Group Nine Media has launched its new e-commerce advertising solution, “Sparkle Ads,” featuring a suite of mini apps to help marketers engage mobile shoppers. Sparkle allows brands to facilitate commerce across multiple retailers and allows retailers to create customized pages featuring multiple product SKUs while collecting purchase intent data. Campbell’s and a global cleaning company are the first advertisers in the beta launch. “Sparkle Ads marks the latest expansion of our e-commerce suite and creates frictionless commerce solutions that make shopping easier for consumers,” said Chris George, COO of Group Nine Media. “We plan to extend Sparkle and Sparkle Ads to all of the brands within the Group Nine portfolio.”
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