Monday, December 6th, 2010

Cynopsis: Kids!

Good morning. It’s Monday, December 6, 2010, and this is your first early morning Kids briefing.

CBBC (UK) launches Championsheeps, a new group of online games based on Aardman Animation’s series Shaun the Sheep, at .  Developed by Aardman Digital, Championsheeps is comprised of five games are all set around the farm and allow players to challenge each other and compare scores.  Championsheeps and its five new games are designed to support the new episodes of Shaun the Sheep, which start airing on BBC One and CBBC beginning today.  The five games that make up Championsheeps are: Flock Together; Alien Athletics; Sheep Stack; Baahmy Golf; and Chic n’ Spoon.


Actor/author David Walliams‘, creator/star of BBC’s Little Britain, first kid’s book, The Boy In The Dress, is set to be made into a TV movie by Sky, per The Sun.  The program will be produced by Hat Trick (Father Ted, Have I Got News For You), which has begun casting for Dennis, the 12-year-old boy star of the story.  Walliams has two other kid’s books, Mr. Stink and Billionaire Boy.

More Kung-Fu Panda, Penguins of Madagascar and How To Train Your Dragon movies.  DreamWorks Animation‘s Jeffrey Katzenberg lays out plans for several movie sequels in a interview with Empire Online.  In total Katzenberg says that there will be four Penguins of Madagascar movies, six Kung-Fu Panda pictures, and at least three How To Train Your Dragon movies (there are eight Dragon books).  As for if Shrek Forever After, which releases this week on DVD and Blu-ray, is really the last Shrek movie Katzenberg said, “What our movies and our franchises also share in common with Shrek is that they have a beginning, a middle and an end; they’re not open-ended. Each of the films is a chapter of a story and in every instance we knew what that journey was or could be before we even started.”


ABC will air the 2010 Disney Parks Christmas Day Parade special on Christmas Day, December 25, 11a-1p.  Hosted by Ryan Seacrest at Walt Disney World Resort in Florida, and Nick Cannon from Disneyland resort in California, with co-host Maria Menounos from Florida, as well as correspondent Samantha Brown, the parade special features performances by Mariah Carey, Darius Rucker, amber Riley, Selena Gomez, Debby Ryan, Jackie Evancho (10-year-old soprano), Lee DeWyze (American Idol), and Big Bad Voodoo Daddy, among others.  Fans (18+) can also sign up for text alerts to get more information and factoids about the parade, while also sending holiday wishes that might appear during the broadcast, by sending an SMS message with PARADE to 37275 (DPARK).  Additionally, on December 25 Radio Disney will run the one-hour 2010 Disney Parks Christmas Day Parade Special on Radio Disney (9a), hosted by Ernie D and Jake Whetter and featuring behind-the-scene information from the parade and a previews of performances.

Breakthrough Entertainment completes programming deals in Asia ahead of Asia Television Forum (ATF) this week in Singapore.  Among the new broadcast deals, Breakthrough inks one for the kid-targeted, mixed CGI animated/live-action preschool series Dino Dan with Indonesia’s PT Nusantara (TVN).  A science/adventure series, Dino Dan was developed/produced by Sinking Ship Entertainment.

Program Call: Cynopsis Media will be producing our annual NATPE Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, January 20, the week before NATPE 2011 in Miami. If you would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to [email protected] no later than Friday, January 14, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).

Correction: The title of Nickelodeon’s holiday-themed episode of its preschool series The Fresh Beat Band is Fresh Beats in Toyland.


Battle of the Bands: Rock the Decades
Benefiting Citymeals-on-Wheels

Accepting band submissions
for the Battle of the Bands on February 10th
at the Highline Ballroom. Entries due by January 14th .
Contact Emily Cleveland at [email protected] for more details.

For tickets and event information, visit



Knowledge Adventure, the educational software company behind JumpStart, dive into the licensing world with three new deals, brokered by its licensing agency, 360ep.  The new licensing partnerships include: a school supplies deal with Fine Line (activity sets, flash cards, paper and pads, stickers, portfolios, notebooks, stationery sets, lunch kits, school bags); a board games and puzzles deal with GDC-GameDevCo; and a graphic novel by Silver Dragon Books.

Chapman Entertainment enters into new UK license deals for its preschool properties Fifi and the Flowertots and Roary the Racing Car.

  • Signing on as a licensee for Fifi and the Flowertots, is Poetic Gem (already a licensee for Roary the Racing Car), which will manufacture, distribute and sell Fifi themed outwear (t-shirts, fleece, sweat tops, trousers, skirts, shorts, dresses, jackets, jeans and raincoats) for Girls 1-6 years old.  The Poetic Gem deal runs through December 31, 2012 and will see the introduction of its Fifi products at retail in spring/summer 2011.
  • Little Star Creations becomes a licensee for both Fifi the Flowertots and Roary the Racing Car.  Little Star will launch Fifi and Roary portable headphones that can be used with Fifi and Roary Nintendo DS games and/or to listen to Fifi and Roary albums on an iPod/iPhone.  The headphones will be available from March 1, 2011.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; December 3-5, 2010:
Tangled (Buena Vista) PG                                                           $21.5m-2 wk total $96.5m
Harry Potter and the Deathly Hallows Part 1 (Warner Bros.) PG-13 $16.7m-3 wk total $244.2m
Unstoppable (Fox) PG-13                                                            $6.1m-4 wk total $68.9m
Burlesque (Sony/Screen Gems) PG-13                                         $6.1m-2 wk total $27.0m
Megamind (Paramount (DreamWorks)) PG                                   $5.0m-5 wk total $136.7m
The Next Three Days (Lionsgate) PG-13                                       $2.7m-3 wk total $18.4m
Morning Glory (Paramount) PG-13                                               $1.8m-4 wk total $29.1m
Fair Game (2010) (Summit Entertainment) PG-13                         $1.0m-5 wk total $7.4m
Red (Summit Entertainment) PG-13                                             $742,000-8 wk total $87.2m
The Social Network (Sony/Columbia) PG-13                                  $400,000-10 wk total $91.0m
Source: Rentrak ( )


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 11/22-11/28/10 , 6a-6a:
K2-11                                                     Total Delivery (000)
NBC:     Macy’s Thanksgiving Day Parade (11/25; 9a-12p) 3148
NICK:    Victorious: Freak Out (11/26; 8-9p)                     2650
FOX:     NFL (11/25; 4:35-8:05p)                                     2394
NICK:    SpongeBob SquarePants (11/26; 1p)                    2344
NICK:    SpongeBob SquarePants (11/26; 11:30a)             2285
NICK:    SpongeBob SquarePants (11/26; 11a)                  2254
NICK:    SpongeBob SquarePants (11/27 9:30a)                2242
NICK:    SpongeBob SquarePants (11/26; 12p)                  2213
NICK:    SpongeBob SquarePants (11/26; 12:30p)             2199
NICK:    SpongeBob SquarePants (11/26; 1:30p)               2162
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 11/22-11/28/10 , 6a-6a:
K6-11                                                     Total Delivery (000)
NICK:    Victorious: Freak Out (11/26; 8-9p)                     2105
NBC:     Macy’s Thanksgiving Day Parade (11/25; 9a-12p) 1768
DSNY*: Shake It Up (11/28; 8:30p)                                 1738
DSNY*: Sonny With A Chance (11/28; 9p)                        1659
NICK:    Victorious: Freak Out (11/27; 8-9p)                     1647
DSNY*: Good Luck Charlie (11/28; 8p)                             1646
NICK:    Victorious: Freak Out (11/28; 6-7p)                     1565
NICK:    iCarly (11/26; 6:30p)                                         1503
NICK:    iCarly Movie: iStart A Fan War (11/26; 7-8p)        1471
NICK:    iCarly (11/26; 6p)                                              1449
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 11/22-11/28/10 , 6a-6a:
Tweens 9-14                                          Total Delivery (000)
NICK:    Victorious: Freak Out (11/26; 8-9p)                     1927
FOX:     NFL (11/25; 4:35-8:05p)                                     1717
DSNY*: Good Luck Charlie (11/28; 8p)                             1624
DSNY*: Sonny With A Chance (11/28; 9p)                        1595
DSNY*: Shake It Up (11/28; 8:30p)                                 1573
NBC:     Macy’s Thanksgiving Day Parade (11/25; 9a-12p) 1566
NICK:    Victorious: Freak Out (11/27; 8-9p)                     1452
FOX:     NFL – Post (11/25; 8:05-8:13p)                           1407
NICK:    Victorious: Freak Out (11/28; 6-7p)                     1405
NAN:     Fred: The Movie (11/28; 8-10p)                           1265
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 11/22-11/28/10 , 6a-6a:
Teens 12-17                                           Total Delivery (000)
FOX:     NFL (11/25; 4:35-8:05p)                                     2031
FOX:     NFL – Post (11/25; 8:05-8:13p)                            1476
CBS:     NFL (11/25; 12:38-3:52p)                                   1425
NBC:     Macy’s Thanksgiving Day Parade (11/25; 9a-12p) 1276
NICK:    Victorious: Freak Out (11/26; 8-9p)                     1201
FOX:     NFL Pre (11/25; 4-4:35p)                                    1060
CBS:     NFL Post Game (11/25; 3:52-4:15p)                    1034
FOX:     NFL (11/28; 4:23-7:35p)                                     1032
FOX:     NFL Post Game (11/25; 8:13-8:19p)                     1037
FOX:     Glee (11/23; 8-9p)                                              1007
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, November 27, 2010 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.8/4 Avg. (7a-12p)
Cubix 0.1/2; Cubix 0.3/3; Sonic X 0.5/4; Sonic X 1.1/7; Yu-Gi-Oh 0.9/5; Sonic X 1.2/6; Dragon Ball Z Kai 1.1/5; Dragon Ball Z Kai 1.0/4; Yu-Gi-Oh 0.8/4; Yu-Gi-Oh 0.8/4
ABC 0.8/4 Avg. (9a-12p)
The Emperor’s New School 0.6/3; The Replacements 0.8/3; That’s So Raven 0.9/4; That’s So Raven 1.0/4; Hannah Montana 0.8/3; Suite Life of Zack & Cody 0.6/3
NBC (Qubo on NBC) Avg. 0.6/3 (10a-1p)
Turbo Dogs 0.5/2; Shelldon 0.5/2; Magic School Bus 0.7/3; Babar 0.4/2; Willa’s Wild Life 0.6/3; Willa’s Wild Life 0.7/3; Pearlie 0.5/2
CBS (CookieJarTV) 0.2/1 Avg. (10a-12p)
Doodlebops Rockin Road Show 0.2/1; Doodlebops Rockin Road Show 0.1/1; Busytown Mysteries 0.2/1; Sabrina’s Secret Life  0.4/2; Busytown Mysteries 0.3/1; Sabrina: Animated Series 0.3/1

Final K6-11 Ratings for Saturday, November 27, 2010 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.5/19 Avg. (7a-1p)
Jimmy Neutron 1.6/20; Jimmy Neutron 1.8/19; Fairly OddParents 2.9/24; Fairly OddParents 3.6/22; SpongeBob SquarePants 4.1/22; SpongeBob SquarePants 5.8/27; T.U.F.F. Puppy 5.1/22; T.U.F.F. Puppy 4.4/19; Penguins of Madagascar 3.6/16; Planet Sheen 2.6/12; Victorious 2.9/13; Victorious 3.3/15
DISNEY CHANNEL 2.7/15 Avg. (7a-1p)
Handy Manny 1.5/20; Special Agent Oso 1.4/16; Mickey Mouse Clubhouse 1.7/14; Mickey Mouse Clubhouse 1.8/11; Phineas and Ferb 2.1/11; Phineas and Ferb 2.9/13; Phineas and Ferb 3.5/15; Fish Hooks 3.4/15; Suite Life On Deck 3.5/15; Suite Life On Deck 3.7/17; Wizards of Waverly Place 3.3/15; Wizards of Waverly Place 3.5/16
CARTOON NETWORK 1.2/6 Avg. (7a-1p)
Ben 10: Ultimate Alien 0.9/12; Beyblade: Metal Fusion 1.1/12; Pokemon: DP Sinnoh League 1.1/9; Sym-Bionic Titan 1.3/8; Generator Rex 1.4/8; Star Wars: Clone Wars 1.0/4; Bakugan: Gundalian Invaders 0.8/3; Hot Wheels: Battle Force 1.0/4; Pokemon Movie 12 – Arceus and the Jewel of Life (1×120) 1.3/6
DISNEY XD 0.5/3 Avg. (7a-1p)
Kick Buttowski Shorts (1×15) 0.3/4; Kick Buttowski 0.4/4; Phineas and Ferb 0.6/5; Kick Buttowski 0.8/5; Pair of Kings 1.1/6; Avengers: EMH 0.3/1; Kid vs. Kat 0.2/1; Jimmy Two Shoes 0.2/1; Kick Buttowski 0.2/1; Kick Buttowski 0.4/2; Kick Buttowski 0.6/3; Kick Buttowski 0.5/2

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, December 2, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1168; K6-11 493; TWEENS 9-14 326
DISNEY CHANNEL:     K2-11   867; K6-11 509; TWEENS 9-14 394
CARTOON NETWORK: K2-11   426; K6-11 246; TWEENS 9-14 167
DISNEY XD:               K2-11   137; K6-11 103; TWEENS 9-14   65
NICKTOONS:              K2-11     78; K6-11   51; TWEENS 9-14   38
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:   On what series will you find the characters Big Cheese, Polly Ester, Gerri Atric and Al Dente?  SAMURAI PIZZA CATS  Kudos to … again nobody.  Wow. Today’s should be easier …

Today’s Trivia Question:  On the series The Tick, what speed is faster than light?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: ACCOUNT DIRECTOR, AFFILIATE SALES/ Current TV/NYC: 5+yrs sales, marketing and acct. mgmt in affiliate distribution. Strong acct. relationships with top 10 MSO’s a +. Travel req’d. Resumes to: [email protected] (12/11)

JOB OPENING: ASSOCIATE DIR PRIME & ASSOC DIR NEWS/ABC TV/NYC: Create, maintain, implement Ad-Sales related marketing efforts for all Prime/News related assets of network 5+ yrs exp in media Reqs: 272120 & 272118 (12/11)

JOB OPENING: TRAFFIC COPY/LOG COORD-NY: Willing to learn, good attitude, attn to detail in fast paced- enviro. Steward air for continuity, accuracy.Work w/AEs & Agencies.Train to back up log editor. [email protected] (12/11)

JOB OPENING: SUPERVISOR, ONLINE PROGRAMMING/iNDEMAND/NYC: Handles all content info and programming for storefronts + supplier relationships. Degree+2-3 yrs cable/online media. Apply: [email protected] (12/11)

JOB OPENING: MANAGER, VOD PROGRAMMING/iNDEMAND/NYC: Programming, scheduling & negotiating for content. Degree + 5 years in programming/scheduling/cable. Heavy Excel. Apply: [email protected] (12/11)

JOB OPENING: HBO DIRECTOR, INT’L DISTRIBUTION  Latin American Sales/NYC: Min 3 yrs exp in licensing feature films, TV series & movies to broadcasters in Latin America. Fluency in Spanish req’d. Apply: (12/11)

JOB OPENING:  CREATIVE DIR/SR COPYWRITER/TBS/TNT/ATL, GA: Creative Director/Copywriter TV marketing/promos req., innovative, cutting edge, strong writing skills Resumes: [email protected] ; Ref. #120534BR (12/10)

JOB OPENINGMKTG & PRODUCT MGR/NatGeo/DC: Optimize Home Ent bus. (pkgd media & digital) across int’l mkts. Asst w/ negotiation of distr. agreements. 5 yrs exp in int’l mkt/bus pref’d. Apply:   ID 4373 (12/10)

JOB OPENING  DIR SALES OPS/NBC/NYC: Collaborate w/ Pricing/Plan’g, IT, Sales& external partners to design/deploy func reqs& logic of1stx-platform ad ind sales& reporting sys. Apply: [email protected] ID: 1283541 (12/10)

JOB OPENING  MGR, AD SALES MKTG/NYC/Multimedia Co:  Ideation, proposal writing & execution of integrated sponsorship programs. Strategic, creative thinker, can juggle multiple projects. 4+yrs exp, incl. digital. [email protected]  (12/10)

JOB OPENING:  ANALYST, PROGRAMMING RESEARCH/TV Land/MTV Networks/NYC: Ratings analysis, 1 yr TV research exp. Analytical/numeric/detail/data interpretation skills/Knowledge Nielsen systems. EOE/M/F/D/AAP (12/10)

JOB OPENINGVP SALES DVLPMNT & MRKTNG/NYC/ ABC TV: dev strtgy & presentation materials to drive adv & promo sales efforts of ABC’s assets 10+ yrs media biz digital exp a must Please apply Req: 272119 (12/9)

JOB OPENING:   ONLINE ADV ACCT MGR/ ABC TV/NYC: Coord spnsrshp/ media campgns, proj mgmt, anlyze perf rprts, test creative assets 1+ yrs of exp Please apply: req: 266583 (12/9)

JOB OPENINGTRAFFIC COORD/Comcast Networks/NYC:  2+ yrs exp req. Prepare com’l spots & logs for air. VCI exp pref. (12/9)

JOB OPENINGVP, Digital Sales/The Hub/NYC: Must have strong digital sales and mgt experience, preferably at broadcast net and/or major cable net. Apply at (12/9)

JOB OPENING: CONTENT SALES MGR (3)/Thought Equity Motion/NY LA CHI: World leader in video licensing. Expert ideation, consultative & relationship sales exp. More info: Res: [email protected] (12/8)

JOB OPENING:  DIGITAL PLANNER/NEW YORK: Support Digital AE’s thru Ad Sls PP&I in efforts to maximize ad revenues. Apply: (12/8)

JOB OPENING:   DIGITAL RSRCH MGR (E!/Style/G4/)LA: Analyze & track online & mobile properties. Distill data into meaningful analyses. 4yrs analytics exp & degree pref’d. Omniture Site Catalyst a must. Apply: [email protected]   (12/7)

JOB OPENING:  DIRECTOR, TALENT/Nickelodeon/NYC:  5+yrs Talent Booking Exp, Est. contacts w/in Ent Biz for booking, Knowledge of NICK brand/popculture/current trends, EOE/M/F/D/AAP. Apply (12/7)

JOB OPENING: DIRECTOR, INTEGRATED MARKETING/NEW BUSINESS/Nickelodeon/NYC: 6+yrs marketing brand creative exp, Knwlge all media plats, Partnership/Brand Mgmt/Entertainment exp A+, EOE/M/F/D/AAP. Apply (12/7)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING INTERNSHIP CREDITS ONLY: ON-AIR Dept/iN DEMAND/NYC: seeking interns to help in in-house edit facility  logging, viewing reels, tape dup. Apply: [email protected] (12/11)

SPRING INTERNSHIP CREDITS ONLY: MARKETING & PR Depts/iN DEMAND/NYC: seeking intern to support marketing activities and publicity for movies, sports and events. Apply: [email protected] (12/11)

WINTER/SPRING INTERNSHIP CREDITS ONLY: PROD INTERNS/NBC STUDIOS/NYC:  completion of at least two yrs of college level courses related to field of interest is pref’d  Proficient PC skills good organizational skills a must. Resume to: [email protected] (12/10)

WINTER/SPRING INTERNSHIP CREDITS ONLY:  Development Company seeking part time intern in Times Square area. Looking for smart, funny and reliable person for research on new shows. Good writing skills a plus. Contact [email protected] (12/7)

WINTER/SPRING INTERNSHIP CREDITS ONLY:  MARKETING INTERNSHIP/Univision Sales/NYC provides practical experience in the communications industry and teaches daily operations within sales and marketing for Send resumes to [email protected] (12/7)

WINTER/SPRING INTERNSHIP CREDITS ONLY:   MARKETING/OUTREACH INTERN/WordWorld/NYC: Write marketing documents and assist with admin needs. Desired skills: strong written and verbal communication, creativity, tech savvy. Res/cov ltr to [email protected] (12/7)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ADMIN ASST/NY: American U.grad w/4+ yrs admin exp., large exp. w/ client interaction, strong organizational skills, proficient knowledge of all MS Office 03 & 07 & can work on Macs. Email Jen @ [email protected] (12/11)

SITUATION WANTED:  Dedicated & Experienced in Ad Sales (cable), Marketing & PR. Chicago. Develop media plans, special projects, press releases. Full time & contract work needed. Serious inquiries only. Email [email protected] (12/10)

SITUATION WANTED:  MEDIA SALES/MKTG STRATEGIST/NY: Extensive exp in all forms of media. print/OOH/digital. Smart consultative seller. Can identify new niche markets and profitably re-purpose content. Contact: [email protected] (12/10)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/tv (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (12/9)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact-  [email protected] (12/7)

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (12/7)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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