Monday, April 12th, 2010

Cynopsis: DIGITAL

Good morning, it’s Monday, April 12, 2010, and this is your first early morning digital briefing.

During his public unveiling of the multitasking iPhone 4.0 OS last week, Steve Jobs admitted that Apple is “directly targeting” Google with the launch of the iAd platform in June, which will focus on serving ads within the platform’s robust 185k application environment. Criticizing existing current rich media and search-based mobile ad solutions, he said the key to iAd’s success will be the ability to serve actionable ads without having to leave the app you’re using. Assuming privacy concerns can be addressed, the iAd platform will also allow advertisers to find out where users are and supply ads relevant to their current location. Apple will sell and host the ads `- which can appear as mini-applications that offer free content such as movie trailers, casual games or wallpapers – while developers will retain 60% of the revenue generated.


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Online movie rental service Netflix agreed to a 28-day window delay when releasing Twentieth Century Fox movies and TV shows via DVD and streaming. Netflix made a similar arrangement, designed to preserve the DVD sell-through market, with Warner Bros. earlier this year.
Following up on record streaming results during March Madness, reported larger-than-ever streaming numbers for its online Masters coverage focusing on select holes. A total of 556,090 unique visitors (+133% from last year) watched 392,901 hours of live video on Thur. (+71% vs. 2009). Tiger Woods, daily partner K.J. Choi and Matt Kuchar were the “featured group” on Friday – a new a feature this year – tracking their play from holes 10-18. 4.9 million viewers tuned into ESPN’s coverage on Thur., a record for golf on cable.
Gracenote and Univision Interactive Media reached an agreement to provide users with the ability to access and search for authorized Spanish-language song lyrics from Gracenote’s lyrics service.


Twitter made its first client software acquisition, purchasing iPhone client company Tweetie from developer Loren Brichter for an undisclosed amount. Tweetie is one of the more popular iPhone Twitter apps currently retailing for $2.99 that allows users to track and categorize incoming tweets. Tweetie will be renamed “Twitter for iPhone” and made available for free on the iTunes AppStore in the coming weeks.
Babelgum struck an exclusive series deal to distribute Vamped Out, the directorial debut of actor Kevin Pollak (Usual Suspects, A Few Good Men) on its online and mobile Comedy Channel. The first of 6 episodes premiers today, with each additional episode airing Monday for the next five weeks. Cinematographer Robert Legato, who won a Visual Effects Academy Award for “Titanic,” is helping Kevin with the special effects.
Minneapolis-St. Paul-based KSTC-TV is reporting success with the first year of its sports-themed site, which provides live-streaming of Minnesota State High School League Tournaments, including Volleyball, Football, Dance Team, Wrestling, Girls’ and Boys’ Hockey and Basketball. KSTC-TV says it recorded over 2.1 page views and 102k unique visitors. The site generates revenue by selling ads and DVDs of games and highlights.


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Speaking of targeting consumers for marketing practices, the FTC says it is carefully reviewing consumer group complaints leveled at Google, Microsoft, Yahoo and others regarding the real time targeting, profiling, mining and tracking of users’ surfing and purchasing habits, according to a statement. The Center for Digital Democracy, U.S. PIRG and World Privacy Forum are asking the FTC to require companies to get consumers consent before collecting and sharing data from them.
Millennial Media
CEO Paul Palmieri for one applauded Apple’s iAd solution but refuted Jobs’ characterization of current mobile ad solutions. “The fact is that sentiment on the speed of this market’s innovation is already high among advertisers and agencies alike,” he wrote in a blog post. “Rich and engaging creatives became the norm in mobile over the past 12-18 months, and have exceeded the impact of online ads.”


The WGA, East reached a tentative agreement with ABC covering WGAE-ABC news employees. The pact, subject to approval by the WGAE Council and ratification from covered members, covers approximately 250 newswriters, editors, desk assistants, production assistants, graphic artists and researchers in national and local television and radio in New York and Washington. 
The Justice Dept. is looking into the hiring practices of several top tech firms including Google, Intel, Apple and IAC/Interactive Corp. to address anti-trust concerns, per the WSJ. Tech companies are believed to collude in setting wages and compensation levels for certain positions including computer programmers.
BlackBerry creator Research In Motion is acquiring Ottowa, Ontario-based QNX Software Systems from parent Harman International. QNX has developed an open platform operating system that is deployed across multiple business sectors including automotive, industrial, telecommunications, medical, defense, and aerospace.
Nokia acquired Cambridge, MA-based MetaCarta Inc., an expert in geographic intelligence solutions. MetaCarta’s technology will be used in Nokia’s local search in location product and other services.


A new study from Yahoo, conducted by DBS, identifies a new sports-obsessed species for marketers to focus on. The “Uber Sports Fan” vertical, made up of 15 million consumers, are engaged in sports throughout the year, spend significant time on key sports sites (like Yahoo’s fantasy destination and show a “strong likelihood” to purchase products advertised on these sites. More about the “Uber Fan”:

  • they spend an average of 14.1 hours/week on sports websites and are most engaged with peripheral areas of sports sites such as blogs, stats, fantasy sports and draft info
  • they spend 39% of their free time on sports
  • Are early adopters and key influencers, with demonstrated purchasing power
  • 25% have a household income of over $100K+
  • 47% say they tend to advocate a great new product to everyone they know
  • 45% agree that online shopping is a great way to buy products



Zodiak Entertainment is launching two new “Age Guessing” entertainment apps for Facebook and the iPhone in May, forerunners to its primetime show, The Age Guessing Game, recently launched by Zodiak’s Mast Media. In the style of hit website ‘Hot or Not’, the Facebook app will enable users to find out how old other Facebook users think you really are. The iPhone app will feature the Facebook game and enable users to “Age” their face. Part of company’s first cross-platform entertainment package, the app was developed by Neo Network, Mast Media and the group’s internal creative and business development unit Grand Zentral.
Twitter also announced it first official free client app for the BlackBerry, which allows users to direct tweets as they arrive, attach photos or links to messages and set up directories to follow specific friends or categories of interest.
NAB attendees can help navigate the show this week with the help of some smartphone apps. A free iPhone/iPod Touch app, powered by Core-apps and sponsored by StreamTheWorld, allows you to import your schedule from the NAB website, export Tweets, access push alerts and view interactive maps that link to info screens of individual exhibitors. The app, without the interactive map functions, is also available for the BlackBerry. (Sorry, no GPS location tagging.)


New York-based online semantic ad targeting company Peer39 had named Andy Ellenthal as its new CEO. Andy previously served as the CEO of quadrantONE and has held positions at DoubleClick and PointRoll.


Upcoming Upfront 2010 Special Editions:
Syndication (4/21), Spanish Language (5/5), Broadcast (5/19)

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Influence Brands and Agencies’ Upfront Buying Decisions.
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[email protected], 203.218.6480


Many of the web’s top producers of content including Funny Or Die and Koldcast TV have completed integrations with Boxee in part to reach viewers on their plasmas. (If you’re a Boxee user, you were able to watch The Streamys last night on your web-connected TV.) Now producers large and small have an easy way to reach this tech savvy audience. 360-degree social video platform Kyle has completed an integration with PC-to-TV application creator Boxee to allow its videos to appear within the Boxee PC/Mac app and within Boxee-powered over-the-top TV systems, including the upcoming Boxee Box from D-Link demoed at CES. Kyle’s App Framework enables fully-brandable content to appear in Boxee’s Apps directory. The integration gives content producers access to Boxee’s next-generation sharing functionality and rating system, which allows users to recommend video apps to friends both inside and outside of the Boxee cult with one click sharing buttons to Twitter and Facebook. Completing individual integrations is a tedious, time consuming process for producers so this deal should help the platform attract more mainstream content. Forward-looking media brands have already shown interest. MLB.TV completed an app allowing users to subscribe to out-of-market games via Boxee last June and the app just received a makeover adding DVR functionality and multi-game view.
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]

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Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: DIGITAL MEDIA ANALYST/NYC: Dvlp pckgd inventory solutions, review ad campaigns, forecast traffic, mng ad inventory levels & asst in campaign optimization. 2+ yrs exp Req 9608 (4/16)

JOB OPENING:  SALES PLANNER: Local Media-someone who can work with clients, support sales & ad ops. Create Proposals, Presentations, & Insertion Orders for current & new advertisers. Apply @ job #1164827 (4/23)

JOB OPENING:  DIR OF BUS DVLPMNT/SALES/Viewpoint Creative/Boston: Exp’d, dynamic sales profess’l w/ proven ability to meet/exceed sales goals. Advrtsng, mktg & media platforms knwlg.  Res/salary hist: [email protected] (4/23)

JOB OPENING: MGR, NETWORK PROGRAM PUBLICITY/Hallmark Channels/LA:  Develops/executes comprehensive & effective publicity campaigns  using trad’l & new media platforms.  View full posting & apply: “Jobs” (4/15)

JOB OPENINGONAIR BMS SALES EXEC/ SintecMedia/NY: Great sales negotiator with 5 years exp, 3 in sales. Mastery of industry standards and trends. See Career Opportunity – SL103 (4/15)

JOB OPENING:  SR CONTRACT ADMINISTRATOR/Bethpage, NY: Resp for mngng compliance w/ all facets of the company’s numerous prgrmng/affiliation agreements. Addtn’l info and to submit click attached link: (4/15)

JOB OPENING:  ACCOUNT EXECUTIVE/Norwalk, CT:  Seeks AE for local ad sales. 1-3 yrs ad sales exp. pref cable tv, radio, e-media adv.  Valid CT DL.  See full posting and apply to req 11018BR (4/15)

JOB OPENING:  ACCT EXEC, AFFIL DIST/GSN/NY: BA/BS. 3+yrs exp. min. Creating, selling in, executing & managing sales & marketing initiatives. Send res & cl w/salary to [email protected] (4/15)

JOB OPENING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: [email protected] (4/14)

JOB OPENING: SALES COORDINATOR/EA to SVP/TV One LLC/Silver Spring, MD: Supp. sales/mrkting planning; asst. with identifying new distribution opportun.; conduct research and EA support w/strong MS Suite. Visit: (4/14)

JOB OPENING: SR DESIGNER/VERSUS/CREATIVE SVCS/PA: Concept/Create/Design multi-media Advtg campgns Req’d 5-7+ yrs exp. @ Ntwrk/ agency. Apply: (4/14)

JOB OPENING: TV EXEC. ASSIST/NYC: Personal Assist to Daytime Show Exec. Entry Level Position -Heavy administrative, scheduling light accounting, Excel proficiency & attention to detail a must.Resume:  [email protected] (4/14)

JOB OPENING: DIR, DOMESTIC PRGRM DIST/HBO/NYC: Sell HBO Prgrmng – license films, movies, series & stand-up comedy to brdcstrs/cable ntwrks. Min 5 yrs sales exp. & travel 25%. Apply – 116999BR (4/14)

JOB OPENING: MANAGER RATINGS RESEARCH/ABCTV/NY: Execute Sr lvl stats analysis, excellent written verbal presentation skills in exec environment min of 4 yrs exp w/Nielsen ratings,MS Office # 233706 (4/13)

JOB OPENING: VP PROGRAMMING/Si TV/LA : Min. 10 yrs exp in TV programming & development including scripted & unscripted formats. Strong understanding of Si TV brand & viewer preferred. [email protected] EOE (4/13)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: START ASAP: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC: Interns wanted to research and develop new show ideas. Please send resumes [email protected] (4/15)

SUMMER INTERNSHIP CREDITS ONLY: GSN Summer 2010 MARKETING Internships. Unpaid, school credit only. All students please send resume, CL and Education info to [email protected] (4/14)

SUMMER INTERNSHIP CREDITS ONLY: GSN Summer 2010 PRODUCTION Internships. Unpaid, school credit only. All students please send resume, CL and Education info to [email protected] (4/14)

SUMMER INTERNSHIP CREDITS ONLY: GSN Summer 2010 GRAPHIC DESIGN Internships. Unpaid, school credit only. All students please send resume, CL and Education info to [email protected] (4/14)

SUMMER INTERNSHIP CREDITS ONLY: GSN Summer 2010 NEW MEDIA/DIGITAL MARKETING Internships. Unpaid, school credit only. All students please send resume, CL and Education info to [email protected]  (4/14)

SUMMER INTERNSHIP CREDITS ONLY: MEDIA PLANNING INTERN/Crossmedia, NY: Bright intern for 2-3 days/week. Projects inc online/offline media, research & admin. More info at . Send res/CL to [email protected] w/ Intern/Cyn in subject (4/14)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/16)

SITUATION WANTED: Need a Video or Spot? See my Reel DIRECTOR /FILM-MAKER seeks Production Company Representation or gig. Major Credits. Effectiveness/Awards. [email protected] (4/16)

SITUATION WANTED: SR. BRAND STRATEGIST/WRITER: Innovative brand conversation/editorial direction. FREE samples @ + follow “Words to Live By” on twitter  @betsyaaron (4/23)

SITUATION WANTED: NON-FICTION PRODUCER (field and post). 10+ yrs exp. Knack for story, great interviewing skills, organized, network credits. 3 Emmy noms; also shoots. LA based, will travel. [email protected] (4/15)

SITUATION WANTED: MERCHANDISE & CONSUMER PRODUCTS(L.A.), 4 yrs. exp. at Endemol USA, oversaw product approval process from concept to packaging on brands including Deal or No Deal,1 vs 100,Fear Factor. [email protected] (4/15)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY): Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (4/15)

SITUATION WANTED: CORPORATE CONCIERGE/PERSONAL ASSISTANT(LA): Years of experience with Los Angeles A-List companies and celebrities. Looking for new assignment. [email protected] (4/15)

SITUATION WANTED: VIDEO EDITOR/NYC: Dedicated & experienced. Solid post-production skills; knowledgeable in Final Cut, Photoshop, DVD Studio Pro. References available. Contact [email protected] (4/14)

SITUATION WANTED: PR MGR/BOSTON: Excellent analytical skills, organizational skills, and a great multi-tasker. 5+ years in broadcast television, PR, marketing, communications, and promotions. Willing to relocate! [email protected] (4/13)

SITUATION WANTED: ART/CREATIVE DIRECTOR (NYC): Concept through completion. Portfolio: Email: [email protected] (4/13)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (4/13)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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