Monday, December 17th, 2007


Cynopsis: Kids!


Good morning. It’s Monday, December 17, 2007, and this is your first early morning briefing.

Hey  guess who really bought J.K. Rowling’s The Tales of Beedle the Bard for upwards of $4 million last week? While the handwritten/illustrated book, said to have been purchased by London-based art-deal Hazlitt, Gooden and Fox, the firm was in fact doing the bidding on behalf of  The good news is that the money will to Rowling’s The children’s Voice charity.



Director Peter Jackson will direct at least one of the upcoming pictures in the Tintin movie trilogy, with Steven Spielberg to direct at least one of the remaining two pictures, per Variety.  Jackson will team with motion-capture actor Andy Serkis (he was Gollum in Jackson’s adaptation of The lord of the Rings) to work on the DreamWorks adaptation of Tintin.  While there is no official word on which role(s) Serkis will take on for the project, the general consensus according to the report is he’ll play Capt. Haddock, a volatile sea captain.


EM.Entertainment inks a long-term programming deal with digital pay-TV channels kabeleins classics and Sat. 1 comedy with ProSiebenSat.1 Group. Under the deal EM.Entertainment will provide 26 feature films from its library, including kid and family friendly titles like the Lassie movies, film adaptations of the noted German author (books, screenplays) Erich Kastner’s works such as The Flying Classroom, Lottie and Lisa, Emil and the Detectives and Anna Louise and Anton, as well as the ten-part Princess Fantaghiro series.

One of Fox International Channels‘ newest acquisitions, the toddler-targeted Baby TV, will make a 2-year journey to Asia for its own co-branded block.  YoYo Baby TV will debut today on YoYo TV as a weekday show airing from 9-9:30a and 1:30-2p with more than 30 Baby TV shows to be offered commercial-free on the Taiwanese kid’s channel.

Cartoon Network premieres the full-length music video; Fall is Just Something Grown-ups Invented, based on music video for The Hive’s new song of the same name, today at 10a and 7p.  The band wrote the song specifically for Cartoon Network, which in turn decided to create a music video for the song.  The video will also be available via  Fall is Just Something Grown-ups Invented is a bonus track on The Hive’s newest release, The Black and White Album.

Bejuba! Entertainment inks a licensing deal with French kid’s network, Canal J, for it CGI animated action series Jibber Jabber (26×30).  The series debuts on Canal J this holiday season.  Jibber Jabber is an original YTV series, produced by Northwest Imaging & FX, Jibber Jabber Toons Ltd. production.


The Jim Henson Company has tapped Brandolution to handle the US and Canadian licensing for its new animated preschool series, Sid the Science Kid, a 40-episode series (f/k/a What’s the Big Idea?).  Working with Henson, Brandolution plans to develop a line of products for a range of categories, the first of which will be available for holiday 2008, which will be followed in by a full line in 2009.  Sid the Science Kid is slated to bow in September 2008 on PBS Kids; where the series has a two-year on-air commitment.

HIT Entertainment coupled together with Complete Miniature Railways (CMR) to create custom mini working replicas of Thomas the Tank (5 feet long, 22 inches wide) as well as passenger cars Annie and Clarabel (6ft long, 22 inches wide).  Battery powered, the California built trains can hold a combination of adults and kids and can go 2 miles-per-hour if a kid is driving, and 4 miles-per-hour if an adult is helming.  Now the part you really want to know, hold on to your paychecks, because the trains are available in different packages (e.g. other tank engines, track etc), from $28,000-46,950.  But there are motion sensors in the train car eyes.  Additional add-ons include sound system with the Thomas & Friends theme music.

Disney has launched its website for its upcoming feature The Chronicles of Narnia: Prince Caspian, slated to open May 16, 2008. (


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; December 1416, 2007:
I Am Legend (Warner Bros.) PG-13               Opening Weekend $76.5m
Alvin and the Chipmunks (Fox) PG                Opening Weekend $45.0m
The Golden Compass (New Line) PG-13         $9.0m-2 wk total $41.0m
Enchanted (Buena Vista) PG                         $6.0m-4 wk total $92.3m
The Perfect Holiday (Yari Film Group) PG       Opening Weekend $3.2m
Fred Claus (Warner Bros.) PG                        $2.3m-6 wk total $69.0m
This Christmas (Sony/Screen Gems) PG-13    $2.3m-4 wk total $46.0m
August Rush (Warner Bros.) PG                     $1.8m-4 wk total $28.1m
Juno (Fox Searchlight) PG-13                        $1.4m-2 wk total $2.2m
Beowulf (Paramount) PG-13                          $1.4m-5 wk total $79.2m
Source: Box Office Mojo


Jetix Europe ups Nicole Morse to the new post of Marketing Director, Jetix UK, Nordic and Europe.  Morse will be responsible for growing the Jetix brand in the UK and Nordic regions, building channel reach, tune-in for specific programs, and supporting multi-platform efforts.  Additionally, she also continues to develop the pan-European marketing strategy for Jetix properties and events.  Mores, who had been Marketing Director, Jetix Europe, will report to Boel Ferguson, Managing Director, Jetix UK and Nordic.


Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, December 12, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 929; K6-11 461; TWEENS 9-14 294
DISNEY CHANNEL:     K2-11 751; K6-11 461; TWEENS 9-14 387
CARTOON NETWORK: K2-11 511; K6-11 288; TWEENS 9-14 166
TOON DISNEY:           K2-11 143; K6-11   71; TWEENS 9-14   44
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, December 13, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1088; K6-11 464; TWEENS 9-14 337
DISNEY CHANNEL:     K2-11   888; K6-11 553; TWEENS 9-14 458
CARTOON NETWORK: K2-11   524; K6-11 283; TWEENS 9-14 180
TOON DISNEY:           K2-11   121; K6-11   49; TWEENS 9-14   29
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: :   “I’m Me and You’re You”, “I Know a Chicken” and “Under a Shady Tree” are just a few of the music videos that are shown as part of Jack’s Big Music Show (Noggin). Who is the musical maven that is featured in these popular videos?  LAURIE BERKNER     Kudos to:  Alonna Glass-WKID Inc./NY; David Stern-BARD Entertainment/NY; Melissa Spike-Fisher-Price/East Aurora, NY; Cat Pirrone-Nickelodeon/NY; Andrea Blain-Andrea Blain Public Relations/Skokie, IL; Alyssa Pritz-Publications International, Ltd./Lincolnwood, IL

Today’s Trivia Question: Which cartoon character called himself “the roughest, toughest hombre in the West”?  ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!

Cynopsis Ad Sales: Jennifer Franko – 203-583-9796 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: SR PROMO PROD/Award winning 2C Media: Seeking high end prod for nat’l TV promo campaigns. Great writing a must, editorial a +! Send reel: [email protected] or 420 Lincoln Road, Ste 389 Miami Beach  FL 33139 (12/22)

JOB OPENING: RSRCH ANALYST/NBCU, NY: Analyze internal & 3rd party online data to support mktg & sales for NBC Oxygen properties. BA/BS, 2+ yrs exp in media, familiar w/ working data sources. #784838 (12/22)

JOB OPENING:  MEDIA RESEARCH MANAGER @ RPA: 5+ yrs’ in media research. Will generate data analyses, critical media info, POVs; supervise Analyst. Nielsen, Arbitron, MRI, Scarborough, DDS, Galaxy req’d. Apply @ . EOE (12/22)

JOB OPENING: RESEARCH PROJECT MANAGER TNT/TBS/COURT TV/NY: Support Ad Sales research projects/trending/positioning/reporting. 5+ yrs media research/advertising/television analysis. Apply: [email protected] (12/22)

JOB OPENING: SERIES PROD/NYC: Oversee prod of a pre-schl animated series, inc. mngng day-to-day ops, guiding creative dir, & ensuring that project adheres to sched/bdgt. PRE-K ANIMATION EXP A MUST. Apply: [email protected] (12/22)

JOB OPENING: SR SALES EXECS/US/UK/FR/Aus: Premiere distrib co. hiring Sr int’l sales execs to manage 5,000+ hrs of TV programming. Must have proven track record, client relationships, entrepreneurial spirit. [email protected] (12/21)

JOB OPENING: ACCT EXEC/Documentary Channel/NYC: Immediate opening. Sr. AE – 5+yrs exp. Emmy winning ntwrk. Concept/integrated sell at client/senior agency level. Top incentive for top performer. Apply: [email protected] (12/20)

JOB OPENING: ASSOC. AD PRODUCER/ Write and project-manage online splash pages, sweepstakes and microsites for our sponsors.   See full posting & apply @ (12/20)

JOB OPENING: ANALYST/Fox Brdcstng/LA: Aud Rsrch, Nat’l ratings processing.1-2yrs TV res. exp.& BA deg req’d. Familiarity w/Nielsen my EVNTS/Galaxy, strong org. & comm. skills essential. Reply: / ref: FNG9880 (12/20)

JOB OPENING: ASSOC PRODUCER/Little Airplane Productions/NYC: Oversee all aspects of animated production; development through post. Manage multiple artists¹ inventory, workflow and deadlines: [email protected] (12/20)

JOB OPENING: PRODUCTION ACCOUNTANT/Little Airplane Productions/NYC: Oversee all aspects of finance and payroll on several broadcast productions. Must have knowledge of Vista software: [email protected] (12/20)

JOB OPENING: ASSOCIATE MARKETING MANAGER/Scholastic Inc/NYC: 3-5 years experience in book or audio book publishing. Apply online: (12/20)

JOB OPENING: REGIONAL ACCT DIR /Screenvision Cinema, LA: 3-5 yrs exp, proven media sales performer to develop, present & sell cinema advertising to regional clients, Bachelors req., reg’l travel req. Apply: (12/20)

JOB OPENINGS: GREAT! MKTG COORDINATOR/Nashville & Atlanta: Passionate about radio, TV, event planning & promotion? Enjoy creative collaboration? Help WOW our GREAT! clients. 2+ yrs exp. Ask for Job description: [email protected]    (12/19)

JOB OPENING: SR. DRTV Buyer/Active Int’l in Pearl River, NY (15 miles from NYC): Min 5 yrs exp. in planning, negotiating and buying DRTV req’d. Resumes to: [email protected]  or call 845-732-8943 (1/3)

JOB OPENING: SALES EXEC/NYC:  Sponsor multimedia content. Min. 3 years exp. Know how to prospect & close, superior communication and multitasking. Send cover letter & resume to: [email protected]  (12/19)

JOB OPENING: CONTENT PRODUCER/Fisher-Price/NYC:BS Deg w/ 3-5 yrs exp in content development for toys, interactive games, software or children’s programming req’d. To apply, visit: Our Company/Career Page on (12/19)

JOB OPENING: ACCT EXEC/Documentary Channel/NYC: Immediate opening. Sr. AE – 5+yrs exp. Emmy winning ntwrk. Concept/integrated sell at client/senior agency level. Top incentive for top performer. Apply: [email protected] (12/19)

JOB OPENING: ASSOC. AD PRODUCER/ Write and project-manage online splash pages, sweepstakes and microsites for our sponsors.   See full posting & apply @ (12/19)

JOB OPENING: ONLINE MEDIA SUPERVISOR/NYC: 3+Online media planning/buying exp.; Proven ability to manage an internal team of Media Planners; Entertainment industry client exp. a PLUS! Contact:  [email protected] (12/18)

JOB OPENING: MGR/DIR /Brand Strategy Team: Dvlp original digital content experiences within the NBC portfolio site:NY/NJ & Burbank, CA: apply job #784234, 784230, 784227 (12/18)

JOB OPENING: VP of  THEATRICAL MARKETING/Screen Media Films/NYC:  Develop/execute marketing plans; Monitor budgets; oversee all theatrical PR. Min 3 yrs experience. Send resume to [email protected] (12/18)

JOB OPENING: RECRUITMENT MGR/Discovery/NY: Recruiter/HR Gen to mng full life cycle efforts; identify/acquire talent for Ad & Affil Sales, Corp Dev, E commerce, Educ, TLC, Animal Planet Ntwrks. Apply: Req#6200  (12/18)

JOB OPENING: Seeking MEDIA BUYERS in NY with 1-5 years agency experience.   Excel benefits: 401K, Pension, Medical & Dental Send Resume to: [email protected] (12/18)

JOB OPENING: INVENTORY ANALYST /BET, NY: 1-2years experience in sales or traffic; strong analytical skills;Dealmaker,VCI, Excel experience preferred. Email resume to: [email protected]. (12/18)

JOB OPENING: FREELANCE PROMO WRITER/PRODUCER/TLC/LA: Requires Writer/Producer with excellent writing skills. Highly conceptual. Reels & resumes: Discovery, Attn: HR, 10100 Santa Monica Blvd, suite 1500, Los Angeles, CA 90067.  (12/18)

JOB OPENING: RECRUITMENT MGR/Discovery Comm/MD: Requires Recruiter/HR Generalist to screen candidates, interview, and refer suitable applicants for open positions in assigned client groups. Apply: Req#5722. (12/18)

JOB OPENING: Seeking top notch SR AE for Channel One News-NYC: Must have min. 7+ yrs consultative sales, proven Biz Dev exp; ideally in Broadcast/TV, and/or non-traditional space. see full desc and apply:  [email protected] (12/18)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

WINTER INTERNSHIP CREDITS ONLY: MEDIA STRATEGY INTERN/National Geographic Channel/Wash DC: You won’t learn this in school! Seeking detail-oriented interns with great computer and organizational  skills. Email resume to [email protected]  (12/22)

WINTER INTERNSHIP CREDITS ONLY: ADV & PROMO INTERN/LIFETIME, NY: Cable net mktg dept & prod. Rsch, logging, assist post, and runs. Strong MS Office skills, comm. bkgrd, and good written/oral skills. Min 2-3 days/wk. Email [email protected] (12/19)


Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: Seeking agent or representative for new children’s brand, The Lunchbox Bunch. Please visit for more details. Contact Kathy with inquiries at [email protected] (12/19)

SITUATION WANTED: 11 yr old boy-actor looking for part in TV show. Exp’d dedicated, remember lines in a second, work well under pressure, living in NY but can travel on moments notice. Plz visit me at my web site (12/18)

E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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