In virtual reality, ‘positional tracking’ refers to a headset’s ability to recognize its exact spatial position, registering forward, backward, upward, downward, rightward, and leftward movements. By contrast, headsets that are limited to “head tracking” can only register the rotations and movements of a user’s head. At the moment, mobile phone-based VR systems like the Samsung Gear VR and the Google Cardboard are not powerful enough for positional tracking (though some companies are trying to change that). A higher-end headset like the HTC Vive, which is powered by an advanced computer rather than a mobile phone, does have positional tracking capabilities.
Related Stories
Cynopsis 8/7/2026: Paramount Secures A Big Win In The UK
/* ===== CLIENT RESETS ===== */ body, #bodyTable { margin: 0 !important; padding: 0 !important; width: 100% !important; } body { font-family: Roboto, Arial, sans-serif; font-size: 15px; color: #333333; line-height: 24px; } p { font-family: Roboto, Arial, sans-serif; font-size: 15px; color: #333333; line-height: 24px; } ul { font-family: Roboto, Arial, sans-serif; font-size: 15px; […]
Streamlined 8/6/2026: Why MNTN’s CEO Isn’t Sweating Media Consolidation
AdExchanger Streamlined eletter /* ===== CLIENT RESETS ===== */ body, #bodyTable { margin: 0 !important; padding: 0 !important; width: 100% !important; } body { font-family: Roboto, Arial, sans-serif; font-size: 15px; color: #333333; line-height: 24px; } p { font-family: Roboto, Arial, sans-serif; font-size: 15px; color: #333333; line-height: 24px; } ul { font-family: Roboto, Arial, sans-serif; font-size: […]
Cynopsis 8/5/2026: Paramount CEO David Ellison Is Feeling The Heat
Cynopsis eletter /* ===== CLIENT RESETS ===== */ body, #bodyTable { margin: 0 !important; padding: 0 !important; width: 100% !important; } body { font-family: Roboto, Arial, sans-serif; font-size: 15px; color: #333333; line-height: 24px; } p { font-family: Roboto, Arial, sans-serif; font-size: 15px; color: #333333; line-height: 24px; } ul { font-family: Roboto, Arial, sans-serif; font-size: 15px; […]
Streamlined 8/4/2026: CTV Advertising Is All About Quality
AdExchanger Streamlined eletter /* ===== CLIENT RESETS ===== */ body, #bodyTable { margin: 0 !important; padding: 0 !important; width: 100% !important; } body { font-family: Roboto, Arial, sans-serif; font-size: 15px; color: #333333; line-height: 24px; } p { font-family: Roboto, Arial, sans-serif; font-size: 15px; color: #333333; line-height: 24px; } ul { font-family: Roboto, Arial, sans-serif; font-size: […]
Cynopsis 8/3/2026: Who’s Afraid Of The FCC?
/* ===== CLIENT RESETS ===== */ body, #bodyTable { margin: 0 !important; padding: 0 !important; width: 100% !important; } body { font-family: Roboto, Arial, sans-serif; font-size: 15px; color: #333333; line-height: 24px; } p { font-family: Roboto, Arial, sans-serif; font-size: 15px; color: #333333; line-height: 24px; } ul { font-family: Roboto, Arial, sans-serif; font-size: 15px; […]
CynCity
Cynsiders
AI Ads Are Forcing the Industry to Get Privacy Right, Finally
By Jaime Schultheis, Head of Global Data Partnerships at Bombora Every major shift in digital...The question isn’t whether AI changes hiring. It’s whether leaders are paying attention
As AI absorbs more of the tasks that once defined early careers — the research,...Building the New Creator Studio
The entertainment industry has no shortage of networks, agencies, and production shops. But Max Cutler,...
