Monday, April 5th, 2010


Totally Spies! Season 5 ||| The Theatrical Movie
 The brand new Amazing Spiez



Worldwide Distribution: Zodiak Entertainment.

Cynopsis: Kids!

Good morning. It’s Monday, April 5, 2010, and this is your first early morning Kids briefing.

IAC’s teen-targeted virtual world Zwinky .com partners with the national youth anti-smoking truth campaign to further educate Teens 12-17 about the hazards of smoking and working to prevent them taking their first puff.  The campaign, which runs through June 30, incorporates three games, available so Zwinky members at Zarcadia, Zwinktopia’s game hub, which are filled with facts about health and the consequences of tobacco us and addiction.  The games include:

  • Fire Truck – challenges players to extinguish fires caused by smoking-related materials
  • Type or Die – teens learn about the “shocking realities behind tobacco-related deaths”
  • Addictor Click – which focuses on the addictive nature of cigarettes

Now five years old, says it now has 24 million registered users and registers 400,000 new members each month.


Shaftesbury Kids proudly presents BAXTER! The best new kids series around!
Join Baxter and his friends on their journey through the unique, high-energy world
that is Northern School of the Arts, where the key to surviving high school is standing out!

Visit us at Miptv booth R27.12
or contact Ryan St. Peters [email protected]


Sebastian Stan (Gossip Girl, Kings) will take on the role of Bucky Barnes, the sidekick to Marvel’s Captain America, per Heat Vision.  Stan had been considered for the role of Captain America in Marvel‘s new movie The First Avenger: Captain America, which eventually went to Chris Evans.  Stan has reportedly signed on for a series of five or six movies, though it is not yet clear which specific movies he will appear in aside from The First Avenger: Captain America, which, directed by Joe Johnston, begins shooting this summer in Europe for a slated release of July 22, 2011.


Pokemon, which made its initial US debut 20 years ago, joins Cartoon Network’s Boomerang programming lineup today, where it will air daily at 6:30p.  Pokemon begins on Boomerang with the Adventures of Orange Island edition of the original Pokemon anime series.  This edition of Pokemon bowed here ten years ago, in total there are 600+ episodes of the anime TV series.

KidsCo channel furthers its presence in Africa by inking a deal with Angolan satellite DTH pay-tv operator, ZAP.  As of last month KidsCo is now included on ZAP’s kids’ channels across its direct-to-home platform, airing in Portuguese.  A particularly important region for KidsCo, according to its MD, Paul Robinson, the channel brings The Wiggles, Sabrina: The Animated series, New Adventures of Madeline and Dennis the Menace as well as KidsCo original series such as Boo & Me and Jass Time! To kids across Angola, via Portugal’s cable operator.

The Television Syndication Company (TVS) completes sales for a range of programming leading into MIPTV.  TVS has inked sales for the kid-targeted green centric series, Eco Company, which has been acquired by TVNZ (New Zealand), TVB (Hong Kong) and Al Jazeera (Middle East).


Don’t Miss The New Broader-casting® Conference at NAB Show, April 10-15 in Las Vegas

Use Code HW33 to register for $100 off Conference Flex Pass

Including Business of Media track with keynotes, topic-driven panels devoted to uncovering the strategies and business of digital media. Geared towards business and creative execs who need to stay on top of emerging trends and content models, targeted programming streams cover advertising, broadband, mobile, sports and games

Session Highlights.


More kid-targeted apps for Apple‘s new iPad

  • PBS Kids launches its Super Why! ($2.99) app for iPad.  Based on the preschool series from Out of the Blue Enterprises, the Super Why! app is designed to help kids read via four interactive literacy games.  Developed as part of PBS Kids Raising Readers initiative, more information about the new app can be found at or itunes .com/appstore.
  • Jackson Fish Market‘s A Story Before Bed is also now available for iPad.  The app (free) allows parents/grandparents to record videos of themselves reading picture books to kids.  For iPad app comes bundled with a pre-recorded version of the classic story The Frog Princess (free), with other titles from various publishers available.

Blue Spark Interactive launches MomsMessenger .com, a new online service that allows two-way text messaging between parents/kids/family available from any computer (with internet access) to any mobile device (in the US), without any software downloads.  The service uses proprietary technology as a way to give parents another way to be in touch with their kids/teens – one where they can send full messages written out or “text language”, and using a regular computer keyboard.

My Gym Children’s Fitness Center and mobile video messaging company, Mogreet are teaming to fight childhood obesity and promote kids fitness with the launch of a mobile phone video content campaign featuring the kid’s entertainment group The Activators.  Designed for preschoolers and early grade school aged kids, the mobile video campaign aims to support parents in promoting kid fitness and healthy lifestyle choices through exercise videos and other related content sent to My Gym customers/parents mobile phones, who must opt into the service.

Merchandise based on Welsh-based broadcaster S4C kid’s series will be available in Wales this year.  DVD, including those based on series such as Pentre Bach, Sam Tan (aka in English as Fireman Sam) and Sali Mali, as well as products based on Cyw kid channel are in the works.  The merchandise is produced under a deal between S4C and Sain.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; April 2-4, 2010:
Clash of the Titans (2010) (Warner Bros.) PG-13                 Opening Weekend $64.1m
Tyler Perry’s Why Did I Get Married Too? (Lionsgate) PG-13 Opening Weekend $30.2m
How to Train Your Dragon (Paramount (DreamWorks)) PG   $29.2m-2 wk total $92.3m
The Last Song (Buena Vista) PG                                         Opening Weekend $25.6m
Alice in Wonderland (2010) (Buena Vista) PG                      $8.3m-5 wk total $309.8m
The Bounty Hunter (Sony/Columbia) PG-13                        $6.2m-3 wk total $49.0m
Diary of a Wimpy Kid (Fox) PG                                          $5.5m-3 wk total $46.2m
The Ghost Writer (Summit Entertainment) PG-13                $1.1m-7 wk total $11.0m
Avatar (Fox) PG-13                                                           $935,000-16 wk total $742.3m
Our Family Wedding (Fox Searchlight) PG-13                      $735,000-4 wk total $18.5m
Source: Rentrak


Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, March 31, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1140; K6-11 549; TWEENS 9-14 437
DISNEY CHANNEL:     K2-11   761; K6-11 458; TWEENS 9-14 383
CARTOON NETWORK: K2-11   535; K6-11 346; TWEENS 9-14 278
DISNEY XD:             K2-11   129; K6-11   96; TWEENS 9-14   80
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:  Mr. Rogers lived at 4802 Fifth Avenue in Mister Roger’s Neighborhood, “the gateway to” what?  THE GATEWAY OF MAKE BELIEVE  Kudos to:  Peter Gordon/Orlando; Lanie Richberger-Cartoon Network/Atlanta; Hilary Wolk-Heads Up Creative/NY; Hayley Ostrager-BBC Worldwide Americas/NY; Maytal Nissim-The Hub/LA; Matthew Bergeron-Disney Channels Worldwide/Burbank; Clair Wilmut-Boomstone Ent/Ottawa; Josh Prikryl-Shanghai Cartoon/Shanghai

Today’s Trivia Question:  What kind of car did sitcom dad Jim Douglas drive?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Cynopsis Media presents: Upfront 2010 – The Cable Market
The 2nd in the Upfront 2010 Special Edition Series publishing this Wednesday.

The Cable Market, sent to Cynopsis subscribers and available at , will provide an
in-depth look at the 2010 selling season from the Buyer and Seller perspectives.

Advertising in The Cable Market is now sold out!
However, space is still available in the online
Upfront Season 2010 Overview.

Contact Mike Farina for more information and to reserve your space! [email protected], 203.218.6480

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the end of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: NEWS PAPER MGR/Pearl River NY (15 miles NYC): 5+ yrs exp. in buying Newspaper, have contacts, neg. costs, work with agencies & sales. Resume to: [email protected] or call 845-732-8943 (4/10)

JOB OPENING: ATTORNEY /iN DEMAND/NYC: Analysis/counsel on entertainment issues. Draft/negotiate/review contracts. Stndrds & Practices. Copyright/trademark enforcement. JD, NYS Bar, 3yrs+ cable/ent. Apply: [email protected] (4/10)

JOB OPENING: MGR STRATEGY & BUSINESS DEVELOPMENT/Nickelodeon/NYC: 2+yrs InvestBank/Consult/related Strat exp in Ent/Media, Stng Finance Analysis (models,etc), Xceptionl Math skills EOE/M/F/D/AAP Apply (4/10)

JOB OPENING: SR DIRECTOR, MEDIA PLANNING/Nickelodeon/NYC: 7+yrs Media Plan/Promo Sked exp @ Adbased TVNet, 5yrs mgmt exp, Strng knwlge Reach/Freq/GRP/Dupe info & NICK brand & TV content, Apply (4/10)

JOB OPENING: DIR, MKTG & CREATIVE/PlumTV/NY: Creative, strategic pro to develop custom sponsorship packages for nat’l sales team. 10+ yrs media sales mktg, large rolodex w/in luxury ind. pref. See full post at (4/10)

JOB OPENING: NBC Universal/NY:Bravo Network seeks talented PRINT ART DIRECTOR. For full description & to apply visit Job# 1163396 (4/10)

JOB OPENING: MEDIA ANALYST/Billetts America/NYC: Analyze media plans on both a cost & quality basis. 4-8 Yrs Media Buying/Planning Exp Req; Strong Excel and analytical skills req’d; resume: [email protected] (4/10)

JOB OPENING: ACCT EXEC/Univision NAT’L TV Sales /NY: Prior Brdcst sales exp req’d. Detail-oriented, strong comm, negotiator & new biz dev skills. Solid client relationships. 4 yr BA deg req’d. Email: [email protected] EOE (4/10)

JOB OPENING:  VP BUS AFFAIRS Disney Channel/XD/Playhouse Disney/LA: Min of 10 years exp in TV bus affairs – live action, scripted series development/ production; provide guidance to SR mgmt. Apply #234364   (4/9)

JOB OPENING:  AFFILIATE MRKTG, INTEGRATED SOLUTIONS MGR/Univision NYC: Spanish fluent -Develop/Execute distributor marketing and media partnerships/exp in media and consumer marketing. Res: [email protected] EOE(4/9)

JOB OPENING:  DIR SALES DEV & MKTG/Disney ABC TV/NY:  Spearhead sales dev materials & trade comm plans for Disney Channel/DisneyXD/Disney Media. Partner w/ Rsrch; Ad Sales Mktg;Cross-platform. 7+ Yrs exp. 233986 (4/9)

JOB OPENING:  DEVELOPMENT ASSOC. PRODUCER/STORY HOUSE Prods/DC: 2+ yrs exp casting, producing, and/or dev writing. Strong knwldg non-fict TV. Must be driven & passionate. Job descrip & apply @ (4/9)

JOB OPENING:  CONTENT SALES MGR (2)/Thought Equity Motion/NY, LA,: World leader in video licensing. Expert ideation, consultative & relationship sales exp. More info visit:; Resumes to: [email protected] (4/9)

JOB OPENING: STRATEGIC PLANNING ANALYST/NY:Resp for digital avail rpts, earned/billed rpts, support Mgr on adhocs. Finance exp prefrd, strong excel a must,some access, VBA a plus.Cover/resume:  [email protected] (4/8)

JOB OPENING: VP OXYGEN RESEARCH: Manage team creating top line & detailed analyses reporting, consumer profiling, video & new-media trends, & highlights covering Oxygen and competitors. Apply@ job #1163353 (4/8)

JOB OPENING: RSRCH STRATEGIST/ The Travel Channel/Chevy Chase MD:  Mng rsrch studies to support TV Prgrmng, Content, Mktg, & Comm. functional teams. 3-5 yrs TV rsrch (Nielsen) exp. Full desc: @ apply: (4/8)

JOB OPENING: USA Network/STRATEGIC PLANNING TEMP/NYC: Responsible for tracking, organizing and disseminating competitive research information. Bachelor’s Degree/3 month position. Reply: [email protected] w/ res (4/7)

JOB OPENING: USA Network/NBC Universal/NY: Schedule on-air promos to execute marketing plans and help generate brand awareness. 1+ yr media exp.  Please apply at job # 1163611 (4/6)

JOB OPENING: DIR OF PROGRAMMING/NESN/MA: Manage strategic dir for NESN content, oversee audience rsrch, cultivate relationships, work closely with Sales & Mktg, develop and manage budget, 7+ yrs exp (4/6)

JOB OPENING: ASSOC PROD, NEWS/NESN/MA: Write & produce feature & cvr stories, edit highlights, gather/archive video, research stats, strong knwldg of Boston sports, 2-5 yrs exp, line-prod exp a + (4/6)

JOB OPENING: DIR, PRICING & PLANNING/NY: TV Guide Network/ Directs ad sales pricing/planning, inventory mgmnt, ad sales budgeting/modeling, 5 yrs exp. pricing/plan’g cable or brcst Ad Sales. [email protected] (4/6)

JOB OPENING: SR. ANALYST/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 3 yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. More at (4/6)

JOB OPENING: VP LEGAL AFFAIRS ABC FAMILY/LA: Hands-on experience in TV series development and production. Min 15 yrs devl/prod/licensing. Provide leadership and guidance to Sr mgmt. Apply # 230572  (4/6)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY:  GRAPHIC DESIGN/The Met Museum of Art 10 hrs/wk. Scan/silo/proof images on MMA Store site. Must have prof demeanor, attn to detail & able to work ind. Photoshop knwlg a must. Cov ltr/res: [email protected] (4/9)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. [email protected] (4/10)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (4/10)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (4/10)

SITUATION WANTED:  FILM-MAKER  New Media, HD production development. Solid production skills, including camera work, editing, and directing. Feature film, video, and new-media credits. References available. [email protected] (4/9)

SITUATION WANTED:  Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/9)

SITUATION WANTED:  20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:   [email protected] (4/9)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (4/9)

SITUATION WANTED: SEGMENT PRODUCER/RIGHTS & CLEARANCES: Experienced in Rights & Clearances ( photo, footage, talent & music) for documentaries, talk, award shows / film tributes,. etc. Looking for next project. Email: [email protected] (4/7)

SITUATION WANTED: Dedicated & Experienced DVD Producer: 8 years NYC experience at The BBC, MTV, The Food Network, and NICK Intl. Problem solver, marketing/PR experience, outgoing and personable. [email protected] (4/6)

SITUATION WANTED: ANIMATION PRODUCER/ASST/LINE PRODUCER: 20 yrs experience. 2D Digital. Flash. Traditional. Canadian. OCASE   [email protected] (4/6)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY): Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (4/6)

SITUATION WANTED: MEDIA SALESMAN THAT BRINGS RESULTS. 6+ years of experience in media sales for new media, TV and Film with strong knowledge of contracts and sharp professional relationship with clients. Email: [email protected] (4/6)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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