Monday, December 10th, 2012


W18-34 +20%                 W18-49 +16%                 W25-54 +9%

The only women’s network with hit shows in every format

Unscripted: Dance Moms #1 among W18-34 & W18-49                Competition: Project Runway #1 among W25-54
Movies: Steel Magnolias #1 original movie premiere across all key women demos 
Scripted: The Client List #1 drama across all key women demos 

The hits keep coming in 2013, check it out!


Good morning. It’s Monday, December 10, 2012, and this is your first early morning briefing.

Tonight’s Special:
FOX: American Country Awards at 8p

Tonight’s Premiere:
NBC: Take It All at 901p

Tonight’s Finales:
VH1: Basketball Wives: LA at 8p
Oxygen: My Shopping Addiction at 11p






A&E | Real Life. Drama.

Click For Source.


NBCUniversal has plans to rebrand G4 channel to become the Esquire channel, reports THR.  The NBCUniversal-owned cable network has finalized a deal with Esquire parent company Hearst Corporation to transform the gaming network to a TV destination targeting the modern, upscale male viewer.  The move is designed to capture this growing market with programming focused on cooking, travel and fashion.  The rebrand is expected to take place during the first half of 2013. 

Chef Emeril Lagasse explores the scenery and local cuisine of the Sunshine State in a new series Emeril’s Florida, premiering on the Cooking Channel January 6 at 1030a.  Lagasse will cover the entire state from Northwest Florida to Orlando and St. Petersburg-Clearwater to Miami and Palm Beach highlighting the beaches, agriculture, festivals and sporting events as well as local food.  Emeril’s Florida is produced by MAT Media, LLC.

A&E Network’s series Duck Dynasty drew 6.5 million total viewers for its season finale that aired last Wednesday at 10p.  The record-breaking episode also tallied 3.9 million among A18-49; 3.8 million with A25-54; and 2.0 million A18-34 viewers.  Duck Dynasty, produced by Gurney Productions, with its season finale has become the most-watched series telecast in the network’s history among all key demos.

Reinhold Weege, creator of the 1980s sitcom Night Court died on December 1 at the age of 62.  Night Court, which starred Harry Anderson and John Larroquette ran for nine seasons on NBC.  Prior to Night Court, Mr. Weege wrote and produced for ABC’s Barney Miller and wrote for the TV adaptations of M*A*S*H and Semi-Tough as well as for Fish, the Barney Miller spinoff.  He additionally created the short-lived sitcom Park Place and wrote and directed TV’s Nikki and Alexander.  Mr. Weege is survived by his daughters Tez and Alix and granddaughter Zoe.

Top 10 Weekend Box Office Estimates:  December 7-9, 2012
Skyfall (Sony)                                $11.0 million  5 wk total $261.6m
Rise of the Guardians (Paramount)     $10.5 million  3 wk total $61.9m
Twilight Saga: Breaking Dawn, Part 2 (Lionsgate) $9.2 million  4 wk total $268.7m
Lincoln (Disney)                              $9.1 million  5 wk total $97.3m
Life of Pi (20th Century Fox)             $8.3 million  3 wk total $60.9m
Playing for Keeps (FilmDistrict)          $6.0 million  opening weekend
Wreck-It Ralph (Disney)                   $4.9 million  6 wk total $164.4m
Red Dawn (FilmDistrict)                    $4.3 million  3 wk total $37.3m
Flight (Paramount)                          $3.1 million  6 wk total $86.2m
Killing Them Softly (The Weinstein Co.) $2.8 million  2 wk total $11.8m
Source: Rentrak

Next Cynopsis Webinar: Social Media 3.0 for TV Programmers: Beyond Facebook and Twitter coming up this Thursday.  Sign up now for this exclusive training webinar at:


Telco Productions, Inc. is offering a pre-Oscar half-hour, hi-def show, Hollywood News: Oscar Edition highlighting the 85th Academy Awards nominees.  The broadcast window for Telco’s pre-Oscar show is February 8-24.  Barter split is 50% national, 50% local.


Cynopsis Social Media Webinar
December 13 | 1:30-3:00pm ET
Social Media 3.0 for TV Programmers: Beyond Facebook + Twitter

Expert Speakers:
Jessica Chow
(Associate Media Director) Ignited
Tom Fishman
(Director Social Media) MTV Networks
Pamela Russo
(VP, Digital Media) Discovery Communication
Tom Thai
(VP, Marketing) Bluefin



Taking effect January 1, Shine America begins a new exclusive, multi-year production partnership with Nigel Lythgoe Productions.  Nigel Lythgoe is the executive producer behind American Idol and So You Think You Can Dance.  In this new deal, Lythgoe will develop and produce entertainment franchises with the Shine Group for the worldwide TV marketplace.  Nigel Lythgoe Productions will continue to be based in Los Angeles.

USA Network approved a cast contingent pilot order for a one-hour period series titled Horizon.  The project is produced by Universal Cable Productions with Valhalla Entertainment.  Gale Anne Hurd (The Walking Dead) is involved based on her studio deal.  Horizon is set during the height of World War II and centers on a secretary at the FBI who discovers that her husband might have been killed in a battle with a spaceship in the South Pacific.  She becomes obsessed with finding out the truth and becomes the only person standing between Earth and an alien invasion.  Hurd will serve as executive producer with writer and co-EP Bridget Tyler (Burn Notice). 

Treat Williams (Everwood) was cast in NBC’s Chicago Fire in the recurring role as Benny, father to brash Lt. Kelly Severide (Taylor Kinney).  Williams will first appear in a January episode.  Sarah Shahi (Fairly Legal) will also join the series in a recurring role playing a love interest for Kelly. 


Food Network UK has approved Red, Hot and Yummy for its 2013 programming slate.  The documentary-style program will center on the high end catering world through the eyes of Chef Nichola Smith, which marks her first television project.  Food Network UK has ordered 8 half-hour episodes tentatively scheduled to premiere in March 2013 with production currently underway.  Red, Hot and Yummy is produced by Britain’s Sharp Jack Media.



opsis: Sports Media Awards
Entry Deadline: February 1
Late Submission Deadline: February 8
Awards Event: April 2013 (NYC)

Click here to learn about the Awards program & enter online!


Wednesday A18-49 Analysis:  FOX hit a high note Wednesday with a 2.8/8 among A18-49, according to final primetime national ratings from Nielsen. CBS’ Survivor: Philippines won by a skosh at 8p at 2.9/8 followed by FOX’s The X Factor at 2.8/8.  At 9p, CBS stayed in the lead with Criminal Minds repeat at 3.0/8 and FOX’s The X Factor was a tenth of a rating point behind at 2.9/8.  Then at 10p, ABC’s Nashville and CBS’ Chicago Fire tied for #1 at 1.9/5 each while Univision’s Amor Bravio was third at 1.6/4.

Live + Same Day Household Ratings: Wednesday, December 5, 2012 time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 5.7/9           Survivor: Philippines 6.4/10, Criminal Minds [r] 7.1/11, Grammy Nomination Concert 3.5/6

FOX: 5.0/8            The X Factor 5.0/8

ABC: 4.4/7            The Middle 4.9/8, The Neighbors 4.0/6, Modern Family [r] 5.2/8, Suburgatory 3.9/6, Nashville 4.1/7

NBC: 3.8/6            Whitney 2.6/4, Guys With Kids 2.3/4, Law & Order: SVU 4.2/6, Chicago Fire 4.8/8

UNIV: 2.2/4           Por Ella Soy Eva 2.3/4, Amores Verdaderos 2.4/4, Amor Bravio 2.1/3

CW: 1.7/3              Arrow 2.1/3, Supernatural 1.3/2

TELE: 0.7/1            Rosa Diamante 0.8/1, Corazon Valiente 0.7/1, Pablo Escobar: El Patron del Mal 0.9/1, El Rostro de la Venganza 0.6/1

ION: 0.5/1             WWE Main Event 0.7/1, Wednesday 9PM Movie: Green Zone 0.4/1

TF: 0.4/1               Cineplex WED [7p start r] 0.3/1, Fiesta de Pelicula WED 0.4/1

A18-49:  FOX 2.8/8, CBS 2.5/7, ABC 2.2/6, UNIV 1.8/5, NBC 1.6/4, CW 1.0/3, TELE 0.5/2, ION 0.2/1, TF 0.2/1

Thursday A18-49 Analysis:  CBS topped Thursday with the A18-49 viewers at 3.2/9, according to final primetime national ratings from Nielsen.  CBS’ comedies The Big Bang Theory and Two and a Half Men outpaced the competition during 8p with an average of 4.6/14 followed by FOX’s The X Factor at 2.5/7.  ABC’s Grey’s Anatomy won at 9p with a 3.0/8 and CBS’ Person of Interest was a close second at 2.9/8.  ABC held the lead through 10p with Scandal at 2.5/7 and CBS’ Elementary was #2 at 2.1/6.

Live + Same Day Household Ratings: Thursday, December 6, 2012  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 8.3/13            The Big Bang Theory 10.3/17, Two and a Half Men 8.4/13, Person of Interest 8.7/13, Elementary 6.7/11

ABC: 4.8/8               Last Resort 3.5/5, Grey’s Anatomy 6.1/9, Scandal 5.0/8       

FOX: 4.0/6               The X Factor 4.7/7, Glee 3.3/5

NBC: 2.3/4              30 Rock 2.3/4, Up All Night 2.0/3, The Office 2.6/4, Parks and Recreation 2.1/3, Rock Center with Brian Williams 2.5/4

UNIV: 2.3/4              Por Ella Soy Eva 2.2/4, Amores Verdaderos 2.5/4, Amor Bravio 2.0/3

CW: 1.3/2                Vampire Diaries 1.6/3, Beauty and the Beast 1.0/2

TELE: 0.7/1              Rosa Diamante 0.8/1, Corazon Valiente 0.7/1, Pablo Escobar: El Patron del Mal 0.9/1, El Rostro de la Venganza 0.5/1

ION: 0.6/1                House 0.5/1, House 0.5/1, Criminal Minds 0.7/1

TF: 0.3/1                  Cineplex THR [7p start r] 0.4/1, Cineplex 2 THR [r] 0.3/1

A18-49:  CBS 3.2/9, FOX 2.3/7, ABC 2.3/6, UNIV 1.8/5, NBC 1.3/4, CW 0.8/2, TELE 0.5/2, ION 0.3/1, TF 0.2/1

This day in History: 1936 – King Edward VIII abdicates throne to marry Mrs. Wallis Simpson

Answer to Our Last Trivia Question: In a Chanukah episode of Friends, Ross’s son Ben comes to visit giving Ross a chance to teach him about his Jewish heritage.  Instead, Ben is sad Santa isn’t coming.  Ross tries to rent a Santa suit but can only find what type of costume? Armadillo and Ross becomes the “Holiday Armadillo” Kudos to: Nicole Capo-Discovery Communications/Silver Spring, MD; Tara Berman-Big Fish Entertainment/NYC; Tim Hanes-Orlando Youth Theatre/Orlando; Katherine Naugher-Scripps Networks/Knoxville, TN; Lori James-Charter Media/St. Louis; Julie Syers-Briggs & Caldwell/Houston; Emily Carlson-Cuneo Advertising/Bloomington, IN; Alicia Smits-Laughlin Constable/Milwaukee; Betsy Samuel-OpenTV/Golden, CO; Todd Schliewen-KMSB Belo/Tucson; Odette Felix-Dark Horse Media/Tucson; Allison Weiss-Impact Marketing & Promotions/Tarzana, CA; Jen Bailey/LA; Amy Blaisdell-Film Roman/Burbank; Sandra Mueller-KTLA/LA.

Today’s Trivia Question  Family Dramas Theme Week: Name the kids from Eight is Enough, ranking them from the oldest to the youngest. (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).

Later —
Lisa Ball

Cynthia Turner: Founder & Editor Emeritus
Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: SR EXEC ASST/Fox Group/LA: Apply to: (12/15)

JOB OPENING: ACCOUNT EXECUTIVE, DIRECT RESPONSE/REELZ/NYC: experienced AE in selling long & short form direct response advertising. Apply: [email protected] (12/15)

JOB OPENING: TV RSRCH DIR/HARTFORD CT: Provide sales & news for assgnd stations with rsrch. 5+ yrs exp in brdcst TV or cable station in rsch/mktg dept req’d. Apply at (12/14)

JOB OPENING: ABC RESEARCH PART TIME CONTRACTOR/ABC Network Research, ABC Television Network, Burbank, CA. [email protected] (12/14)

JOB OPENING: MKTG RESEARCH MGR/ATL: 5+ yrs mktg/media rsrch exp. Prof in basic statistics/analysis. Exp w/primary rsrch methods & Nielsen rsrch software. To apply, contact: (12/14)

JOB OPENING: VP, BUS & LEGAL AFFAIRS CDM/NYC: Structure/draft/negotiate variety of agreements relating to dist of a broad portfolio on traditional linear. JD & min 8-10 yrs in-house or law first exp req’d. (12/14)

JOB OPENING: VP GLOBAL COMPLIANCE, TRAINING & COMM/NYC: Dvlp & facilitate enterprise-wide compliance training. Proven track record and 10+ yr exp. More info/apply: (12/14)

JOB OPENING: SVP, MARKETING & CREATIVE SERVICES/GAC/Knoxville: 8 yrs+ exp in advertising, marketing or promotions. Manage and lead on & off air promotion and network marketing in a broadcast/cable environment. Click here to apply (12/14)


JOB OPENING:  SR. MGR, DISTRIBUTION ANALYTICS/A+E NETWORKS/NY: Dvlps data models/analyses to est impact of TVEverywhere. Mngs data aggregtn & reporting. 5+yrs in media/distrib/rsrch, MBA prefd. #148846, (12/14)

JOB OPENING:  SR CREATIVE MGR/ESPN/Bristol CT: To view full job description please use this link – (12/14)

JOB OPENING: RSRCH MGR/AMAZON STUDIOS/LA: Act as a strategic bus. partner to internal teams, leveraging rsrch to provide recommendations/analyses on film & series projects in dvlpmnt. 5+ yrs mkt rsch ind exp. [email protected] (12/13)

JOB OPENING: SR. RESEARCH ANALYST/New York City: Provide services to all research dept. internal clients through analysis & tracking of standard & custom reports. More info & apply: (12/13)

JOB OPENING: DIR, FUNNY OR DIE/PROMOS/NYC: 8 yrs of dig promos & branded ent exp. Act as liaison btwn & Digital Sales team. Work closely w/ on-air counterparts for dig. support on integrated FOD deals. Click here (12/13)

JOB OPENING: LEAD PRODUCER/University of Notre Dame/Notre Dame IN: Req. Bachelor’s degree in video prod, comm. or related field. Extensive exp. leading video prod. teams. For more info & to apply, visit AA/EOE (12/13)

JOB OPENING: MGR, RESEARCH/NY: 4+ yrs TV rsrch brdcst/cable.Exp w/primary rsrch methods & Nielsen/MRI rsrch software.Create sales present, primary, mgmt & presentation exp. a plus. To apply, contact: (12/13)

JOB OPENING: SR MGR, PRICING & YIELD MANAGEMENT/Crackle Network/LA: Drive Yield Mngmnt & optimization. 4yrs exp dig advrtsng inventory mngmnt, & yield optimization. More info/Apply #502 (12/12)

JOB OPENING: DIR PROD/NESN/NYC: Mng/coordinate all aspects of NESN’s network broadcast center productions. 12+ yrs exp of TV production mngment. More info/apply: (12/12)

JOB OPENING: DIR, ON-AIR PROMO PLNG/History/NY: Develop & implement on-air media plng strategies that support network. 5 yrs exp plng & executing on-air promo plans for brdct/cable. Apply: (12/12)

JOB OPENING: MGR SPORTS & EVENTS/SPIKE/NYC: Monitor delivery req’s to ensure compliance w/live action prod guidelines. Insure prod/companies are on schedule; BA Deg w/ 5+ yrs of media exp. More details (12/11)

JOB OPENING: DEVELOPMENT EXECS/(2 openings)/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats. Basic shoot/edit/cast & treatment writing. Res/Cov Ltr: [email protected]. 3+ yrs exp req’d (12/11)

JOB OPENING: SALES MGR/WPIX-TV-Sales/NYC: Resp for all sales activity in local TV mkt; monitor/evaluate sales perf of local acct execs; 5 yrs TV sales, 3 in a major mkt. More info/apply: (12/11)

JOB OPENING: TWITTER TV MGR/LA, CA: Be the Twitter ambassador to TV celebrities. Grow/evolve Twitter’s creative relationships. Exp TV prod w/exp working dir w/talent & their reps. Res:,Job (12/11)

JOB OPENING: VP, AD SALES MKTG/REELZCHANNEL/NYC: Lead team to dvlp & execute strong mktg ideas for clients. Create effective multiplatform mktg initiatives. 10+ yrs exp ad sales mktg role. Apply: [email protected] (12/11)

JOB OPENING: SALES PLANNER/REELZCHANNEL/NYC: Create, maintain & stew ad sales plans. 1-3 yrs exp network/agy Apply: [email protected] (12/11)

JOB OPENING: COORD DIST FIELD SALES/A+E TV/NY: Support the East Region Field Sales Team in reaching goals through admin & sales support duties. Act as liaison w/ internal & ext customers. Apply: (12/11)

JOB OPENING: FREELANCE COPY WRITER ENTERTAINMENT & DIGITAL MEDIA/NYC: Agency Experience is a must. Strong relationships with vendors. Conceptualize & execute creative across different media. #7291 (12/11)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

INTERNSHIP CREDITS ONLY: SALES INTERN/Woodbury, LI: Intern will gain experience with all facets of creating Optimum Homes & Autos channel & website. College credit. See full posting and apply to req 15503BR (12/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: DEVELOPMENT PRO/LA BASED: Reality/Docs long/short formats A&E; Bravo; Dis; E!; Fox21; Hist; Logo; MTV; Spike; TLC; VH1; Travel; solid showrunner/prodco/agency/network relationships, runs on batteries! [email protected] (12/13)

SITUATION WANTED: MUSIC/NON-FICTION DEV/PROG/PROD/LA BASED: Background in top tv networks, production company w/top 10 show and major labels. Strong experience in digital, content mktg & distribution. [email protected] (12/12)

SITUATION WANTED: NYC, Ffld, Wstchstr. counties: Experienced sales,biz development pro seekingposition in educational / home media, ad sales. Solid resume and excellent references. email: [email protected] (12/12)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Extreme Makeover: Home Edition Part 1, Extreme Makeover: Home Edition Part 2, Castle [r]
CBS: How I Met Your Mother, The Big Bang Theory [r], 2 Broke Girls, 2 Broke Girls, Hawaii Five-O
CW: 90210, Gossip Girl
FOX: American Country Awards (Live)
ION: Criminal Minds, Criminal Minds, Criminal Minds
MyTV: Law & Order: SVU, Law & Order: SVU
NBC: The Voice, Take It All [p], Michael Buble: Home for the Holidays
PBS: Antiques Roadshow, Market Warriors, Independent Lens
TeleFutura: Punos Mortales, El Marino
Telemundo: Rosa Diamante, Corazon, Valiente, Pablo Escobar: El Patron del Mal, El Rostro de la Venganza
Univision: Por Ella Soy Eva, Amores Verdaderos, Amor Bravio

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

Related Stories

Cynopsis 04/18/24: “For All Mankind” gets a spinoff

"For All Mankind" gets a spinoff

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

04/17/24: Cynopsis Jobs

hand shake

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis Digital Out of Home 04/17/24: SambaTV and GSTV team to analyze ad effectiveness; Vistar Media expands in Latin America

Wednesday April 17, 2024 SambaTV and GSTV have teamed for a national quick-service restaurant brand and a national CPG brand to analyze the reach and frequency of GSTV campaigns compared to national and local TV schedules. “Our collaboration with GSTV unifies the impact of advertising effectiveness both in and out of the home,” said Samba […]

Cynopsis 04/17/24: Amazon picks up Travis Kelce-hosted game show

Wednesday April 17, 2024 Today’s Premieres Hulu: Under the Bridge; See You in Another Life Netflix: Our Living World; Don’t Hate the Player; The Grimm Variations; The Circle Speedvision: Helping Hands Garage at 8p TVMonde5USA: Sortez-mol de moi at 11:30p IN THE NEWS Rep. Jerry Nadler (D-NY) and Rep. Joaquin Castro (D-TX) want details about […]

Cynopsis 04/16/24: “Tamron Hall” renewed for season six

"Tamron Hall" renewed for season six

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Family Entertainment TV & Family Movie Classics The Family networks run by a real family, serving families • Quality Programming • • Brand-Safe Environment • • Valuable Audience • Click here to learn more Tuesday April 16, 2024 Today’s Premiere Paramount+: CTRL+ALT+Desire Today’s Finale HGTV: […]