Monday, August 31st, 2009

Cynopsis: DIGITAL


Good morning, it’s Monday, August 31, 2009, and this is your first early morning digital briefing.
If cable customers are going to have access to shows online then satellite TV customers are going to want to enjoy the same convenience. Liberty Media’ DirecTV Group is now in talks with Time Warner’s TNT and TBS to provide its satellite TV customers with online access to the networks’ programming using an internet-based authorization system, per the AP. Time Warner Cable and Verizon’ FiOS service unveiled their own “TV Everywhere” trials late last week. Verizon’s system is already being tested with TBS and TNT programming in about 500 homes, enabling up to 5 programs to be streamed at once.


A-List Hollywood director (and FearNet originals producer) Sam Raimi and his Stars Road Entertainment partner Joshua Donen signed a two-year, first look deal with Sony Pictures Television, per THR. The company will focus on producing primetime dramas for broadcast and cable TV. Raimi’s most recent TV credits include co-producing Starz’ upcoming Spartacus series.


Copyright reform advocacy group Creative Commons got a major financial boost, receiving a $500,000 grant from Google co-founder Sergey Brin and his wife Anne Wojcick, per CNET. The money will be earmarked for the group’s Science Commons project launched in 2004.


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Microsoft’s new contextual search platform Bing is slowly helping to increase the company’s share of the lucrative search advertising business, but it’s also proving to be a huge driver of e-commerce, according to new research from Hitwise. Bing’s weekly share of market visits to comparison shopping tools, a custom category measurement analysis by Hitwise, increased by 169% during the Bing’s first 8 weeks in operation. During the same period, other portals such as and Pricegrabbler saw their shares drop sharply.
Weekly Market Share of Visits to Comparison Shopping Tools
(% of Visits in Category & Change in 8 Weeks from Bing entry)
                                                   Share of Visits
Shopping Tools         WkEnd 6/6/09   WkEnd 8/8/09  % Change
Yahoo! Shopping        24.07                22.7%             -5%               15.96                15.57               -2            13.95                13.23               -5      4.40                10.86             169                9.20                10.34               12           11.79                  8.41              -29                 3.41                 4.55                33               4.05                 3.67                -9                   4.93                 3.35              -32        3.96                 2.96              -25
Source: Hitwise, August 2009


Apple reached a 3-year accord with state-owned China Unicom (Hong Kong) Ltd. to release an iPhone for the Chinese market for the first time. The initial version of the device will lack WiFi connectivity, in compliance of government regulations. China Unicom, which also announced the completion of a 3G network in China, currently serves about 141 million subscribers.
Italian regulators have launched an investigation into Google‘s online advertising practices, per the NYTimes. Publishers such as Italian Federation of Newspaper Publishers have complained that Google’s search engine and online news aggregation service lack transparency, preventing papers from figuring out how to climb in Google’s search rankings and sufficiently monetize the platform. U.S.-based publishers have long complained that Google News effectively replaces their own content sites by featuring blurbs of their own published stories. Google maintains that the Google News platform is opt out, meaning that publishers can have their stories removed from the service with a simple request.
Blockbuster announced the sale of Ireland-based movie and game rental chain Xtra-vision Limited to securities firm Birchall Investments Limited for $45 million in cash.
Seattle-based Varoli Corp. launched its next generation on-demand communications platform, Varolii Interact, designed to enable marketers to manage and deliver multiple communications to consumers. Capabilities include call queue management, SMS, agent connect, international push notifications and high-volume email. 


ScanScout ranked as the top video ad network in July according to ComScore, with a potential reach of 80.1 million viewers. Tremor Media ranked second with a potential reach of 71.1 million viewers (44.9% penetration,) followed by YuMe Video Network with 68.1 million viewers (43.0%).
Top U.S. Online Video Ad Networks by Unique Viewers – July 2009
Property                           Unique Viewers (000)    Viewer Penetration
Total Internet : Total Audience                    158,384                 100.0
ScanScout Network – Potential Reach             80,134                  50.6
Tremor Media – Potential Reach                     71,170                  44.9
YuMe Video Network – Potential Reach           68,163                  43.0
Broadband Enterprises Video Network -PR      62,680                  39.6
BrightRoll Video Network – Potential Reach     62,357                  39.4 Video Network – PR              53,802                  34.0
SpotXchange Video Ad Network – PR              47,428                  29.9
Break Media Video Ad Network – PR               36,262                  22.9
Nabbr – Potential Reach                                19,918                  12.6
Source: comScore Video Metrix


Citizen Sports
has refined its Fantasy Football iPhone app for the 2009 season, integrating with Facebook to enable players to manage their teams from their profile page. The app allows users to manage their personalized rosters and keep up-to-date on live stats and breaking news concerning only their players. Push notifications of player news alerts are particularly handy for last-minute status updates. (For instance, receive a text when Bill Belichick scratches Tom Brady from the starting line-up 5 minutes before kick-off.)


Video platform applications and services provider Ooyala announced that Spy magazine founder Tom Phillips has joined the company’s Board of Advisors. Tom was a member of the original management team of Starwave Corp., overseeing the teams that developed major online media properties including,,,,
comScore named Anne Hunter as VP of Advertising Effectiveness Products and Daryl McNutt as VP of ComScore Marketing Solutions, Media. Anne most recently served as VP of Strategic Insights at AOL while Daryl comes to ComScore from Specific Media where he was VP of Client Services.
Jennifer Mooney
joined industry PR firm Bob Gold & Associates as President of Public Affairs. She will open the Midwest division of the company in her hometown of Cincinnati, Ohio.
Los Angeles-based movie marketing firm named Kate McArdle as its new Director of Producer Relations.  She reports to President and CEO Colleen Nystedt.


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Many out of work media professionals are turning to the web to burnish their credentials, network and help their compatriots deal with the downturn. Karen Goldstein, who has served as a personal assistant to both high power execs and famous actors (including John Lithgow and Bill Pullman,) has founded the blog Advice from a Personal Assistant. It’s chock full of tips on how to improve efficiency and stand out in the marketplace. If your boss is going on a trip, Karen advises you to check out A La Carte Maps, an international social mapping/informational service full of insider tips. To please especially precocious kids who have already developed sophisticated palates she recommends NewKitchenStore ‘s kid section, featuring cutesy and mini-sized kitchen tools. Good PA’s are worth their weight in gold and Karen is magnanimous here in sharing from her wealth of knowledge.
Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

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JOB OPENING: SR. COUNSEL, LEGAL AFFAIRS, AMC /NY:Structure/negotiate complex contracts and transactions & handle diverse legal issues for network. Must have JD, 6+ yrs relevant inhouse and/or law firm experience. Apply: [email protected] (9/5)

JOB OPENING: DIR PR-MSG MEDIA & ENT (2) NYC: 5-7 yr exp. in media. or ent. PR or with agency. Dev PR Campgns. Resp for Trade & Consumer Press. Strong media relationships needed. Rez to: [email protected] “DIRPR” in subj. (9/5)

JOB OPENING: LINE PRODUCER/ReelzChannel TV About Movies/ABQ : Help launch a daily primetime show about movies and entertainment.Creative approach a must. Resume to: [email protected] or fax 505-212-8772. EOE (9/5)

JOB OPENING: ASSOC WRIT/PROD ON AIR PROMOS/Nickelodeon-TeenNick/NYC: 3+yrs writ/prod exp. OnAirPromos/TV/Adv, Strng concept abilities & aesth jdgment, Editing A+, Knwldge of NICK brand EOE/M/F/D/AAP. Apply (9/5)

JOB OPENING: INTERACTIVE TV CLIENT SERVICES MGR/DISH Network/NYC4+yrs acct/project mgmt exp. in Adv/Online,Highly organized & detailed,advanced media interest, Design bckgrnd a+. Resumes to [email protected] (9/3)

JOB OPENING: COORDINATOR, WEBSITE MARKETING SERVICES/Burbank: Support with user approvals, upload written, art, video assets to the website. 1-2yrs exp. Intermediate Flash and HTML required.Go To: [email protected] (9/3)

JOB OPENING: SHOWRUNNER /Nancy Glass Productions/Phila/NY: immediate opening for experienced docusoap/reality series showrunner-pre to post production. Resumes to: [email protected] (9/1)

JOB OPENING: DIR/MEDIA/ DISC/SS: Strat dev of all media activities w/ pd & internal assets. BA, 8+ yrs exp. Demo dev/imp of successful media campaigns. Exp. in TV ind. & Nielsen proficiency perf. Apply: Req#9115 (9/1)

JOB OPENING: CONTRACT ASSISTANT/CBS Television Distribution: Contract Assistant for NYC office. Must have Ad Sales/TV Business experience. Apply at: . Reference Cynopsis (9/1)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: AD SALES MARKETING INTERN/NYC: Assist in execution of mktg collateral & promotional projects. MS Office & strong comm skills required. (Requisition #981) (9/5)

FALL INTERNSHIP CREDIT ONLY: Coburn Communication is a mid-sized PR firm in NYC, specializing in Beauty, Media, Retail & Food/Beverage clients. Interns will work between 2-3 days/week 9AM-5PM. Please e-mail resume to [email protected] (9/5)

FALL INTERNSHIP CREDIT ONLY: AD TRAFFIC Intern/The Hotel Networks, NY: Updating show titles, quality control/ brdcst logs/data entry. Majors: Media/Comm, Bus/Fin/Acctg– Analytical, PC, Detailed, Customer Srvc. Resumes: [email protected] (9/3)

FALL INTERNSHIP CREDITS ONLY: SOCIAL MEDIA/MARKETING INTERN/NYC: Need hard-working, web-savvy college student for assisting in the execution of online mktg prgrms for Good writing and comm skills a must. Res: [email protected] (9/1)

FALL INTERNSHIP CREDITS ONLY: EDITORIAL INTERN/NYC: Need hard-working, web-savvy college student for assisting in the execution of online editorial initiatives for Good writing & comm skills a must. Res: [email protected] (9/1)

FALL INTERNSHIP CREDITS ONLY: ORIGINAL MEDIA SEEKS INTERN internship is 3-4 days/wk 10AM-6PM. Involves working on prod of our shows & in the office. Duties include: running day-to-day operations in office & aspects of post-prod. [email protected] (9/1)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: RESEARCH DIR/STRATEGIST: 20+ yrs media, Nielsen, Hisp, research, sales, presentation experience. How can I help you? Email: [email protected] (9/5)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. [email protected] (9/5)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] t (9/5)

SITUATION WANTED: SCRIPT EDITOR/DEV CONSULTANT for kids programming. US & UK/EU cred, creative and network experienced. Oversee creative for TV & related media plus outreach materials. [email protected] (9/3)

SITUATION WANTED: Seeking a MARKETING MANAGER position in Long Island, NY. Strengths include Marketing collateral creation, development of marketing plans, media relations, trade show management etc. email [email protected] (9/1)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: immediate start. Please contact [email protected] (9/1)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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