Monday, December 3rd, 2007


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Good Morning.  It’s Monday, December 3, 2007 and this is your first early morning briefing. 

Could be by the time you’ve read this email, Don Imus will already have made his official return to radio.  Imus in the Morning kicks off on Citadel Broadcasting’s WABC 770AM this morning at 6am, with long time associate Charles McCord in tow.  Imus has been off the air since the debacle back in April.  In addition to the daily radio show, Imus will be broadcast live on RFD-TV from 6-9am weekday mornings. Omaha-based RFD is currently available in 30 million homes via DISH, DirecTV as well as a handful of cable systems.

Tonight’s Premieres:
Spanish Broadcasting System and MEGA TV: Alma Gemela at 6p
A&E: Intervention at 9p
Tonight’s Finales:
Univision: Destilando Amor at 8p


Using a business model similar to the Saturday morning model wherein the broadcast networks contract out their kids programming block to a single content producer, NBC has put together a similar deal for primetime. In a first look deal with BermanBraun, NBC has contracted to air two, if not three, hours of primetime programming in a single block supplied by executive producer Thom Beers’ Original Prods.  The deal calls for a total of thirty hours of programming, or three, 10-episode, documentary style reality series. Ownership of the shows will be split with NBC, and the network will keep the domestic rights, while the producers retain international rights. Both shows in the 2-hour block will have a ratings floor, and if the show dips below the floor, it can be replaced by another Beers program.  However, the deals does not allow NBC to split up the block; or if it does split the block, producers have the option of moving the shows to another network.  The likely timing of this deal won’t help NBC during the current WGA strike, as these shows won’t be ready for air until some where around 3rd qtr 2008.   Beers current and previous shows include Deadliest Catch, Ice Road Truckers, Monster House and Monster Garage.

November 2007 Sweep results for MNT: 11/1-11/28/07
A18-49:  0.4/1 (+33% vs. Nov 2006 Sweep)
A18-34:  0.4/1 (+33% vs. Nov 2006 Sweep)
Total Viewers:  0.4/1 (+33% vs. Nov 2006 Sweep)

NBC Universal completed its purchase of Sparrowhawk Holdings from Providence Equity Partners, 3i and management shareholders which includes international pay TV channels and the non-U.S. Hallmark Channels. Terms of the transaction were not disclosed. 

CBS Corporation finalized the sale of its radio stations in four markets to Entercom Communications Corp. for $262 million in cash. As previously announced in May 2006, CBS publicized its intention to sell its radio stations in ten smaller markets, and this sale to Entercom has completed CBS’ goal.

Weekend Box Office Estimates: Nov 30-Dec 2, 2007
Enchanted (Buena Vista)                          $17.0 million – 2 wk total $70.6m
This Christmas (ScreenGems)                    $8.4 million – 2 wk total $36.9m
Beowulf (Paramount)                               $7.9 million – 3 wk total $68.6m
Awake (MGM/W                                      $6.0 million – opening weekend
Hitman (Fox)                                          $5.8 million – 2 wk total $30.2m
Fred Claus (Warner Bros.)                         $5.5 million – 4 wk total $59.8m
August Rush (Warner Bros.)                      $5.2 million – 3 wk total $20.4m
No Country for Old Men (Miramax)              $4.5 million – 4 wk total $23.0m
Bee Movie (Paramount/Dreamworks)           $4.5 million – 5 wk total $117.6m
American Gangster (Universal)                   $4.3 million – 5 wk total $121.7m
Source: Box Office Mojo


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Jonathan Spaet joined Time Warner Cable Media Sales New York City as VP/GM. Prior to his new appointment Jonathan worked in the Time Warner corporate office for three years in national sales.  Well, done Jonathan!

NBC elevated Doug Vaughan to SVP/Special Programs and Alternative Development, NBC Entertainment and Meredith Ahr to VP/Alternative Programming, Development and Specials, NBC Entertainment. Doug, while based in New York, will lead many of NBC’s specials and reality series such as Macy’s Thanksgiving Day Parade and more. Furthermore, he will analyze the network’s reality program pitches and ideas coming from the East Coast. Meredith will continue to develop new alternative series from launch to finale and she will also evaluate trends happening overseas. Currently she is working on the upcoming series The Baby Borrowers, The Celebrity Apprentice and American Gladiators. Both executives will report to Craig Plestis, EVP/Alternative Programming, Development and Specials, NBC Entertainment.


Today in Cynopsis Kids

  • The Hannah Montana concert movie and a feature film too
  • Digimon Data Squad bows in Germany
  • Clancy With The Puck joins Canadian broadcasters

Today in Cynopsis International 

  • BBC Worldwide inked several Asia TV Forum deals with Fox International Channels and others
  • Entravision Communications Corporation to acquire WNUE from Mega Communications
  • New Zealand’s Weta Productions and the U.K.’s Chapman Entertainment to jointly develop kids content

Today in Cynopsis Digital, listen to the audio version here or subscribe to the iTunes Cyn Digital podcast 

  • Facebook reverses Beacon viral ad policy as advertisers begin to drop out of program
  • AOL gives up its own video download service, integrating with Amazon Unbox instead
  • Vivendi Games to acquire Activision to become industry’s biggest game publisher


Thursday – A18-49 Analysis: CBS was successful Thursday night at 3.5/9 A18-49, according to final national ratings from Nielsen Media Research. CBS’ Survivor overwhelmingly was the winner at 8p with 4.5/12 then CBS won again during 9p as the CSI repeat did a 3.4/8. Evergreen E.R. on NBC was #1 at 10p with 3.4/9.

Live + Same Day Household Ratings: Thursday, November 29, 2007 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 7.8/12      Survivor: China 8.3/13, CSI [r] 8.2/12, Without a Trace [r] 6.7/11

FOX: 5.4/8          Are You Smarter Than a 5th Grader? 5.5/8, Don’t Forget the Lyrics! 5.3/8

ABC: 4.8/7          Ugly Betty [r] 4.5/7, Grey’s Anatomy [r] 6.1/9, Big Shots 3.6/6

NBC: 4.5/7          My Name is Earl 4.2/7, 30 Rock 3.8/6, The Office [r] 3.7/6, Scrubs 3.7/6, E.R. 5.9/10

UNIV: 2.4/4         Amar sin Limites 1.8/3, Destilando Amor 3.3/5, Aqui y Ahora 2.1/3

CW: 1.6/2           Smallville [r] 1.8/3, Supernatural [r] 1.3/2

MNT: 1.1/2         My Thursday Night Movie: The Cave 1.1/2

TELE: 0.6/1         Madre Luna 0.7/1, La Esclava Isaura 0.7/1, Pecados Ajenos 0.4/1

A18-49: CBS 3.5/9, NBC 3.0/8, FOX 2.7/7, ABC 2.3/6, UNIV 2.0/5, CW 0.9/2, MNT 0.6/2, TELE 0.4/1


Friday – A18-49 Analysis: ABC led an overall clean sweep Friday night with 2.7/8 A18-49, according to fast affiliate ratings from Nielsen Media Research. ABC’s holiday movie encore The Polar Express did best at 8p with 2.8/9 and posted a higher number during 9p at 3.3/10. ABC had its closest competition at 10p, yet won with 20/20 at 10p with 2.1/6, just a smidge ahead of NBC’s Las Vegas at 2.0/6.

Live + Same Day Household Ratings: Friday, November 30, 2007 – time period averages. Source: Nielsen Media Research

ABC: 5.4/9         ABC Movie: The Polar Express [r] 5.6/10, 20/20 4.9/9

NBC: 5.1/9         Deal or No Deal 6.6/11, Friday Night Lights 3.9/6, Las Vegas 4.8/8

CBS: 4.4/8         My Night at the Grammys 4.2/7, Numb3rs [r] 4.8/8

CW: 2.7/5           Friday Night Smackdown! 2.7/5

FOX: 2.3/4         The Next Great American Band 1.5/3, Don’t Forget the Lyrics! 3.1/5

UNIV: 2.1/4        Amar sin Limites 1.7/3, Destilando Amor 2.8/5, La Familia P. Luche 1.9/3

TELE: 0.6/1        Madre Luna 0.6/1, La Esclava Isaura 0.6/1, Pecados Ajenos 0.4/1

A18-49: ABC 2.7/8, NBC 2.0/6, UNIV 1.9/6, CBS 1.7/5, CW 1.3/4, FOX 1.2/4, TELE 0.4/1

Saturday – A18-49 Analysis: ABC scored the best overall ratings Saturday night with 3.6/10 A18-49, according to fast affiliate ratings from Nielsen Media Research. Like the previous week, ABC won each hour with its college football coverage: at 8p the network notched a 3.4/10; then at 9p the Big 12 Championship achieved the highest rating of 4.0/11; and finally ending with a winning 3.5/10 during 10p.

Live + Same Day Household Ratings: Saturday, December 1, 2007 – time period averages. Source: Nielsen Media Research

ABC: 6.0/10          Saturday Night Football: Big 12 Football Championship: Missouri vs. Oklahoma 6.0/10

CBS: 4.8/8            CBS Movie: Jesse Stone: Sea Change [r] 4.9/8, 48 Hours Mystery 4.7/8

FOX: 3.9/7            Cops 3.5/6, Cops [r] 4.1/7, America’s Most Wanted 4.1/7

NBC: 3.2/5            Radio City Music Hall’s 75th Anniversary Special 4.0/7, Chuck [r] 1.9/3, Law & Order: SVU [r] 3.7/6

UNIV: 1.4/2          Sabado Gigante 1.4/2

TELE: 0.5/1          Cine Nuestro [7p] 0.5/1, Cine de Impacto 0.4/1

A18-49: ABC 3.6/10, FOX 2.2/6, CBS 1.3/4, NBC 1.2/3, UNIV 0.8/2, TELE 0.4/1


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This day in History: 1931 – Alka Seltzer was sold for the first time.

Answer to Yesterday’s Trivia Question: In the movie Diner, which popular singer of the era does Eddie (Steve Guttenberg) declare to be “The Lord”?  FRANK SINATRA   Kudos to: Jeff Grimshaw-PetNet TV/Washington, DC; Barry Solomon-Menudo Entertainment LLC/NY; Aaron Bengtson-NBC Universal/Englewood Cliffs, NJ; Eric Jackson-Richardson Bike Mart/Dallas

Today’s Trivia Question:  In this classic film, an insurance agent is persuaded to help a woman murder her husband and make it look like an accident in order to collect his insurance money. His boss is becomes suspicious and decides to investigate. What movie is this?     (
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

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JOB OPENING: NAT’L TV REP – PROG DEPT NYC: High visibility. Deal w/TV nets & syndicators. Good analytical, problem solving & comm. skills. Multi-tasker w/strong writing & math. 1 Yr related exp or recent media grad.

JOB OPENING: RESEARCH SALES MGR/NY (tivo651): 5 yrs research sales exp /Aggressively pursue & close bus. to meet/exceed quarterly revenue goals. Visit for job desc (12/8)

JOB OPENING: DIR AD SALES RESEARCH/Vh1/NY: Detail-oriented, proactive; provide sales research, materials, create estimates, analyze rtg data. Expert w/Nielsen,  MRI, etc. 8+  yrs Natl’ TV Rsch. EOE/M/F/D/AAP. Apply (12/8)

JOB OPENING: NETWORK BUYER/ NATIONAL TV & SYNDICATION/Initiative/NY: 2-3 yrs. Network TV buying experience. Supervise 3 assts. Knowledge of Donovan (DDS) or similar. Resume to
, subject “Network Buyer” (12/8)

JOB OPENING: SALES ASST/CABLEVISION/Woodbury, NY:  2+ yrs exp in mrkt, adv or bus related field.  Assist VP and Sales team. Strong Excel and Powerpoint skills. See full posting and apply to req 4906BR (12/8)

JOB OPENING: AD SALES OPERATIONS COORD/National Football League/Culver City, CA: Resolve client issues & work w/ Technology and Product teams to insure that all advertising meets pre-defined guidelines. Submit res to: 

JOB OPENING: ACCOUNT DIR AFF SALES/A&E TV/NY: Manage distribution & revenue growth for all AETN products. Lead person in NY Office. BA/BS, 5 + yrs affiliate sales exp at cable or broadcast net. Apply: (12/7)

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WHAT’S ON TONIGHT – Monday, December 3, 2007

ABC: A Charlie Brown Christmas [r], Samantha Who?, Notes from the Underbelly, October Road
CBS: How I Met Your Mother [r],The Big Bang Theory [r], Two and a Half Men [r], Rules of Engagement [r], CSI: Miami [r]
CW: Everybody Hates Chris [r], Aliens in America [r], Girlfriends [r], The Game [r]
FOX: House [r], K-Ville
ION: Mama’s Family, Mama’s Family, Who’s The Boss?, Who’s The Boss?, 48 Hours on ION TV
MNT: Santa’s Funniest Moments, Holidaze: The Christmas that Almost Didn’t Happen [r]
NBC: Chuck, Heroes, Life
PBS: Antiques Roadshow [r]
TELE: Madre Luna, La Esclava Isaura, Pecados Ajenos
UNIV: Amar sin Limites, Destilando Amor, Cristina

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