Looper Insights, a UK-based company providing software-as-a-service (SaaS) technology to film and TV rights-owners and VoD stores, announced its launch. Founded by digital media and VOD specialist Lucas Bertrand, the platform was inspired by market research indicating that revenue from digital distribution could be significantly increased with better visibility, management, and optimization of film and TV assets on VoD stores. Looper Insights calculates that the optimization of data can help boost VOD revenues by at least 10%.

“E-commerce has evolved to offer excellent user interfaces and top-class analytics that benefit all parties, but entertainment distribution simply hasn’t kept pace,” said Bertrand. “It’s clear that the future of VOD distribution is smart and autonomous, but at this point distributors are flying blind. Looper Insights will help them realise the full earnings potential of their IP.”

Developed in-house exclusively for the film and TV industries, Looper Insights’ proprietary technology allows IP owners to see, manage and optimize their titles, enabling the management of availability, pricing, packaging and placement in each market and across each store. This is achieved via a single interface, powered by algorithms that turn data into actionable insights.

Among other functions, the platform allows companies to track and optimize merchandising, optimize artwork, drive social media ROI and make smarter distribution, pricing and marketing decisions based on observable sales trends analyzed with advanced AI and machine learning tools.

Prior to launching Looper Insights, Bertrand was CEO of VOD aggregator MoMedia, which specialized in documentaries, independent films and children’s content to iTunes, Google Play, Netflix and Amazon. The company also worked with brands including DreamWorks and Hasbro.

The development of Looper Insight’s software has been funded by a consortium of private investors. New venture capital partners are due to be announced in the coming weeks.