Cynopsis: DIGITAL 04/12/10 Good morning, it’s Monday, April 12, 2010, and this is your first early morning digital briefing. During his public unveiling of the multitasking iPhone 4.0 OS last week, Steve Jobs admitted that Apple is “directly targeting” Google with the launch of the iAd platform in June, which will focus on serving ads within the platform’s robust 185k application environment. Criticizing existing current rich media and search-based mobile ad solutions, he said the key to iAd’s success will be the ability to serve actionable ads without having to leave the app you’re using. Assuming privacy concerns can be addressed, the iAd platform will also allow advertisers to find out where users are and supply ads relevant to their current location. Apple will sell and host the ads `- which can appear as mini-applications that offer free content such as movie trailers, casual games or wallpapers – while developers will retain 60% of the revenue generated. A CYNOPSIS MESSAGE FROM INSTITUTE FOR MEDIA AND ENTERTAINMENT
What’s Your Digital Strategy?
If you don’t have one, your business might not have a future Learn to develop strategies that will help your company stay competitive no matter what new digital disruptions come out in the market ******** Advanced Digital Media Strategies ********
~ MULTIPLATFORM CONTENT NEWS ~
~ INNOVATORS & START-UPS ~
A CYNOPSIS MESSAGE FROM ROVI advertise in the guide When you turn on your TV, chances are, you press the GUIDE button on your remote to find out what you’re going to watch. Rovi’s interactive programming guides offer a well-rounded, interactive ad vehicle that delivers broad reach and high frequency: * Rovi IPGs are used 79.7 times by our viewers WEEKLY Click here to reach millions of North American homes: roviadvertising.com. ~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~
~ TRENDS, RESEARCH, ETC. ~
~ GADGETS & APPS ~
~ EXECUTIVE MOVES ~
A CYNOPSIS MESSAGE
Upcoming Upfront 2010 Special Editions:
Syndication (4/21), Spanish Language (5/5), Broadcast (5/19) Special Editions are sent to Cyn opsis subscribers and available at www.cynopsis.com . Influence Brands and Agencies’ Upfront Buying Decisions. Space is limited. Contact Mike Farina to reserve your advertising! [email protected], 203.218.6480
~ WEBSITE OF THE DAY ~
Cynopsis Ad Sales: Member of Interactive Advertising Bureau (iab) To subscribe to any Cynopsis edition(s) click here . Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here . JOB OPENING: DIGITAL MEDIA ANALYST/NYC: Dvlp pckgd inventory solutions, review ad campaigns, forecast traffic, mng ad inventory levels & asst in campaign optimization. 2+ yrs exp http://careers.discovery.com/north-america Req 9608 (4/16) JOB OPENING: SALES PLANNER: Local Media-someone who can work with clients, support sales & ad ops. Create Proposals, Presentations, & Insertion Orders for current & new advertisers. Apply @ www.nbcunicareers.com job #1164827 (4/23) JOB OPENING: DIR OF BUS DVLPMNT/SALES/Viewpoint Creative/Boston: Exp’d, dynamic sales profess’l w/ proven ability to meet/exceed sales goals. Advrtsng, mktg & media platforms knwlg. Res/salary hist: [email protected] (4/23) JOB OPENING: MGR, NETWORK PROGRAM PUBLICITY/Hallmark Channels/LA: Develops/executes comprehensive & effective publicity campaigns using trad’l & new media platforms. View full posting & apply: www.hallmarkchannel.com “Jobs” (4/15) JOB OPENING: ONAIR BMS SALES EXEC/ SintecMedia/NY: Great sales negotiator with 5 years exp, 3 in sales. Mastery of industry standards and trends. See Career Opportunity – SL103 http://www.sintecmedia.com/list.asp?categoryId=197 (4/15) JOB OPENING: SR CONTRACT ADMINISTRATOR/Bethpage, NY: Resp for mngng compliance w/ all facets of the company’s numerous prgrmng/affiliation agreements. Addtn’l info and to submit click attached link: http://bit.ly/7D3QBl (4/15) JOB OPENING: ACCOUNT EXECUTIVE/Norwalk, CT: Seeks AE for local ad sales. 1-3 yrs ad sales exp. pref cable tv, radio, e-media adv. Valid CT DL. See full posting and apply to www.cablevision.jobs req 11018BR (4/15) JOB OPENING: ACCT EXEC, AFFIL DIST/GSN/NY: BA/BS. 3+yrs exp. min. Creating, selling in, executing & managing sales & marketing initiatives. Send res & cl w/salary to [email protected] (4/15) JOB OPENING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: [email protected] (4/14) JOB OPENING: SALES COORDINATOR/EA to SVP/TV One LLC/Silver Spring, MD: Supp. sales/mrkting planning; asst. with identifying new distribution opportun.; conduct research and EA support w/strong MS Suite. Visit: www.tvoneonline.com (4/14) JOB OPENING: SR DESIGNER/VERSUS/CREATIVE SVCS/PA: Concept/Create/Design multi-media Advtg campgns Req’d 5-7+ yrs exp. @ Ntwrk/ agency. Apply: www.COMCAST.com (4/14) JOB OPENING: TV EXEC. ASSIST/NYC: Personal Assist to Daytime Show Exec. Entry Level Position -Heavy administrative, scheduling light accounting, Excel proficiency & attention to detail a must.Resume: [email protected] (4/14) JOB OPENING: DIR, DOMESTIC PRGRM DIST/HBO/NYC: Sell HBO Prgrmng – license films, movies, series & stand-up comedy to brdcstrs/cable ntwrks. Min 5 yrs sales exp. & travel 25%. Apply http://www.hbo.com/#/about/index.html – 116999BR (4/14) JOB OPENING: MANAGER RATINGS RESEARCH/ABCTV/NY: Execute Sr lvl stats analysis, excellent written verbal presentation skills in exec environment min of 4 yrs exp w/Nielsen ratings,MS Office www.disneyabcjobs.com # 233706 (4/13) JOB OPENING: VP PROGRAMMING/Si TV/LA www.sitv.com/sitv-jobs : Min. 10 yrs exp in TV programming & development including scripted & unscripted formats. Strong understanding of Si TV brand & viewer preferred. [email protected] EOE (4/13) INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] . SUMMER INTERNSHIP CREDITS ONLY: START ASAP: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC: Interns wanted to research and develop new show ideas. Please send resumes [email protected] (4/15) SUMMER INTERNSHIP CREDITS ONLY: GSN Summer 2010 MARKETING Internships. Unpaid, school credit only. All students please send resume, CL and Education info to [email protected] (4/14) SUMMER INTERNSHIP CREDITS ONLY: GSN Summer 2010 PRODUCTION Internships. Unpaid, school credit only. All students please send resume, CL and Education info to [email protected] (4/14) SUMMER INTERNSHIP CREDITS ONLY: GSN Summer 2010 GRAPHIC DESIGN Internships. Unpaid, school credit only. All students please send resume, CL and Education info to [email protected] (4/14) SUMMER INTERNSHIP CREDITS ONLY: GSN Summer 2010 NEW MEDIA/DIGITAL MARKETING Internships. Unpaid, school credit only. All students please send resume, CL and Education info to [email protected] (4/14) SUMMER INTERNSHIP CREDITS ONLY: MEDIA PLANNING INTERN/Crossmedia, NY: Bright intern for 2-3 days/week. Projects inc online/offline media, research & admin. More info at http://bit.ly/deOWPz . Send res/CL to [email protected] w/ Intern/Cyn in subject (4/14) SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected] SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/16) SITUATION WANTED: Need a Video or Spot? See my Reel DIRECTOR /FILM-MAKER seeks Production Company Representation or gig. Major Credits. Effectiveness/Awards. [email protected] (4/16) SITUATION WANTED: SR. BRAND STRATEGIST/WRITER: Innovative brand conversation/editorial direction. FREE samples @ https://freebeaaron.wordpress.com + follow “Words to Live By” on twitter @betsyaaron (4/23) SITUATION WANTED: NON-FICTION PRODUCER (field and post). 10+ yrs exp. Knack for story, great interviewing skills, organized, network credits. 3 Emmy noms; also shoots. LA based, will travel. [email protected] (4/15) SITUATION WANTED: MERCHANDISE & CONSUMER PRODUCTS(L.A.), 4 yrs. exp. at Endemol USA, oversaw product approval process from concept to packaging on brands including Deal or No Deal,1 vs 100,Fear Factor. [email protected] (4/15) SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY): Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (4/15) SITUATION WANTED: CORPORATE CONCIERGE/PERSONAL ASSISTANT(LA): Years of experience with Los Angeles A-List companies and celebrities. Looking for new assignment. [email protected] (4/15) SITUATION WANTED: VIDEO EDITOR/NYC: Dedicated & experienced. Solid post-production skills; knowledgeable in Final Cut, Photoshop, DVD Studio Pro. References available. Contact [email protected] (4/14) SITUATION WANTED: PR MGR/BOSTON: Excellent analytical skills, organizational skills, and a great multi-tasker. 5+ years in broadcast television, PR, marketing, communications, and promotions. Willing to relocate! [email protected] (4/13) SITUATION WANTED: ART/CREATIVE DIRECTOR (NYC): Concept through completion. Portfolio: www.baerdavis.com Email: [email protected] (4/13) SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (4/13) E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings. Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs. Cynopsis Media LLC All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2010 |
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