Cynopsis: Kids!

04/19/10

Good morning. It’s Monday, April 19, 2010, and this is your first early morning Kids briefing.

Japan’s Dentsu Inc. on Friday set up, Dentsu Entertainment USA, Inc., a new company that will develop original content and expand worldwide sales of content licenses, such as Chub City (toys), Deltora Quest (animation) and Mameshiba.  Based in Santa Monica, California, the new company is a wholly owned subsidiary of Dentsu.  Additionally, Dentsu Entertainment USA is forming a partnership with US-based toy manufacturer Jakks Pacific to co-produce an animated TV series and toy line for boys based on the original property Monsuno, which is slated to bow in the North America, Europe and Asia in 2011, and develop a license marketing business.  Furthermore, Dentsu Entertainment USA and Jakks Pacific plan to form a joint venture later this month that will manage the Monsuno licensing business and expand it worldwide.

HIT Entertainment has reached an agreement with its lenders to amend and extend its credit facilities, and on Sunday provided this statement from Jeff Dunn, Pres/CEO:  “We are delighted to conclude these negotiations with our lending group and are grateful for their support. This allows us to focus on what we do best – making great entertainment for kids.”  The company reports increased revenues to $249.2m from $238.4m in the 12 months to July 31, 2009.

NEW PRODUCTION & DEVELOPMENT

Cookie Jar Entertainment furthers its new live-action efforts with a new pilot for Cartoon Network from writer Steven de Souza (Die Hard, 48 Hours), per THR.  Cookie Jar’s other live-action projects in development include the tween-targeted Decidedly Debra, about a 14-year-old magical girl, from writers Andres Nicholls and Darrell Vickers, for Family Channel (Canada), and a primetime tween/teen aimed romantic comedy that is set in a coffee shop for the Canadian Broadcasting Corporation (CBC).

Capstone Publishers teams up with lawyer/producer Eric Feig and actress/writer Marisa Coughlan to bring Stone Arch Books‘ kid-targeted books and characters, Capstone’s fiction imprint, to movies, TV, new media and licensed products, per Publisher’s Weekly.  Feig and Coughlan, the latter a part of Capstone’s founding family, plan to work with literary representative Alan Gasmer and licensing agent Ken Abrams on potential projects.

MORE KIDS STUFF

Malaysia-based Ed-Online Technologies, a multimedia developer of content including e-learning and entertainment projects, inks a co-production pact at MIPTV with South Korean animation producer/distributor NHC Media.  The deal is valued at US$15 million.  Together the two will c0-produce the new 2D animated preschool series Eori (78×7), which will be available in English, Korean and Bahasa Malaysia from 2Q 2011.  Featuring a budget of US$2 million, the new series revolves around Eori, a boy that saves a fairy that in return provides him with a lifetime of adventure by giving him mask that can magically place him as a character in her wide range of storybooks.  The stories are all based on Malaysian, Korean and international folk tales.  Primary work on the series will be produced in Malaysia, where it will create 100+ jobs.  The co-production is supported by Malaysia’s Multimedia Development Corporation (MDeC), and Korea’s Seoul Business Agency (SBA) and Korea Creative Content Agency (KOCCA).

On its first trip to MIPTV, Thailand’s CGI Imagimax Design & Animation Studios inks a US$1.5 million deal with Malaysian-based Elite Animation to co-produce animated projects.

Sesame Workshop and BASF Kids’ Lab, an three-year-old interactive educational program founded by chemical company BASF, join for a live interactive educational show featuring the Sesame Street Muppets called Magic Map Show, which will run at the Expo 2010 Shanghai China, May 1  October 31, 2010, twice daily at the Dock Theater at the Expo Garden in Pu Xi.  Targeted to K6-11, the musical filled live show will take kids in the audience on a tour of five continents to educate them about and encourage them to take care of the Earth, and will also offer a hands on clean water-centric experiment called Recycle Dirty Water.

Just ahead of Mother’s Day (US May 9) comes Mom: A Celebration of Mothers from StoryCorps, a new book presented by Dave Isay, founder StoryCorps, and published by The Penguin Press.  Edited by Isay, the book features StoryCorps stories about all sorts of American Moms from various backgrounds across the country.  StoryCorps is also offering a free, downloadable interview gift card at www.storycorps.org/book , which will help folks record a do-it-yourself interview with a Mom who has had an impact on their lives.  Additionally, StoryCorps debuts its new iPhone app this month.  Developed by Bottle Rocket, the new app also provides an easy way to record an interview (with a current focus on Moms), including a list of questions and tips for recording on the iPhone and sharing conversations via email, Facebook and Twitter, as well as listening to various StoryCorps favorites.  Of course if you don’t want to do that you can check out locations of StoryCorps booths across the country and make a reservation at www.storycorps.org/record-your-story/locations.  You can also hear StoryCorps stories from across the US on Friday mornings on National Public Radio (NPR) member stations.

A CYNOPSIS MESSAGE

MARKETING/LICENSING

Trade/consumer events organizer Reed Exhibitions acquires the two-year-old Singapore Toy, Games & Comic Convention (STGCC), which was launched, owned and run by local event planner PI Events. Reed Exhibition’s US and Singapore based teams will work closely together on the event and will also maintain a strategic partnership with PI Events for the Asian market event.  The next STGCC is set for December 10-12, 2010 at the Suntect Singapore International Convention and Exhibition Center.  Reed’s other pop culture events include New York Comic Con (NYCC) and the new Chicago Comic and Entertainment Expo (C2E2).

Oceanhouse Media debuts three new iPhone apps based on books by Dr. Seuss: The environment-centric, The Lorax eBook ($3.99) releases in conjunction with the 40th anniversary of Earth Day on April 22; Lorax Garden ($2.99), an environmentally-aware game for kids; and Dr. Seuss Senders ($2.99), a series of 100 cards and quotes.  In total Oceanhouse has released nine Dr. Seuss apps since November 2009, with more in the works.

Noted kid’s science writer Seymour Simon re-launches his website, SeymourSimon .com, with a new look and easier kid-driven (but not “kiddie”) navigation.  The site is a tool for students, educators and parents, which aims to encourage users to gain a better understanding of natural science, space, animals and the human body.  SeymourSimon.com features the author’s Children’s Science Dictionary, a blog, homework/study support, a Nanny in Space free game, a place to send questions to Seymour and opportunities for in school or classroom Skype sessions, as well as an educators only section with free discussion guides, project ideas and links to additional sources and an upload feature to share class photos/videos.  The new site was designed by Ripe Media and produced by kid’s industry veteran Liz Nealon.

Warner Bros. Consumer Products teams with dog behavior expert, Cesar Millan, who will serve as host of the first Great Dog Adventure Contest, which offers the chance to join Millan and Scooby-Doo weekend of dog-related activities in San Diego, presented by Best Western and Veterinary Pet Insurance.  Millan and Scooby-Doo will host a special scavenger hunt and picnic for attendees.  For information about the contest and vacation opportunities, which affords consumers the same benefits as the contest, go to www.cesarway.com/adventure.

STONE SOUP

Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; April 16-18, 2010:
How to Train Your Dragon (Paramount (DreamWorks)) PG   $20.0m-4 wk total $158.6m
Date Night (Fox) PG-13                                                     $17.3m-2 wk total $49.2m
Clash of the Titans (2010) (Warner Bros.) PG-13                 $15.8m-3 wk total $133.0m
The Last Song (Buena Vista) PG                                         $15.8m-3 wk total $50.0m
Tyler Perry’s Why Did I Get Married Too? (Lionsgate) PG-13 $4.2m-3 wk total $54.9m
Alice in Wonderland (2010) (Buena Vista) PG                      $3.5m-7 wk total $324.0m
The Bounty Hunter (Sony / Columbia) PG-13                      $3.2m-5 wk total $60.4m
Diary of a Wimpy Kid (Fox) PG                                          $2.8m-5 wk total $57.1m
Avatar (Fox) PG-13                                                          $1.0m-18 wk total $745.0m
The Ghost Writer (Summit Entertainment) PG-13                $683,000-9 wk total $12.6m
Source: Rentrak (www.rentrak.com )

RATINGS

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, April 15, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 963; K6-11 351; TWEENS 9-14 251
DISNEY CHANNEL:     K2-11 731; K6-11 437; TWEENS 9-14 343
CARTOON NETWORK: K2-11 455; K6-11 290; TWEENS 9-14 197
DISNEY XD:               K2-11 104; K6-11   66; TWEENS 9-14   43
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:  Charlie is a wisecracking raven who can also tell time, on what TV sitcom?   THE MUNSTERS, he was the bird in the cuckoo clock  Kudos to: Joe Swaney-Cartoon Network/Atlanta

Today’s Trivia Question:   This “call” is a registered trademark owned by Edgar Rice Burroughs Inc.  What is this famous “call”?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!
gwen @cynopsis.com
04.19.10

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