Monday, December 3rd, 2012

Cynopsis: Kids!

Good morning. It’s Monday, December 3, 2012, and this is your first early morning briefing.

Just as iCarly wraps its final season, Nickelodeon announces it has officially picked up creator/executive producer Dan Schneider‘s (iCarly, Victorious, Drake & Josh, Zoey 101) newest series live-action comedy Sam & Cat (20×30). A combo spin-off of iCarly and Victorious, Sam & Cat stars Jennette McCurdy (iCarly’s Sam Puckett, Fred: The Movie, Best Player) and Ariana Grande (Victorious’ Cat Valentine, the musical 13, A Snow White Christmas, Winx Club) in which the two reprise their roles from their respective series. Set to premiere on Nickelodeon in 2013, Sam & Cat follows the duo as the unlikely roommates become teen entrepreneurs when they start an after-school babysitting business. Production will begin this January 2013 in LA.


Outfit7 enters into a licensing deal for the new mission of its Talking Friends’ Talking Tom mobile app, with CBS Consumer Products for Star Trek: The Next Generation. Under the deal fans of the new Talking Tom 2, available now for iOS and Android devices, can purchase items from Star Trek: The Next Generation. This deal, brokered by Iconicfuture, marks the first time that Outfit7 has licensed and integrated an entertainment property into its Talking Friends line. Available in a two-tiered phase beginning now, consumers can purchase from Talking Tom the red and yellow uniforms of the Federation Star Fleet. Then, from mid-December, users will be able to buy the starship Enterprise itself, as well as Lieutenant Commander Geordi La Forge’s visors.

Warner Bros. Consumer Products EMEA (WBCP EMEA) furthers its partnership with Diesel as it teams for on a second collection of DC Comics underwear for men, which will launch across EMEA. While the first line featured DC Super Heroes, the new line will showcase some of DC Comics’ villains, including The Joker, Bane and Two-Face.


Nickelodeon and retailer The Children’s Place team for a nationwide holiday SpongeBob SquarePants promotion in conjunction with the network’s premiere of its new stop-motion special It’s A SpongeBob Christmas!, Thursday, December 6 at 8p. The Children’s Place is currently offering an exclusive limited edition SpongeBob t-shirt based on the special in 900+ of its stores through today. The Children’s Place stores are also featuring SpongeBob window clings in the style of the special. Additionally, when a consumer purchases a Nickelodeon print t-shirt they will receive a free picture frame tree ornament. Inspired by the Rankin/Bass classic holiday specials (Rudolph the Red-Nosed Reindeer, Santa Claus is Comin’ to Town), the stop-motion It’s A SpongeBob Christmas! special featuring John Goodman as Santa Claus.


The Jim Henson Company‘s CGI animated series Dinosaur Train welcomes two new characters, Grandma and Grandpa Pteranodon, in new episodes of the series debuting from Monday, December 10 on PBS Kids (check local listings). New episodes include Tiny and the Crocodile and Meet the Grandparents (December 10), The Egg Stealer?/To the Grandparents’ Nest We Go! (December 11), Double-Crested Trouble/Erma and the Conductor (December 12), and Dome-Headed Dinosaur/Treasure Hunt (December 13). Dinosaur Train kid and parent fans can still join the Nature Trackers Club by going to to download Nature Trackers activities and receive a free Dinosaur Train surprise. Dinosaur Train was created by Craig Bartlett (Hey Arnold!), who also serves as an executive producer on the series with along with Henson’s Lisa Henson and Halle Stanford. Dinosaur Train is produced by The Jim Henson Company, and co-produced with Singapore animation company Sparky Animation, with the participation and assistance of the Singapore Media Development Authority. UK production and financial support is provided by Ingenious Media. The Jim Henson Company handles all ancillary efforts for the property. PBS manages DVD distribution for the series.

Toon Goggles (, an online kids content channel, inks a new deal with Malaysia’s Multimedia Development Corporation (MDeC) to add the animated action/adventure kid’s TV series Saladin to the Toon Goggles library. Targeted to kids/tweens 8-12, six episodes of Saladin will be available on Toon Goggles in the US and Canada. Based on the real medieval statesmen and warrior, Salah al-Din Yusuf Ibn Ayyub, the series revolves around the fictional young adventurer and hero, Saladin, who leaves his home in Damascus with his friend Tarik to search of their destiny.

Scholastic Media will debut the animated film Clifford’s Really Big Movie on PBS Kids (check local listings) on Friday, December 14. The film’s TV airing is part of Scholastic Media’s year long celebration of the Clifford the Big Red Dog’s 50th anniversary. A Scholastic Entertainment production, Clifford’s Really Big Movie was originally released by Warner Brothers in 2004 and features the voices of John Ritter as Clifford, as well as Wayne Brady, Jenna Elfman and John Goodman, among others.

The Mother Company debuts the second of its Ruby’s Studio DVD series, the preschool aimed Ruby’s Studio: The Friendship Show (1×40). Ruby’s Studio aims to help support parents in raising good individuals. Ruby’s Studio: The Friendship Show is hosted by Ruby (a human) as she takes viewers on adventures in an animated world that features art projects and original music – all focusing on issues such as conflict resolution, empathy, kindness and loyalty. Ruby’s Studio: The Friendship Show (1×40, in HD and offers Closed Captioning), the second in an indie series set for release on DVD and download over the next two years, is available on DVD and download beginning this month via Upcoming episodes include Ruby’s Studio: The Safety Show and Ruby’s Studio: The Siblings Show, both set for release in 2013.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; November 30-December 3, 2012:
Twilight Saga: Breaking Dawn, Part 2 (Lionsgate) PG-13   $17.4m-3 wk total $254.6m
Skyfall (Sony) PG-13                                                  $17.0m-4 wk total $246.0m
Lincoln (Disney) PG-13                                               $13.5m-4 wk total $83.7m
Rise Of The Guardians (Paramount) PG                          $13.5m-2 wk total $48.9m
Life Of Pi (Fox) PG                                                     $12.0m-2 wk total $48.4m
Wreck-It Ralph (Disney) PG                                         $7.0m-5 wk total $158.3m
Red Dawn (FilmDistrict) PG-13                                     $6.6m-2 wk total $31.3m
Taken 2 (Fox) PG-13                                                 $470,000-9 wk total $137.2m
Pitch Perfect (Universal) PG-13                                   $411,060-10 wk total $63.1m
Hitchcock (Fox Searchlight) PG-13                               $405,537-2 wk total $784,41
Source: Rentrak (


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 11/19-11/25/12, 6a-6a:
K2-11                                                           Total Delivery (000)
NBC:     Macy’s Thanksgiving Day Parade (11/22; 9a-12p)  3331
NICK:    iCarly-iGoodbye (11/23; 8-9p)                            2818
NICK:    The SpongeBob SquarePants Movie (11/21; 5-6:45p) 2163
DSNY*:  Up (11/20; 8-9:45p)                                        2054
CBS:      NFL Single (11/22; 12:39-4:46p)                       1988
FOX:      NFL (11/22; 4:42-8:14p)                                 1959
NICK:    SpongeBob SquarePants (11/20; 6:30p)               1859
NICK:    SpongeBob SquarePants (11/21; 4:30p)               1851
TOON:   Ninjago (11/21; 7:30p)                                     1809
NICK:    SpongeBob SquarePants (11/21; 4p)                   1789
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 11/19-11/25/12, 6a-6a:
K6-11                                                          Total Delivery (000)
NICK:    iCarly-iGoodbye (11/23; 8-9p)                         2343
NBC:     Macy’s Thanksgiving Day Parade (11/22; 9a-12p) 1825
NICK:    iCarly (11/23; 7:30p)                                      1408
TOON:   Ninjago (11/21; 7:30p)                                   1391
NICK:    Victorious (11/24; 8p)                                    1385
NICK:    iCarly (11/23; 7p)                                          1349
DSNY*:  Dog With A Blog (11/23; 1p)                           1313
DSNY*:  Up (11/20; 8-9:45p)                                      1308
DSNY*:  Dog With A Blog (11/23; 1:30p)                       1273
DSNY*:  A.N.T. Farm (11/24; 11a-12p)                          1272
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 11/19-11/25/12, 6a-6a:
Tweens 9-14                                               Total Delivery (000)
NICK:    iCarly-iGoodbye (11/23; 8-9p)                           2551
NBC:     Macy’s Thanksgiving Day Parade (11/22; 9a-12p)  1509
NICK:    Victorious (11/24; 8p)                                      1483
FOX:      NFL (11/22; 4:42-8:14p)                                 1395
NICK:    iCarly (11/23; 7:30p)                                       1349
CBS:      NFL Single (11/22; 12:39-4:46p)                       1340
NICK:    iCarly (11/23; 7p)                                            1242
NICK:    Marvin Marvin (11/24; 8:30p)                             1201
NICK:    iCarly-iGoodbye (11/24; 7-8p)                            1179
DSNY*:  A.N.T. Farm (11/24; 11a-12p)                           1149
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 11/19-11/25/12, 6a-6a:
Teens 12-17                                                Total Delivery (000)
NICK:    iCarly-iGoodbye (11/23; 8-9p)                          1667
FOX:     NFL (11/22; 4:42-8:14p)                                 1623
NBC:     Macy’s Thanksgiving Day Parade (11/22; 9a-12p) 1405
CBS:     NFL Single (11/22; 12:39-4:46p)                       1372
AMC:     Walking Dead (11/25; 9-10:01p)                       1073
NICK:    Victorious (11/24; 8p)                                       983
FOX:     NFL Sunday National (11/25; 4:25p-Various)         894
NBC:     NFL Thursday Special (11/22; 8:31-11:17p)          852
NICK:    iCarly-iGoodbye (11/24; 7-8p)                            816
NICK:    iCarly (11/23; 7:30p)                                        762
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, November 29, 2012, 6am-6am, ranked by K2-11:
NICKELODEON+:           K2-11 1028; K6-11 482; TWEENS 9-14 314
DISNEY CHANNEL:         K2-11   798; K6-11 443; TWEENS 9-14 357
CARTOON NETWORK**: K2-11   399; K6-11 256; TWEENS 9-14 214
DISNEY XD:                 K2-11   168; K6-11 129; TWEENS 9-14 117
NICKTOONS:                K2-11    49; K6-11   28; TWEENS 9-14   39
+Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data.


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Position your brand for social media success in 2013 with this info-packed Webinar from the publishers of Cynopsis & the following expert speakers: Tom Thai (VP, Marketing at Bluefin), Pamela Russo (VP, Digital Media at Discovery Communication), Jessica Chow (Assoc. Media Director at Ignited) and Tom Fishman (Social Media Director-MTV Networks).

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Later — Gwen
Gwen Billings for Cynopsis Kids!

Denise O’Connor: Group Publisher, Media Entertainment
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JOB OPENING: MGR Sports & Events/SPIKE/NYC: Resp: departmental duties as well as show specific duties BA Deg w/ 5-8 yrs of relevent media exp. More details (12/8)

JOB OPENING: MGR, AD SALES MKTG/AMC/NYC: Exec integrated mktg partnerships, events, promos. Mng dig./mobile sponsorships such as banner ads, custom creative dvlpmnt, socl ntwrkng extensions, etc. 3+ yrs exp. (12/8)

JOB OPENING ACCOUNT EXECUTIVE/DISNEY/BURBANK: sell advertising/sponsorships to Advertising Agencies on West Coast. 2 yrs exp required. Kids National Media exp pref. Please visit REQ 74124 for more info. EEO (12/8)

JOB OPENING: AD SLS MKTG SPECIALIST/Discovery/NY: Supports in dvlp& execution of multiplatform ad sls sponsrships for Destination America; 3-5 years of relevant experience; (12/8)

JOB OPENING: ADV ACCT EXECUTIVE/CablevisionMedia Sales/Bklyn NY: Seeks AE for local ad sls. 3+ yrs ad sls exp. pref cable tv, radio, internet adv. Fmlr w/ Bklyn terr. See full posting/ apply to req 19253BR (12/7)

JOB OPENING: DIRECTOR, PROGRAMMING/GAC/Knoxville: 6 years+ exp evaluating scripts, rough cuts, graphics, etc. Develop new programming concepts for internal/external production; evaluate outside submissions. Click here to apply (12/7)

JOB OPENING: DIR MKTG/OUTDOOR CHANNEL/LA, CA: TV/Media mktg, creatv svcs, on-air promos, PR, resch for adv sls/affiliate sls depts; make recomndtns; deg & 5-7 yrs resch exp in TV/cbl/brdcst ind reqd; Apply: (12/7)

JOB OPENING: DIR MKTG, OPS, ON-AIR PROMO/OUTDOOR CHANNEL/LA, CA: Creat/maint structur for intrnl/extrnl on-air & art dept workflow; deg & 5-7 yrs resch exp TV/cbl/brdcst ind reqd; Apply: (12/7)

JOB OPENING: ACCOUNT EXECUTIVE/DISH MEDIA SALES/NYC: Responsible for developing and growing Cable/Advanced TV Ad Sales revenue. Agency and client relationships required.  5+ yrs national sales exp. Email: [email protected] (12/7)

JOB OPENING: SR. DIGITAL PRODUCER – STAND UP/COMEDY CENTRAL/NYC: 5-7 yrs interactive exp. in creative or production; Exp. within a cross-platform environment; B.A. req. EOE/M/F/D/AAP apply (12/7)

JOB OPENING: DIRECTOR, PROGRAM RESEARCH/MTV/NYC: 7-10 yrs TV ratings research/analysis; Expertise in research methodology, competitive TV landscape & industry trends; multiplatform exp. a plus; B.A req. EOE/M/F/D/AAP apply (12/7)

JOB OPENING: MANAGER, CONSUMER MARKETING/MTV/NYC: 2-4 yrs marketing exp. at a Network or Entertainment co.; Min. 2 years exp. in digital & social media; B.A req. EOE/M/F/D/AAP apply (12/7)

JOB OPENING:  MGR SOCIAL MEDIA/ABC FAMILY/BURBANK: Manage social media presence across multiple sites: status updatesfan engagementprojct mngmntmngt of agenciescollaboration with internal depts REQ 62268 (12/7)

JOB OPENING: ANALYST, ADVANCED PLATFORMS/AMC/NYC: TEMP, suppt production teams for all program assets for VOD, EST, Mobile and TVE. File ingest, transcode, upload and QC.Worknight & wknd shifts. Submit res: (12/6)

JOB OPENING: ART DIR/USA TODAY/VA: design both standard and rich media advertising campaigns and interactive mark. content for USATODAY. Strong digital design experience. Resume to: [email protected] (12/6)

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JOB OPENING:  DIR, FAN ENGAGEMENT/Comedy Central/NY: Lead Comedy Central in social media. Find innovative ways to extend this voice onto the TV ntwrk & further in digital space. BA deg. 5-8 yrs mktg ent/dig exp. (12/5)

JOB OPENING:  MGR, AD SALES SYSTEMS TRAINER/Fox Cable Netwks/NY: 3-5 yrs Ad Sales Media exp req. Trains employees on cable ad sales system. Writes & maintains training docs. Degree & Ad Sales systems exp req. (12/5)

JOB OPENING:  SALES MKTG DIR/BlogHer/NYC: Help create strong mktg ideas to meet client objectives & creation of effective, innovative proposals/presentations. 7 yrs exp dig. media ind/sales mktg role Send resume: [email protected] (12/5)

JOB OPENING: MGR, DIG YIELD OPS/SALES ADMIN/NY: Execute analyzing & max revenue thru existing/new ad products across A+E Networks brands online/mobile/social space. Full Info/Apply: (12/5)

JOB OPENING: MARKETING COORDINATOR/The Hub Burbank: Admin duties. Invoicing. Budget. Create innovative PowerPoint presentations. Intermediate Excel. Apply: (12/4)

JOB OPENING: CREATIVE DIR/Discovery/MD: Oversees creative dvlpmnt & execution of promo campaigns, ntwrk branding & cross-promo mktg initiatives; 10+ yrs of TV/ent, brand mgmt. or promo agency exp; (12/4)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Available for media marketing, project management and business development consulting opportunities. Excellent experience, contacts, referrals. Email: [email protected] (12/8)

SITUATION WANTED: AD SALES/NYC BASED or HOME OFFICE: Highly innovative & revenue results-driven. Proven track record. Digital, Social & Traditional Media. Looking to be a part of a new team. Contact: [email protected] (12/8)

SITUATION WANTED: BUSINESS & LEGAL AFFAIRS/PRODUCER ASST/LA: CA licensed Atty, formerly in legal department at Producers Guild. Graduate of Top 10 law school. Personable & Professional, 323-570-1367, [email protected] (12/7)

SITUATION WANTED: DEV PRODUCER/LA BASED: Reality/Docs A&E; Bravo; Dis; E!; Fox21; Hist; Logo; MTV; Spike; TLC; VH1; Travel; solid showrunner/prodco/agency/network relationships, runs on batteries! [email protected] (12/6)

SITUATION WANTED: BUSINESS & LEGAL AFFAIRS IN-HOUSE COUNSEL: CA bar license; LL.M. in entertainment and media law from Southwestern Law School; expert knowledge of IP, internet/e-commerce, broadcast, and music law. 347-277-8505, [email protected] (12/6)

SITUATION WANTED: MUSIC COORD/EXEC COORD/TV DEV/LA: Temping as EA for Studio President. Lkg for full time.18 yrs in Music; 2 yrs in TV Dev Depts; Film exp. Avail Jan 7. Meg 310.562.3563 [email protected] (12/5)

SITUATION WANTED: PRODUCER: (Story/Field) seeking next non-fiction adventure; 10+ years: NBC, VH1, CMT, TLC, Disc., E!, Lifetime, etc. LA Based, travels well. [email protected] (12/5)

SITUATION WANTED: Character wanted? I know Drama (and Comedy). Millennial ATLien TV Worshipper seeks TV opportunity. S&P, research, communication, & leadership experience. Resume on request. Contact: [email protected] (12/5)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

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