Monday, April 7th, 2008



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Cynopsis: DIGITAL


Good morning, it’s Monday, April 7, 2008, and this is your first early morning digital briefing.
The challenge continues for social networks trying to transmute traffic into revenue. Amid reports it would not reach its $1 billion revenue target for 2008, Fox Interactive Media announced an executive ranks shakeup as well as a new advertising network designed to offer advertisers “HyperTargeting” capabilities. FIM EVP/Technology & Production Adam Bain will take the reigns as President of the FIM Audience Network. His team is charged with building an automated ad system that will deliver contextual ads which sufficiently monetize MySpace’s massive audience.


Major League Baseball loosened its restrictions on regional sports networks allowing services such as Comcast SportsNet and Fox Sports Net to air games on demand for a 24 hour window following each telecast, reports Multichannel News. Comcast SportsNet Bay Area was the first network to offer a time-shifted game last week.

MLB is also working to simplify blackout restrictions which prevent local viewers from catching games on air and online in local markets, according to Yahoo Sports. The so-called gerrymandering, which causes in-between markets to be blacked out from a large % of games, could end before the Baseball Channel launches on cable systems nationwide in 2009.

TVN Entertainment hooked an agreement with World Fishing Network to encode and deliver a suite of WFN content via on demand.


Now you’re talking. Facebook is set to launch a live chat feature this week allowing users to communicate in real time from their profile pages, according to the company’s blog.

P2P online television start-up Babelgum will bankroll its first feature-length documentary called Oil Sands as part of its $15 million Digital Studio Initiative, according to Variety. The project, to be produced by Insomnia Media Group and directed by Leslie Iwerks, will examine the impact of oil mining in the Athabasca Oil Sands region of Northern Alberta, Canada.

A new start-up named FlowPlay is combining virtual worlds with casual gaming to attract tweens’ attention in ourWorld. For a modest $6/month users can earn “flow” to put toward virtual items such as hairstyles, clothing and furniture. The company secured $3.7 million in financing in Feb., led by Intel Capital and Ambient Sound Investments.

Call for Content: MTV and Garnier Fructis are inviting emerging artists to create a profile and upload original music videos to for fans to vote on. Virtual MTV also launched the Rock Your Style Lounge at allowing fans to mingle with the finalists, who will be announced on multiple MTV platforms on April 28.


The clock is ticking on the next digital deal of the century as Microsoft set a three-week deadline for its $44.6 billion offer for Yahoo. In an open letter to the Yahoo board, Microsoft CEO Steve Ballmer chided the company’s unwillingness to act and threatened to launch a proxy war if the deadline was not met.

Verizon Wireless and AT&T provided some details how they will be utilizing their newly purchased 700 MHz spectrum. Verizon said 3 year + plans are underway to fulfill open-platform conditions and connect a range of digital devices through a faster nationwide “4G” broadband network including media players, gaming consoles and home appliances. AT&T mentioned using its spectrum to enhance the quality of its existing wireless broadband services. That’s good news for iPhone users and mobile video platforms.

Game engine creator Tocali Games reached an agreement to develop interactive properties for Advanced Brain Technologies‘ web 2.0 learning platform Kidthing.

Broadcast Facilities, Inc. acquired independent studio facility Andrita Media Center from Playboy to focus on HD production and transmission services. BFI is led by former Pixar CFO and Fox Filmed Entertainment executive Simon Bax and Bill Tilson, President of Broadcast Cable Services.


Top Visited US Broadcast Network TV Show Sites (Week ending March 29, 2008)
Rank     Network     Website                           Market Share of Visits
 1           FOX         American Idol                              26.02%
 2           ABC         Dancing with the Stars                  10.48%
 3           NBC         Deal or No Deal                             6.71%
 4           CBS         Survivor: Micronesia                       4.84%
 5           FOX         America’s Most Wanted                    4.47%
 6           ABC         Lost                                             2.93%
 7         The CW      One Tree Hill                                 2.56%
 8           CBS         Jericho                                         1.93%
 9           NBC         Celebrity Justice                            1.79%
10           ABC        The Bachelor                                  1.59%
Source: Custom report from Hitwise

Top Visited US Broadcast Network TV Websites (Week ending March, 29, 2008)
Rank     Network     Website                           Market Share of Visits
  1           CBS                           27.73%
  2           FOX*                           24.31%
  3           ABC                           23.87%
  4           NBC                           17.85%
  5         The CW                           6.10%
  6    MyNetworkTV                  .15%
Source: Custom report from Hitwise, *includes traffic aggregated from stand alone websites,,, and


As part of the shakeup at Fox Interactive Media, Michael Barrett will step down as Chief Revenue Officer.

Former Glam Media executive Richard Rocca will join as VP/Business Development. Richard will be based out of Heavy’s west coast office, reporting to CMO Eric Hadley.


MTV’s public advocacy portal and student-run Friendship News Network launched a cool new student news network to spur youth online activism on Friday, the 40th anniversary of the assassination of Dr. Martin Luther King, Jr. The site features moving multimedia reports focusing on how the legacy of Dr. King affected their lives. While you’re at it check out The History Channel’s collection of video shorts in support of last night’s 2-hour KING special, hosted by Tom Brokaw. Musician John Legend does a nice rendition’s of U2’s In the Name of Love, interspersed with footage from the special.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales: Jason Cesare 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

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What would a year be without something new from Cynopsis?  Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected]

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING:  ASST SALES MGR/ Rainbow Advertising Sales Corp / Litchfield, CT:  Min 3yrs ad sales exp.  Supervisory exp pref. Oversee AE’s. & support Staff. See full posting and apply to req id 5883BR (4/12)

JOB OPENING:  RESEARCH ANALYST/(The CW/New York): 1-2 years exp. Proficient w/Galaxy Explorer, NPower, Adviews MRI knowledge a +. Email:  [email protected] RE:UCTC/98308BR. (4/12)

JOB OPENING:  VP, SALES/ DELUXE VANCOUVER:Report to VP & GM. Lead external Vancouver sales agenda supporting film laboratory opps & an array of dig. srvcs in picture post prod mastering & dlvrbls. Reply:   [email protected] (4/12)

JOB OPENING:  ACCT EXEC/Metro Networks/NY: Unwired News Network seeks Nat’l Ad Sales Acct. Exec. w/ min 5 yrs Nat’l Sales and/or Agency exp, strong presentation skills. Resumes to: [email protected] (4/11)

JOB OPENING:  MEDIA TRACKER/ASST/JBT Media/AZ:Tracking Media Accts. & asst’g Execs by tracking & uploading files; acct maint. Exc comm. , cust svc & PC skills. Detail orgnz’d/multi task. Med. Track exp a +. Apply: [email protected] (4/11)

JOB OPENING: CONTRACT RECRUITER/ MTV/NYC: 3+yrs recruiting/staffing exp, staffing exp w media/TV/ad agencies A+ Strg verbal/written skills, able to mutli task/ handle confidential info EOE/M/F/D/AAP. Apply [email protected]  (4/11)

JOB OPENING: CONTRACT RECRUITER/Harmonix/MTV/Boston: 3+yrs recruitment/staffing exp, Gaming/ digital/information tech industry A+ Strg verbal/written/multi-task skills EOE/M/F/D/AAP. Apply [email protected] (4/11)

JOB OPENING:  SR. PLANNER, DIGITAL MEDIA/Carat/NY: Strong digital planner with 2+ yrs of online exp. for a large integrated account. Please reply to: (4/11)

JOB OPENING:  ACCT DIR, DIGITAL MEDIA/Carat/NY: Provide strategic media dir & understanding of client’s business as well as overall technology/competitive landscape. Reply: (4/11)

JOB OPENING: SR PRODUCER/ABC Family: Degree, 3+ yrs exp. in internet advertising / sponsorship campaigns, strong web technology exp.Visit: (Req ID 149630) (4/10)

JOB OPENING:  DIRECTOR, POST PRODUCTION-CURRENT TV (SF/LA, CA) : Will oversee all aspects of post-production workflow and manage team of post supervisors, editors, & others. 5 yrs exp. [email protected] EOE (4/10)

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JOB OPENING:  DR SALES COORDINATOR/New York, NY-GSN/ The Network for Games: Rep to VP Sales Op & DR AE for Ad Sales. Good Com/detail req.Send Res/Cov Letter:  [email protected]

JOB OPENING:  (2) MEDIA SALES PLANNERS/AMC/WE/NYC: Rainbow is growing! 2-4 yrs cable TV experience. Must have excellent analytical, research, verbal& presentation skills. Gabriel exp pref. Res to #5680BR/5681BR

JOB OPENING: ONLINE, PRODUCER, HEALTH CENTERS/Englewood Cliffs, NJ: Creates and package online content. Please apply at reference job number 810271 (4/8)

JOB OPENING: ONLINE PRODUCER, DIET, FITNESS & WELLNESS/Englewood Cliffs, NJ: Writes, edits, and coordinates online content. Please apply at reference job number 810273 (4/8)

JOB OPENING: AVID EDITOR/Versus/PHL: To view full job description please use this link – (4/8)

JOB OPENING: TRADE PUBLICIST/Fuse/NY:   Supprt PR Dept in trade/business publicity efforts to gen awareness of Fuse offerings. Proven track record w/ trade media. Min 2-3 yr publicity exp. Rez to: [email protected] “TP” in subj (4/8)

JOB OPENING: TEMP (6 WKS) RATINGS ANALYST/Starz Entertainment/Englewood, CO:  Ad hoc analysis Nielsen MarketBreaks, Npower.1 yr with Nielsen natl ratings, 6 mo exp Nielsen MarketBreaks, Nielsen Npower. Fax resume to: 720.852.5891 (4/8)

JOB OPENING: MEDIA PLNER/ASSIST TO CEO/PRES/DYNAMIC NYC MEDIA BUYING/PLANNING AGENCY specializing in kids advertising:  Media Knowledge a must.Excel/Powerpoint skills preferred. Contact: [email protected]   (4/8)

JOB OPENING: TRAFFIC/CLEARANCE/DYNAMIC NYC MEDIA BUYING/PLANNING AGENCY: Handle all client commercial clearances & TV trafficking to networks. 1yr exp a plus, however, college applicants welcome. Contact: [email protected] (4/8)

JOB OPENING:  FREELANCE COORD/USA Strategic Marketing: Support creation of client programs inc. sponsorships, finances, etc. 2+ yrs integrated mktg exp in TV or ad agency preferred.Resumes to [email protected] (4/19)

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: INTERN for global event, Solstice Sing for Peace.  DUTIES: manage blog, upload a/v files, call sponsors & participants, organize. REQ: hi-speed internet, MS Word, Excel & HTML. (4/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: SR. H.R. PRO/NYC:19 yrs exp seeking short/long-term/perm oppty in media field. Bkgrd incl: Employee Relations, O.D., Recruitment, Training.Call Ray Palen at (631)732-2926 or via email at: [email protected] (4/11)

SITUATION WANTED: SR. PRODUCER/WRITER/FIELD DIRECTOR: 3 Emmy Noms; 12 yrs exp.; NBC, Discovery, E!, CMT, TLC, VH-1; Reality, Entertainment, Documentary, Talk; LA based; will Travel. [email protected]  (4/10)

SITUATION WANTED: QUALITATIVE PROJECT MANAGER/DIRECTOR: 10 years exp. qualitative. Superior media researcher, writer (qual. textbook, book chapters, PowerPoint), Compelling verbal presentations.  [email protected]  (4/8)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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