Cynopsis: DIGITAL

08/31/09

Good morning, it’s Monday, August 31, 2009, and this is your first early morning digital briefing.
 
If cable customers are going to have access to shows online then satellite TV customers are going to want to enjoy the same convenience. Liberty Media’ DirecTV Group is now in talks with Time Warner’s TNT and TBS to provide its satellite TV customers with online access to the networks’ programming using an internet-based authorization system, per the AP. Time Warner Cable and Verizon’ FiOS service unveiled their own “TV Everywhere” trials late last week. Verizon’s system is already being tested with TBS and TNT programming in about 500 homes, enabling up to 5 programs to be streamed at once.
 

 
A-List Hollywood director (and FearNet originals producer) Sam Raimi and his Stars Road Entertainment partner Joshua Donen signed a two-year, first look deal with Sony Pictures Television, per THR. The company will focus on producing primetime dramas for broadcast and cable TV. Raimi’s most recent TV credits include co-producing Starz’ upcoming Spartacus series.
 

 
Copyright reform advocacy group Creative Commons got a major financial boost, receiving a $500,000 grant from Google co-founder Sergey Brin and his wife Anne Wojcick, per CNET. The money will be earmarked for the group’s Science Commons project launched in 2004.
 

A CYNOPSIS MESSAGE IAB MIXX 2009

 
Microsoft’s new contextual search platform Bing is slowly helping to increase the company’s share of the lucrative search advertising business, but it’s also proving to be a huge driver of e-commerce, according to new research from Hitwise. Bing’s weekly share of market visits to comparison shopping tools, a custom category measurement analysis by Hitwise, increased by 169% during the Bing’s first 8 weeks in operation. During the same period, other portals such as Shop.com and Pricegrabbler saw their shares drop sharply.
 
Weekly Market Share of Visits to Comparison Shopping Tools
(% of Visits in Category & Change in 8 Weeks from Bing entry)
                                                   Share of Visits
Shopping Tools         WkEnd 6/6/09   WkEnd 8/8/09  % Change
Yahoo! Shopping        24.07                22.7%             -5%
Bizrate.com               15.96                15.57               -2
Shopzilla.com            13.95                13.23               -5
Bing.com/shopping      4.40                10.86             169
Nextag.com                9.20                10.34               12
Bestprice.com           11.79                  8.41              -29
Pronto.com                 3.41                 4.55                33
Become.com               4.05                 3.67                -9
Shop.com                   4.93                 3.35              -32
Pricegrabber.com        3.96                 2.96              -25
Source: Hitwise, August 2009
 

 
Apple reached a 3-year accord with state-owned China Unicom (Hong Kong) Ltd. to release an iPhone for the Chinese market for the first time. The initial version of the device will lack WiFi connectivity, in compliance of government regulations. China Unicom, which also announced the completion of a 3G network in China, currently serves about 141 million subscribers.
 
Italian regulators have launched an investigation into Google‘s online advertising practices, per the NYTimes. Publishers such as Italian Federation of Newspaper Publishers have complained that Google’s search engine and online news aggregation service lack transparency, preventing papers from figuring out how to climb in Google’s search rankings and sufficiently monetize the platform. U.S.-based publishers have long complained that Google News effectively replaces their own content sites by featuring blurbs of their own published stories. Google maintains that the Google News platform is opt out, meaning that publishers can have their stories removed from the service with a simple request.
 
Blockbuster announced the sale of Ireland-based movie and game rental chain Xtra-vision Limited to securities firm Birchall Investments Limited for $45 million in cash.
 
Seattle-based Varoli Corp. launched its next generation on-demand communications platform, Varolii Interact, designed to enable marketers to manage and deliver multiple communications to consumers. Capabilities include call queue management, SMS, agent connect, international push notifications and high-volume email. 
 

 
ScanScout ranked as the top video ad network in July according to ComScore, with a potential reach of 80.1 million viewers. Tremor Media ranked second with a potential reach of 71.1 million viewers (44.9% penetration,) followed by YuMe Video Network with 68.1 million viewers (43.0%).
 
Top U.S. Online Video Ad Networks by Unique Viewers – July 2009
Property                           Unique Viewers (000)    Viewer Penetration
Total Internet : Total Audience                    158,384                 100.0
ScanScout Network – Potential Reach             80,134                  50.6
Tremor Media – Potential Reach                     71,170                  44.9
YuMe Video Network – Potential Reach           68,163                  43.0
Broadband Enterprises Video Network -PR      62,680                  39.6
BrightRoll Video Network – Potential Reach     62,357                  39.4
Advertising.com Video Network – PR              53,802                  34.0
SpotXchange Video Ad Network – PR              47,428                  29.9
Break Media Video Ad Network – PR               36,262                  22.9
Nabbr – Potential Reach                                19,918                  12.6
Source: comScore Video Metrix
 

 
Citizen Sports has refined its Fantasy Football iPhone app for the 2009 season, integrating with Facebook to enable players to manage their teams from their profile page. The app allows users to manage their personalized rosters and keep up-to-date on live stats and breaking news concerning only their players. Push notifications of player news alerts are particularly handy for last-minute status updates. (For instance, receive a text when Bill Belichick scratches Tom Brady from the starting line-up 5 minutes before kick-off.)
 

 
Video platform applications and services provider Ooyala announced that Spy magazine founder Tom Phillips has joined the company’s Board of Advisors. Tom was a member of the original management team of Starwave Corp., overseeing the teams that developed major online media properties including ESPN.com, NBA.com, NFL.com, Ticketmaster.com, ABCNews.com.
 
comScore named Anne Hunter as VP of Advertising Effectiveness Products and Daryl McNutt as VP of ComScore Marketing Solutions, Media. Anne most recently served as VP of Strategic Insights at AOL while Daryl comes to ComScore from Specific Media where he was VP of Client Services.
 
Jennifer Mooney joined industry PR firm Bob Gold & Associates as President of Public Affairs. She will open the Midwest division of the company in her hometown of Cincinnati, Ohio.
 
Los Angeles-based movie marketing firm MovieSet.com named Kate McArdle as its new Director of Producer Relations.  She reports to President and CEO Colleen Nystedt.

A CYNOPSIS MESSAGE

 
Many out of work media professionals are turning to the web to burnish their credentials, network and help their compatriots deal with the downturn. Karen Goldstein, who has served as a personal assistant to both high power execs and famous actors (including John Lithgow and Bill Pullman,) has founded the blog Advice from a Personal Assistant. It’s chock full of tips on how to improve efficiency and stand out in the marketplace. If your boss is going on a trip, Karen advises you to check out A La Carte Maps, an international social mapping/informational service full of insider tips. To please especially precocious kids who have already developed sophisticated palates she recommends NewKitchenStore ‘s kid section, featuring cutesy and mini-sized kitchen tools. Good PA’s are worth their weight in gold and Karen is magnanimous here in sharing from her wealth of knowledge.
 
Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital
08.31.09

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