/Egr deg; 5+ yrs w/ tv or broadcast corp; install and maintain equipment; cover during live events; req#8410 (2/12)

JOB OPENING: SPECIAL PROJECTS EP/NECN/Boston: 5+ yrs segment tv producing; generate, research, shoot stories; conduct intv’s, write scripts, oversee editing; req#7463 (2/12)

JOB OPENING: TRAFFIC COORDINATOR/NECN/Boston: 1 yr exp in office enviro; BA/BS preferred, h.s. degree required; prep 24 hr daily log; track commercial sales, trade and promo acct’s; req#8493 at (2/12)

JOB OPENING: DIR, AD SALES DEVELOPMENT/AMC/NYC: Drive Digital Ad Ops strategy, yield mgmt, identify/build dig sales platforms partners. Technical & mktplce knwldg of Dig/Advd Platform ad products. Resume: (2/12)

JOB OPENING: EXEC PRODUCER/TLC: Create/produce ground break’g prgms; partner w/internal & external dvlpmnt/prod cos.; Exp’d & Dynamic EP/Showrnr of successful docuseries/soap reality/etc; (2/12)

JOB OPENING: ACCT EXEC/Discovery/Chicago: Seeks a highly motivated, energetic person to mng existing Ad Sls accts & dvlp new business for US Hispanic ntwrks; (2/12)

JOB OPENING: SLS SUPPORT SPECIALIST/Discovery/NY: Assist National Sls Asst w/day-to-day ntwrk admin responsibilities; 2nd sls support trainer; 4+ yrs biz exp, 3+yrs Ad Sls environment; (2/12)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: MULTI-MEDIA SALES EXECUTIVE/NYC: Digital, social & traditional media ad sales. Sell, build, train, motivate, Business Development & work via satellite office. Extensive Contacts. [email protected] (2/15)

SITUATION WANTED: Writer/Director/Producer/Editor: 15+ years experience in every facet of the creative and executive side of film and television production, looking for a position in NYC. Contact: [email protected] (2/12)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Copyright Cynopsis 2013

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2013

Related Stories

05/22/24: Cynopsis Jobs


MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

Cynopsis 05/22/24: Comcast offers details on StreamSaver

Comcast offers details on StreamSaver

Wednesday May 22, 2024 Today’s Premieres Apple TV+: Trying BET: Sistas at 9p Fox: Gordon Ramsay’s Food Stars at 9p Hulu: Chief Detective Magnolia: Happy to Be Home at 8p Netflix: Toughest Forces on Earth; Buying London Today’s Finales ABC: Jeopardy! Masters at 8p; Abbott Elementary at 9p; The Conners at 9:30p CBS: Survivor at […]

05/20/24: Cynopsis Media Tech Update

nfl tech

Monday May 20, 2024 Reddit has partnered with OpenAI for a deal that allows use of its data for training AI models. OpenAI will gain access to Reddit’s Data application programming interface, and Reddit will offer AI features to users and moderators, powered by OpenAI. “Reddit has become one of the internet’s largest open archives […]

Cynopsis 05/20/24: “Young Sheldon” finale hits ratings high

"Young Sheldon" finale hits ratings high

A Cynopsis Message From A+E Networks Unforgettable Stories That Move Audiences to Action Fuel Q3 with Our Original Content… Terry McMillan Presents: May/December | Icons That Built America American Godfathers with Michael Imperioli | BIOGRAPHY: ODB Find My Country House Stories. Solutions. Service. A&E | The HISTORY Channel | Lifetime | HOME.MADE.NATION