Monday, April 12th, 2010


Shaftesbury Kids proudly presents BAXTER! The best new kids series around!
Join Baxter and his friends on their journey through the unique, high-energy world
that is Northern School of the Arts, where the key to surviving high school is standing out!

Visit us at Miptv booth R27.12
or contact Ryan St. Peters [email protected]

Cynopsis: Kids!

Good morning. It’s Monday, April 12, 2010, and this is your first early morning Kids briefing.

Rainbow set unveil its new Winx Club 3D feature film at MIPTV this week and has signed several new TV and licensing deals for its series PopPixie.

  • This week in Cannes Rainbow will present Winx Club 3D Magical Adventure, the new and second Winx Club new feature and the first movie to be produced in Italy using 3D stereoscopic technology, will be released in Italy for back-t0-school 2010, and then roll0ut throughout Europe and the rest of the world.  The first movie, the CGI animated Winx Club: The Secret of the Lost Kingdom, was released in Italy in November 2007 and grossed US$8 million.
  • PopPixie (52×13) has been acquired by broadcasters Teletoon (France), and TVI and Canal Panda (both in Portugal) and Alter TV (Greece).  Rainbow’s newly completed license deals include: Bandai as the master toy license for Europe; Leomil for footwear in Europe, apparel for Iberia and Scandinavia; Carel apparel in France; Mirtillo for high-end fashion in Italy.


HIT Entertainment‘s new CG animated Bob the Builder series, Bob the Builder: Ready, Steady, Build!, launches today on CBeebies (UK) at 8:40a, and will air weekdays at that time.  In addition to a new look, the new Bob the Builder series features the team’s new home Fixham Harbour and new characters including Scratch.  Bob the Builder: Ready, Steady, Build!, has already been sold to 21 countries.  A new DVD The Legend of the Golden Hammer will be released next month.

Aardman Rights heads into MIPTV with several pre-sales completed for its new family-targeted series Wallace & Gromit present A World of Invention (6×30).  The series, which is hosted by Wallace and Gromit and looks at real gadgets/inventions around the world, has been acquired by DR (Denmark), YLE (Finland), Thai PBS and ABC Australia. Wallace & Gromit present A World of Invention is commissioned by BBC One, which will debut the show from late 2010.  The series will also feature a corresponding invention-centric website and online campaign.

France’s Cyber Group Studios has entered into three CGI animation program development deals and has also inked distribution deals, per C21 Media.

  • On the development side, Cyber Group is teaming with Disney Playhouse channel in Europe to develop the preschool property Zou (52×11), which is based on books about a young zebra by Michel Day.  The studio is also partnering to develop the short-form animated series Mademoiselle Zazie (52×7, or 11-minute episodes) for France Televisions, which is based on books by Thierry Lenain and Delphine Durand.  Additionally the studio is working with Teletoon to develop Academy Royale.  An original concept from Cyber Group and Korea’s Sieun Design, Academy Royale follows three tween princesses in a talent competition.
  • Cyber Group picks up the international distribution rights (excluding France) for the flash animated series Grenadine and Peppermint (78×7), which is produced by Patoon Animation for TF1, and Nina Patalo (39×7), a comedy produced by Je Suis Bien Content for France Televisions.
  • Additionally, Cyber Group Chairman and CEO Pierre Sissmann says that the company will move into live-action series deals with a new development deal with UK-based Helion Pictures for three projects, Sea Hunters, Jet Set Juniors and Hut Thirteen.

twofour54, the Abu Dhabi government’ media and entertainment creative content initiative, inks a deal for its mixed CGI animated and live-action series Driver Dan’s Story Train with ABC Television (Australia).  ABC Television’s ABC For Kids is slated to launch the Arabic/English-language preschool series later this year.  Produced under a partnership between twofour54 with UK-based 3Line Media, Driver Dan’s Story Train launched on CBeebies (UK) in January 2010.  The upcoming Arabic version of the series is being produced by UAE-based Blink Studios, with creative supervision by original series producer 3Line Media.

Cake Entertainment completes a package deal comprised of 80 hours of kids-targeted animated programming with ABC TV (Australia), for air on its ABC1 and its new K5-12 aimed digital channel ABC3 (6a-6p).  Under the deal the Australian broadcaster picks up Fresh TV’s tween-targeted series Stoked (52×30), Total Drama Action (26×30) and Total Drama World Tour (26×30, and special 1×60), in addition to renewing rights for Coolabi’s King Arthur’s Disasters and Star Farm’s Edgar and Ellen (26×24).

Beyond Distribution is appointed as the worldwide distributor of the new BBC/CBeebies preschool series Iconicles (26×30).  UK-based Create Media Ventures and US-based phuuz entertainment produce the mixed 2D animated and live-action series.  Beyond will launch the title to international buyers at MIP Junior this year.

CJ Entertainment and ToonBox Entertainment ink international broadcast deals for the 3D HD animated series Bolts and Blip (26×22).  Targeted to K7-11, the ToonBox Entertainment and RedRover produced animated series has been pre-bought by ABC (Australia), Teletoon (Canada), KBS (Korea) and TV3 (Spain).  KBS and Teletoon are set to debut Bolts and Blip beginning this summer.  The series was previously acquired by Canal + (France), which will launch the series this spring.

Elastic Rights inks a broadcast deal for National Geographic‘s preschool series Mama Mirabelle’s Home Movies with Alter Channel (Greece).  Alter Channel plans to premiere the preschool series in fall 2010.  Elastic Rights is currently in conversations for home entertainment and publishing deals for the property in Greece.  Additionally, Elastic Rights has completed a deal with Disney Home Video to launch the Mama Mirabelle series DVDs in Italy, with the first title releasing on April 21, 2010.  Mama Mirabelle’s Home Movies is a co-production of National Geographic Kids Entertainment, BBC/CBeebies and King Rollo Films.  Elastic Rights holds the TV, home video and merchandising and licensing rights to the property in Spain, Portugal, Italy, Greece and Turkey.


Portfolio Entertainment enters into a DVD and home entertainment licensing pact for its new animated series The Cat In The Hat Knows A Lot About That! with Roadshow Entertainment for Australia and New Zealand.  The agreement grants Roadshow Entertainment the DVD and home entertainment rights to the first season (40×30) of the series for the territories.  Based on Random House’s Beginner Book collection, The Cat in the Hat’s Learning Library, The Cat In The Hat Knows A Lot About That! series is produced by Portfolio Entertainment and Collingwood O’Hare Productions, in association with Dr. Seuss Enterprises, Random House Children’s Entertainment, Treehouse and PBS Kids.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; April 9-11, 2010:
Date Night (Fox) PG-13                                                     Opening Weekend $27.1m
Clash of the Titans (2010) (Warner Bros.) PG-13                 $26.9m-2 wk total $110.5m
How to Train Your Dragon (Paramount (DreamWorks)) PG   $25.4m-3 wk total $133.9m
Tyler Perry’s Why Did I Get Married Too? (Lionsgate) PG-13 $11.0m-2 wk total $48.5m
The Last Song (Buena Vista) PG                                         $10.0m-2 wk total $42.4m
Alice in Wonderland (2010) (Buena Vista) PG                      $5.6m-6 wk total $319.3m
The Bounty Hunter (Sony / Columbia) PG-13                      $4.3m-4 wk total $56.0m
Diary of a Wimpy Kid (Fox) PG                                           $4.1m-4 wk total $53.8m
Letters to God (Vivendi Entertainment) PG                          Opening Weekend $1.3m
Avatar (Fox) PG-13                                                           $870,000-17 wk total $743.7m
Source: Rentrak ( )


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 3/29-4/4/10 , 6a-6a:
K2-11                                     Total Delivery (000)
DSNY*: Good Luck Charlie (4/4; 8:30p)            2421
NICK:    SpongeBob SquarePants (4/3; 9:30a)   2402
NICK:    Penguins of Madagascar (4/3; 10a)       2126
NICK:    SpongeBob SquarePants (4/3; 11a)      2035
NICK:    SpongeBob SquarePants (4/2; 10:30a) 2008
NICK:    SpongeBob SquarePants (4/3; 9a)        1965
NICK:    SpongeBob SquarePants (4/3; 11:30a) 1947
NICK:    Fanboy & Chum Chum (4/3; 10:30a)    1874
NICK:    iCarly (4/2; 7:30p)                              1862
NICK:    iCarly (3/31; 6p)                                 1837
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 3/29-4/4/10 , 6a-6a:
K6-11                                        Total Delivery (000)
DSNY*: Good Luck Charlie (4/4; 8:30p)               2019
NICK:    Big Time Rush (4/2; 8p)                         1439
NICK:    SpongeBob SquarePants (4/3; 9:30a)      1435
NICK:    iCarly (4/2; 7:30p)                                 1362
NICK:    iCarly (3/29; 7p)                                    1306
NICK:    SpongeBob SquarePants (4/3; 9a)           1288
NICK:    Penguins of Madagascar (4/3; 10a)          1286
DSNY*: High School Musical 2 (4/3; 8:50-10:45p) 1286
NICK:    iCarly (4/2; 7p)                                      1265
NICK:    Big Time Rush (4/2; 6:30p)                     1261
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 3/29-4/4/10 , 6a-6a:
Tweens 9-14                              Total Delivery (000)
DSNY*: Good Luck Charlie (4/4; 8:30p)                1974
DSNY*: High School Musical 3 (4/4; 6:30-8:30p)   1197
DSNY*: High School Musical 3 (4/4; 9-11p)           1177
DSNY*: High School Musical 2 (4/3; 8:50-10:45p) 1171
FOX:     American Idol (3/30; 8-10:03p)               1139
NICK:    Big Time Rush (4/2; 8p)                         1114
FOX:     American Idol (3/31; 9-10:04p)               1111
DSNY*: Phineas and Ferb Shorts (10:45-11p)       1076
NICK:    iCarly (4/2; 6p)                                      1012
NICK:    iCarly (4/2; 7:30p)                                 1006
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 3/29-4/4/10 , 6a-6a:
Teens 12-17                              Total Delivery (000)
FOX:     American Idol (3/30; 8-10:03p)               1159
FOX:     American Idol (3/31; 9-10:04p)               1111
DSNY*: Good Luck Charlie (4/4; 8:30p)                 995
ADSM*: Family Guy (4/1; 11:30p)                         815
ADSM*: Family Guy (3/30; 11:30p)                       780
ADSM*: Family Guy (3/31; 11:30p)                       749
ADSM*: Family Guy (3/29; 11:30p)                       745
DSNY*: High School Musical 3 (4/4; 6:30-8:30p)    724
ADSM*: Family Guy (3/31; 11p)                            715
DSNY*: High School Musical 3 (4/4; 9-11p)            696
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network


Television has the power to encourage positive change and change lives.

May 5, 2010
Congratulates these television programs that made a difference:

CSI: Crime Scene Investigation Coup De Grace * GLEE Wheels * Grandpa, Do You Know Who I Am? With Maria Shriver * Explorer: Inside Death Row * Private Practice Nothing to Fear * Taking Chance * Unlocking Autism * Vanguard: The OxyContin Express

Help honor television with a conscience. For Tickets, click here .

Answer to Yesterday’s Trivia:  The mermaid Miss Minerva lived in the Sargasso Sea.   Who was her sidekick?   DIVER DAN  Kudos to: Brad Stern/Floral Park; Tom Boyd-WGN TV/Chicago; Brett Ashy-The Ashy Agency/LA; Margie Hernandez-25th Annual Imagen Awards/LA; Claire Wilmut-Boomstone Ent/Ottawa

Today’s Trivia Question:   What was the name of the animated series feature three journalists (and their dog) who investigated the paranormal and supernatural?     (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Upcoming Upfront 2010 Special Editions:
Syndication (4/21), Spanish Language (5/5), Broadcast (5/19)

Special Editions are sent to Cyn opsis subscribers and available at .

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Later —
Gwen Billings for Cynopsis Kids!

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: DIGITAL MEDIA ANALYST/NYC: Dvlp pckgd inventory solutions, review ad campaigns, forecast traffic, mng ad inventory levels & asst in campaign optimization. 2+ yrs exp Req 9608 (4/16)

JOB OPENING:  SALES PLANNER: Local Media-someone who can work with clients, support sales & ad ops. Create Proposals, Presentations, & Insertion Orders for current & new advertisers. Apply @ job #1164827 (4/23)

JOB OPENING:  DIR OF BUS DVLPMNT/SALES/Viewpoint Creative/Boston: Exp’d, dynamic sales profess’l w/ proven ability to meet/exceed sales goals. Advrtsng, mktg & media platforms knwlg.  Res/salary hist: [email protected] (4/23)

JOB OPENING: MGR, NETWORK PROGRAM PUBLICITY/Hallmark Channels/LA:  Develops/executes comprehensive & effective publicity campaigns  using trad’l & new media platforms.  View full posting & apply: “Jobs” (4/15)

JOB OPENINGONAIR BMS SALES EXEC/ SintecMedia/NY: Great sales negotiator with 5 years exp, 3 in sales. Mastery of industry standards and trends. See Career Opportunity – SL103 (4/15)

JOB OPENING:  SR CONTRACT ADMINISTRATOR/Bethpage, NY: Resp for mngng compliance w/ all facets of the company’s numerous prgrmng/affiliation agreements. Addtn’l info and to submit click attached link: (4/15)

JOB OPENING:  ACCOUNT EXECUTIVE/Norwalk, CT:  Seeks AE for local ad sales. 1-3 yrs ad sales exp. pref cable tv, radio, e-media adv.  Valid CT DL.  See full posting and apply to req 11018BR (4/15)

JOB OPENING:  ACCT EXEC, AFFIL DIST/GSN/NY: BA/BS. 3+yrs exp. min. Creating, selling in, executing & managing sales & marketing initiatives. Send res & cl w/salary to [email protected] (4/15)

JOB OPENING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: [email protected] (4/14)

JOB OPENING: SALES COORDINATOR/EA to SVP/TV One LLC/Silver Spring, MD: Supp. sales/mrkting planning; asst. with identifying new distribution opportun.; conduct research and EA support w/strong MS Suite. Visit: (4/14)

JOB OPENING: SR DESIGNER/VERSUS/CREATIVE SVCS/PA: Concept/Create/Design multi-media Advtg campgns Req’d 5-7+ yrs exp. @ Ntwrk/ agency. Apply: (4/14)

JOB OPENING: TV EXEC. ASSIST/NYC: Personal Assist to Daytime Show Exec. Entry Level Position -Heavy administrative, scheduling light accounting, Excel proficiency & attention to detail a must.Resume:  [email protected] (4/14)

JOB OPENING: DIR, DOMESTIC PRGRM DIST/HBO/NYC: Sell HBO Prgrmng – license films, movies, series & stand-up comedy to brdcstrs/cable ntwrks. Min 5 yrs sales exp. & travel 25%. Apply – 116999BR (4/14)

JOB OPENING: MANAGER RATINGS RESEARCH/ABCTV/NY: Execute Sr lvl stats analysis, excellent written verbal presentation skills in exec environment min of 4 yrs exp w/Nielsen ratings,MS Office # 233706 (4/13)

JOB OPENING: VP PROGRAMMING/Si TV/LA : Min. 10 yrs exp in TV programming & development including scripted & unscripted formats. Strong understanding of Si TV brand & viewer preferred. [email protected] EOE (4/13)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: START ASAP: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC: Interns wanted to research and develop new show ideas. Please send resumes [email protected] (4/15)

SUMMER INTERNSHIP CREDITS ONLY: GSN Summer 2010 MARKETING Internships. Unpaid, school credit only. All students please send resume, CL and Education info to [email protected] (4/14)

SUMMER INTERNSHIP CREDITS ONLY: GSN Summer 2010 PRODUCTION Internships. Unpaid, school credit only. All students please send resume, CL and Education info to [email protected] (4/14)

SUMMER INTERNSHIP CREDITS ONLY: GSN Summer 2010 GRAPHIC DESIGN Internships. Unpaid, school credit only. All students please send resume, CL and Education info to [email protected] (4/14)

SUMMER INTERNSHIP CREDITS ONLY: GSN Summer 2010 NEW MEDIA/DIGITAL MARKETING Internships. Unpaid, school credit only. All students please send resume, CL and Education info to [email protected]  (4/14)

SUMMER INTERNSHIP CREDITS ONLY: MEDIA PLANNING INTERN/Crossmedia, NY: Bright intern for 2-3 days/week. Projects inc online/offline media, research & admin. More info at . Send res/CL to [email protected] w/ Intern/Cyn in subject (4/14)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/16)

SITUATION WANTED: Need a Video or Spot? See my Reel DIRECTOR /FILM-MAKER seeks Production Company Representation or gig. Major Credits. Effectiveness/Awards. [email protected] (4/16)

SITUATION WANTED: SR. BRAND STRATEGIST/WRITER: Innovative brand conversation/editorial direction. FREE samples @ + follow “Words to Live By” on twitter  @betsyaaron (4/23)

SITUATION WANTED: NON-FICTION PRODUCER (field and post). 10+ yrs exp. Knack for story, great interviewing skills, organized, network credits. 3 Emmy noms; also shoots. LA based, will travel. [email protected] (4/15)

SITUATION WANTED: MERCHANDISE & CONSUMER PRODUCTS(L.A.), 4 yrs. exp. at Endemol USA, oversaw product approval process from concept to packaging on brands including Deal or No Deal,1 vs 100,Fear Factor. [email protected] (4/15)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY): Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (4/15)

SITUATION WANTED: CORPORATE CONCIERGE/PERSONAL ASSISTANT(LA): Years of experience with Los Angeles A-List companies and celebrities. Looking for new assignment. [email protected] (4/15)

SITUATION WANTED: VIDEO EDITOR/NYC: Dedicated & experienced. Solid post-production skills; knowledgeable in Final Cut, Photoshop, DVD Studio Pro. References available. Contact [email protected] (4/14)

SITUATION WANTED: PR MGR/BOSTON: Excellent analytical skills, organizational skills, and a great multi-tasker. 5+ years in broadcast television, PR, marketing, communications, and promotions. Willing to relocate! [email protected] (4/13)

SITUATION WANTED: ART/CREATIVE DIRECTOR (NYC): Concept through completion. Portfolio: Email: [email protected] (4/13)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (4/13)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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