Whitelisting

‘Whitelisting’ refers to marking a particular entity as approved in order to ensure that it’s included. For example, someone using an ad blocker might whitelist a specific website, allowing that one site to serve them ads. Some websites, such as Forbes.com, will withhold content from users until they agree to whitelist the site. Other sites, such as Bloomberg.com, simply greet users with a message politely asking that they whitelist the site.

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