Monday, August 29th, 2011


Family Game Night Returns to The Hub!

Watch Emmy ® nominated host Todd Newton as he challenges families
in head-to-head competitions featuring larger than life versions of your family’s favorite games including Connect 4 Basketball, Yahtzee Bowling & Sorry Sliders!!

Season 2 premieres THIS FRIDAY @ 7p ET/ 4p PT
Click here for more information!

Let the games begin! Contact Brooke Goldstein, SVP Ad Sales, 212-548-5860 .

Cynopsis: Kids!

Good morning. It’s Monday, August 29, 2011, and this is your first early morning Kids briefing.

MarVista Entertainment has completed principle photography in Vancouver on the new Disney Channel TV movie Radio Rebel, which is set to premiere on Disney Channel (US) and YTV (Canada) in early 2012, and on Disney Channels around the world thereafter. A co-production with Two 4 the Money Media, Radio Rebel is based on author Danielle Joseph’s young adult novel Shrinking Violet, which revolves around Tara, a shy teen and the alter ego she creates on podcasts from her bedroom  giving voice to voice to a range of kids at school.  When her podcasts become hugely popular at school everyone wants to know who the host really is, including the principle (who wants the host expelled).  Directed by Peter Howitt (Sliding Doors, Johnny English) from a script written by Erik Patterson and Jessica Scott (Another CinderellaStory, The Haunting Hour), Radio Rebel stars Debby Ryan (Jessie, Suite Life on Deck, 16 Wishes), Serena Parmar (Degrassi), Adam DiMarco (Kiss at Pine Lake, Do Something With Your Life), Atticus Mitchell (My Babysitter’s A Vampire) and Merritt Patterson (Kyle XY).  This is MarVista’s second production for Disney Channel; the first was the TV movie 16 Wishes.


Disney has confirmed for us that Disney Television Animation has signed multiyear deals with Dan Povenmire and Jeff “Swampy” Marsh, co-creators/executive producers of Disney Channel’s animated series Phineas and Ferb.  The deal will also see Povenmire and Marsh develop a Phineas and Ferb feature film, a new pilot for the channel, probably a Phineas and Ferb spinoff, as well as continuing on with the TV series for another season.  Disney Channel premiered the new TV movie Phineas and Ferb: Across the 2nd Dimension on August 5, 2011, which now serves as the top cable TV movie for the year-to-date with Total Viewers (7.6 million).


The 9th annual Australian Nickelodeon Kids’ Choice Awards (KCA’s) will be held this year on Friday, October 7 at The Sydney Entertainment Center and will air on the network at 7p.  The show will feature a musical performance by this year’s triple nominee Cody Simpson (he did the remake of The Strangeloves song I Want Candy, which is the theme song for the recent movie Hop), his new EP, Coast to Coast, will be released by Atlantic Records next month.  Kids are invited to vote for their favorites in a range of categories, including the new categories Hall of Slime (favorite KCA celebrity slime), Super Fresh (young breakthrough star), and Slime Minster, at ( ) or via Foxtel Interactive TV (iTV).  Fans will also have the chance to win prizes each week when they vote.  Tickets for the Australian KCA’s will go on sale to the public on Thursday, September 1, via

Warner Bros. Digital Distribution Actors Jackson Rathbone (best known as Jasper Cullen in The Twilight Saga movies) and Aimee Teegarden (Prom, Friday Night Lights) star in the Warner Bros. Digital Distribution and Dolphin Entertainment teen/young adult-targeted multiplatform action web series Aim High.  From director/executive producer McG (Terminator Salvation, Charlie’s Angels movie, Charlie’s Angels: Full Throttle, The O.C., Chuck, Supernatural), Aim High is set to launch exclusively on Cambio ( ) and Facebook ( ) on October 11, 2011.  Aim High follows the adventures of Nick Green (Rathbone), who is both a high school student and a highly trained government spy.

KidsCo, an international kid-centric TV channel, continues its Indonesian expansion with a new broadcast deal PT. Global Comm Nusantara, a growing DTH platform (Direct To Home).  Set to launch in February 2012, the new deal will see the basic tier package will feature content in both English and Bahasa Indonesian.  KidsCo’s will broadcast a range of kid/family-aimed programming including its original series Jass Time! And Boo & Me (seasons 1 and 2), as well as first run exclusive series such as Beach Crew and classic series like Sonic: Underground, The Wiggles, Rolie Polie Olie and Sabrina: The Animated Series.  KidsCo is a joint venture between NBCUniversal, Corus Entertainment and Cookie Jar Entertainment.  KidsCo can already be seen in Indonesia through several services.

Sesame Workshop looks to help families in Australia and New Zealand cope in the aftermath of an emergency with the release of the booklet Here for Each Other: Helping Families After an Emergency.  Working with the local governments, 25,000 copies of the booklet are being distributed  and will be used in school  throughout Victoria, Queensland and New Zealand.  Featuring Sesame Street Muppet characters, Here for Each Other: Helping Families After an Emergency includes resources and tips for parents/caregivers, as well as stories featuring Big Bird and Elmo, each story showcasing different scenarios such as emergencies or just an overall bad day.  The booklet also features various activities, some of which are integrated throughout the stories, for kids like coloring, tracing, memory games, and questions they can answer by talking, writing and/or drawing with the help of an adult, among other activities.


New licensing deals for Alcon Entertainment‘s (The Blind Side) new family-targeted 3D movie Dolphin Tale, which is distributed by Warner Bros. and set for release on September 23, 2011, on 3,000 screens.  The Joy Tashjian Marketing Group (JTMG) has inked a number of new licensee partnerships for Dolphin Tale including:  EuroGraphics (puzzles and posters); Mad Dog Concepts (youth sleepwear); Newco International (kid’s Furniture, kid’s bedding sets); and Trevco Apparel (infant, boys, girls t-shirts.  JTMG previously completed licensee deals with for the movie with Scholastic Publishing (original non-fiction storybook, film tie-in novelization, and early reader books) and Beverly Hills Teddy Bear (plush).  Directed by Charles Martin Smith, Dolphin Tale is based on a true story about a boy who befriends a dolphin named Winter who lost her tail to a crab trap, and the boy’s efforts to save the animal.  The boy and those invested in the cause find a doctor to create a unique prosthetic attachment to replace the dolphin’s tail.  The movie stars Morgan Freeman, Harry Connick Jr., Ashley Judd and Kris Kristofferson.

Industrial Brothers, an indie gaming studio, appoints The Sharpe Company as he worldwide licensing agent for its kid-targeted Beast Farmer ( ) multiplatform game franchise.  Sharpe has completed deals with the first two key licensing partners: Egencie  creators of, which will develop a Beast Farmer social website and online virtual world including games and activities; Mishme Enterprises, an Australian-based online development company that will incorporate Beast Farmer into its patented animated message delivery systems for browsers and apps.  The first title, Beast Farmer: Swamp Chicken Edition, released as a free iPhone game in July 2010, followed by the second title, Beast Farmer II: Beasts Unleashed, in December 2010.  The third game, Beast Farmer III: Cloud Monkey Edition is slated for release soon.  In addition to the mobile games, Industrial Brothers has developed a multiplatform world for the franchise for console and MMOG.

Skechers USA and McDonalds are teaming up for a three-week Happy Meal promotion featuring Skechers animated Twinkle Toes character, which is currently under way in the US in Canada.  Each toy is decorated with Twinkle Toes, the character featured on Skechers Kids’ girl-targeted Twinkle Toes footwear line, and features a button on the sole that lights up the shoe, like the actual Twinkle Toes shoe collection.  In the US, each Happy Meal toy will also include a Twinkle Toes sticker sheet as well as a Mommy & Me discount coupon valid at Skechers retail stores and on


Bestseller Children’s Series & Tie-Ins (top 10), Week of August 22, 2011: Title; Author (Publisher)
Hunger Games; Suzanne Collins (Scholastic)
Harry Potter; J.K. Rowling (Scholastic/Levine)
Diary of a Wimpy; Jeff Kinney (Abrams/Amulet)
Percy Jackson and the Olympians; Rick Riordan (Hyperion/Miramax)
Dork Diaries; Rachel Renee Russell (Aladdin)
Magic Tree House; Mary Pope Osborne
Cars 2; NA (Random House)
Pretty Little Liars; Sara Shepard (HarperTempest)
Fallen; Lauren Kate (Delacorte)
The Shiver Trilogy; Maggie Stiefvater (Scholastic Press)
Compiled from data received from independent and chain bookstores.
Source: Publishers Weekly


Canada’s Mercury Filmworks appoints Travis Williams as its new Director/Development.  As the head of Mercury’s development team, Williams, who will relocate to Ottawa, will work with CCO Jerry Popowich to prioritize the company’s development slate.  Williams plans to meet with creators and production partners at the Ottawa International Animation Festival (September 21-25, 2011).  Most recently, Williams toiled for Teletoon Canada for seven years in Montreal, overseeing development and production on a range of its series.

Program Call:  Cynopsis Media will be producing our annual MIPCOM Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, September 29, the week before MIPCOM 2011 in Cannes. If you’re exhibiting programming at MIPCOM or MIP Jr. this year, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location.  To be included in this free and highly-read special edition, please send your submission to Lisa Ball at: [email protected] no later than Friday, September 23, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).

Answer to Yesterday’s Trivia Question: What iCarly star played opposite Jack Black in the 2003 film “School of Rock?”  Miranda Cosgrove.  Kudos to:  Emily Brenner-HarperCollins Children’s Books/NYC; Kelly Winger-Breakthrough Entertainment/Toronto; John Carlo-NBCUniversal/NYC; Carly Hirsh-Scholastic/NY; LeNea Ricks-KIDK/KXPI/Idaho Falls; Eric Covert-Disney ABC Television Group/LA

Today’s Trivia Question:   What television family lived in Orbit City?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

JOB OPENING: ONLINE SALES EXEC/NCC Media/ Dallas: Prospect, dev & close sales for online & Dig Media product lines. 5+ yrs dig media sales exp, w/ part knwlg, affinity & of online & advanced Advrtsng space. Apply: (9/3)

JOB OPENING: MGR, ANALYTICS/Current TV/NYC or SF: 3-5 yrs exp. Define & execute tracking, reporting, & analysis of digital data. Must know Web Analytic tools. Content exp. preferred. (9/2)

JOB OPENING: UX DESIGNER/PRODUCT DEVELOPER/Current TV/NYC or SF: Lead digital UI, UX Product Dev’t. Min 3-5 yrs exp. Content and multi-platform exp. preferred. (9/2)

JOB OPENING: SR. PRODUCT MGR/Current TV/NYC or SF: 5-7 yrs min product, project mgmt, and digital exp. Strong communication skills. Content exp. preferred. (9/2)

JOB OPENING: MANAGER/RESEARCH /TRAVEL CHANNEL/DC. Manage network’s brand and marketing research efforts, using Nielsen ratings data & other consumer databases. Full details, & select req 2537 (9/2)

JOB OPENING: VP PRODUCTION/NBCU/Syfy/NY: Lead all on-going promotional production activities in support of Syfy Mktg. Min 10 yrs exp in TV promotions. Apply online (9/2)

JOB OPENING: MKTG DIR/Classic Media/NYC: Lead brand strategy  dvlp & execute marketing plans across the Company’s Pop Culture & Boys’ Action properties, including: Where’s Waldo? and Voltron. Resume/cover: [email protected] (9/2)

JOB OPENING: MANAGER/SEO/Interactive/SCRIPPS/NY. Implement and manage search engine optimization (SEO) strategies and campaigns. Full details, & select req 2449 (9/2)

JOB OPENING: CSD /Weigel-Chicago. Focused on the strategy and mgmt of on air for two Networks and local stations and streams. Must lead, mentor and grow and have exp. to match. Resume/reel to: [email protected] (9/2)

JOB OPENING: DIGITAL AE/CHICAGO: Sell A+E Networks suite of dig advertising opportunities within assigned territory to agencies/clients (9/1)

JOB OPENING:  ACCOUNT SALES MGR/KGTV, the McGraw-Hill owned ABC affiliate in San Diego: Resp for existing bus & generating new bus.  Exp brdcst ind. Please apply online at (9/1)

JOB OPENING:  ACCT EXECUTIVE/TV AE w/ 2+ yrs digital ad sales exp a must. Consumer exp preferred. Competitive salary commensurate w/ exp & excellent benefits prgm. [email protected] (9/1)

JOB OPENING: EDITORIAL ASST/NYC: PT Assisting with on-boarding writers, organizing contracts and managing invoices. College graduate with major in Journalism, English or related field. Email: [email protected] (8/31)

JOB OPENING: PHOTO EDITOR/NYC: Research and edit compelling photography for humorous articles and photo-driven features. 1-2 years of online photo editing experience required. Email: [email protected] (8/31)

JOB OPENING: VP PRGM ACQUISITIONS/Lifetime/NY: Mng the acq process for all Lifetime nets, incl off-net, first run series, formats, co-prod. 7+ yrs exp buying /selling prgmng within TV industry. Apply: (8/31)

JOB OPENING:  MGR, DIGITAL MARKETING & PROMO/ABC/NY: Work w/AEs, Ad Ops,Integrated mktg, pre & post-sale dev of digital ad custom solutions;4-5 yrs digital mktg & sales support exp Please apply: Req #319007 (8/31)

JOB OPENING: PST/PROD TECH 2nd Shift/MD: Mng videotap/MPEG QC, Avid ditgitizing, encoding, duplication,& DVD author, knwlg sign flow, video scope. 2+yrs exp, broadcast tape/acq format +, traf log exp + Visit: (8/31)

JOB OPENING: OPS CONTENT COOR/Captioning/MD: Mng daily caption schd, prog log, mng work tapes/caption files to/fm vend; meet deadlines; verify billing, scheding process, bck-up to Netwk Ops log, 2+yrs exp Visit: (8/31)

JOB OPENING: DIR PRGM RESEARCH/REELZCHANNEL/Albuquerque, NM: Provide rsrch-based analysis & trends to Sr Mgmt & Prgmng in support of prgm strategy. 7+ yrs exp in TV Rsrch. Proficient w/ all apps. Apply: [email protected] (8/31)

JOB OPENING: DIR AD SALES RESEARCH/REELZCHANNEL/NYC: Analyze data, support Ad Sales, develop decks. Creativity a must. 7+ yrs exp in TV Research. Proficient with all applications. Apply: [email protected] (8/31)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIPS CREDITS ONLY: Media firm/Beijing: 40 hrs wkly. Unique/exciting media internship overseas.Includes RT flight to Beijing. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (9/1)

FALL INTERNSHIP CREDITS ONLY: SALES/MARKETING FALL INTERNSHIP/PLUM NTWRK/NYC:Gain practical experience in the communications industry by working with a top-notch sales & marketing team at a multi-platform media company. Resume to [email protected]   (8/31)

FALL INTERNSHIP CREDITS ONLY:  GSN SM Creative Services Fall Internship. Unpaid School Credit Only. Learn creative process, print design and prod. Send Resume and CL to [email protected] (8/31)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Talented, passionate Voice Over Artist, Impressionist, and Children’s Media “Girl Friday” :0) , [email protected] (9/2)

SITUATION WANTED:  ASSISTANT POSITION/LA:  Executive, writer, or creative producer with a comedy focus preferred. I have 1 year related experience, a B.A. and great references. Hard working with a reliable car. [email protected] (9/1)

SITUATION WANTED: MANAGER/DIRECTOR/CONSULTANT, PROGRAMMING/SCHEDULING/LA. Exp at broadcast/cable nets. Extensive knowledge of programming/scheduling strategies. Exp in short/long term scheduling. Please contact: [email protected] (9/1)

SITUATION WANTED: DIGITAL WRITER & PRODUCER/social media, experience in producing web series, ARGs, digital content, 360 integration. [email protected] (9/1)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (8/31)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST, , , [email protected], Cell: 845-721-9681. Specializes in unique character voices for various animated productions. (8/31)

SITUATION WANTED: SALES PLANNER/ASST-LA: 2+ yrs Sales Ntwrk exp. created sales proposals/power point presentations, online marketing/promotions, media math, detail-oriented, multitask, prioritize, MS Office. Contact [email protected] (8/31)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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