Monday, December 20th, 2010

Cynopsis: DIGITAL

Good morning, it’s Monday, December 20, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

WikiLeaks founder Julian Assange, runner up to Mark Zuckerberg in Time‘s Person of the Year balloting, gave a series of interviews in an attempt to whip up public support after being freed on bail in London, where he is fighting extradition to Sweden on nonconsensual intercourse charges. Mr. Assange promised to divulge more secrets, denounced the charges as politically motivated, and expressed concerns that an arrest in Sweden might lead to eventual extradition to the U.S. “This is not the beginning of the end, but the end of the beginning,” he told NBC of his legal and political travails. Meanwhile US Vice-President Joe Biden, went on NBC’s Meet the Press to liken the WikiLeaks founder to a “high-tech terrorist”, the strongest criticism yet from the Obama administration.


After serving more than 7 billion software downloads through its mobile app store, Apple announced that the computer-based Mac App Store will open for business on Thursday, Jan. 6. Developers will enjoy the same 70% share of the proceeds from paid app sales, with no server charges being levied for free apps.
Amazon‘s Kindle app for Android is now the first Kindle app to receive an update to enable users to buy, read, and sync over 100 Kindle newspapers and magazines, including The New York Times, Newsweek, The Atlantic. Kindle applications for other platforms will receive the update in the near future.


Eliot Van Buskirk, a former writer and editor for CNET and, launched a new site dubbed, a consumer-facing blog covering music apps for mobile platforms.


Although its overall viewing numbers declined (see below), Hulu again topped all online video properties in serving ads, adding 40k ads from the previous month and increasing its frequency/viewer to over 42 ads, according to ComScore. (Only, which packs similar ad loads online to its on air shows, averaged more ads per viewer.) The top video ad networks in terms of their potential reach of the total U.S. population were: ScanScout Network at 44.3%, BrightRoll Video Network at 41.5% and Break Media at 39.9%.
Top U.S. Online Video Properties by
Video Ads Viewed
Ranked by Video Ads Viewed – November 2010
Property                           Video Ads    Frequency    % Reach Total
                                          (000)   (Ads per viewer) U.S. Population
Total Internet : Total Aud.    5,391,715      36.8          48.6%
Hulu                                    1,150,651     42.4            9.0%
Tremor Media Video Network*  477,416       7.1          22.4%
ADAP.TV*                               446,173       8.8          16.8%
Microsoft Sites                        426,839      11.1          12.8%
BrightRoll Video Network*        386,658       6.3          20.4%*                           331,232     27.2            4.0%
CBS Interactive                       279,976       9.5           9.7%
Google Sites                            241,233       4.9          16.3%
AOL, Inc.                                 216,854       6.5          11.1%                               200,483     68.5            1.0%
Source: comScore Video Metrix, Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, homepage ads, etc. *Indicates video ad network.


Sen. Kay Bailey Hutchison (R-Tex.), ranking member of the Commerce, Science and Transportation Committee, filed an amendment to an appropriations bill aimed at preventing the FCC from adopting net neutrality regulation, reports the Washington Post.
Rovi and Atlanta-based cable operator Cox Communications have entered into a multi-year agreement, enabling Cox to license to the Rovi IPG patent portfolio for Cox’s broadband and mobile platforms. The deal expands upon an existing relationship between the two companies that has been focused on the set-top box platform.
KIT Digital signed a partnership agreement with Seattle-based Getty Images enabling Getty to leverage KIT digital’s VX-one platform to localize, edit, package and distribute its entertainment video content to users across the globe over multiple screens, including browser-based, mobile and tablet devices and IP-enabled TVs.


Both Facebook and Hulu saw its video viewing numbers decline in Nov., with Facebook dropping to 6th overall and Hulu dropping out of the top ten, according to ComScore‘s new Video Metrix rankings. YouTube dominated, attracting 145 million viewers who watched 271 minutes each for the month. A total of 172 million viewers watched 5.2 billion videos during the month, which averages out to 884.6 minutes or nearly 15 hours of viewing per person.
Top U.S. Online Video Properties by
Video Content Views
Ranked by Unique Video Viewers ­-  November 2010   
Property                                    Total Unique Viewing Minutes
                                      Viewers (000) Sessions (000) Minutes/viewer
Total Internet : Total Aud.     172,343       5,190,734     884.6
Google Sites                         145,829       1,979,988     271.2
Yahoo! Sites                            61,803         241,208      26.4
VEVO                                      50,320         261,368      85.4
AOL, Inc.                                 47,687         251,112      30.2
Viacom Digital                          47,282         146,570      55.2                          42,500         131,209      15.9
Microsoft Sites                          35,348         144,422      49.9
Fox Interactive Media                31,552         115,961      18.1
NBC Universal                           29,192          63,293      20.1
Turner Digital                            27,714          95,346      24.1
Source: ComScore Video Metrix
About 8% of American adults who use the internet are Twitter users, according to the Pew Research Center’s Internet & American Life Project. Women are slightly more likely to tweet while young adults aged 18-29 are significantly more likely to use Twitter than older adults. African-Americans and Latinos are more than twice as likely to use Twitter than white internet users. Urbanites are also roughly twice as likely to use the service than rural dwellers.
Retail e-commerce spending for the first 47 days of the November – December 2010 holiday season totaled $27.46 billion – a 12% increase compared to the same days last year, according to ComScore. The most recent week (week ending Dec. 17) reached $5.15 billion in spending, an increase of 14%, with four individual days surpassing $900 million, led by “Green Monday” (Monday, Dec. 13) with $954 million and Free Shipping Day (Friday, Dec. 17) with $942 million.


Greeting Card purveyor American Greetings Corp. launched a Birthday Calendar Facebook  app from Big-Dates Solutions, Inc., offering the ability to easily add birthdays, holidays, and special events to your personal Facebook calendar.


appointed HP’s Jon Rubinstein to is Board of Directors, who joined the computer giant upon its acquisition of Palm, Inc.


Localized entertainment website, co-founded Jennifer Sargent and entertainment website veteran Greg Ellwood, has undergone a makeover to give it more of a breaking news feel. The newly redesigned homepage features two main new sections – top stories and top events, with the events section including a “Remind Me” button to allow users to add shows and events to their personal calendar. One of the more refreshing things about HitFix is that it allows you to enjoy most of its services, including its localized movie, TV show, game event calendars, without having to register. Washington D.C-based HitFlix also launched iPhone and Android apps in Oct., which allow users to set alerts for programming reminders.


Cyn opsis Media presents:
Demographic Viewing Patterns Special Edition Series

Exploring the latest research on viewing patterns and evolving media preferences of specific
demographic groups, and identifying the newest trends networks and ad agencies are using to reach each of these demos.

All E-Reports are now available in the Special Edition section on
Kids, Tweens, & Teens, Women, Men, Baby Boomers, & Hispanic Market/Viewers

Later –
Wayne Karrfalt for Cynopsis Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

  JOB OPENING: SR. Web RSRCH ANALYST/TRAVEL CHANNEL/ CHEVY CHASE MD: 3 + yrs media/web research. Strong analytical/data interpretation skills. Media Research/team player a must. Apply, & select 2049 (12/25)

JOB OPENING: DIRECTOR OR MANAGER, COMMERCIAL CLEARANCES/The Hub/NYC: Must have strong background in commercial standards, within kids TV/content highly desired. Apply at (12/24)

JOB OPENING: DIR, INT’L MERCHANDISING/NY: Mng SKU dvlpmnt from a creative & fiduciary point of view. Dvlp overall product mix 7-10+ merch exp working in retail/wholesale envir. Lots of travel. Resume: [email protected] (12/24)

JOB OPENING:  MGR, PROGRAM RESEARCH/Oxygen/NYC:  Min 4 yrs exp in media research. Supports mgmt, programming, development, scheduling, press/publicity, marketing & pricing/finance. Apply to [email protected] (12/24)

JOB OPENING: DIGITAL ACCOUNT EXEC/NY: Sell AETN’s digital advertising w/ assigned territory to agencies & clients. Apply: (12/24)

JOB OPENING: FRONTLINE ASSISTANT ACCOUNT EXECUTIVE/WGBH/Boston: FRONTLINE Assistant Account Executive (Social Media & Promotions). AEEF, FT 52 Weeks. Job Req # 4878 Please apply online at (12/24)

JOB OPENING: CREATIVE DIRECTOR/2C Media/Miami: Dvlp promo campaigns for major nat’l networks. Strong writing, conceptual, editorial, & 3-5 yrs cable, studio, or ntwrk promo exp. Co info @ Contact: [email protected] (12/23)

JOB OPENING:   MARKETING ASSISTANT/ION/NY: Asst w/network sales/consumer marketing initiatives, college deg a must, 1-2 yrs mktg exp. EOE  See full ad: (12/23)

JOB OPENING:  CREATIVE DIR/ON-AIR/Lifetime/NY: Create/manage/execute high level mktg campaigns. Strong campaign launch exp. Apply (12/22)

JOB OPENING:  WRITER/PRODUCER/ Lifetime/NY: Conceptualize/write/produce high impact promo launch campaigns. 3+ yrs exp in on-air promo. Strong writing skills. Appy: (12/22)

JOB OPENING:  TEMP ON-AIR DESIGN DIR/AMC/NY: Creative visionary w/7+yr motion gfx exp. Oversee on-air design, produce gfx.  Mgmt/communication skills, good rolodex–all musts. Rez & salary reqmts to: (12944BR) (12/22)

JOB OPENING:  CREDITS PRODUCER/Stamford, CT: Night shift -produce reformatted credits Lifetime (12/22)

JOB OPENING:USA & SYFY SALES RESEARCH ANALYST/NBC UNIVERSAL/NYC:Support Sales positioning of USA & Syfy. Strong interest in TV Research, Knowledge of Excel/PowerPoint.Apply @ [email protected] (12/22)

JOB OPENING:  EVENTS/TOUR MANAGER/NYC/Multimedia Co:  Exp. mgr to run all aspects of 100-city promotional tour for in-house marketing team. 6-mo. assignment managing vendors and local in-market staff. [email protected] (12/22)

JOB OPENING: SENIOR COORDINATOR, TRAFFIC/SIRIUS XM Radio/NYC: Handle copy assignments, manage daily format changes against traffic logs. 2-3 yrs traffic exp req’d. EOE/M/F/D/AAP. Apply at (12/21)

JOB OPENING: MARKETING COORD/iN DEMAND/NYC: Support planning/execution of on-air/online & off-channel marketing plans. Degree in Mktg/Advert & 1+ yr exp with media preferred. Apply: [email protected] (12/21)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER/SPRING INTERNSHIP CREDITS ONLY: Intern will learn Production Assistant duties at the same time honing their writing, producing, and editing skills with Creative Directors. Should have major related to television/film. [email protected] (12/24)

WINTER/SPRING INTERNSHIP CREDITS ONLY:  TV DEVELOPMENT/GRB Entertainment/LA: Award winning TV company seeks organized, self-starting interns for administrative/writing/producing/editing support. Final Cut & Photoshop a plus. Resume/cover: [email protected] (12/23)

WINTER/SPRING INTERNSHIP CREDITS ONLY:  Intern will learn Production Assistant duties at the same time honing their writing, producing, and editing skills with Creative Directors. Should have major related to television/film. [email protected] (12/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MEDIA SALES/MARKETING STRATEGIST/NY: Extensive exp in all forms of media. print/digital/OOH. Smart consultative seller. Can identify new niche mkts & use analytics to generate revenue. Contact: [email protected] (12/22)

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (12/22)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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