Source: Nielsen Galaxy Explorer, Jun-’06-July’08 (5/29/06 7/27/08), Monthly Prime Time (M-Su 8-11p), Live+SD coverage area HH ratings among all ad-supported cable networks. BETA July 2008 Cable Subscriber Study, note: Fox Movie Channel excluded.

Cynopsis

08/25/08

Good morning. It’s Monday, August 25, 2008, and this is your first early morning briefing.  

Tonight’s Premieres:
NBC: Deal or No Deal at 8p

Democratic National Convention coverage begins tonight through Thursday – check listings for networks/times.

According to Nielsen Media Research, the 16-day coverage (through August 23) of the 2008 Beijing Olympic Games by NBC Universal reached 211 million viewers and has become the most viewed event in U.S. television history. This total viewer number surpasses the 1996 Atlanta Olympic Games when 209 million viewers tuned in over 17 days. Updated numbers to include yesterday’s viewership, the final day of the Olympics, will be included in tomorrow’s edition.

Earlier than usual, both presidential campaigns of Senators Barack Obama and John McCain finalized dates for three upcoming presidential debates and one vice presidential debate. All debates will be 90-minutes in length and air in primetime starting at 9p. The dates and venues include:

• The first presidential debate will be held at University of Mississippi and moderated by PBS’ Jim Lehrer on September 26.
• The debate between the VPs will be at Washington University in St. Louis moderated by PBS’ Gwen Ifill on October 2.
• The second presidential debate will be at Belmont University in Nashville and the town hall-style format will be moderated by NBC’s Tom Brokaw on October 7.
• And, the final presidential debate will at Hofstra University in New York moderated by CBS’ Bob Schieffer on October 15.

The CW’s series debut of Stylista is now slated for October 22 at 9p, a week earlier than originally planned. This series, which is produced by 10 by 10 Entertainment, Inc. and Bankable Incorporated in association with Magic Molehill Productions, Inc., will follow eleven fashion assistants working for Elle’s Fashion News Director, Anne Slowey as they battle to be the best. After weekly eliminations, the final winner will receive a one-year stint on Elle magazine’s editorial staff, a paid lease on a Manhattan apartment and a clothing allowance at H&M all valued at $100,000. 

ESPN and Major League Baseball Advanced Media formed a digital rights deal that will further enhance their current partnership through 2013. The deal includes rights for ESPN.com, ESPN360.com as well as ESPN’s mobile efforts including content on emerging platforms such as video games, interactive TV, portable devices such as iPods and syndication of ESPN-licensed content. The agreement also encompasses any new platforms ESPN may develop or form relationships with through the end of the deal.

Travel Channel Media picked up the exclusive U.S. cable rights to reality series The Amazing Race from CBS Television Distribution. The deal, with terms not disclosed, includes the most recent seasons of the show: 12 and 13 (now in production) plus Season 14 (based on production considerations). Episodes from Season 12 will air on the Travel Channel each Wednesday at 8p starting September 3.

Based on the ratings success of airing Michael Phelps’ gold medal wins at the 2008 Beijing Olympic Games, NBC made a pact with USA Swimming to broadcast the 2009 World and U.S. Championships in addition to the U.S. Championships in 2010 and 2011. NBC will air weekend coverage of the 2009 World Championships July 26-August 2, while Universal Sports will provide mid-week coverage.

BET’s season two finale of Baldwin Hills on August 19 at 10p averaged 1.6 million total viewers.

BET Networks will cover portions of the Democratic National Convention live starting tonight through Thursday. In addition, BET Networks’ Democratic Convention coverage will offer special news programming briefs, specials, PSAs during this week on BET and BET J as well as coverage online via BET On Blast and BET’s broadband channel.

The debut of Jacked: Auto Theft Task Force on A&E last Thursday at 10p averaged 1.2 million total viewers over two piggy-backed episodes.

Last Thursday evening, The Cynopsis Foundation Inc. held its second annual Charity Dinner and Auction fundraiser at New York City’s Chelsea Pier 60.  The evening demonstrated the importance of encouraging and enabling all children to dare to dream to become whatever they want to be and thanks to its Presenting Sponsor qubo, and Participating Sponsors A&E Television Network and Retirement Living TV, and guests from more than 40 industry organizations, the Foundation was able to raise more than $85,000, to be donated to this year’s recipient charities – Kids In Need and EarthEcho International.   After an incredible performance by Emmy and Grammy nominee pianist/composer Richard Freitas, attendees had the opportunity to bid on exclusive experiences such as a session with Dog Whisperer Cesar Millan and a private dinner with Philippe Cousteau.  Also on the auction block were very popular luxury trips to Myrtle Beach, provided by MyrtleBeachGolfTrips .com, and a trip to Bonaire in the Netherlands Antilles, a premier diving destination.  Thank you to all those who attended and/or donated – we hope to see you again next year!

Top 10 Weekend Box Office Estimates: August 22-24, 2008
Tropic Thunder (Paramount/DreamWorks)         $16.1 million – 2 wk total $65.7m
The House Bunny (Sony)                               $15.1 million – opening weekend
Death Race (Universal)                                 $12.3 million – opening weekend
The Dark Knight (Warner Bros.)                      $10.3 million – 6 wk total $489.2m
Star Wars: The Clone Wars (Warner Bros.)       $5.7 million – 2 wk total $25.0m
Pineapple Express (Sony)                              $5.6 million – 3 wk total $73.9m
Mirrors (Fox)                                               $4.9 million – 2 wk total $20.1m
The Longshots (MGM/W)                               $4.3 million – opening weekend
Mamma Mia! (Universal)                                $4.3 million – 6 wk total $124.5m
The Mummy: Tomb of the Dragon Emperor (Universal) $4.1 million – 4 wk total $93.8m
Source: Box Office Mojo

A CYNOPSIS MESSAGE FROM THE CYNOPSIS FOUNDATION, INC.

SCI FI Channel authorized a two-hour film based on the television series Stargate Atlantis. The network will get the exclusive global television premiere and later the film will be released on DVD by MGM. The yet-to-be-named movie’s storyline will pick up where the fifth and final season of the program leaves off after the finale airs in January 2009.

Following on the heels of this film announcement, SCI FI Channel and MGM Television Entertainment will further broaden MGM’s Stargate brand with the network by developing a third new series in the franchise, Stargate Universe. Production will begin on the weekly one-hour series early next year with a planned roll out in the summer. Brad Wright and Robert Cooper, co-creators of Stargate SG-1 and Stargate Atlantis and current executive producers on Stargate Atlantis, will continue as executive producers and writers for the new series.

Lifetime will launch Blush: The Search for America’s Greatest Makeup Artist in November, after having ordered six episodes from IMG Entertainment, reports Variety. The last one standing in a field of eight competitors, wins a one year contract with Max Factor, $100,000 and a potential cover for a magazine shoot. The reality series will also feature the competitors living together in one house in LA, a thus far unnamed host, and three celebrity judges from the fashion and beauty industries.

InterMedia Outdoors, Inc., parent company to The Sportsman Channel and producer of sportsmen content, purchased Barrett Productions, producers of outdoor, adventure and sports television content. Combined, the new entity will provide more than 10,000 hours of outdoor video content.

Tyler Perry will bring a TV series version of his movie Meet the Browns to TBS, reports Multichannel News. Interviewed on Entertainment Tonight last Friday, Tyler confirmed the TV version of Meet the Browns would join TBS’ lineup in January. TBS currently airs the sitcom Tyler Perry’s House of Payne which is distributed by Debmar-Mercury and is owned by Lionsgate.

Logo has launched 365gay News, a 30m news magazine show with news and information targeted to LGBT viewers. Logo will air 365gay News, produced by CBS News and hosted by Ross Palombo, weekly on Thursdays at 7p. In addition, 365gay.com will feature news, opinions, video blogs and streaming video produced by CBS News. Southwest Airlines signed on to be the exclusive launch sponsor of both the linear news program and online news outlet, in addition to sponsoring Logo’s upcoming 365gay Newsletter.

CYNOPSIS DIGITAL – TODAY’S TOP STORY: NBCOlympics.com generated just $5.75 million in online video ad revenue from the Olympics according to eMarketer estimates acquired by the WSJ. NBCOlympics.com frustrated fans (and advertisers) by withholding live video of key events from the site and chose not to syndicate the video to other sites, limiting its viral reach. By comparison CBS Sports claims it made $23 million from streaming the NCAA March Madness basketball tournament this year after dropping registration requirements and allowing video to be embedded across multiple portals.  Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY:  More news about Warner Bros.‘ Plans for more superhero movies as Jeff Robinov, Prexy/Warner Bros: Pictures Group tells the Wall Street Journal the studio will reintroduce Superman and that has put a hold on the plans for the movie Batman vs. Superman.  Furthermore, Robinov says that the studio plans to have two DC Comics movie adaptations in the works, which are expected to be single character movies, and will be on the darker side like The Dark Knight. Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY:  Digital Rights Group’s C4i and Hardcash Productions inked a 1-year development deal under which the two will collaborate on developing content for the international market from a specifically allocated fund. C4i will then be in charge of the content’s distribution.  They have previously worked together on several recent projects such as Iraq: The Lost Generation, Child Trafficking, Beneath The Veil and Burma: Inside The Worst Place In The World. Full edition: CYN INTERNATIONAL.

Wednesday – A18-49 Analysis:  Week to week, NBC held steady Wednesday night winning with 8.4/25 A18-49, according to final national ratings from Nielsen Media Research. NBC’s Olympics coverage held sway over all of primetime: at 8p the network delivered a 6.3/20; during 9p NBC did an 8.6/23; then topping off this night with a 9.5/26 at 10p.

Live + Same Day Household Ratings: Wednesday, August 20, 2008 time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 15.2/26      Summer Olympics 2008 15.2/26         

CBS: 3.8/6           Greatest American Dog 3.2/5, Criminal Minds [r] 4.0/6, CSI: NY [r] 4.2/7

ABC: 2.7/4          Wife Swap [r] 2.4/4, SuperNanny [r] 2.7/4, Primetime: Crime 2.9/5

FOX: 2.6/4           Bones [r] 3.3/6, Terminator: Sarah Connor Chronicles [r] 2.0/3

UNIV: 2.2/4         Al Diablo con los Guapos 2.5/4, Fuego en la Sangre 2.3/4, Don Francisco Presenta 1.8/3

TELE: 1.1/2         Junto Al Tri 0.5/1, Rumbo Pregame 0.6/1, Rumbo Al Mundial: Mexico vs. Honduras 1.3/2

MNT: 1.0/2          My Wednesday Night Movie: Jaws 2 1.0/2

CW: 0.6/1           America’s Next Top Model [r] 0.7/1, Pussycat Dolls: Girlicious [r] 0.5/1

A18-49: NBC 8.4/25, UNIV 1.8/5, CBS 1.4/4, ABC 1.3/4, TELE 1.2/4, FOX 1.2/3, MNT 0.7/2, CW 0.3/1

Thursday – A18-49 Analysis: NBC finished the race first Thursday night at 7.3/22 A18-49, according to final national ratings from Nielsen Media Research. The Olympic ratings may have slipped, yet NBC outranked the competition each hour: at 8p with a 5.2/17; during 9p NBC posted a 7.7/22; then finally a 9.0/24 through 10p.

Live + Same Day Household Ratings: Thursday, August 21, 2008 time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 13.8/23       Summer Olympics 2008 13.8/23

CBS: 4.6/8              Big Brother 4.0/7, CSI [r] 4.8/8, Flashpoint 4.9/8

FOX: 3.2/6            NFL on FOX Preseason: San Francisco at Chicago 3.2/6

ABC: 2.4/4            Ugly Betty [r] 2.3/4, Grey’s Anatomy [r] 2.5/4, Private Practice [r] 2.5/4

UNIV: 2.1/4          Al Diablo con los Guapos 2.5/4, Fuego en la Sangre 2.3/4, Rosa de Guadalupe 1.5/3

CW: 1.1/2             Smallville [r] 1.2/2, Supernatural [r] 1.0/2

MNT: 1.1/2           My Thursday Night Movie: Jaws 3 1.1/2

TELE: 0.7/1          El Juramento 0.4/1, Dona Barbara 0.7/1, Sin Senos No Hay Paraiso 0.9/1

A18-49: NBC 7.3/22, CBS 1.9/6, UNIV 1.7/5, FOX 1.6/5, ABC 1.1/3, MNT 0.7/2, CW 0.5/2, TELE 0.5/1

Beginning September 15, Chris O’Neal will be the new Creative Services Director at WBRE-WYOU/Wilkes-Barre and PAHomepage.com, owned by Nexstar Broadcasting.

Martin Savidge will be the new Anchor for Worldfocus the new 30m nightly international newscast that debuts October 6 and is distributed via public television stations by American Public Television. Martin has been with NBC News since 2004 as a contributor to Nightly News with Brian Williams, MSNBC and CNBC. Marc Rosenwasser was also named Executive Producer of Worldfocus coming from CBS News where he served as Senior Producer.

Glam Media tapped Christine McNicholas as VP/Sales for the Midwest. In this new position, Christine will lead the sales team in the effort to initiate new business for the company. Christine joins from Dotomi where she was EVP/Sales and Services.

A CYNOPSIS MESSAGE FROM CABLE U

This day in History:   Born on this Day: Monty Hall (1923), Sean Connery (1930), Regis Philbin (1931), Elvis Costello (1954), Tim Burton (1958), Blair Underwood (1964)

Answer to Yesterday’s Trivia Question:  In the film Sleepless in Seattle, as she recalled the closing scene in An Affair to Remember, Rita Wilson’s character went to pieces. Not to be outdone, Tom Hanks’ and Victor Garber’s characters broke into sobs describing what film? THE DIRTY DOZEN Kudos to: Jim Halterman-ProgressivePulse.com/NY; John Hallquest-Scientific Games/NY; Barry Schiffer-WJZ/Baltimore, MD; Randy Ingram-WYCW/Spartanburg, SC; Leigh Ann Schwarzkopf/Minneapolis; Brett Calvert-ECCA/San Antonio; Jonathan Miller-QNI/Quincy, IL; Yvette Clark-Azteca America/Dallas; Stan Justice-WorldNow/Hermosa Beach, CA; Roz Seibold-Tucson Hearing Clinics/Tucson; Alex Dale-Momentum Talent & Literary Agency/LA; Jessallee Calugas-KIRO/Seattle; Stephanie Watsa-Canwest Broadcasting/Toronto; Heather Muir-Insight Productions/Toronto; Geraldine Anne Gately-Spotzer Media Inc./Amsterdam

Today’s Trivia Question:  The Marcus-Nelson Murders (1973) was a made for TV movie that spawned a popular series. What was the name of this series? (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
08.25.08

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JOB OPENING: SR. MANAGER/DIRECTOR – QUANT AUDIENCE RESEARCH/Latitude/BOS: Lead quant team – design/analyze/report audience rsrch, 3-10 yrs quant research & 4 yr degree. See: www.latd.com/jobs Apply:
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JOB OPENING: ANALYST, PROGRAMMING RESEARCH/TV Land/MTV Networks/NYC: Ratings analysis, 1+yrs TV research exp. Analytical/numeric/detail/data interpretation skills/knowledge Nielsen systems. EOE/M/F/D/AAP www.mtvncareers.com (8/30)

JOB OPENING: PRGRM RSRCH ANALYST: Analyze/track Perf. of (E!, Style & G4) prgrms. Study trends in prgrm genre/net. perf. BA degree, 1 yr. Media exp. Exp. w/ (Nielsen, Galaxy Exp/Nav NPower) Res to:
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JOB OPENING: V.P. STRATEGIC ADVERTISING/NYC/MTV Networks: Support Strat, Dev. and Execution of new vertical ad network/ 7+yrs Dig. Mktg and Media Exp./Apply on-line  www.mtvncareers.com (8/29)

JOB OPENING: MANAGER, BUSINESS DEVELOPMENT/LOGO/NYC: 4+yrs wk exp w/n mngmt firm/investmt bnking/bus dev field. Prvn financial/org skills. Knwldg of LGBT ent and MBA A+. Apply www.mtvncareers.com EOE/M/F/D/AAP (8/27)

JOB OPENING: DESIGNER/ VH1.Com/NYC: 3+yrs flash design/animation skills. Prvn knwldg of VH1/design sftware & standards. Strng multi task/time mgmt skills. Create web sites/ exp dir to flash dev. www.mtvncareers.com EOE/M/F/D/AAP (8/27)

JOB OPENING: AD SLS TRAINER/Fox/NY: Create, document & train Sales Asst/Planners and P&P on business process curriculum and user information. BA/BS, 1-2 yrs exp in cable ad sales or P&P. www.foxcareers.com. (FNG13510) (8/27)

JOB OPENING: LICENSING ASSOC MGR/Classic Media/NYC: 2-4 yrs brand, character, ent lic exp; Manage licensee relationships & facilitate prod dev; Solicit new biz & close deals; Up on consumer trends; apply:
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JOB OPENING: SR FINANCE ANALYST/IFC Entertainment/NYC: Budget, forecasting, analysis and planning. 5+ yrs finance exp in cable/TV/ent pref’d. BS/BA req’d. Apply to req ID 6590BR at www.cablevision.jobs (8/27)

JOB OPENING: AUCTION OPS MGR/Auction Network/Tulsa-OK: Managing & coordinating of live auction event broadcasts. 50% travel. 2-5 yrs’ PM exp + deg. Rez to:
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JOB OPENING: DIR. AUCTION OPS/Auction Network/Tulsa-OK: Manage auction ops resources/staff; create/execute ops plans for live on-air events. 50% travel; deg + 5 yrs mgt exp/equiv ind. exp. Rez to:
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JOB OPENING: ONLINE CLERK/Auction Network/Tulsa-OK: Clerical/technical suppt of online auctions, incl bidders; synch online w/live auctions; reporting. 50% travel; deg + 2-5 yrs ind. Exp. Rez to:
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JOB OPENING: VIDEO EDITOR/Auction Network/Tulsa-OK: need 3 yrs prev exp, + extensive exp w/Final Cut Pro. Rez & demo reel to:
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JOB OPENING: POST-PROD SUPVSR/Auction Network/Tulsa OK: Solid exp mngng entire output to 35mm, incl Digital Intermed; fluent in Final Cut Pro. 5 yrs+ exp in film/HD post-prod in mgmt role. Rez & any reels to:
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JOB OPENING: OPERATIONS SPECIALIST/Nabet Daily Hire/NBCU/NY: Command integration of mult feeds from around country into new media services. 3 yrs exp. On-Air brdcst or streaming media envir. Apply: www.nbcunicareers.com #809725 (8/26)

JOB OPENING: RELATIONS MANAGER/iN DEMAND/NYC: Secure carriage, manage accts & relationships. Marketing bkgnd & min 4 yrs cable exp. 40% travel. Reply:
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JOB OPENING: RESEARCH POSITIONS/TLC/SILVER SPRING: Please visit our website to view several research positions at TLC. Apply: www.discovery.com (8/26)

JOB OPENING: PT BOOKKEEPER/Fast growing TV Prod Co/Phila: Strong knwlg of Quick Books. MS Excel/Word, strong acct reconciliation skills req’d. Solid refs. Ent. ind know how pref’d. Email:
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JOB OPENING: MGR BIZ DEV/Fuse/NY: Research, analyze dvlp new biz opps to max rev & brand awareness. 5-7 yrs exp in music/media biz dev & strategy strong financial analysis & due diligence. Rez to
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FALL INTERNSHIP CREDITS ONLY: INTERNS (2) Montel Media Group: Passion for TV/Film a must and interest in mngmnt/dvlpmnt/production. Hands on experience. Must be energetic and reliable with strong comm. skills. Res/cover to:
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FALL INTERNSHIP CREDITS ONLY: Thirteen/WNET/NY: Daily animated kids’ series seeks interns w/ interest in production & project development. Must be available 2 days/week. Email resume & cover letter w/ availability to:  
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FALL INTERNSHIP CREDITS ONLY: PUBLIC RELATIONS INTERN/IFC/NYC:  The Intern will learn the fundamentals of the inner workings of TV and event publicity. For more info/submit a resume, visit www.cablevision.jobs Enter Requisition ID: 6910BR (8/30)

FALL INTERNSHIP CREDITS ONLY: DIGITAL & NEW MEDIA INTERN/Oxygen: Assist w/ production and promotion of digital initiatives, research, and admin tasks. Excel, PP & fast learner desired. 10-20 hrs/wk. Send res/cover to: 
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FALL INTERNSHIP CREDITS ONLY: PT Intern- CityListen Audio Tours. Online marketing, digital word of mouth. Flexible schedule/Work remotely. Passion for travel, enthusiastic, creative, web savvy; your own computer/access. Contact:
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FALL INTERNSHIP CREDITS ONLY: AD SALES, MKTG & BUS./FINANCE INTERNS/V-me (Nat’l Spanish-language ntwrk): Students send letters of interest/resumes:
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FALL INTERNSHIP CREDITS ONLY: DBGroup.tv seeks energetic, proactive intern for rotating role with Production, Distribution, Sales, Mkting, & Ops. Great opp in digital media entertainment company. Send res.&cover letter to
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FALL INTERNSHIP CREDITS ONLY: Katz Media Group seeks MEDIA SALES/RESEARCH/MARKETING INTERNS for NY, LA, Dallas,&Boston offices. Exposure and valuable hands on experience in media rep industry. Send resumes to
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FALL INTERNSHIP CREDITS ONLY: PROD INTERNS (4)/Worldwide Biggies/Digital Ent Studio: Passion for Ent TV & Internet a must. Opp to work on projs ind or in group setting asst’g prod team. Res/cover telling us a little about you to:
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SITUATION WANTED:  Need creative, effective traditional/nontraditional visibility? Indie PR/marketing company available for print, broadcast, online campaigns. Budget, brand conscious. 323.467.7633 or
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SITUATION WANTED:  PRODUCER (L.A.): 10+yrs MTV VH1 Fuse. Expertise: celebrity, lifestyle, entertainment news, bio, clip, doc, reality. Strong creative, field, showrunning, pop culture bkgrd.  
     www.markmarraccini.com   (8/29)

SITUATION WANTED: RESEARCHER, WRITER w/ 20 yrs. of promo & marketing exp. seeks part/FT projects. Former researcher for ENTERTAINMENT TONIGHT & WARNER BROS. Excellent communications, organization & people skills.
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WHAT’S ON TONIGHT –  Monday, August 25, 2008

ABC: High School Musical: Get In the Picture, Samantha Who? [r], Samantha Who? [r], ABC News Vote ’08: The Democratic National Convention
AZTECA: Camino a la Justica, Historias Engarzadas, Pasiones Prohibidas
CBS: The Big Bang Theory [r], How I Met Your Mother [r], Two and a Half Men [r], The New Adventures of Old Christine [r], CBS News: Democratic National Convention
CW: Gossip Girl [r], One Tree Hill [r]
FOX: Prison Break [r]
ION: Quantum Leap, The Dead Zone, ER
MNT: Celebrity Expose [r], Decision House [r]
NBC: Deal or No Deal, America’s Toughest Jobs [p ], 2008 Democratic National Convention
PBS: 2008 Democratic National Convention Coverage
TELE: El Juramento, Dona Barbara, Sin Senos No Hay Paraiso
UNIV: Al Diablo con los Guapos, Fuego on la Sangre, Cristina

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