Monday, August 6th, 2007

Cynopsis: DIGITAL

8/06/07

Good Morning, it’s Monday, August 6, 2007 and this is your first early morning digital briefing. 

Yahoo Video is going back to the drawing board after losing ground to the unstoppable YouTube. (YouTube accounted for 22% of all video streams in May compared to just 4.6% for Yahoo! according to comScore.) Yahoo! has signed new partnerships with major media companies including Universal Music, EMI, CNN International, the AP, the NFL and MLB to beef up content offerings and attract a broader array of users. Yahoo also announced it will add video to its photo-sharing site Flickr in an attempt to put video “everywhere.”
 

~ MULTIPLATFORM CONTENT NEWS ~

 
ABC‘s I-Caught premieres tomorrow at 10 pm ET, the news magazine show anchored by Bill Weir  which sources stories from user generated video. The first show looks at Citizen Crime Solvers, the famous “Battle at Kruger” in Africa, and what it takes to get famous on the internet. ABC will be actively soliciting videos to be considered for the program throughout its first season.
 
Meanwhile CNN‘s web-based citizen journalist tool I-Report turned one year old in the wake of the deadly bridge collapse in Minneapolis, MN. More than 450 web and cell phone-based submissions were made to CNN.com during the first 24-hours of the bridge’s collapse, the biggest response yet to a single news event. More than 6,000 submissions were received last month to I-Report.
 
The New York Times will launch an exclusive in-flight video magazine on JetBlue Airlines, featuring interviews conducted by Times’ journalists and content from NYTimes.com. Look for interviews with Larry David, Forest Whitaker and Brian Williams this month, as well as reviews of Apple TV. Much of the content will also be available on JetBlue’s website.
 
Game publisher Take-Two Interactive announced its Grand Theft Auto IV release will be pushed back 6 months from its planned launch in October of this year. Although Take-Two’s Rockstar Games unit admitted it is way behind in adapting it to the newer game consoles, the delay didn’t stop bloggers and online gaming sites from coming up with plenty of radical theories on why it is holding the racy, violent game back.
 
PBS series For Her Information starring Beth Aldrich launched an online magazine focusing on timely information, ideas and solutions for enterprising women.
 

~ INNOVATORS & START-UPS ~
 

Glide Mobile expanded its transcoding service for the iPhone to allow support of most common video formats including wmv, .mpg, .mpeg, .avi, .divx, .mov, .mp4 and .3gp. Glide Mobile provides users a way to synchronize online content and shares it with the iPhone as well as other devices. The idea is to provide lower resolution versions of video files optimized for the lower-capacity AT&T EDGE network.
 
Free mobile widget service Plusmo has also been optimized for the iPhone, making more than 20,000 widgets available for the platform. Applications include article feeds, slideshows and gamecasts.

Check out other widgets for the iphone here:  http://iphonewidgetlist.com/

 

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

 
A congressional panel voted last week to shield journalists, ad-supported bloggers, vloggers and podcasters from having to reveal confidential sources in a variety of situations, defying stated wishes of the Bush administration. The Free Flow of Information Act defines journalism as “gathering, preparing, collecting, photographing, recording, writing, editing, reporting or publishing of news or information that concerns local, national or international events or other matters of public interest for dissemination to the public.” Non-commercial bloggers (i.e., those who do not derive “financial gain or livelihood from blogging) were excluded from the bill.
 
Viacom CEO Philippe Dauman claimed the company will top projected digital earnings of $500 million in a conference call last week. He said Viacom’s branded sites attract an average of 85 million unique global users monthly, an increase of 68% over 2Q 2006. Nick’s community site Nicktropolis is up to 4.5 million users, and a total of 1 million users have registered at one of MTV’s virtual worlds such as The Hills and Virtual Laguna Beach. Digital was a bright spot in a quarter in which profits were down slightly from a year earlier to $434 million.
 
Japan’s major content providers, represented by the Japanese Society for Rights of Authors, Composers and Publishers, are ratcheting up rhetoric against YouTube for its lack of action against copyright violations after meeting with the company for a second time last week. YouTube.jp is second in traffic only to the U.S. among the company’s eight international sites.
 

~ DIGITAL ADVERTISING ~

 
Politics and commerce don’t always mix. Six major firms have pulled their ads from Facebook after they appeared on a British National Party page according to BBC News. First Direct, Vodafone, Virgin Media, the AA, Halifax and Prudential were the offended parties. The incident underlined how little control marketers are afforded over where ads actually appear within social networks.
 
Doubleclick launched a new “teaser” online video ad format featuring about 10 seconds of Flash-based video that plays automatically within a banner ad. Universal Pictures was the first client, embedding video and links to trailers in banner ads for The Bourne Ultimatum (which topped $70 million at the box office this weekend.)
 

~ TRENDS, RESEARCH, ETC.  ~
 

One in five broadband homes will have the technology to watch internet-based video on their TV sets by the end of 2007, according to a new analysis from Emerging Media Dynamics. The report assesses the progress made by devices such as Apple TV, Microsoft’s Xbox 360 and SlingMedia’s SlingCatcher in solving the final “twenty foot” barrier. Over 72 million broadband homes – representing over two-thirds of the marketplace – are projected to have PC/TV devices by 2017.


 

~ WEBSITE OF THE DAY ~

 
The internet has brought a wave of new companies that offer IP-based phone services to destinations that used to cost as much as $1/minute. (P2P network Skype is probably the best known of the group). New Stockholm-based Rebtel offers international calls from cell phones or land lines for the cost of a local connection by assigning local phone numbers to the dialer and dialee. Once you establish an IP-based connection there’s even a way to avoid this minimal fee. Unlike Skype or Vonage, Rebtel doesn’t require a software download or a separate router, which is nice.
 
Thanks to: Marc Grossmann Taffy Entertainment Woodland Hills, CA
 
Correction: Friday’s website of the day was supposed to be www.abodo.com, as in abode. Sorry about inverting the “b”!
 
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
08.06.07

Cynopsis Ad Sales:  Mark Bohn- 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here


JOB OPENING: POST PRODUCTION ENGINEER/AETN-Stamford CT: Engineering support for AVID, FinalCut Pro HD, 3-5yrs exp in Post Production environment. Apply www.aetn.com (8/11)

JOB OPENING: SR MGR/TV Land Research/NYC: Ratings analysis expert. 5+yrs TV exp. Strong analytical/numeric skills/detailed knowledge Nielsen systems. Brand/consumer qual/quant studies experience. EOE/M/F/D/AAP www.mtvncareers.com (8/11)

JOB OPENING: DIRECTOR, NEW PRODUCTS/DIGITAL PLATFORMS/ATL: Develop/implement qualitative/quantitative user research in support of Turner New Products Group.Digital Research/Forecasting exp. Apply: [email protected]   (8/11)

JOB OPENING: WEBMASTER /CelebTV.com/Chi: Dvlp & enhance web presence, maintain site, work w/ video, txt, images; 3+ yrs web design, adv skills in web technologies; resume to [email protected] (8/11)

JOB OPENING: MEDIA PLANNER/Zenith: top telecom account! 1 + yrs local planning and/or buying exp. Resumes to: [email protected] (8/11)

JOB OPENING: MEDIA PLANNING SUPERVISOR/Zenith: top telecom account! 4 + yrs local planning and/or buying, some non-traditional exp. preferred. Resumes to: [email protected] (8/11)

JOB OPENING: ASSOCIATE DIRECTOR STRATEGIC INSIGHTS: 8 + yrs media research exp, including primary. Work on all clients, new biz, etc. www.optimedia-us.com Resumes to: [email protected] (8/11)

JOB OPENING: VP, GMD/Optimedia – hi-profile luxury/beauty biz. 12+ yrs relevant exp. req. Resumes to: [email protected] (8/11)

JOB OPENING: MEDIA PLANNERS, SUPERVISORS, ASSTS/SEATTLE Now hiring! Resumes to: [email protected] (8/11)

JOB OPENING: EXECUTIVE ASST/WE tv/NYC: (temp to perm) Motivated& professional asst needed to support busy GM & Mgmt team. Excel PC & Comm skills a must. 3-5 yrs exp. rez www.cablevision.jobs ref #4024BR (8/11)

JOB OPENING: BROADCAST SUPERVISOR, DR/Hill Holliday/Boston: The role of Broadcast Supervisor, DR is to act as central contact for all media issues & to direct workflow on assigned accounts. Apply online: www.hhcc.com/careers.html (8/11)

JOB OPENING: SR RESEARCH ANALYST TNT/TBS/COURT TV Ad Sales/NY: Research support/create sales positioning/presentations. Strong analytical/data interpretation/writing skills. 3+ yrs exp. Apply: [email protected] (8/10)

JOB OPENING: ACCOUNT EXECUTIVE/KXAS Digital Business Development/Dallas, Texas: Looking for digitally-focused sales professional Interested candidates can apply on line at www.nbcunicareers.com. The position COS number #611320 (8/10)

JOB OPENING: DIR INT’l MKTG /AETN/NY:Mngs int’l aff/cons mktg strategy for Bio, CI and A&E. BA/MBA in MKTG/Bus w/7+years exp TV marketing, int’l brand build exp pref. For more info and to Apply: www.aetn.com/careers.html (8/10)

JOB OPENING: SR WRITER PRODUCER/Versus/NYC-Creative resource for net promos on-air/online, as well as conceptualizing original show packages; 5+ yrs nat’l cable and sports promo exp req’d. www.versus.com EOE (8/10)

JOB OPENING: GRAPHIC DESIGNER/Versus/NYC- Ideal candidate has a unique and fresh design sense and can translate ideas into graphic and animated elements for promos and show/event packages. Apply at www.versus.com EOE (8/10)

JOB OPENING: DIRECTOR, NETWORK GRAPHICS/Versus/NYC: Seasoned exec prod/project mgr to oversee in/out of house graphics/animations projects. 5+ yrs exp managing design dept for net or graphics/prod co. www.versus.com . EOE (8/10)

JOB OPENING: MANAGER, AUDIENCE RESEARCH/MTV Networks/Chicago: To view the full job description and apply go to www.mtvncareers.com EOE (8/10)

JOB OPENING: RESEARCH MANAGER/BIG TEN NETWORK/CHICAGO: 5+yrs/Cable/Broadcast research. Strong Knowledge of Nielsen systems. Strong mgmt/ negotiation / analytical/ communication skills. Reply to www.foxcareers.com (8/10)

JOB OPENING: MGR, CORP PARTNERSHIPS, NY JETS: Develop/execute client sponsorship/advertising deliverables for TV, Radio, Evnt Mkting. Degree w/5-7 yrs exp w/team, league or agency. Send resume to [email protected] (8/9)

JOB OPENING: FT/FREELANCE PR & MKTG ASSOC /FOX REALITY CH/LA: Raise awareness for channel thru mktg/PR. 2-3 yrs experience. Great growth opportunity. Creative/Strong writer. Apply: http://www.foxcareers.com/ FNG7594 (8/9)

JOB OPENING: SALES & MKTG DIR / NYC: Award winning int’l brand strategy, design and animation co in NY looking to grow in US, Europe and beyond. Strong industry contacts, comm skills, and detail oriented. [email protected] (8/9)

JOB OPENING: MARKETING MGR/CBS TV STATIONS/NY: 5+ yrs exp in media/mktg/adv.Create& manage local tv/multi platform campaigns for mltpl mrkts.Good writing and ppt req’d. Letter&res: [email protected] (8/9)

SPACE TO RENT: Gospel Music Channel is seeking shared office space in NYC with non-competitive ad sales group. [email protected] (8/9)

JOB OPENING: MGR, MEDIA RELS / KIDS’ COMMS, Disney Channel/BURBANK: 5+ yrs publicity exp, excellent verbal/writing skills, strong rapport w/press; self-motivated, computer literate. Apply at www.disneycareers.com KEYWORD 95204 (8/9)

JOB OPENING: RESEARCH DIR/Screenvision Cinema Net, NY: 8-10 yrs; Run sales research, strong know of resch resources, Nielsen exp req, prim resch exp plus, TV bkgnd pref, Mgmt Exp req.Apply online at www.screenvision.com (8/8)

JOB OPENING: RESEARCH ANALYST/Comcast Spotlight/BOS: 2+ yrs exp cable, radio or newspaper ad sales or mktg. Knwldg of ind. research tools/sftwr; willing to learn research concepts, sftwr/apps. Apply at www.comcast.com EOE (8/8)

JOB OPENING: MEDIA RESEARCH ANALYST/Univision/NY: Develop/maintain inventory, estimates, viewing trends & presentations with NSI/NHSI ratings for Spot Sales. Detail oriented, analytical. Email res: nyc- [email protected] EOE (8/8)

JOB OPENING: MGR. RPTG & ANALYSIS-/MTV Networks, NY NY: 3yr Exp Media/Ad Hoc Rpts./Strong XL/Sales & Content Analysis/Mng.Dir Rpts./www.mtvncareers.com or [email protected] EOE/M/F/D/AAP (8/8)

JOB OPENING: DIR OF RESEARCH/MTVN/NYC: Strong project management with 7+ years of market research exp. Working knowledge of business analysis and qualitative consumer research. Please apply www.Mtvncareers.com . EOE/M/F/D/AAP (8/8)

JOB OPENING: MANAGER, PRICING & PLANNING/Comcast Ntwrks/NY: 4+ yrs exp w/ strong analytical skills; Resp for overall inventory management with focus on sales planning & reporting. Contact [email protected] (8/8)

JOB OPENING: COORD, PROGRAMMING OPS/VERSUS/Stamford CT: Maintain time buy & ad sales inventory tracking system for fast growing sports cable net. 1-2 yrs related exp req’d; traffic/ sales asst exp pref’ d. Apply: www.versus.com EOE (8/8)

JOB OPENING: PLANNER /Oxygen/NY: Support 2 AEs in Direct Response w/ all aspects of sales. Must be detailed oriented w/strong comp skills and a team player. 2+ yr cable exp or advertising agency. Resume to: [email protected] (8/8)

JOB OPENING: MARATHON MEDIA/SANTA MONICA: For an Online Buyer/Planner w/1-2 years exp. E-mail resume: [email protected] (8/7)

JOB OPENING: RESEARCH MGR/E-POLL MARKET RESEARCH/LA: Mng custom/syndicated research. Prepare proposals, questionnaires, banner & tab specs, sample, analysis & reports. Knwldge of ent industry +. Resume/salary hist [email protected] (8/7)

JOB OPENING: TV SALES EXEC: Devlp/sell integrated sponsorship pkgs (eg digital/onair exp +contacts nec media/plan etc. base+$$incentive pkg apply: [email protected] (8/7)

JOB OPENING: IRE: Investigative Reporters and Editors seeks an executive director to oversee the nonprofit’s programs and to serve as a faculty member at the Missouri School of Journalism. Details at www.ire.org/execdir (8/7)

JOB OPENING: SR RESCH ANALYST-MTV NETS: 2-4 yrs exp in analytical role. Strong writing/presentation sk. Knwlg of TV and online metrics and systems. BA/BS in a related field. Apply: www.mtvncareers.com EOE/M/F/D/AAP (8/7)

JOB OPENING: MGR OF AD SALES MARKETING/MTVN/TVLand/NYC: Knowledgeable Project Manager with 5 yrs experience in Marketing. Passion for brand. Creative thinker /Strong communication skills. EOE/M/F/D/AAP www.mtvncareers.com (8/7)

JOB OPENING: V.P. AD SALES MTVu/MTV Networks, NY: NY/5-7Exp Media Sales/Strategic ldr/Focus on yth cllge mkt/grss roots mktg exp/www.mtvncareers.com or [email protected] /EOE/M/F/D/AAP (8/7)

JOB OPENING: DIR . -RESEARCH/PLAYBOY ENT.-LA: Dev. market research and evaluation to support marketing initiatives and product investment decisions. 7 yrs exp. with research in the entertainment industry.Apply to [email protected] (8/7)

JOB OPENING: NETWORK & CABLE SR RESEARCH ANALYST/SPT: Analyze Nielsen ratings, write daily analyses for TV series, assist w/nat’l program sales presentations & analyze primary research initiatives. www.sonypicturesjob.com (8/7)

JOB OPENING: REGIONAL MGR/Scripps Network/Affiliate Sales- NY: Dvlp MSO relations/ensure distribution for NE region/3+ yrs affiliate sales experience/BA equiv work exp/Apply at www.scrippsnetworks.com (8/7)

SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …

SITUATION WANTED: SYNDICATED SALES SELF-STARTER w/ diverse media experience seeks leadership role in intl TV/film content distro/development (docs/lifestyle/reality/drama/formats/new media). [email protected] (8/11)

SITUATION WANTED: REALITY TV PRODUCER AND WRITER: Show runner experienced in reality, hidden-camera and comedy shows. Former “Beavis” staff writer. Clips at http://www.youtube.com/profile?user=GuyReel Contact: [email protected] (8/11)

SITUATION WANTED: SR RESEARCH ANALYST/MKTG MGR/LA: 7+ yrs media ind. Strong Navigator, Explorer, Scarborough, CMR. Adv. MS apps. Seeking job in network/cable/studio/agency or other dynamic industry. Contact [email protected] (8/11)

SITUATION WANTED: INTERNET MARKETING SPECIALIST SEEKING CONSULTING /LA/NYC/SF/DC: Talented in complete campaign management including SEO, PPC, affiliates, e-zines, RSS, ad placement, etc. LA based, can work remotely. [email protected] (8/11)

SITUATION WANTED: COORDINATOR/EXEC ASST NYC: 7+ years experience in the entertainment industry – Music/Film/TV. Seeking next step at a film company in marketing/promotions/publicity department. Please contact: [email protected] (8/10)

SITUATION WANTED: SHOW RUNNER & PRODUCER: Seeks employment in NY or LA. Story Development & Writing, Field Shooting & Interviewing, Production Mgt experience. Cable, Public TV, Films, Commercial credits. (Docs, Reality, Drama) [email protected] (8/10)

SITUATION WANTED: Recent Wesleyan University grad. Seeking entry-level position at media planning agency or department in NY. Please contact [email protected] (8/10)

SITUATION WANTED: Recent NYU grad. Film BFA w/ minors in journalism, fine + studio arts. Wealth of set + office experience. Seeking ENTRY LEVEL FULL-TIME PRODUCTION OR ADMINISTRATIVE POSITION in LA. Please contact: [email protected] (8/9)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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