Monday, August 23rd, 2010

Cynopsis: Kids!


Good morning. It’s Monday, August 23, 2010, and this is your first early morning Kids briefing.

Discovery Education ( enters into a new deal with The Jim Henson Company that will see the entire preschool Sid the Science Kid available via Discovery Education Science for Elementary in the next few months.  The animated series, which airs on PBS Kids, is based on national science learning standards and the preschool science curriculum, Preschool Pathways to Science.  Sid the Science Kid revolves around a kid named Sid and his adventures during which he finds answers to questions using basic science principles.  Additionally, Discovery Education will add 51 news segments from PBS NewsHour, produced by MacNeil Lehrer Productions, for high school students by the end of year.  Finally, Discovery Education will add 16 new streaming video resources to its STEM Connect area. A curriculum-based and career development science resource to help teachers, the video resources will be available at no cost to Discover Education streaming subscribers as part of its Be the Future initiative.


Jim Carrey will star in Fox’s movie adaptation of the kids’ book Mr. Popper’s Penguins, per Deadline.  Mark Waters (Mean Girls, The Spiderwick Chronicles) will direct the movie, with Jared Stern writing the most recent version of the script by Sean Anders and John Morris.  The movie will be somewhat different from the book, with Carrey’s Mr. Popper a high-powered NYC business executive that inherits a small group of six penguins.  Life changes for Popper as he becomes attached to the penguins, now living in his fancy NYC apartment, a big deal goes awry and he almost winds up in jail.  In the end he discovers the importance of family.  The book, written by Richard and Florence Atwater and originally published in 1938, portrays Mr. Popper as a house painter who lives with his wife and after sending a letter to Admiral Drake, who is on expedition in Antarctica, receives a penguin in the mail from the Admiral.  Winding up with 12 penguins living in their home (it’s a bit of a longer story), the Poppers turn the penguins into an act, Popper’s Performing Penguins, to earn money to keep them all in the Popper home.

Art Marcum and Matt Holloway, the writing duo behind the first Iron Man movie, will pen the new live-action Teenage Mutant Ninja Turtles feature film, per Heat VisionPlatinum Dunes is producing the picture for Paramount.  Paramount and Nickelodeon acquired the TMNT rights last year.


Discovery Networks Asia Pacific is planning to introduce five more English-language channels in India, making it the largest broadcaster in the English-language market with 11 channels.  Discovery plans to add pay channels Discovery Kids, Discovery Home and Health, Discovery 3D, Investigation Discovery, and a Military Channel.  Earlier this year Discovery Networks Asia Pacific launched Discovery Science, Discovery Turbo and HD World in the market.  Discovery is currently developing 3D content for the US market, which will launch next year.

KidsCo continues its expansion across Asia by inking a new exclusive distribution pact with New Delhi Television (NDTV), which will carry the channel on its cable TV, DTH channels and digital platforms throughout India.  KidsCo recently expanded into Hong Kong, Taiwan and Indonesia.  KidsCo’s programming day offers a mix of animated and live action series and movies in blocks targeted to preschoolers, K6-11 and family viewing.

The Academy of Television Arts & Science (ATAS) on Saturday night awarded the 2009-10 Creative Arts Primetime Emmy Awards for programs and individual achievements at the 62nd Emmy Awards ceremony at the Nokia Theatre L.A. Live in LA.  Below is a list of some of the winners in the kid and family categories, a comprehensive list of winners can be found at .
Animated Program:

  • Disney Prep & Landing (ABC)

Individual Achievement in Animation:

  • Disney Prep & Landing (ABC)  Andy Harkness, Art Director
  • Disney Prep & Landing (ABC)  William M. George III, Background Key Design
  • Disney Prep & Landing (ABC)  Joe Mateo, Storyboard Artist
  • Generator Rex, The Day That Everything Changed (Cartoon Network)  Nora Murphy-Berden, Background Painter
  • Generator Rex, The Day That Everything Changed (Cartoon Network)  Chu-Hui Song, Background Painter

Children’s Program:

  • Wizards of Waverly Place (Disney Channel)

Children’s Non-Fiction Program:

  • Nick News With Linda Ellerbee  The Face of Courage: Kids Living with Cancer (Nickelodeon)


BBC Worldwide launches the Deadly 60 ( ) trading card game this week in the UK.  The game is based on CBBC‘s wildlife series Deadly 60.  Hosted by Steve Backshall, Deadly 60 is a fact-based series targeted to K6-12 that looks at the world’s deadliest animals. The new Deadly 60 trading card game includes 165 cards with pictures and facts from the first two seasons of the series.  The cards will be available in packs of eight, including “Rare” shiny cards and “Super Rare Rainbow” shiny cards, as well as deadly “Skull” cards, that act as jokers in the game.  To support the launch, sample cards are available in other BBC and Egmont kid’s titles, with advertising support across BBC Magazines’ titles.  Additionally, there will be online promotions and competitions.

If you have spent any time with kids lately, particularly girls, or in a store of almost any kind, you’ll know just how pervasive the multi-colored animal/figure shaped bands/accessory have become.  Following up on that trend Simon & Schuster Children’s Publishing releases The Band Book and The Band App ($.99), for iPhone/iPod/iPad.  The Band App lets users blend bands together to make their own and share them virtually with friends. The Band Book features a range of photos, trivia and the Ultimate Collector’s Checklist, a full listing of all bands.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; August 20-22, 2010:
Vampires Suck (Fox) PG-13                                          Opening Weekend $18.6m
Eat Pray Love (Sony/Columbia) PG-13                           $12.0m-2 wk total $47.1m
Lottery Ticket (Warner Bros.) PG-13                              Opening Weekend $11.1m
The Other Guys (Sony/Columbia) PG-13                        $10.1m-3 wk total $88.2m
Nanny McPhee Returns (Universal) PG                           Opening Weekend $8.3m
The Switch (Miramax) PG-13                                        Opening Weekend $8.1m
Inception (Warner Bros.) PG-13                                    $7.7m-6 wk total $261.8m
Scott Pilgrim vs. the World (Universal) PG-13                 $5.0m-2 wk total $20.7m
Despicable Me (Universal) PG                                        $4.3m-7 wk total $230.7m
Dinner for Schmucks (Paramount (DreamWorks)) PG-13 $3.5m-4 wk total $65.8m
Source: Rentrak ( )


Disney Online sets new online traffic records with 36 million unique visitors for July 2010, up versus its previous high by 2 million unique visitors to the site in June 2009, per comScore Media Metrix.  The July measurement was an increase of 16% from the previous month.  Disney Online attributes the increase, at least in part, to its Disney Games, Disney Channel and Disney Movies online offerings:

  • Online games were up +6% vs. the prior month, including its game and virtual world sites such as Club Penguin, which had more monthly traffic than other virtual worlds, while Toontown Online was up +64% in unique visitors and Disney Fairies Pixie Hallow grew by +80% month-over-month.
  • Disney Online also drew a lot of traffic in July likely due to the popularity of Toy Story 3, as well as apps and games for Toy Story, the upcoming Camp Rock 2, and Radio Disney.
  • Additionally, Disney Online reached new highs in July with 1.9 million mobile video views and 900,000 game starts

Answer to Yesterday’s Trivia:
  On Full House, Danny Tanner revealed as a boy made a friend out of an ordinary household item. What was the item and what did little Danny name it? A WASHCLOTH HE NAMED “TERRY THE TALKING WASHCLOTH”  Kudos to … again, nobody. Hmmmm.

Today’s Trivia Question:  If you used the password “Bizmark”, what will you gain access to?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: DIRECTOR COMM/Discovery Communications/SS: dvlp comm strtgy & oversee comm outreach & prgm publicity for Science Channel; 7+yrs media exp & mng high profile talent & execs, Req#9914 (8/28)

JOB OPENING: INV ANALYST/BET, NY: Manage inventory and pricing.Detailed-oriented, org’d, multitasker, exc comm &knowledge of excel, BA req. Email resume: [email protected] (8/28)

JOB OPENING: MGR, DIST. STRATEGIES/Game Show Network/Santa Monica: 3+ yrs exp in Finance, Management & Analysis. BA req. Send Res & CL to [email protected]. (8/28)

JOB OPENING: BUSINESS AFFAIRS EXEC/Fuse/LA: Negotiate terms & deals for development & prod. 7+ yrs biz/legal affairs in entertainment, plus media rights/licensing, digital rights exp. Rez to: [email protected] “BAE” in subj (8/28)

JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/Hearst/NYC: 5+ yrs exp in media ad sales. Digital exp required. Must us Dart Sales Manager and Sales Force. (8/28)

JOB OPENING: INTERNAT’L LICENSING MGR/Brand Mgmt. & Prod Co/ W. LA: Int’l Licensing Mgr. 5yrs+ exp wkng for brand owner or studio or prod co w/ lg amt of global mgmt of rights & partners Email: [email protected] (8/28)

JOB OPENING: ACCOUNT MANAGER/Hearst/Chicago: 3+ yrs interactive media ad sales exp. Must know DART, Media Visor. (8/28)

JOB OPENING: ONLINE SALES ACCT DIR/Hearst/Chicago: 7+ yrs exp in media ad sales, digital exp a must. Strong leadership and agency/client contacts. Use Media Metrix, Comscore, @ Plan, Omniture (8/28)

JOB OPENING: P.R. PRACTITIONER/LA: Seeking an Experienced P.R. Practitioner to Handle Day-To-Day Publicity for High-Rated Syndicated Television Shows in LA office. Exp in Syndication Industry. Resume: [email protected]  (8/28)

JOB OPENING:  DIRECTOR, RESEARCH/PBS KIDS Sprout/Philly, PA: will manage the creation and implementation of all Nielsen television ratings activities to support the channel (8/27)

JOB OPENING:  SR ACCT EXEC, STRAT. ALLIANCE MKTG/Bottle Rocket Mktg/NY: Mng client relations; solicit prtnrshps; neg deals; execute promo campaigns. 5 yrs related mktg exp & Bach deg. a must. Res: [email protected] (8/27)

JOB OPENING:    DIR BRAND MKT/noise/NYC: Manage brand marketing for top brands, develop strategic insights, more. Creative, inventive, and entrepreneurial environment. Mainly digital. Apply: (8/27)

JOB OPENING: VP, SALES STRATEGY & PLANNING/ABC Family/NY: 10+yrs exp in cable industry, strong media math skills, research knowledge and great technical skills. Apply online req ID 260010 (8/26)

JOB OPENING: MANAGER OF BROADCAST SYSTEMS/NYC: perm. Exp w/Video Encoding, Master Control, Transmission and Automation systems required. Pro-Bel, Omneon and AutoCad exp. a plus.Resume to: [email protected] (8/26)

JOB OPENING: RSRCH DIR/MSNBC/NYC: 6+ yrs exp, TV rsrch. Nielsen systems essential. Strong analytical skills & spreadsheet, written & presentation skills. Interest in news prgrmng. Apply @ req# 1240888 (8/26)

JOB OPENING: SR MANAGER AD SALES RESEARCH/DIRECTV NYC: 5+ yrs in national TV research working w/ sales, pricing & planning. Strong relationship with Nielsen. Apply online search for req#1001150 (8/26)

JOB OPENING: MGR, STANDRD PRACTICES/RADIO DISNEY/BURBANK: Revw commercial copy & audio for policy compliance. review lyrics, video, sweepstakes, online. Knwldg kids issues, COPPA, CARU, FCC, radio Req 257993 (8/26)

JOB OPENING: DIGITAL PRODUCER/NY, MTVNI: Produce content & services for websites, wap, mobile & social media. Project mgmt and digital exp req.  Apply: An EOE/M/F/D/AAP  (8/26)

JOB OPENING: FREELANCE DIGITAL PRODUCER/NY:  European Music Award Show (MTVNI). Req: website content dev and prod, prod & project mgmt exp, site documentation. Apply: [email protected] . An EOE/M/F/D/AAP (8/26)

JOB OPENING: VP PROG & DEV/SUNDANCE CHANNEL-NYC/NY: To create, produce & mng groundbreaking new prgrms & genres (scripted & unscripted); needs 8+ yrs exp & successful track record on national level. Apply: [email protected] (8/26)

JOB OPENING:   SR MANAGER AD SALES RESEARCH/DIRECTV NYC:  5+ yrs in national TV research working w/ sales, pricing & planning. Strong relationship with Nielsen. Apply online search for req#1001150  (8/26)

JOB OPENING:  PRODUCTION COORD/Gameshow Network/Santa Monica:  Production Coord. 3+ yrs exp in Production, Finance, Studio and Field operations. Send Res & CL to [email protected] (8/25)

JOB OPENING:  MGR, SPONSORSHIP SOLUTIONS/TBS/TNT/ATL: Manages strategic dev of innovative, custom, multi-platform sponsorships. Excellent mktg skills/communication/proj mgmt required. Resumes: [email protected] (8/25)

JOB OPENING:  ASST. DRTV MEDIA BUYER/Lockard & Wechsler, Irvington , NY:  Entry level, data entry, self motivated , must like numbers. DRTV agency or sales experience a major plus. Send resume to [email protected] (8/25)

JOB OPENING:  ASSOC MGR/MARVEL ENTERTAINMENT/NYC: Work w/ Consumer Products team, providing business support to category Dirs. 3+ yrs exp.  Excellent communication and analytic skills.  E-mail resumes to [email protected]  (8/25)

JOB OPENING:  EXEC PRODUCER, MKTG, CREATIVE SERVICE/NAT GEO CHANNEL/DC: Creates, produces mktg & promo campaigns. Strong conceptual ideas & mgmt exp. 7+ yrs creative svs exp. Apply: FNG20613 (8/25)

JOB OPENING:  MEDIA ANALYST/Billetts America/NYC: Analyze media plans on both a cost & quality basis. 4-8 Yrs Media Buying/Planning Exp Req; Strong Excel and analytical skills reqd; resume: [email protected] (8/25)

JOB OPENING: DEVELOPMENT PRODUCER/DC: Develop, research, and write concepts and treatments for Event Series & Specials programming to be produced by NGT. Apply: . Search job ID #4301. EOE (8/24)

JOB OPENING: EXECUTIVE EDITOR/NYC: Mng licensing editorial staff. 5 yr + editorial & licensing experience. Leadership qualifications, excellent editorial skills a must. Cover letter and resume to: [email protected] (8/24)

JOB OPENING: VP, MVIE PROG/AETN/Los Angeles: VP to dev/execute orig prog fr LT mvies; ptchs/rvw subs/dev projects; 8+ yrs TV network/stdio/cbl prgmr/exp. (8/24)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: mPRm Public Relations /LA: Opportunity to learn film, TV, digital media, event and social media PR at fast-paced agency. Able to work 2-3 full days/week. Email: [email protected] (8/27)

FALL INTERNSHIP CREDITS ONLY: Internship availability at Indie Record Label. We currently have internships in Marketing, New Media, Press, Children’s Media and Production.Email resume to [email protected]  (8/27)

FALL INTERNSHIP CREDITS ONLY: PRODUCTION INTERNS/Martha Stewart Productions/NYC: Students MUST receive college credit; position is 5 days a week/ 3pm til 8pm. Contact [email protected] (8/27)

FALL INTERNSHIP CREDITS ONLY: INSIDE EDITION/WEB INTERN/NYC: Tasks include: resizing photos, writing/editing photo captions, site content updates, previewing/logging footage for videos, blogs with correspondents. Email [email protected] (8/27)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ACCOUNTING/FINANCE 20+ yrs. experience in TV Broadcasting & Cable.Seeking FT/PT or Temp-to-Perm position: [email protected] (8/28)

SITUATION WANTED: NON-FICTION MAGICIAN. PRODUCER/WRITER/DIR. NBC/CMT/Disc/TLC/VH1/E!; 3 Emmy noms; LA based, will travel. *also shoots. [email protected] (8/27)

SITUATION WANTED: CONTENT WRITER/PRODUCT NAMER/BRAINSTORMER: (LA): 15+ years in toy, kid products and licensing. Emphasis on healthy living. Let’s work! [email protected] (8/27)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (8/27)

SITUATION WANTED:  POWERHOUSE VP of SALES in MEDIA, TV & FILM. 7+ years of Domestic and International experience in Film & TV sales with strong knowledge of contracts and strong Rolodex of clients, email [email protected] (8/27)

SITUATION WANTED:  DIRECTOR/CREATIVE DEVELOPER: Animation. Dynamic, award-winning, fun-filled. Clients include Warner Brothers, ABC Family, Comedy Central, Nick JR, HBO Family, MTV2, The Tornante Company. [email protected] (8/26)

SITUATION WANTED: FREE PRODUCTION EXEC +10 yrs exp  made the mistake of visiting family in LA for 3 weeks. I’ll be your hard working PA for my last week Aug 23  27, for on-set experience on a dramatic series. [email protected] (8/26)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected]  (8/25)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (8/24)

SITUATION WANTED: VO TALENT Rebecca Michaels available for freelance and in-house projects. Delivers high-quality VO from home studio for all lengths of corporate and commercial gigs. Visit for complete info (8/24)

SITUATION WANTED: ART DIRECTOR & ILLUSTRATOR (NYC) -Outstanding from concept to final. Portfolio: Email: [email protected] (8/24)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST – Nielsen, Hisp, Research, Sales, and Presentation experience. Any assignments? Email: [email protected] (8/24)

SITUATION WANTED: FREELANCE TALENT ESCORT/TALENT PRODUCTION ASSISTANT: available for celebrity events, red carpet, award shows, film premieres, etc. Experience greeting and escorting A-list celebrities. Contact [email protected] (8/24)

SITUATION WANTED: ADVERTISING/BRAND MARKETING EXECUTIVE: 20+ years experience in media, entertainment, technology & CPG on both client & agency side looking for full-time or freelance projects. [email protected] (8/24)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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