Source: NTI, Galaxy Explorer, Cov Rtg. 9/27/04-4/10/05. Gilmore = M-F 5p. Tie #1 Teens w/ Full House M-F 6:30p.  Tie #1 W18-49 w/Whose Line M-F 9p & 9:30p.  Rank excludes Movies, 5+ T/C.

CYNTHIA TURNER’S
Cynopsis

04/18/05

Good morning.  It’s Monday, April 18, 2005, and this is your first early morning briefing.

The day before the NAB is scheduled to get underway today in Las Vegas, the Parents Television Council (PTC) has issued the results of its research that the television networks are not providing the correct TV Ratings to their programs, and that the content of the programs all too often flew in the face of the program’s rating.  That then would mean that the V-Chip technology used to block shows based on their rating, would be largely ineffective.  According to L. Brent Bozell’s column on the PTC website posted last Friday, “for the V-chip to be effective in blocking programming, it needs to identify the content descriptors listed at the beginning of the program — such as “V” for violence, “L” for harsh language, “S” for s#xual material, and “D” for s#xual dialogue.”  Bozell goes on to say NBC and its owned cable networks “”have never put these warning letters on their screen” so their programming can’t be blocked.  Turning an eye to ABC, Bozell says “[A] study by the Parents Television Council, studying 638 programs and their ratings put on screen during the big “sweeps” periods in recent years, found that in the 85 shows that ABC rated PG, 52 percent of them were missing the proper content warnings. … An incredible 92 percent of the shows containing sexual behavior carried no “S”; 75 percent of shows with violence contained no “V”; 60 percent of shows with racy dialogue aired no “D”; and 40 percent of the shows with curse words had no “L.” So much for informed choices at ABC.”   The FCC and the indecency issue promises to be a big topic at the NAB this week.

If you’re at the NAB this week, you may want to check out these guys. Run Digital Media Corp. (RDMC), a Minneapolis and Los Angeles-based distributor of rich media and broadcast content and related services, has partnered with Microsoft and Telestream to provide an internet-only system for delivering television programming in ready to broadcast format.  In other words, using the internet to traffic program tapes (i.e., commercials, paid programming) and play them back to air using a station’s automated playback system.  RDMC estimates the system will save broadcasters up to $50k per year in distribution costs compared to using satellite or tape duplication.  The system can also be used to broadcast a station’s programming to viewer’s desktop, palm, pda, VOD or cell phone.  That can mean anything from airing an infomercial on a local station’s website, to feeding the local news directly to viewers, where ever they may be. RDMC can be found in the Microsoft booth.

Broadcast Upfront Schedules thus far:
May 16: NBC
May 17: ABC, WB
May 18:  CBS, Univision
May 19:  Fox, UPN

Season Finales – PAX TV
May 22:  Sue Thomas F.B.Eye at  9p

UPN:

• Wingwoman (Paramount Network TV/Littlefield Co./Evolution Ent) has added Holly Robinson Peete to join Shannen Doherty, Ion Overman and Reagan Gomez-Preston.  She will play Doherty’s character’s boss. The plot here is simple – Doherty’s character helps men talk to women.

WB:

• Best Laid Plans (20th TV/Imagine) has signed French Stewart to play the co-worker of Jane Leeves’ starring character.  This comedy project focuses on a woman whose mother (Leaves) meets the man who was her anonymous sperm donor.

BBC:

• The second season of Doctor Who on the BBC will star David Tennant as Doctor Who, taking over for Christopher Eccleston. 13 new episodes and a Christmas special are set to being filming in Cardiff this summer. 

Buena Vista Television has picked up a new clearance for The Tony Danza Show – WTTG/Washington DC, beginning this fall.  The show will also make a move in Boston from WCVB to WFXT where it will air at noon starting this fall. And finally, WGCL/Atlanta has renewed the show and will continue toa ir it at 10am this fall.

Perhaps you read late last week that President Bush was all for imposing indecency rules on cable networks and PAY TV services.  When he was asked the question he responded with “Yeah, I’m for that. I think there ought to be a standard. I don’t mind standards being set out for people to judge the content of a show to help parents make right decisions. The government ought to help parents, not hinder them.”  But apparently he was answering a different question.  According to a Trent Duffy, White House spokesman, the President thought he was responding to a question about supporting the increase in fines imposed on broadcasters for indecency violations.  Officially now, the White House is not supporting imposing FCC rules and regulations on Pay TV or cable services.

Weekend Box Office Estimates: April 15-17, 2005
Amityville Horror (MGM)                   $23.3 million – opening weekend
Sahara (Paramount)                                   $13.1 million – 2 wk total $36.5m
Fever Pitch (Fox)                                        $8.8 million – 2 wk total $23.9m
Sin City (Dimension)                                   $6.7 million – 3 wk total $61.3m
Guess Who (Sony)                                     $4.9 million – 4 wk total $57.6m
Beauty Shop (MGM)                         $3.8 million – 3 wk total $31.2m
Robots (Fox)                                              $3.6 million – 6 wk total $115.7m
Miss Congeniality 2 (Warner Bros.)           $2.9 million – 4 wk total $41.2m
The Pacifier (Buena Vista)                         $2.4 million – 7 wk total $103.7m
The Upside of Anger (New Line)                $1.9 million – 6 wk total $14.9m
Source: Box Office Mojo

The Weekender is coming!  The Weekender is coming!  What’s a Weekender ? I don’t know … but it’s coming!

Zoom Media Group named Rosa Alonso as Group Publisher. She will manage the sales and marketing unit for the Hispanic business magazine Poder and the Latino male-oriented Loft publication.  Rosa was previously with AT&T Wireless as senior director of international and multicultural marketing.

Thursday – A18-49 Analysis:  CBS led on Thursday night with an overall 7.7/22 A18-49, according to final numbers from Nielsen Media Research.  NBC followed at a 50% less share than the night leader, posting a mild 4.1/11, followed by Fox 2.3/7, UPN 1.8/5, ABC 1.4/4, WB 1.2/4.  At 8p Survivor more than survived the hour with a 7.4/23, well ahead of #2 Fox The O.C. 2.8/9.  At 9p an original CSI trounced The Donald, 9.4/25 vs. 5.8/15.  And an original Without a Trace on CBS at 10p earned a 6.3/18, well ahead of an repeat ER on NBC 4.3/12. Primetime Live followed with a 1.7/5.

FINAL HOUSEHOLD RATINGS:   Thursday, April 14, 2005, for all Networks – program averages.  Source: Nielsen Media Research. 

CBS     13.9/23  Survivor 12.0/20, CSI 16.7/26, Without a Trace 12.8/21

NBC     6.5/11   Joey [r] 4.4/8, The Office (OTO) [r] 3.4/6, The Apprentice 8.4/13, ER [r] 7.1/12

FOX     3.8/6    The O.C. 4.5/8, Tru Calling 3.0/5

UPN     3.3/5    WWE Smackdown 3.3/5

ABC     3.2/5    Jake in Progress [r] 2.8/5, Jake in Progress 2.9/5, Extreme Makeover 2.8/4, Primetime Live 4.0/7

WB      2.0/3    Blue Collar TV 2.0/4, Blue Collar TV [r] 2.2/4, Blue Collar TV [r] 1.9/3

A18-49                CBS 7.7/22, NBC 4.1/11, Fox 2.3/7, UPN 1.8/5, ABC 1.4/4, WB 1.2/4

A CYNOPSIS MESSAGE FROM COMCAST SPOTLIGHT

Comcast Spotlight enables advertisers to geographically segment their markets through Adtag. Adtag lets you run the same commercial in the same market but with different tags. So you don’t just drive traffic, you direct it to specific locations within a DMA. And with Adtag, advertisers can be more targeted than they could ever be on broadcast. Comcast Spotlight – Spot cable finally delivers. For more information click here.

The History Channel presents This Day in History:
1906 – An earthquake of enormous magnitude destroys much of San Francisco, California as fires and chaos followed the earth-shaking event.

Answer to yesterday’s Trivia Question: On what show will you find Mr. Empty Pants?  MARRIED WITH CHILDREN.  Kudos to: Jim Ryan-A&E/NY; Steve Woodward-WUPA/Atlanta; Roger Lyons-WBZ/Boston; Jamie Landers-Fletcher Martin/Atlanta; Stephanie Reed-KJTL/Wichita Falls; George Rennick-Time Warner Cable/Houston; Kenny Mueller-Comcast Spotlight/Dallas; Stacey Cutshaw-KPLR/St. Louis; Melissa Rauch-NBC Universal/LA; Mike Callahan-Sony Pictures Television; Wendell Foster-ABC Inc./Burbank; Robert Black-Lemming Drops Studio/Glendale.

A CYNOPSIS MESSAGE FROM COURT TV

Today’s Trivia Question:  This classic 1960’s commercial was at issue with the Senator from Rhode Island, John Pastore, Chairman of the Senate Subcommittee on Communications who believed its s#xual connotations flew in the face of decency on television and urged the Code Review to prevent such “egregious s#x” from appearing on television.  What was the offending commercial?  (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

A CYNOPSIS MESSAGE FROM SUPERSTATION WGN

Later — Cyn
04.18.05 

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WHAT’S ON TONIGHT:  APRIL 18, 2005:

ABC              EM: HD How’d They Do That?, The Bachelor, Supernanny
CBS              Still Standing [r], Listen Up, Raymond [r], 2-1/2 Men [r], CSI: Miami [r]
FOX              Nanny 911, 24
NBC              Fear Factor, Las Vegas, Medium
PAX              Xtreme Fakeovers, Diagnosis Murder, Diagnosis Murder
UPN              One on One [r], Cuts [r], Girlfriends [r], Half & Half [r]
WB               7th Heaven, Everwood [r]
TELE             La Mujer en el Espejo, Los Platedos, La Ley del Silencio
UNIV             Apuesta por un Amor, La Madrastra,  Christina