Monday, December 12th, 2011

Cynopsis: DIGITAL

Good morning. It’s Monday, December 12, 2011, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here .

webOS, which was first developed by Palm and then bought by HP, will become an open-source platform, with some oversight from Hewlett-Packard. The source code will be available for software developers and hardware manufacturers to use in building out applications, web services and mobile devices powered by webOS. The platform has gone through the gauntlet over the past year as HP’s brief foray into mobile devices, the HP TouchPad, ran on webOS. After the device’s failure to gain traction in the marketplace, HP announced in August 2011 that it would consider closing the hardware aspect of the webOS business. Now the company has decided to license out the platform’s source code, and will stay on board as an active participant and investor in the project, as well as govern the open source development in order to “avoid fragmentation” among the developer community.


Amazon Prime Instant has extended its licensing agreement with Twentieth Century Fox Television Distribution. As per the agreement, Amazon Prime users now have access to the first two seasons of Glee and Sons of Anarchy, with season three of Sons of Anarchy being made available on Christmas day. Future seasons of each show will also be offered as they are made available. Amazon’s streaming service (and Netflix competitor) can be purchased for a yearly subscription price of $79. Financial terms of the extension were not disclosed.

As part of its multiplatform strategy for the 2011 Video Game Awards (VGAs), which aired this past Saturday evening at 8 pm ET, Spike TV provided a live stream of the broadcast online, as well as a multifaceted social media program to engage viewers in real-time. Host Zachary Levi live-tweeted the show, while Spike provided a live twitter tracker for viewers to keep abreast of conversations revolving around the VGAs. As the event is notable for premiering video game trailers of upcoming releases, the network made the trailers available online on the event’s own site and, right after they had been broadcast.

Forbes has implemented the new Facebook Subscribe plug-in on its websites. It offers readers the option to follow the public Facebook status updates of any Forbes writer who has enabled the new feature for their account. The plug-in from the social networking site is being rolled out across the web; it’s designed to provide users the opportunity to follow and connect with brands and individuals who aren’t their Facebook friends.


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Google is coming out with enhancements to its display and search advertising services, which will be directed towards providing more interactive ad elements for tablets. For display advertising, six new ad templates will enable developers to create interactive, rich media ads that can be published across multiple platforms. The interactive template styles include image slideshows, 360 degree product images and more. For search advertising, Google has extended its Media Ads offering onto tablets. The feature enables advertisers to add video to mobile search results via a full-screen overlay on the search results page itself. “We are launching these new formats to enable advertisers to engage with a fast-growing segment of consumers in tablet-specific ways,” said Jason Spero, director of mobile for the U.S. at Google, to Mobile Marketer. Google has published a video providing a quick demo on the new mobile Rich Media Designs (display) offering, which can be viewed here .


The latest SMART report from Millennial Media focused on mobile advertising within the entertainment industry. It found that over 50% of entertainment campaigns offered consumers the opportunity to watch a video. Film releases were the top subcategory in the entertainment vertical as they accounted for 42% of all campaigns. TV and DVD releases followed behind slotting in at second and third, respectively. Other interesting data includes:

  • 23% of entertainment campaigns included mCommerce (purchase movie tickets, DVDs, etc. from mobile devices) as an option, which was double the overall average.
  • Promoting a product release was the top goal among entertainment advertisers as it accounted for 50% of all campaigns.


Starz has launched Take Up Arms, a new Facebook app for Spartacus. To gain access to the game, users must “like” the show’s Facebook page, and then will be able to compete in various challenges, such as building an army with other Facebook friends, customizing photos and a “suit up” image that can be posted on the user’s own Facebook wall. Prizes opportunities offered include a trip to New Zealand.

Crackle‘s free app for iOS has been selected by the Apple Store as one of the top five entertainment apps of 2011. The mobile app delivers free, full-length movies and TV shows to users, provides unlimited on-demand viewing and has Apple TV compatibility through AirPlay. 20 new movies and TV shows are added to the Crackle streaming database each month.

Zero Point Zero, the production company behind Anthony Bourdain: No Reservations and The Layover, has launched Pat LaFrieda’s Big App for Meat. The mobile app shines a light on Pat LaFrieda, a famous butcher in New York City. It offers high-resolution photos and descriptions of over 200 cuts of meat, 50 minutes of video covering different recipes, a mini-game that lets users test their meat knowledge, as well as an online store. Videos can be streamed on Apple TV straight from the app via AirPlay. The mobile app is the first output of Zero Point Zero’s recent decision to enter digital content production. It’s available for $6.99 on the iPad.


Susan Shipsky will be Vice President of Production for Turner Broadcasting‘s Animation, Young Adults and Kids Media’s (AYAKM) Creative Group. She will oversee all video, print, special event and digital production and post-production for Cartoon Network, Adult Swim and Boomerang sponsorship and collateral material. Shipsky will also be in charge of all on-air branding, promotion production and post-production for Cartoon Network and Boomerang. Based in Atlanta, Shipsky will report to Michael Ouweleen, senior vice president and group creative director for AYAKM’s Creative Group.

AOL has promoted Jim Norton to be its new Head of Sales. At his new post, Norton will be in charge of sales for all AOL owned and operated properties, including The Huffington Post, Engadget and MapQuest, as well as “cross-platform marketing solutions, including display/Project Devil initiative, video and mobile.” He will report to AOL’s chief revenue officer, Ned Brody.


Call for Entries
The World’s Oldest, Most Prestigious Award for Electronic Media

Entry forms and detailed information available online at:
Deadline for 2011 entries: January 13, 2012

“Being in the company of the people who have received this award in the past years, it’s quite overwhelming.” —  Martin Scorsese, 2006 winner


Comedian Louis C.K.’s latest concert film, Live at the Beacon Theatre, is now available for download and/or streaming for $5. As the site says, the download is DRM-free, has “no restrictions. You can download this file, play it as much as you like, burn it to a DVD, whatever.” It marks a bold step by a comedian, especially of Louis C.K.’s caliber, as it foregoes the regular distribution model of releasing an official DVD by way of a televised special on a channel such as HBO. The entire production and distribution of the special came out of the comedian’s own wallet, so if you have the time, and find Louis C.K. hilarious (which, let’s be honest, is hard not to), check it out. It’s, as usual, riotously funny.

Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: SR. NEWS PRODUCER (WEEKENDS)/Westchester, NY: Excellent writing skills, supervisory and news producing experience. Res/cvr: [email protected] (12/16)

JOB OPENING: EXECUTIVE PRODUCER (NEWS)/Westchester, NY: Supervise writing, plan story selection, graphics selection, editing, production and execution of daily newscasts and special programming. Res/cvr: [email protected] (12/16)

JOB OPENING: LINE PRODUCER (NEWS)/Westchester, NY: Line and stack daily news broadcasts. Must have news experience. Res/cvr: [email protected] (12/16)

JOB OPENING: JR BROADCAST IT/TECHNICIAN/Westchester, NY: Knowledge of Windows XP/NT/2000/2003 server & workstation and troubleshoot and problem solve at the component level. Res/cvr: [email protected] (12/16)

JOB OPENING: WEB EDITOR/Westchester, NY: overnight shift posting video & maintaining content on site/social media. Final Cut Express, Drupal, HTML. Apply: [email protected] (12/16)

JOB OPENING: WEB DEVELOPER/Westchester, NY: Perform maintenance updates, troubleshooting. Database programming, XML, Java, Drupal, Adobe skills required. Resume: [email protected]  (12/16)

JOB OPENING: SPONSORSHIP SALES MANAGER/Westchester, NY: Drive new bus. Dev corp partnerships. 3-5 yrs brdcst sales mngmnt/sponsorship exp w/ a strong analytical, strategic & tactical background.Resume: [email protected] (12/16)

JOB OPENING:  RADIO PRODUCER/Martha Stewart/NYC: seeking a producer for a live daily 2 hr radio show; will air M-F, 6-8PM. Involved w/all aspects of pre/post prod. (12/16)

JOB OPENING:  AD SALES RSRCH MGR/ Provide anlys & insights to sales teams. Rsrch trends w/in Internet, advts’g & sports ind.BA + 3+ yrs online rsrch/mktg new media. (12/16)

JOB OPENING:  MSN SALES MGR/FOX Sports Interactive Media/NY: ID sales opps for Fox Sports. Provide creative & op support on proposals & gen. media plans. BA/BS. 3+ yrs exp in dig. as sales exp req’d. Mgmnt exp req. (12/16)

JOB OPENING:  SALES MANAGER OF LONG FORM/DISH Network/Denver: Responsible for selling full & part time long form avails. 3+ yrs. related exp req. Apply: [email protected]  (12/16)

JOB OPENING:  VP, CONTENT DIST/MTV/NY: Mnge selected content dist opps (new deals, renewals) from strt to finish. At least 6 yrs TV/online industry in bus dev, content distribution, strtgy, or corp dev. (12/16)

JOB OPENING: PRODUCER-ON AIR PROMOS/NICKELODEON/NYC: Resp: conception to delivery of Nick on-air promotions. 5+yrs writer/prod exp & 3+yrs Cable/Network On Air promotion exp a must. Apply: (12/15)

JOB OPENING: DIR, CNBC ON-AIR AD SALES MKTG/NY: Partner w/key CNBC stakeholders to market & increase sales of the network (domestic & int’l mkts). 8+ yrs exp. To apply, visit Job#3623BR (12/15)

JOB OPENING: COMMUNICATIONS MANAGER/Scripps Networks/Knox TN: Develop internal & external communications/5+yrs experience in corporate communications or PR exp.: Req.# 2561 (12/15)

JOB OPENING: FIELD PROD/WGBH/BOSTON: Mngmnt, FT, 52 Weeks. Oversee prod of field unit. 5 yrs field producing. Exp w/ reality TV & supervising staff. Ability to travel. Apply: (12/15)

JOB OPENING: SR MGR AD SALES MKTG/Discovery/NY: Mng dvlpmnt & fulfillment of solutions/sponsorships/Value-Earned Mrktg opportunities for DCI ntwrks; 7+yrs integrated mktg exp; exp TV/Cable & ad sls mktg +; #4659 (12/15)

JOB OPENING: LINE PRODUCER/VH1/NYC: 5 + yrs exp. in reality series or specials production mgt; Strong budget, calendar development & vetting exp on various productions a must; B.A EOE/M/F/D/AAP (12/15)

JOB OPENING: RESEARCH DIRECTOR/Zoom Media/NY: lead audience measurement, sales research & effectiveness studies for fast-growing video media co. 7+ yrs research exp w/ TV, agency or vendor background. Apply [email protected] (12/14)

JOB OPENING: ADVRTSNG ACCT EXEC/Burbank: Leverage relationships w/top clients/agencies to create new accts & expand rev of current accts. 5-7yrs media selling exp TV &/or interactive ad sales.  COVER/RES: [email protected] (12/14)

JOB OPENING: SR RESEARCH ANALYST/FX Ad Sales/NY, NY: Provide audience tracking & trending reports to Ad Sales mgmt through analysis of research database applications. BA plus 2-3+ yrs ad sales research exp in advertising req. FNG0000834 (12/14)

JOB OPENING: PRICING/PLANNING ANALYST/Fox Cable Networks/NY, NY: Conduct high level analytic reprt’g, confirm deal inventory, reconcile prog. grids. BA plus 2+ yrs sales plan’g, pricing exp at media co. FNG0000822 (12/14)

JOB OPENING: RESEARCH MGR FX AD SALES/NY, NY: Manages/prioritizes analyst workflow & oversee schedule input process (MyEvents). Dvlp thought pieces, presentations around existing metrics & new technologies. BA plus 3+ yrs media research. FNG0000836 (12/14)

JOB OPENING: DIR, ON-AIR PROMO/REELZ/Albuquerque, NM: Manage promo team. Develop & execute strategy. 5 yrs mgmt exp. Apply: [email protected] (12/14)

JOB OPENING: MGR, CONSUMER & DIGITAL MKTG/REELZ/Albuquerque, NM: Manage Media & Digital campaigns. Social media a must. Cable, Agency exp a must. Apply: [email protected] (12/14)

JOB OPENING: DOCUMENTARY PRODUCERS & PROD MGR/LA: Producers needed w/strongstory/journalism skills for doc/bio series. Also looking for Prod MGR. Reply w/position in subject line to [email protected]  (12/14)

JOB OPENING: MGR, INTEGRATED SALES/MKTG/FUEL TV/LA: Plan, dvlp/mng ad sales mktg bus. activities. BA/BS plus 5+yrs ad sales or mktg exp in sports or ent. Understand gen mktg in TV, web, digital media & print. (12/14)

JOB OPENING: MGR CORP OUTREACH/A+E Networks/NY: Prod Mgr for educational, mktg & pgmg projects. Video exp. pref. (12/13)

JOB OPENING: EXEC PRODUCER/SCIENCE CHANNEL/MD or NY: Create & Produce groundbreaking tv programs; creative oversight on a variety of prod projects; 10+yrs exp; network exp. # 4839 (12/13)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY:  NBCU’s Jerry Springer and Steve Wilkos Show. TV Production/Audience Coordination. Studio in Stamford, CT, short walk from MetroNorth. Fast paced & hands on! Re: [email protected]  (12/15)

FALL INTERNSHIP CREDITS ONLY: PR SPRING INTERNSHIP/BRAVO TV/NYC: Gain a rare opp at a fast-paced PR dept by monitoring press coverage, fielding media requests and more at a multi-platform media company. Resume to [email protected] (12/14)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: TOPICAL JOKE WRITER. As seen in The Onion, Huffington Post and more. Jonas Polsky writes smart, funny topical material. Contact for rates. [email protected] (12/16)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links:,,, (“American Biographies”) (12/16)

SITUATION WANTED:  FIELD PRODUCER w/ ENG Vans – 35′-70′ Telescoping Mast Cams w/360′ pan-tilt control, mobile editing and live webcasting – Covered Cannes, BHFilm Fests, Red Carpets & Product Launches. [email protected]  (12/16)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (12/15)

SITUATION WANTED: Award-winning network/agency CREATIVE DIRECTOR commercials, promos, ad sales, online, print, strategy, brand, integrated marketing and live action production. Please contact at (12/14)

SITUATION WANTED: AD SALES ASSISTANT/CHICAGO: Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (12/14)

SITUATION WANTED: I’M ALL YOURS Seeking to Assist, Currently an E.A. to Chief of Dept. 5 Yrs. work exp. B.A. Mass Comm. Contact, [email protected] (12/13)

SITUATION WANTED: SOCIAL MEDIA CONSULTANT/PROMOTER: Looking for work promoting web content (articles, videos, pictures, etc.) All budgets considered. I can get you views on your blog! [email protected] (12/13)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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