iHeartMedia unveiled the iHeartPodcast AdSuite at Podfront LA 2020. “As the podcast industry continues to evolve and capture massive consumer attention, advertisers and brands are looking for tools and products to capture and measure the impact. They are often left without a system for quantitatively monitoring the success, impact and reach of podcast advertising,” said Conal Byrne, President of the iHeartPodcast Network. “We are meeting this challenge head on, offering a new suite of cutting-edge podcast ad products – from better targeting to boosted reach across broadcast radio – as well as pulling together performance and insights across the multiple platforms where we reach audiences.”
The suite of products include:
This first-of-its-kind product will offer premium advertisers a snapshot of podcast listener analytics including audience insights and profiles, consumption/ engagement metrics and delivery reporting from all of the different platforms that the iHeartPodcast Network distributes to, offering insights to advertisers utilizing the iHeartPodcast AdSuite of products.
Shares podcasts across iHeartMedia’s broadcast radio stations via full episodes, custom produced vignettes, promotions and/or branded spots read by a host, leveraging iHeartMedia’s extensive network of listeners to reach maximum exposure.
This dynamic and streaming ad insertion and local ad insertion product allows advertisers to leverage iHeartMedia’s audience insights to target specific audiences and serve them customized real-time ad creative that resonates best with each listener or cohort.
Integrated, host-read advertising has made podcasting such a unique, strong performer for brands.
Advertisements are crafted and personalized to the brand with a final product being realized as extended midrolls, custom episodes or fully branded series.