Worldwide Distribution: Zodiak Entertainment.

Cynopsis: Kids!
04/05/10

Good morning. It’s Monday, April 5, 2010, and this is your first early morning Kids briefing.

IAC’s teen-targeted virtual world Zwinky .com partners with the national youth anti-smoking truth campaign to further educate Teens 12-17 about the hazards of smoking and working to prevent them taking their first puff.  The campaign, which runs through June 30, incorporates three games, available so Zwinky members at Zarcadia, Zwinktopia’s game hub, which are filled with facts about health and the consequences of tobacco us and addiction.  The games include:

• Fire Truck – challenges players to extinguish fires caused by smoking-related materials
• Type or Die – teens learn about the “shocking realities behind tobacco-related deaths”
• Addictor Click – which focuses on the addictive nature of cigarettes

Now five years old, Zwinky.com says it now has 24 million registered users and registers 400,000 new members each month.

A CYNOPSIS MESSAGE FROM SHAFTESBURY KIDS

NEW PRODUCTION & DEVELOPMENT

Sebastian Stan (Gossip Girl, Kings) will take on the role of Bucky Barnes, the sidekick to Marvel’s Captain America, per Heat Vision.  Stan had been considered for the role of Captain America in Marvel‘s new movie The First Avenger: Captain America, which eventually went to Chris Evans.  Stan has reportedly signed on for a series of five or six movies, though it is not yet clear which specific movies he will appear in aside from The First Avenger: Captain America, which, directed by Joe Johnston, begins shooting this summer in Europe for a slated release of July 22, 2011.

MORE KIDS STUFF

Pokemon, which made its initial US debut 20 years ago, joins Cartoon Network’s Boomerang programming lineup today, where it will air daily at 6:30p.  Pokemon begins on Boomerang with the Adventures of Orange Island edition of the original Pokemon anime series.  This edition of Pokemon bowed here ten years ago, in total there are 600+ episodes of the anime TV series.

KidsCo channel furthers its presence in Africa by inking a deal with Angolan satellite DTH pay-tv operator, ZAP.  As of last month KidsCo is now included on ZAP’s kids’ channels across its direct-to-home platform, airing in Portuguese.  A particularly important region for KidsCo, according to its MD, Paul Robinson, the channel brings The Wiggles, Sabrina: The Animated series, New Adventures of Madeline and Dennis the Menace as well as KidsCo original series such as Boo & Me and Jass Time! To kids across Angola, via Portugal’s cable operator.

The Television Syndication Company (TVS) completes sales for a range of programming leading into MIPTV.  TVS has inked sales for the kid-targeted green centric series, Eco Company, which has been acquired by TVNZ (New Zealand), TVB (Hong Kong) and Al Jazeera (Middle East).

A CYNOPSIS MESSAGE FROM NAB SHOW

MARKETING/LICENSING

More kid-targeted apps for Apple‘s new iPad

• PBS Kids launches its Super Why! ($2.99) app for iPad.  Based on the preschool series from Out of the Blue Enterprises, the Super Why! app is designed to help kids read via four interactive literacy games.  Developed as part of PBS Kids Raising Readers initiative, more information about the new app can be found at PBSKids.org/mobile or itunes .com/appstore.
• Jackson Fish Market‘s A Story Before Bed is also now available for iPad.  The app (free) allows parents/grandparents to record videos of themselves reading picture books to kids.  For iPad app comes bundled with a pre-recorded version of the classic story The Frog Princess (free), with other titles from various publishers available.

Blue Spark Interactive launches MomsMessenger .com, a new online service that allows two-way text messaging between parents/kids/family available from any computer (with internet access) to any mobile device (in the US), without any software downloads.  The service uses proprietary technology as a way to give parents another way to be in touch with their kids/teens – one where they can send full messages written out or “text language”, and using a regular computer keyboard.

My Gym Children’s Fitness Center and mobile video messaging company, Mogreet are teaming to fight childhood obesity and promote kids fitness with the launch of a mobile phone video content campaign featuring the kid’s entertainment group The Activators.  Designed for preschoolers and early grade school aged kids, the mobile video campaign aims to support parents in promoting kid fitness and healthy lifestyle choices through exercise videos and other related content sent to My Gym customers/parents mobile phones, who must opt into the service.

Merchandise based on Welsh-based broadcaster S4C kid’s series will be available in Wales this year.  DVD, including those based on series such as Pentre Bach, Sam Tan (aka in English as Fireman Sam) and Sali Mali, as well as products based on Cyw kid channel are in the works.  The merchandise is produced under a deal between S4C and Sain.

STONE SOUP

Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; April 2-4, 2010:
Clash of the Titans (2010) (Warner Bros.) PG-13                 Opening Weekend $64.1m
Tyler Perry’s Why Did I Get Married Too? (Lionsgate) PG-13 Opening Weekend $30.2m
How to Train Your Dragon (Paramount (DreamWorks)) PG   $29.2m-2 wk total $92.3m
The Last Song (Buena Vista) PG                                         Opening Weekend $25.6m
Alice in Wonderland (2010) (Buena Vista) PG                      $8.3m-5 wk total $309.8m
The Bounty Hunter (Sony/Columbia) PG-13                        $6.2m-3 wk total $49.0m
Diary of a Wimpy Kid (Fox) PG                                          $5.5m-3 wk total $46.2m
The Ghost Writer (Summit Entertainment) PG-13                $1.1m-7 wk total $11.0m
Avatar (Fox) PG-13                                                           $935,000-16 wk total $742.3m
Our Family Wedding (Fox Searchlight) PG-13                      $735,000-4 wk total $18.5m
Source: Rentrak

RATINGS

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, March 31, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1140; K6-11 549; TWEENS 9-14 437
DISNEY CHANNEL:     K2-11   761; K6-11 458; TWEENS 9-14 383
CARTOON NETWORK: K2-11   535; K6-11 346; TWEENS 9-14 278
DISNEY XD:             K2-11   129; K6-11   96; TWEENS 9-14   80
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:  Mr. Rogers lived at 4802 Fifth Avenue in Mister Roger’s Neighborhood, “the gateway to” what?  THE GATEWAY OF MAKE BELIEVE  Kudos to:  Peter Gordon/Orlando; Lanie Richberger-Cartoon Network/Atlanta; Hilary Wolk-Heads Up Creative/NY; Hayley Ostrager-BBC Worldwide Americas/NY; Maytal Nissim-The Hub/LA; Matthew Bergeron-Disney Channels Worldwide/Burbank; Clair Wilmut-Boomstone Ent/Ottawa; Josh Prikryl-Shanghai Cartoon/Shanghai

Today’s Trivia Question:  What kind of car did sitcom dad Jim Douglas drive?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

A CYNOPSIS MESSAGE

Later —
Gwen Billings for Cynopsis Kids!
gwen @cynopsis.com
04.05.10

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