In online marketing, ‘geotargeting’ refers to determining the geographical location of Internet users (such as their country, region, state, city, or even zip code) and then delivering ad content to them based on where they are. If you’ve ever seen a display ad for an event or merchant in your city or town, odds are you’ve been geotargeted.
06/07/23: Cynopsis Jobs
SR. DIRECTOR, PRODUCT MANAGEMENT SHOUT! FACTORY LOS ANGELES P&L responsibility, ownership over all aspects of a project, standalone releases or a licensed library of titles. Works w/production, publicity, creative services, distribution/sales, digital, finance, legal, acquisitions & licensors to best position the project for success. 7+ yrs of exp. in marketing, business development, or product management. […]
06/07/23: Angry Birds lands at Amazon
A CYNOPSIS MESSAGE FROM FETV How many of your clients’ upfront deals are delivering? FETV delivers GRPs in flight! Brand-Safe Environment Iconic Content with Loyal Viewers Click here to contact Michael DuPont, EVP Ad Sales for more details or planning costs for review. Wednesday June 7, 2023 Today’s Premieres Bravo: The Real […]
06/06/23: Apple unveils Vision Pro
Tuesday June 6, 2023 Today’s Premieres A&E: Customer Wars at 9p; Storage Wars at 10p ESPN: 30 for 30: The Luckiest Guy in the World at 8p HBO: Burden of Proof at 9p History: Beyond Skinwalker Ranch at 11p ID: Late Night Lockup at 10p Paramount+: Destination: European Nights IN THE NEWS “To those whose […]
06/05/23: Cynopsis Media Tech Update
Monday June 5, 2023 Amazon has agreed to payments to settle two federal lawsuits alleging that the tech giant violated users’ privacy through its Alexa voice assistant and its Ring doorbell cameras. The FTC found that Amazon violated children’s privacy law COPPA by keeping voice recordings of children, in some cases failing to honor deletion […]
06/05/23: Big reveal for “Top Chef” host Padma Lakshmi
Monday June 5, 2023 Today’s Premieres Fox: Stars on Mars at 8p; Crime Scene Kitchen at 9p Freeform: Cruel Summer at 9p Hulu: Age of Influence Nat Geo: America’s National Parks at 9p NBC: American Ninja Warrior at 8p Netflix: Barracuda Queens IN THE NEWS YouTube will no longer remove content that advances false claims […]
The Long, and Mostly Short, of Connecting with Gen ZConnecting with Gen Z means thinking small – at least in terms of length of...
Closing the Gender GapA SeeHer Series By Yuko Furuichi, CEO at and President of Comexposium Japan My entire...
PR Guy Goes to the “Other Side”Long-time media and advertising industry PR guy Mark Braff, who retired in late 2020, now finds...