Monday, December 20th, 2010

Cynopsis: Kids!

Good morning. It’s Monday, December 20, 2010, and this is your first early morning Kids briefing.

Bloomsbury Children’s Books picks up the worldwide rights to a new young adult book series by tennis great Monica Seles, per Publishers Weekly.  The series, titled The Academy, revolves around a group of kids at a boarding school know for training young sports sensations to become world class athletes.  The first book in The Academy series is set for release in 2012.


James Caan is hot – super hot in fact.  The noted actor is lending his voice to the Jalapeno pepper in the web-based stop-motion animated series The Annoying Orange on ( ), of which Caan is the Chairman, per Heat Vision.  Created by Dane Boedigheimer for his company Gagfilms, The Annoying Orange series began in fall 2009 with a channel on YouTube that had 300+ million upload views.


Televix Entertainment acquires the Latin American broadcast and DVD rights for the 3D animated feature HeathCliff: Bad Kitty from 41 Entertainment.  Based on the classic George Gatley comic HeathCliff comic strip, the animated movie is slated to be completed in fall 2011.  A new animated series is also in the works.  Televix will off the property at NATPE 2011 this January.  41 Entertainment acquired the worldwide TV and home video distribution rights for the movie and the series, with FitzRoy Media retaining the US rights.  Produced by Magic Lantern Studios, the HeathCliff: Bad Kitty movie will debut in the US via the McDonald’s TV network at 2,500+ restaurants by November 2011.

Mill Creek Entertainment and Classic Media enter into a deal that will see Mill Creek releasing the 1980s animated TV series, He-Man and the Masters of the Universe, and, BraveStarr, on DVD.  The first DVDs are set for release in February 2011, with the complete first season of He-Man and the Masters of the Universe (65 episodes, $29.98) including specials features.  In addition, two value-priced volumes of He-Man will also be released in February (20 episodes each, $9.98/each).  The initial release of BraveStarr will debut in May 2011, with the complete series as well as two value-priced volumes with 20 episodes each.

Animation Collective debuts its new game app, Thumb Wrestling Federation: TWF Royal Thumble, for iPad ($.99).  A split-screen, two-player, thumb wrestling game, the app makes the screen into a wrestling ring and player gestures control the movement.  The app also features an in-app store where players can download characters for match combinations.  There are currently two character bundles available ($1.99/each).  Additionally, Royal Thumble includes episodes of Thumb Wrestling Federation: TWF Season 4, with episodes rolling out weekly.

Don Moody, creator of the preschool TV series WordWorld, releases a new eBook library for iPad, iPhone and iPod Touch.  Designed to extend the lessons presented on WordWorld, the WordWorld eBook library is comprised of five WordBuilding adventures featuring characters from the series.  The eBooks also feature a parent/teacher guide.

Disney Publishing releases the Cars Lightning Was Here: MY Puzzle Book app ($.99) for iPad, iPhone, and iPod Touch.  The app, Disney Publishing’s ninth kid’s book app, features narration and lots of sound effects and music, and invites kids to take a tour of Radiator Springs, and play four different interactive jigsaw puzzles, “Tap ‘n’ Play” activities throughout the game among other things.  Additionally, the app allows parents can record their own voice/or kid’s voice reading the story, as well as other reading modes Read to Me and auto Turn pages.

Program Call: Cynopsis Media will be producing our annual NATPE Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, January 20, the week before NATPE 2011 in Miami.  If you would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location.  To be included in this free and highly-viewed special edition, please send your submission to [email protected] no later than Friday, January 14, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).


American Greetings Properties (AGP) and licensing agent Exim Character enter into a licensing deal with Lojas Renner for a line of classic Care Bears apparel in Brazil.  Under the agreement Lojas Renner will release classic care bears tank tops, t-shirts, polo shirts, blouses, jackets and dresses.

Pokemon Company International will introduce its new trading card game (TCG), Call of Legends expansion on February 9, 2011.  The new TCG: Call of Legends features 11 Legendary Pokemon coming together for the first time in an individual expansion.  The new TCG will also include rare “Shiny” cards for each of the Legendary Pokemon cards.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; December 17-19, 2010:
Tron Legacy (Buena Vista) PG                                                        Opening Weekend $43.6m
Yogi Bear (Warner Bros.) PG                                                          Opening Weekend $16.7m
The Chronicles of Narnia: The Voyage of the Dawn Treader (Fox) PG $12.4m-2 wk total $42.8m
The Tourist (Sony/Columbia) PG-13                                                $8.7m-2 wk total $30.8m
Tangled (Buena Vista) PG                                                              $8.8m-4 wk total $127.8m
How Do You Know (Sony/Columbia) PG-13                                      Opening Weekend $7.6m
Harry Potter and the Deathly Hallows Part 1 (Warner Bros.) PG-13    $4.8m-5 wk total $265.5m
Unstoppable (Fox) PG-13                                                               $1.8m-6 wk total $77.3m
Burlesque (Sony/Screen Gems) PG-13                                            $1.4m-4 wk total $35.5m
Megamind (Paramount (DreamWorks)) PG                                      $668,000-7 wk total $141.6m
Source: Rentrak ( )


Merry Christmas | Happy Holidays | Happy New Year

Cyn opsis Media will be off the week of December 27 – 31, 2010.
Don’t forget to read the 2010 Year in Review on January 1st 2011!

Past e-publications, classifieds & industry calendar of events can always be found on our website.

Answer to Yesterday’s Trivia:   Viewers only saw the right hand of this character, which in itself was quite expressive.  The hand was seen sifting mail, dialing the phone, lighting cigars, etc.  Who was this character?  THING on THE ADDAMS FAMILY  Kudos to: Monica Lenti-MTV Networks/NY; Michelle Bishop Turkington-Bandai America/Roswell; Kathy May-Fisher Price/East Aurora; Chris Devine Dailey-Simply Devine Marketing Group/Deposit NY; Lynn Costello-Hawthorne Direct/Phoenix; Todd Koerner-emerge Media/Hermosa Beach; Anthony Dente-Dream Pictures/Studio City; Lou Fazio-The Hub/Burbank; Alan Browdy/LA; Pam Lehn-Corus Entertainment Nelvana Studio/Toronto

Today’s Trivia Question:  First advertised in 1960, this doll came with a tiny turntable and record built into her tummy to help her “talk”.  Who is she?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: SR. Web RSRCH ANALYST/TRAVEL CHANNEL/ CHEVY CHASE MD: 3 + yrs media/web research. Strong analytical/data interpretation skills. Media Research/team player a must. Apply, & select 2049 (12/25)

JOB OPENING: DIRECTOR OR MANAGER, COMMERCIAL CLEARANCES/The Hub/NYC: Must have strong background in commercial standards, within kids TV/content highly desired. Apply at (12/24)

JOB OPENING: DIR, INT’L MERCHANDISING/NY: Mng SKU dvlpmnt from a creative & fiduciary point of view. Dvlp overall product mix 7-10+ merch exp working in retail/wholesale envir. Lots of travel. Resume: [email protected] (12/24)

JOB OPENING:  MGR, PROGRAM RESEARCH/Oxygen/NYC:  Min 4 yrs exp in media research. Supports mgmt, programming, development, scheduling, press/publicity, marketing & pricing/finance. Apply to [email protected] (12/24)

JOB OPENING: DIGITAL ACCOUNT EXEC/NY: Sell AETN’s digital advertising w/ assigned territory to agencies & clients. Apply: (12/24)

JOB OPENING: FRONTLINE ASSISTANT ACCOUNT EXECUTIVE/WGBH/Boston: FRONTLINE Assistant Account Executive (Social Media & Promotions). AEEF, FT 52 Weeks. Job Req # 4878 Please apply online at (12/24)

JOB OPENING: CREATIVE DIRECTOR/2C Media/Miami: Dvlp promo campaigns for major nat’l networks. Strong writing, conceptual, editorial, & 3-5 yrs cable, studio, or ntwrk promo exp. Co info @ Contact: [email protected] (12/23)

JOB OPENING:   MARKETING ASSISTANT/ION/NY: Asst w/network sales/consumer marketing initiatives, college deg a must, 1-2 yrs mktg exp. EOE  See full ad: (12/23)

JOB OPENING:  CREATIVE DIR/ON-AIR/Lifetime/NY: Create/manage/execute high level mktg campaigns. Strong campaign launch exp. Apply (12/22)

JOB OPENING:  WRITER/PRODUCER/ Lifetime/NY: Conceptualize/write/produce high impact promo launch campaigns. 3+ yrs exp in on-air promo. Strong writing skills. Appy: (12/22)

JOB OPENING:  TEMP ON-AIR DESIGN DIR/AMC/NY: Creative visionary w/7+yr motion gfx exp. Oversee on-air design, produce gfx.  Mgmt/communication skills, good rolodex–all musts. Rez & salary reqmts to: (12944BR) (12/22)

JOB OPENING:  CREDITS PRODUCER/Stamford, CT: Night shift -produce reformatted credits Lifetime (12/22)

JOB OPENING:USA & SYFY SALES RESEARCH ANALYST/NBC UNIVERSAL/NYC:Support Sales positioning of USA & Syfy. Strong interest in TV Research, Knowledge of Excel/PowerPoint.Apply @ [email protected] (12/22)

JOB OPENING:  EVENTS/TOUR MANAGER/NYC/Multimedia Co:  Exp. mgr to run all aspects of 100-city promotional tour for in-house marketing team. 6-mo. assignment managing vendors and local in-market staff. [email protected] (12/22)

JOB OPENING: SENIOR COORDINATOR, TRAFFIC/SIRIUS XM Radio/NYC: Handle copy assignments, manage daily format changes against traffic logs. 2-3 yrs traffic exp req’d. EOE/M/F/D/AAP. Apply at (12/21)

JOB OPENING: MARKETING COORD/iN DEMAND/NYC: Support planning/execution of on-air/online & off-channel marketing plans. Degree in Mktg/Advert & 1+ yr exp with media preferred. Apply: [email protected] (12/21)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER/SPRING INTERNSHIP CREDITS ONLY: Intern will learn Production Assistant duties at the same time honing their writing, producing, and editing skills with Creative Directors. Should have major related to television/film. [email protected] (12/24)

WINTER/SPRING INTERNSHIP CREDITS ONLY:  TV DEVELOPMENT/GRB Entertainment/LA: Award winning TV company seeks organized, self-starting interns for administrative/writing/producing/editing support. Final Cut & Photoshop a plus. Resume/cover: [email protected] (12/23)

WINTER/SPRING INTERNSHIP CREDITS ONLY:  Intern will learn Production Assistant duties at the same time honing their writing, producing, and editing skills with Creative Directors. Should have major related to television/film. [email protected] (12/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MEDIA SALES/MARKETING STRATEGIST/NY: Extensive exp in all forms of media. print/digital/OOH. Smart consultative seller. Can identify new niche mkts & use analytics to generate revenue. Contact: [email protected] (12/22)

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (12/22)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
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