Monday, April 16th, 2007


Looking for a talent booker?

CentralTalentBooking .com

Central Talent Booking is an innovative service that arranges for celebrities to participate in all variety of media – from television and radio to print and the web. Our experienced New York, Los Angeles and Washington DC based staff can get you the talent you want and will help you to think strategically in terms of which celebrity’s participation can most enhance your business.

New York (212) 765-5777 – Los Angeles (310) 651-8585 – Washington, DC (202) 380-1249

Cynopsis: DIGITAL


Good Morning, it’s Monday, April 16, 2007 and this is your first early morning digital briefing.

Google won the bidding war for internet ad-serving company DoubleClick, agreeing to pay private equity firm Hellman & Freidman  $3.1 billion – almost double what Google paid for YouTube last year. The deal brings the two juggernauts of search and display advertising together under a single banner and keeps Microsoft, Yahoo, and AOL – all of which were bidding for the company – from establishing a stronger foothold in the internet advertising business. Google says combining the company will:

  • improve users’ experience on the web by increasing the relevancy of ads they see
  • provide online publishers access to new advertisers and more efficient monetization of ad inventory
  • improve management and metrics for display and search advertisers
  • enable agencies to optimize ad spending across different online media

In the meantime, Google’s internet and media rivals are already moving to try and convince antitrust regulators to take a hard look at the planned merger, which is subject to a review by the Department of Justice or the Federal Trade Commission.


The TV Guide Online Video Guide launches today, a tool to help online users find video content from 55 different sites. A combination search tool and recommendation site, the guide allows users to search by show, actor, genre or network, scanning metadata for key works and phrases. Clips are indexed as TV Guide picks, most popular and most recently added. The clip collector feature acts as a digital scrapbook where clips can be easily collected and saved for later viewing. Initially the video guide will concentrate on branded, professionally-produced programming–the site’s source list is made up primarily of broadcast & cable networks. However, TV Guide plans to add pure play internet producers in the future, according to project manager Kirsten Rasanan.
The CW
launched a new WAP-based mobile website ( that offers unique cross-platform functionality with Users can access online CW message boards built around network shows and stars from either the website or the mobile site. Integrating a web and mobile platform is a first for a broadcast network, according to CW’s Rick Haskins, EVP, Brand Marketing & Strategy.
NPR News
will offer live audio streaming of the Senate Judiciary Committee’s hearing on the Department of Justice Oversight as it looks into the matter of the firings of eight U.S. attorneys. Talk of the Nation host Neal Conan will anchor the coverage, scheduled to begin 10 a.m. ET on Tuesday. will also provide additional materials such a timeline of the case and background information on each of the fired U.S. attorneys.
Wenner Media’s Rolling Stone is planning to launch its own social networking site separate from its main website, featuring user-generated best-of lists, blogs and personal profiles. The company is also working on digitizing all 1,000 back issues of Rolling Stone, to be available for purchase on or on DVD by Christmas.‘s “network journalism” initiative launched in March helped boost unique visitors by 21% from the previous month, as the site logged 10.9 million unique visitors during February. Visitors also spent more time per visit, uploading and interacting with commentary and user-generated recommendations.
Music and video distributor Digital Music Group, Inc. (DMGI) acquired a catalog of more than 150 hours  of classic children’s TV shows and animated features, including Bozo the Clown Show and the Howdy Doody Show.
Bud.TV‘s traffic dropped 40% during February to 152,000 unique users. Anheuser-Busch introduced the online comedic TV network with great fanfare in February, saying it expected between 2 to 3 million visitors a month by early next year. The site has suffered from partly from a cumbersome age-verification system that attempts to weed out users under the drinking age. launched a “List This!” feature to chronicle the most memorable moments in SmackDown history. The show will broadcast its 400th episode on Friday night on The CW.
DirecTV will launch the first satellite-based video-on-demand service in July with over 2,000 movie and TV titles, many in HD. More than a dozen cable networks have signed on, including Food Channel, Discovery and Showtime. The content will be delivered to DirecTV’s HD DVR through a broadband connection.
EMI settled its longstanding copyright dispute with The Beatles that frees up the entire Fab Four catalogue to be made available online. Seeing as how Apple, the computer company, and Apple Corps, the Beatles’ holding company, also settled their dispute over the Apple moniker, perhaps we’ll see a Beatles special edition version of the iPod.

Correction: Friday’s story about‘s breaking news category mentioned the site hadn’t updated its top stories that day. Apparently the site did change its stories several times on Friday; someone just forgot to refresh their browser!


Warner Music Group demanded its digital albums be removed from the new Digital Rights Management-free online music store AnywhereCD, hours after the site officially launched. The start-up offers only full-length albums, which users can browse by genre, artist, song or CD title. The move comes a week after EMI agreed to provide DRM-free versions of its songs to the iTunes store.
Comcast is sending letters to their highest-usage high-speed internet customers, warning them to cut down on bandwidth usage or face a one-year banishment of the service. Comcast, which has resisted offering tiered service options of different speeds and prices, reserves the right to restrict usage because it can slow the service of nearby customers. The company has yet to define exactly what constitutes excessive usage, sticking with the old Potter Stewart definition of pornography, (“I know it when I see it.”)
Blog search and ranking site Technorati acquired The Personal Bee, a news aggregation site organized around buzz-worthy topics. Technorati tracks more than 72 million blogs and 230 tagged videos, podcasts and photos in real time. The Personal Bee allows members to create their own public or private pages based on news topics that interest them.
is delaying the launch of its new Leopard operating system by 4 months to reallocate resources to the iPhone project. The company had planned to release Leopard at its development conference in June. Developers will be given a beta copy instead.
is hosting a 27-hour worldwide developer’s conference to promote the use of its products to build better web applications. “Google Developer Day” will take place at Google offices and offsite locations in Mountain View, Sao Paulo, Madrid, London, Paris Hamburg, Moscow, Beijing, Tokyo and Sydney beginning May 31.


McClatchy Co.
walked away from its online advertising partnership with Tribune and Gannett to join a rival group of publishers currently negotiating a broad deal with Yahoo, according to The Wall Street Journal. The group is led by Hearst Corp. and MediaNews Group Inc. and includes 12 publishers that represent more than 250 newspapers in the U.S. The agreement would allow Yahoo and the paper sites to sell ads on each other’s websites and would create a national platform large advertisers can use to reach online consumers. A final agreement could be announced as early as this week, according to the WSJ. The publishing group already has an existing agreement with Yahoo’s HotJobs employment site.
struck a multiplatform sponsorship deal with Proctor & Gamble for the third season of Mo’Nique’s F.A.T. Chance premiering in July. Online elements include customized vignettes featuring Pantene products, banner ads and pre-roll video.
Brazil’s TAM Airlines will become the first airline to promote itself on Second Life. TAM will offer avatars incentives to take virtual flights to Second Life destinations such as Milan, Paris and New York–each representing cities the airline actually serves. Virtual TAM flyers will get frequent flyer points they can exchange for virtual gifts.
is sponsoring a test drive patch application for Atari’s Test Drive Unlimited game, available at Xbox Live Marketplace. Players will be invited to choose between five different virtual Lexus models including the GS 450 hybrid luxury sport sedan to use in online races with other web-connected gamers. Atari is promoting the Lexus content via online trailers and community forums.


Google drew about 64% of U.S. search queries on the internet in March, according to Hitwise, gaining ground on Yahoo (21.3%) and Microsoft (9.2%) this year. ComScore Networks estimates Google’s market share at 48% as of February but pegs its global search share at 65.7%.
More than a quarter (26%) of advertisers with annual revenues of $50 million or more plan to increase search engine marketing spending by more than 25% this year, according to Jupiter Research. An additional 28% of advertisers will increase spending by 11% to 25% in the coming year.
Page views for newspaper websites increased 27% year-over-year during the second half of 2006 according to Newspaper Audience Data. Newspaper websites averaged 57.3 million visitors a month last year, over a third of all internet users.


One of the better sites on the net for viral videos is a Vh1’s It combines the blog format with the viral video category, lacing embedded video suggestions with personal commentary. The site was launched in 2006 as a companion to the on air Web Junk 2.0, which was out in front of the whole online video explosion. It also indexes the current top 5 viral videos from YouTube,, iFilm, Metacafe and Ebaum’s world. If you’re really into the wacky, weird, silly stuff on the net, this would be a good homepage for you.
Thanks to: Al Neuman Freelance Writer (the Alfred E. Neuman?)
A new website will be featured here everyday for you to check out. Some are TV-centric, some creative, some just plain strange. Email me your suggestions at [email protected] and if I include the site you mention, your name, company and city will be credited. Only one mention per calendar week, to make it fair.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Features Available at Cynopsis Website:
Subscribe to the iTunes Video Podcast, or Audio Podcast

Cynopsis Daily Video and Cynopsis Audio Feed — both streaming (download option)
Extended Classified Ads
Subscribe a new address or change your email
Media Kits for all editions
Cynopsis Contact Info

To Unsubscribe from this edition or any Cynopsis editions, please click here

Cynopsis Audio on your Blackberry – click here for free Blackberry application

CableU – Know Networks Better. Pitch Smarter. Click here

All outgoing e-mails are scanned and sent out virus free.
Copyright Cynopsis 2007

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING:  SR MGR LICENSING-HARDLINES/LA: Gift, toy, collectibles, sporting goods sls presentations to North Am manufacturers; concept to sell-in with licensees; strong sls/close skills/budgets.  Apply: [email protected]   (4/21)

JOB OPENING:  ASST MEDIA BUYER/ABACUS MEDIA/SANTA MONICA: Entry level job- learn media business. BA degree, PC prof, Good phone skills, Detail oriented, Web knowledge a plus. E-mail resume: [email protected] (4/20)

JOB OPENING:  COPYWRITER/EDITORIAL COORD/Silver Spring, MD:  Write/edit for DVD products, oversee freelancers. Min. 2-5 yrs exp. Excel’t English, Chicago Style, degree req’d. Resume/ltr/ 2 samples to [email protected]. EOE (4/20)

JOB OPENING:  WRITER/PRODUCER/USA, NBC Universal/NY: Responsible for conceiving, writing, editing and producing on-air promos for USA Network. Min. 3yrs related exp. keyword job #591587 (4/20)

JOB OPENING: LICENSED CONSUMER PRODUCT SALES/FAIR LAWN, NJ: 5+yrs key acct exp kids/toy/fashion access. Communicate w/ retailers & design dept to dvlp custom pgms for dept/specialty/mid tier. Email resume: [email protected] (4/19)

JOB OPENING: ACCT EXEC, AD SALES/GolTV Soccer Network/LA: Fast growing soccer network seeks motivated, creative self-starter.Multi-platform sales exp. a +. Netwk or agency exp. pref’d.Email [email protected] (4/19)

JOB OPENING: MGR PROGRAMMING RESRCH/Comedy Central NY: 3-4 yrs resrch preferably cable/ broadcast. Expert w/ Nielsen systems esp N-Power. BA/BS; Adv knwldg Excel. EOE/M/F/D/AAP. Apply (4/19)

JOB OPENING: RSRCH DIR/ MTV/NYC/4 mth cont: Support internal clients translate rsrch & consumer insights. Skills Req: 5+yrs res’ch exp, Strong pres skills, knwlg of res’ch data systs,. EOE/M/F/D/AAP. Email [email protected]  (4/19)

JOB OPENING: PROD MGR/Prod Co/NY: Support VP, TV Prod. US in coordination & mngmt of multiple projects (series & specials) for domestic & int’l broadcast. Budgeting & Scheduling. Apply to: [email protected] (4/19)

JOB OPENING: CREATIVE DEPT ASST/Prod Co./NY: Assist Script Coord., Creative Mgr & Creative VP’s in dvlpmnt of multiple animated shows for domestic & int’l brcst.  Apply to: [email protected] (4/19)

JOB OPENING: MGR LICENSING/FUSE/NYC: 6-8 yrs exp in entertainment/legal, negotiate rights, emphasis on digital media. Educate on copyright, trademark union/guild etc.Resume to: [email protected] (4/19)

JOB OPENING: DIRECTOR AFFILIATE MARKETING/The Weather Channel/Atlanta, GA: Develops Affiliate Sales Marketing programs & implements strategic affiliate marketing plans. 5+ years exp. Resumes to: [email protected] (4/19)

JOB OPENING: VP AD SALES & CONSUMER MARKETING/The Weather Channel/Atlanta, GA: Responsible for leading strategic marketing, focused on cable & internet ad sales support, program & brand promotion. Resumes to: [email protected] (4/19)

JOB OPENING: SALES ASST/Oxygen/NY: Support 2 AEs and Sales Planner. Detailed oriented w/strong computer skills. 1+ year cable experience or advertising agency. Resume to: [email protected] . Ref job title in subject line. (4/19)

JOB OPENING: ACCT. DIR. (Int. Ad Sales) NY/DISCOVERY: Dev. new bus./generate ad sales revenue; build & maintain exceptional relations with advertisers/agencies. BA req’d; 5+ yrs exp. Intl. preferred. [email protected] (4/19)

JOB OPENING: DIR RSRCH/Vme Media/NY: Bilingual Span a must. 7-10 yr exp in media/syndic research& US Hisp mkt. Design, execute & oversee research pjcts, dvlp research-based mktg tools.Email res: w/sal req’s: [email protected]  (4/19)

JOB OPENING: MGR SALES ASSISTANT SUPPORT/Fox Cable/NY: Provide operational & strategic sales support, systems & process training; 2-4 yrs sales or sales ops rqd; strong Microsoft exper; DealMaker & PACE pfd; (4/18)

JOB OPENING: SALES ASST/AMC/WE tv/LA: Assist AE w/daily sales/service of clients. Hvy phone vol. Book orders, create flow charts, allocate prod’s. Good org/interpers’l/com skills.BA req’d. rez to ref #3136BR  (4/18)

JOB OPENING: SR MANAGER, COMMUNICATIONS/Nickelodeon/NYC: 5+yrs exp TV Comm/PR/media relations, Strg written/oral comm. skills, Strng strategy exp, Strng media contacts, EOE/M/F/D/AAP. Apply (4/18)

JOB OPENING: MANAGER, CORPORATE COMMUNICATIONS/ Nickelodeon/NYC: 5+yrs exp TV Comm/PR/media relations, Strg written/oral comm. skills, Strng media contacts, Digital/Online campaign exp A+ EOE/M/F/D/AAP. Apply (4/18)

JOB OPENING: SR. NEGOTIATOR/National Broadcast/Pearl River NY(15 miles NYC): Exp in all areas of Nat’l Brcst placement. Strong analytical & presentation skills req’d. Resume: [email protected] or call 845 732-8943  (4/18)

JOB OPENING: ACCOUNT EXECUTIVE CABLEVISION CENTRAL NJ:  Min. 3 yrs ad sales exp. pref cable tv, classified, internet adv.  Resp. for selling Optimum Homes. Real Estate /Ad industry exp a plus. Apply req 661BR (4/18)

JOB OPENING: PRINT PROD ASST/Silver Spring, MD: proof, manipulate, traffic/track art files. NOT a design position. Must be very organized, detail-oriented. 1+ yr exp, Mac pref., fast-paced. Resume/ltr to [email protected] (4/18)

JOB OPENING: GROUP BUYING DIR/Spot TV-Active Int’l /Pearl River NY (15 miles NYC): 10 Exp+. in Supervising/Buying TV. Strong negotiating, operations & team bldg skills req’d. [email protected]  845-732-8943 (4/18)

JOB OPENING: SR. BUYER/ Job Share /SPOT TV /Active Int’l Pearl River NY (15 miles from NYC): 3 days-24hours total, 7 yrs+ agency Buying Spot TV exp a must; Resumes to: [email protected] or call 845-732-8943  (4/18)

JOB OPENING: RESEARCH/ANALYTICS MGR/Interactive TV & Broadband/Cablevision NY, NY:  Min 3 yrs exp in interactive media & adv research, analysis & reporting. TV/Cable exp a plus.  Visit apply to 1786BR (4/18)

JOB OPENING: SALES & MNGMNT/Burbank: Established & growing captioning co. looking for a Director of West Coast Sales. Extensive exp. in TV/Post prod a must.Salary + commissions.Great benefits & great people. (4/18)

JOB OPENING: AD SALES MKTG MGR/WEtv/NYC:  Dev & exec multi-platform, integrated partnerships for key clients w/our National Ad Sales team.Creative media mktg & sales savvy prof w/proven record. ref #2749BR (4/18)

JOB OPENING: SR PRODUCTION MGR/SF, CA: Manage multiple national tv series-scheduling, budget, crew, equipment, deliverables. Upbeat, love detail. 5+ yrs exp juggling 5+ concurrent series. Ltr/Resume to: [email protected] (4/18)

JOB OPENING: SR CLIENT SRVS REP/NYC: Manage/maintain scheduling/logistic support for Rainbow Media/MSG Networks post. 2+yrs related exp/ScheduAll a +. Highly organized, attention to detail, people person [email protected]     (4/18)

JOB OPENING: RESEARCH DIRECTOR/Tribune Ent./NY:  Provide in-depth analyses on data like South Prk & Idol Rewnd. 6+ yrs rsrch exp, proj. mgmt, supervisory skills. Contact: keyword 5890. (4/17)

JOB OPENING: ACCT MGR-AFF SALES/AETN/NY: Support Eastern Reg. Aff Sales/Mktg in distrib., promo & mktg. 2yrs Aff Sales or cable operator exp. LAS a +. Strong presentation/interpersonal skills req. Apply: /careers tab (4/17)

JOB OPENING: FREELANCE CREATIVE DIR/AETN/NY:Provide design work for off-air promo proj’s. 6+yrs exp in design/art dir in TV, Film or Ad Agency. Exp w/Adobe, Indesign, Photoshop, MS Office is req.Apply: careers tab (4/17)

JOB OPENING: DIR RESEARCH/ABC/NYC: Extensive knowledge of media research, methodologies & systems. 7+ yrs in broadcast network, cable or agency research. Kids and/or sales experience a plus. Req: 77141 (4/17)

JOB OPENING: DIRECTOR OF SALES/LA 18 KSCI-TV/LA: Must have 3-5 yrs sales mgmt exp, client contacts, and excellent sales track record. Develop new business in #1 ethnic market and manage sales team. Apply to: [email protected] .  EOE  (4/17)

JOB OPENING: MARKETING RESEARCH ANALYST/Univision/New York:  Develop marketing presentations to support national sales. Strong writing & analytical skills required. Contact: [email protected]     (4/17)

JOB OPENING: EXECUTIVE PRODUCER WPIX/CW11- NYC: AM news 5-9a, strong creative/collaboration/people mgmt skills, resp. for overall editorial decisions/news content, 5+yrs EP exp. 4+yrs line prod/writer exp., visit EOE  (4/17)

JOB OPENING: SALES SOLUTIONS ANALYST/iVILLAGE, NBC Universal/NY/NJ: Market the iVillage brand to the media trade & increase sales revenue.  Bachelor’s  Degree w/ 5yrs experience. keyword job #586339  (4/17)

JOB OPENING:  ACT MGR ONLINE SALES/Digerati iSales: National digital sales exp required. Robust client/agency rolodex. Salary + incentives + benefits. Resumes to [email protected] (4/17)

SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SPRING INTERNSHIP CREDITS ONLYThe Digital Innovation dept at NBCU is accepting resumes for the spring internship program. Applicants should have int in EMERGING TECHNOLOGIES, DESIGN/DVLPMNT, PRODUCING/EDITING. Apply: [email protected] (4/19)

SPRING INTERNSHIP CREDITS ONLYMKTG/MNGMNT : A-list music exec & venture capitalist est. new Ent/Media comp. Clients range from Fortune 500 to clients in Radio-TV-Film. May lead to perm position within co. for right person. [email protected] (4/19)


SITUATION WANTED:  RECOGNIZED GLOBAL TELEVISION EXECUTIVE, exp. in sales, licensing, acquisitions, distribution, co-production packaging, is available either full time or on consulting basis. [email protected] (4/19)

SITUATION WANTED: MARKETING EXECUTIVE/LA: 6+yrs exp in Marketing, event plan’g & promotions in US & Mexican mrkts (AETN, Turner, radio). Bilingual and Bicultural. MA in the UK. Creative, proactive, driven. Email: [email protected]   (4/19)

SITUATION WANTED:  Soon to be college grad looking for ENTRY-LEVEL PRODUCTION or MEDIA BUYING/SELLING position. Previous internships in TV and advertising sales. Hard-working, driven, outgoing & well-orgnz’d. [email protected] (4/18)

SITUATION WANTED: WRITER/ASSOC. PRODUCER: Young NYC based versatile screenwriter/Dev AP seeks writing/prod work on compelling TV/Film proj’s. Recent Exp w/ BBCNY, TLC & PBS Kids. For res/samples please email!  [email protected]   (4/17)

SITUATION WANTED: EXP’D WRITER/PRODUCER/DIRECTOR /CAM-OP/EDITOR in LA with diverse background seeks work. Esp. interested in creating fresh, dynamic digital content. View work: EMAIL: [email protected]  (4/17)

SITUATION WANTED: MARKETING BRAND MANAGER/Charlotte, NC:  15 yrs exceptional exp in marketing, advertising & promotions. Moving to Charlotte, NC on April 27th from LA, CAcall Robert McRary@ 310-795-6384 or email [email protected]   (4/17)

SITUATION WANTED: Recent college grad looking for ENTRY-LEVEL PRODUCTION, MEDIA RESEARCH OR MEDIA BUYING/SELLING position. Experienced in television with knowledge of industry. Hard-working and well-organized. [email protected]   (4/17)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

Related Stories

Cynopsis 05/24/24: Paramount+ announces “Dexter” prequel cast

Paramount+ announces "Dexter" prequel cast

Friday May 24, 2024 Today’s Premieres CBS: Lingo at 8p Great American Pure Flix: Destination Heaven IFC: Off Script with The Hollywood Reporter at 10p Magnolia: Diary of an Old Home at 8p Netflix: Jurassic World: Chaos Theory; Mulligan Prime Video: The Test The Roku Channel: The Great American Baking Show WE tv: The Barnes […]

Cynopsis 05/23/24: Apple asks, What If?

Apple asks, What If?

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Our Primetime Winning Streak Continues… Claiming the majority of P18-49 cable viewing on back-to-back Sunday nights (May 12: 57% | May 19: 66%) – WBD delivered massive primetime reach across iconic sports and entertainment brands, including: NBA Playoffs (TNT, truTV) | NHL Stanley Cup Playoffs (TBS) 90 Day […]

Cynopsis Esports 5/23/24: Larian Studios expands; MSI breaks records; Chipotle keeps fighting

Thursday May 23, 2024 Good morning! It’s Thursday, and this is your monthly Esports and Gaming Brief. Larian Studios is doing something few people expect of any game studio in 2024: expanding. Following the commercial and critical acclaim Baldur’s Gate 3 received throughout the past year, Larian has become an example of how talented right-sized […]

05/22/24: Cynopsis Jobs


MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

Cynopsis 05/22/24: Comcast offers details on StreamSaver

Comcast offers details on StreamSaver

Wednesday May 22, 2024 Today’s Premieres Apple TV+: Trying BET: Sistas at 9p Fox: Gordon Ramsay’s Food Stars at 9p Hulu: Chief Detective Magnolia: Happy to Be Home at 8p Netflix: Toughest Forces on Earth; Buying London Today’s Finales ABC: Jeopardy! Masters at 8p; Abbott Elementary at 9p; The Conners at 9:30p CBS: Survivor at […]