Monday, April 10th, 2006




The Only “BROADLINE” Kids Schedule
A Fully Integrated 3-Hour Block with
The Coolest Broadcast Series and Online Web Communities   

A One-Stop Saturday Morning Destination for Kids 6-11!
Contact: Karl Kuechenmeister,SVP 917/208-4023 Dave Danowski,VP 917/208-4038 Stacey Sacket,AE 516/972-2206

Cynopsis: Kids!


Good morning. It’s Monday, April 10, 2006 and this is your first early morning Kids! briefing, coming to you from the NCTA conference in Atlanta.

Following a year and a half of “stealth development,” TVHead will launch its broadband TVHead Games-On-Demand Network.  The casual gaming network will integrate into existing VOD infrastructure for cable and IPTV.  TVHead’s two-pronged business model includes a free ad-supported version as well as a premium games offering for subscribers who want multiplayer gaming options, advanced community features and special brand-name games.  The network will feature a range of game genres for all ages including kids and arcade games, puzzles, word, trivia, sports and other games such as Space Invaders, Backgammon, Zuma, Solitaire etc.

Cingular has partnered with MySpace, the social networking website, to offer unsigned bands/artists the ability to create as well as sell their own ringtones through the new Cingular Mobile Music Studio.  Created by Cingular’s longtime partner Infospace, Cingular Mobile Music is located on a dedicated page on MySpace. Once musicians upload their original track, the music is screened to check it’s both original and “appropriate,” and once approved it will be converted into a 30-second ringtone.  The artist is provided a link so their tones can be posted for audio preview and sold on their existing MySpace profile pages. Additionally, Cingular will give these unsigned artists the opportunity to market their ringtone on MySpace. Those ringtones created via the new service will only be available for download by Cingular customers on Cingular phones.


DreamWorks Animation has acquired the movie rights to develop and produce Punk Farm, the music-based CG animated movie.  Based on the author Jarrett J. Krosoczka‘s kid’s novel of the same name, about a group of farm animals who dream of being a rock band and perform at the big animal music festival Livestock.  The project was developed by Kevin Messick and Jim Hecht (Ice Age: The Meltdown), who will also serve as Executive Producer and will pen the screenplay respectively.

Disney Channel begins production today in Barcelona Spain on The Cheetah Girls 2, the sequel to its original movie The Cheetah Girls (2003), starring Raven-Symon鬠Adrienne Bailon, Kiely Williams and Sabrina Bryan, all of whom are reprising their roles from the first movie.  Additionally, Mexican recording artist/actress Belinda Peregrin will star in the TV movie as a would-be rival to The Cheetah Girls. This is Peregrin’s first English-speaking role.  The film is directed and choreographed by Kenny Ortega (High School Musical). 


Cartoon Network will air the two episode series finale of the Justice League Unlimited series on Saturday, May 6 and May 13 at 10:30p during the Toonami block.  In the Justice League Unlimited series conclusion, the force behind the world’s villains is revealed and an army of bad guys is formed.  There will be some unusual partnerships made as the team works to save the world in final face-off that takes place on both Earth and in space.

MTV News will present My Block: Puerto Rico on April 16 at 2p on MTV2, and April 20 at 7p on MTV.  MTV News correspondent Sway Calloway heads to Puerto Rico to spotlight its Latin hip hop and Reggaeton artists.  Some of the artists to be featured include Daddy Yankee, Tego Calderon, Don Omar and others.

Publisher of mobile content Hands-On Mobile (f/k/a Mforma) and PlayPhone, a mobile content distributor, have inked a distribution deal.  Under the terms of the deal PlayPhone will distribute top Hands-On Mobile titles through its direct-to-consumer channels at retail, online and via the mobile web. New game titles are to include mega hits such as Marvel’s X-Men Legends, Dracula, and the arcade smash Puzzle Bobble.

Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; April 79, 2006:
Ice Age: The Meltdown (Fox) PG                                 $34.5m-2 wk total $116.4m
The Benchwarmers (Sony/Revolution) PG-13             Opening weekend $20.5m
Take the Lead (New Line) PG-13                                Opening weekend $12.8m
Failure to Launch (Paramount) PG-13                         $4.1m-5 wk total $79.1m
ATL (Warner Bros) PG-13                                            $3.8m-2 wk total $17.3m
Phat Girlz (Fox Searchlight) PG-13                              Opening weekend $3.1m
Stay Alive (Buena Vista) PG-13                                   $2.2m-3 wk total $20.4m
She’s the Man (DreamWorks) PG-13                           $2.1m-4 wk total $29.8m
Larry the Cable Guy/Health Insp. (Lions Gate) PG-13 $1.5m-3 wk total $13.7m
The Shaggy Dog (Buena Vista) PG                              $1.2m-5 wk total $55.7m
Source: Box Office Mojo

Big Tent Entertainment and Gaffney International Licensing (Australia) have joined in a partnership whereby the two companies will work in tandem on a range of strategic marketing initiatives.  Under the agreement, the Gaffney and Big Tent will establish a joint Content Board, which will be comprised of executives from both companies, that will identify and realize synergies across new content acquisitions, common content marketing, strategic licensee management, global retail relationships, and worldwide growth strategies.


The official website for Sony Pictures’ movie Spider-Man 3, based on Marvel’s Spider-Man character, is up and running and features a seemingly dispirited Spidey in a black outfit, perched in the rain with his head down.  In addition to photos of Spidey, the site offers downloadable wallpaper and screensavers.  Directed by Sam Raimi and starring Tobey McGuire and Kirsten Dunst, Spider-Man 3 is slated for release on May 4, 2007, which as I am writing this is exactly 389 days and 10 hours and 34 minutes and 26 seconds from now, in case anyone is counting. (

Video game publisher Ubisoft has signed a licensing agreement with VIZ Media, LLC, to develop video games based on VIZ Media’s popular Shonen Jump’s Naruto animation series for the Xbox 360.  The Naruto game is slated to be released in North America, South America, Central America and Mexico in 2007.


Walt Disney Television has upped several execs following a resignation announcement from Paul O’Higgins, VP/Marketing for EMEA, who departs the company in September.

  • Nicoletta Gelli will now oversee marketing strategy and promotion for top Disney Channel properties in EMEA in addition to her current duties as Executive Director/Marketing for WDTV EMEA.
  • Jonathan Boseley, Programming Director for Scandinavia, Central and Eastern Europe and the Middle East, will now be responsible for the U.K. territory as well.  His new title is Executive Director/Programming for these markets.
  • Zoe Scurfield was upped to Deputy Director/Programming for the UK, Scandinavia, Central and Eastern Europe and the Middle East. She is presently Disney/ABC Cable Networks Group’s Director/Worldwide Programming Strategy.


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, April 6, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON:            K2-11 1206; K6-11 582; TWEENS 9-14 399
DISNEY CHANNEL:       K2-11   710; K6-11 415; TWEENS 9-14 355
CARTOON NETWORK: K2-11   608; K6-11 370; TWEENS 9-14 348
TOON DISNEY:              K2-11  111; K6-11   62; TWEENS 9-14   43
Source: MTVN Research from Nielsen Media Research Data

Answer to Friday’s trivia question
: In this cartoon, the hero cruised the galaxy in the Phantom Cruiser.  What cartoon was this?   SPACE GHOST     Kudos to:   Jacque Alberta-Zonderkidz/Grand Rapids MI; Kristina Calvin-Brighter Minds Media/Worthington OH; Joe Swaney-Cartoon Network/Atlanta; John Harman-Screenvision/NY; Shaun Harrison-MMT/Chicago; Kevin Schmidt-National Cable Communications/Chicago; LaMont Ridgell-PRN/San Francisco; Derek Bartholomaus-Mind of Mencia/LA; Jeremy Weiner-Zim Squared/LA

Today’s Trivia Question: Who were Panthro, Tygra and Jaga? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynthia Turner’s Cynopsis Kids!
04.10.06 – 3:41a
Ad Sales – Barbara Shapiro – 203-583-1224 / [email protected]
Classifieds – Trish Pihonak – 203.926-9878 (new number!) / [email protected]

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Copyright Cynthia Turner 2006


JOB OPENING: SR MULTIMEDIA RESEARCH ANALYST/NY: TV, Magazine & Internet. Access sales support data from syndicated sources. 1-2yrs media research exp nec. Apply at: . EOE (4/15)

JOB OPENING: PROMO SCHED COORD On Air/VH1-NY: Strategize/schedule in show graphic messages/secondary events. Think strategically and execute campaigns. Exp in promo sched/traffic a plus. Apply EOE/M/F/D/AAP  (4/15)

JOB OPENING: LOG EDITOR/NBC Universal/NY: MSNBC. Build show formats, edit spots on log, place all sponsorships. 3-4 yrs traffic exp. Desired: Deal maker and VCI Traffic knowledge. keyword job #512784. (4/15)

JOB OPENING: SR RESEARCH ANALYST/CBS PAR, LA: Create sales pres, publicity stories & advise mgmt on shows. 1+ yrs synd/brdcst/cable exp. Galaxy Expl/NPwr/MrktBreaks/Wrap/Excl/PwrPt. Reply: MCOS2-RW [email protected] (4/15)

JOB OPENING: DIR OF PRGRMNG/EQUITY BROADCASTING/Little Rock AR: Responsible for all aspects of station prgrmng for Nationwide group FOX/UPN/WB/ABC/RTN & Univision/Telefutura affiliates.  Res/cvr letter/sal exp: [email protected]  (4/15)

JOB OPENING: DIRECTOR PRESS – BRAVO/NBC Universal/NYC: PR strategy and general publicity for Bravo channel. 7-10 yrs exp in publicity. must have strong consumer & trade press contacts. Submit: job#514764 (4/15)

JOB OPENING: EDITORIAL DIRECTOR/NBC Universal/NYC: strategic oversight and execution for exp w/ web content & systems. BS/BA & knowledge of sci fi, fantasy, horror genres. Submit: job#495906 (4/15)

JOB OPENING:  DIR MKT RESEARCH OPS/SMITHGEIGER/LA: Manage prod process, prod team, & vendors. Make delivery more efficient, client-worthy, profitable, and error-free. 4yr deg. 5 years exp. [email protected] (4/15)

JOB OPENING: SALES ASSISTANT/TBS & TNT, CHICAGO:Support AE and sales planner w/ all aspects of the sales process (book/maintain orders &admin tasks). Col deg,internships, prior office exp pref. Email [email protected]. (4/15)

JOB OPENING: SALES PLANNER/TBS & TNT, CHICAGO: Seeking solid planner to support AE with creating proposals, data analysis, targeted research & sales pieces. Col deg, prev ad sls or agency exp req. Email [email protected] (4/15)

JOB OPENING: AVID EDITOR/NY:Support editorial needs of On-Air Promos depts across all ntwrks; editorial needs of prod depts for all AETN ntwrks.BA/BS &3+yrs rlvant exp. Exp w/ Avid Symphony req’d. [email protected] (4/15)

JOB OPENING: DIR. PUBLICITY/WB Animation/CA: Senior spokesperson for ani studio. Handle biz/trade/consumer PR. Draft comm. materials; pitch/secure stories; liaise w/WB biz units. Email: [email protected] RE: 56569BR (4/15)

JOB OPENING: AUDIO ENG Audio sweetening/ supervise VO of promo pkgs for 2 top 10 syndie shows. 3-5 yrs exp. Audio Sweetening & fam w/ Pro Tools. Union affil req. Reply: MMIS22-RW [email protected] (4/15)

JOB OPENING:  EDITOR Exper/creative on-air Editor to create highly produced topical promo pkgs for  top 10 syndie program. 3-5 yrs promo exp. AVID/After Effects. Union affil req. Reply MMIS20-RW [email protected] (4/15)

JOB OPENING: DIR OF MRKTNG,HISPANIC MARKETS/DIRECTV:/ New York Office or LA Office: Assess the mrktbility for all Hispanic markets in the U.S. for premium in-language television services on satellite TV Apply: [email protected] (4/15)

JOB OPENING: SR PRICING AND PLANNING ANALYST wanted @ FOX in NY  Previous P&P/ Ad Sales/ Media buying exp required. Please apply on-line @ (position FNG2565) (4/15)

JOB OPENING: SR WRITER PRODUCER/3-5 yrs exp writing/producing for broadcast promo. Creative, Writing skills. Organized, Meet deadlines. Fam w/on-air prod process. Oversee V.Os. Ref# MMIS21RW – [email protected] (4/15)

JOB OPENING: CONSUMER MKT COORD/WE, Long Island: Prev. exp in cons mktg (TV or agency). Support Sr. mgmt. Exc org and comm skills. MS office. BA/BS. Apply to [email protected]    (4/14)

JOB OPENING: DIRECTOR RESEARCH, OLN/Stamford: Provide research support to all depts.  7+ yrs exp nat’l cable/broadcast tv & sports exp req’d. More info: Resume/Salary: [email protected] EOE/AA/Drug (4/14)

JOB OPENING:  BUYER /NY: 5+ years exp in Spot TV, Radio and Cable. Online a plus. Detail oriented, ability to multitask, strong interpersonal/communication skills. resumes to 212-352-5935. (4/14)

JOB OPENING: LIBRARIAN/DELIVERABLES Prod. Co./NYC: 2+yrs exp organizing library/deliverables/show bibles, strong Word/Excel skills, org skills & detailed, quick & efficient, BA Comm/Journ. Apply [email protected] (4/14)

JOB OPENING:  MARKETING MANAGER/iN DEMAND Networks, NYC: Develop marketing plans. Implement media planning and ad efforts.  Min 5 yrs broadcast, cable, studio or agency.  No relo.  Apply at [email protected]. EOE. (4/14)

JOB OPENING:  DIR, AD SALES MARKETING/AMC/NY: Dev & Mng Strat Mktg concepts, integrations, sponsorships for Clients/Adverts for AMC brand. 8+ exp in mktg, ad sales & promo in Cable/Media. resumes: [email protected]    (4/14)

JOB OPENING: PR & MKTG COORD./ LIME /NYC: Degree in Mktg, PR or Comm. Min 2 yr cable/entert. PR exper. Flexible, team player, Strong writing/pitching skills, knowledge of key trade/cons press. Interest in category: [email protected]  (4/14)

JOB OPENING: AD SALES ASSISTANT/Galavision, NY. Detail-oriented, exec comm/math/MS Office skills; asst Sales Team w/presentations/reports/clerical work. Spanish speaking highly pref/not req. Resume: [email protected] (4/20)

JOB OPENING: RESEARCH ANALYST/Discovery Nets-NY: Min 2-4 yrs research exp & proficiency in Nielsen sys; will consider at Sr Analyst level. Strong analytical /comm/computer/presentation skills. Apply: /Job Req #3620  (4/13)

JOB OPENING: INTERACTIVE MRKTNG MGR/CBS Radio-Digital Media/Altitude Group/NY. Develop creative marketing/advertising ideas & solutions for integrated nat’l programs. 4-6 yrs interactive exp req; MBA +. Resume: [email protected]. (4/13)

JOB OPENING: SALES DEVELOPMENT MGR/CBS Radio-Digital Media/NY: Work w/stations to grow online sales @ local level. Heavy presenting; Excellent communicator; Travel; 3-4 yrs media-related exp.;online +. Resumes: [email protected] (4/13)

JOB OPENING: ART DIRECTOR/LA : New Age Co ( looking for someone w/strong exp designing content & consumer driven websites. Email res: [email protected]   (4/13)

JOB OPENING: FREELANCE VIDEOGRAPHERS/EDITORS/Plum TV/NY: 2 yrs exp-FCP, Photoshop, and shooting broadcast-quality DV. Skilled in sound & lighting. Send DVD & resume to: NSP Plum TV  419 Lafayette, 7th Fl NY, NY 10003 (4/13)

JOB OPENING: MEDIA SALES ASST/KING WORLD, Santa Monica. Create/prod sales materials & proposals; distrib contracts/research materials; assist VP. Media sales/ ad agency exp pref’d. Resume: [email protected] (4/13)

JOB OPENING: MANAGER, LICENSING MTV/NYC: 3+yrs licensing exp w/consumer prod in media/entertainment, Strng Word/PPt/Excel skills, Strng fin/acct skills, org skills & highly detailed EOE/M/F/D/AAP. Apply (4/12)

JOB OPENING: DIRECTOR, MARKETING URGE/ MTV/NYC: 6+yrs Consumer Mrktg exp in ent/media/digital media, Strng exp in customer acq/retent esp. in subscript prod., Wrking knwldg of web tools EOE/M/F/D/AAP. Apply (4/12)

JOB OPENING: DIRECTOR, ON AIR PROMOTIONS/FREELANCE, MTV Espanol/NYC: 3+yrs Sr Writ/Prod in TV Promos, Exp managing writ/prod in TV/comms, Strng concept skills, Fluent Spanish EOE/M/F/D/AAP. Send resume [email protected]  (4/12)

JOB OPENING:  MANAGER, INTEGRATED MARKETING, VH1/NYC: 5+yrs exp in marketing/ad agency/entert/media, Strg knwldge of Xcel/Word/PPt, Strng writ/comm skills, Strng orginz & detail, EOE/M/F/D/AAP. Apply (4/12)

JOB OPENING:  MANAGER ACQUISITIONS/VH1/CMT/Logo/NYC: 5+yrs ent. industry, Basic knwlg acq & contracts, Knwlg research/ratings/emrging tech, Strng Xcel/PPt, Strng Knwlg PopCult/Gay/Country EOE/M/F/D/AAP. Apply (4/12)

JOB OPENING: SENIOR RESEARCH PROFESSIONAL/SMITHGEIGER /LA/NY. Design & enterprise quant & qual research plans. Deliver findings to blue chip clients. Adv degree. 8 years exp. Exc comm a must. [email protected]     (4/12)

JOB OPENING: EXEC PERSONAL ASST 4 PRES/Darnestown MD: MBA Prefd. Will need to do everything for busy CEO. Must have Exc. written/oral skills. Ability 2 travel & WKL8. Resumes to: [email protected]  (4/12)

JOB OPENING: SR RESEARCH ANALYST/ BVTV, LA: Processes ratings via Galaxy Expl, NPower, MrktBreaks, Wrap Sweeps & Overnights, Excel, and PwrPt. 2 yrs synd/brdcast/cable exp; Send resume: [email protected] (4/9)

JOB OPENING: TRAINING MANAGER/Fox Cable Networks/NYC: Create curriculum & train staff on bus process, sys functionality & upgrades, troubleshoot, 2-4 yrs Sales Plan or Sales Ops, Deal Maker reqd, apply at (4/11)

JOB OPENING: ADMINISTRATOR AD SALES MRKTNG/GSN/NYC: 3+ yrs mktg exp. Dvlp Ad Sales Mktg Collateral, execute added value elements & plan events. Proficient  MS PP. Organized, detailed w/strong writing skills. Res: [email protected]   (4/11)

JOB OPENING: SR. RESEARCH ANALYST/SCREENVISION/NY, Cinema: Support sales & all other business units w/Nielsen, MRI/Simmons data and primary research. 2-4 yrs ad sales, TV exp prefd. Email res: [email protected] , EOE  (4/11)

JOB OPENING: SR PROJ MGR/Corp. Strategic Research/ATL: Work/play hard; fun enviro. Strong analytic & project mgmt skills. Report bdcst/cable, support Turner PR & strategic res. initiatives. 6+yrs TV exp [email protected]   (4/11)

JOB OPENING: DIR, ONLINE VIDEO PROD, UGO NETWORKS, INC./NY: Own strategy, technology and production of online video content, plan/execute on budget.  2+ years similar experience reqd. Apply at [email protected].  (4/11)

JOB OPENING: ONLINE MKTG MGR, UGO NETWORKS, INC./NY: Oversee/execute online mktg initiatives, incl. planning, reporting, analysis.  Knowledge of entertainment critical/Online exp reqd. Apply at [email protected].  (4/11)

JOB OPENING: RESEARCH ASSISTANT/King World Media Sales/New York. Monitor and analyze Nielsen ratings data. Maintain program lineups. Motivated individual who works well within a team environment. E-mail: [email protected]   (4/11)

JOB OPENING: MEDIA PLNG/Davis Elen Adv/LA: 5+ yrs of agency exp. Must be strategic, good presenter & manager. A fast pace on retail oriented clients.  Contact Pam McCarthy, HR, 213-688-7071; [email protected]     (4/11)

JOB OPENING: PRODUCERS/ASSOCIATE PRODUCERS/PRODUCTION ASSISTANTS: New York-based nationally syndicated daytime talk show is looking for Producers/APs/PAs with previous talk show experience. Resumes: [email protected] (4/11)

SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP – SCHOOL CREDIT ONLY: LOCAL RESEARCH INTERN/ ABC AFFILIATE RELATIONS/LA: Assisting creation of sales sheets & analysis/ tracking of ABC local performance. Knowledge of Excel & PowerPoint required. Resumes: [email protected]  (4/13)

SUMMER INTERNSHIP – SCHOOL CREDIT ONLY: PR INTERNSHIP/AMC/ LI & NYC Opportunity to write publicity materials. Assist in assembling original shows clip book. Organize publicity materials. Asst at publicity screenings and PR events. [email protected] (4/13)


SITUATION WANTED:  PR/Boston Former publicist for LA-based Academy of Motion Pictures seeks full-time or freelance entertainment-related position. 10+ yrs exp PR/Marketing/Events. Top media & industry contacts. [email protected]  (4/15)

SITUATION WANTED: JOURNALIST–15 years experience seeks position as part-time producer/researcher for a TV talk show in NYC. Dynamic-great with people,versatile, team player and detail oriented. Contact [email protected] (4/14)

SITUATION WANTED: PRODUCER w/ extensive contacts in Film/Music/Publishing.  Just off a run producing a fast paced/tight deadlines/weekly 30min entertainment variety program  & looking for a new challenging position [email protected] (4/14)

E-mail [email protected] for rates and specs for Job Openings.

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