‘Dynamic ad insertion’ technology allows advertisers to remove the ads that aired during initial broadcast, replacing them with new ads. The technology can theoretically be used across all VOD platforms, both cable and digital. Many networks and tech companies have touted DAI’s potential ability to let advertisers precisely target different households based on specific characteristics – a concept known as ‘addressability.’
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It’s official: Paramount, now Skydance, closed its $110 billion acquisition of Warner Bros. Discovery on Tuesday. Plus: After much speculation earlier this fall, the Emmy Awards broadcast is moving to Prime Video as part of an exclusive six-year deal.
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Cynopsis 06/16/26: Fox Makes A Bid For Roku https://t.co/jsJPqDioXg pic.twitter.com/AVGYas3GEz
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Cynopsis 06/15/26: The FIFA World Cup Sees Record Tune-In https://t.co/QVVIN12M22 pic.twitter.com/7YvyDfXdIJ
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Cynopsis 06/12/26: The Knicks Make a Record Comeback https://t.co/IManYE2vPn pic.twitter.com/Gco7oQs2oi
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Cynopsis 06/11/26: "Diarra From Detroit" Gets Season 2 Debut Date https://t.co/bgS0MTtHZ0 pic.twitter.com/Oh0XuZZVdq
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Cynopsis 06/10/26: "A Good Girl's Guide to Murder" Returining to Netflix for Third and Final Season https://t.co/dTgoc7vVXl pic.twitter.com/9WEAPaPJ6w
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Cynopsis 06/09/26: Meet the "Real" Scooby-Doo https://t.co/xoU7koQcQa pic.twitter.com/CxCkmEhXX3
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Cynopsis 06/08/26: Surprise! "Among Us" Drops on Paramount+ https://t.co/5YNIURRNWZ pic.twitter.com/SW7Lwml4zW
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Cynopsis 06/04/26: Netflix Orders Adult Animated Comedy "Dealies" https://t.co/jxBi6s66KN pic.twitter.com/IKyP8csiIw
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Cynopsis 06/03/26: Scott Pelley Fired https://t.co/kz2XbElHfc pic.twitter.com/43PryyGL6z
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Cynopsis 06/02/26: World Cup Gets the Puppy Treatment https://t.co/1uCME4rvk0 pic.twitter.com/iUtvmS31A3
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Cynopsis 05/29/26: The final season of “Stranger Things” was the most watched non-sports TV series during the last broadcast season. https://t.co/1hgitg1kdX pic.twitter.com/iAGCBVgOum
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Cynopsis 05/28/26: “CBS Evening News with Tony Dokoupil” Claws Back Viewers https://t.co/9nM8xte76F pic.twitter.com/i4z0dq5AtM
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Cynopsis 05/15/26: "Doctor Who" Finds a Home on AMC+ https://t.co/e3opLi6C4h pic.twitter.com/m2l9T2vVZb
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Cynopsis 05/14/26: Premiere Date Set for "Big Bang" Spinoff https://t.co/HkU50beAkS pic.twitter.com/XUL0IVlvON
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Cynopsis 05/12/26: ABC Orders "The Rookie" Spinoff https://t.co/mFeiVTYdmv pic.twitter.com/DeSF0762QR
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Cynopsis 05/11/26: NBC Sets "Rockford Files" Reboot https://t.co/JKJSQpBeZu pic.twitter.com/qa9lr0J27q
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Cynopsis 05/08/26: "Temptation Island" Renewed for Season 3 https://t.co/2y7zCzeTdS pic.twitter.com/SU6r2YyESe
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Cynopsis 04/28/26: Amazon Strikes Major Oprah Deal https://t.co/ur1uV2CfAs pic.twitter.com/dbtUBvW4Hl
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Cynopsis 04/22/26: Sports-Focused "Jeopardy!" Spinoff Headed for Hulu, Disney+ https://t.co/aUSOtCyjJz pic.twitter.com/WkG7Sdspk8
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Cynopsis 04/16/26: MGM+ Renews "From" for Fifth and Final Season https://t.co/nXHInYEFC5 pic.twitter.com/N178N9n2X4
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Cynopsis 04/10/26: HBO Renews Rooster for Season Two https://t.co/SwX7rrZPw2 pic.twitter.com/ofZL114n2x
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Cynopsis 04/06/26: Netflix Renews "Love on the Spectrum" for Season Five https://t.co/CeGEnVKbmM pic.twitter.com/bsBH0U64x8
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Cynopsis 04/03/26: Hulu Sets Season Two Return for "Deli Boys" https://t.co/m53yaMRZFo pic.twitter.com/4idLFYuzQK
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Cynopsis 03/31/26: ABC Renews "Grey's Anatomy" for Season 23 https://t.co/O4QyqENcH9 pic.twitter.com/cEXYmhVkuI
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Cynopsis 03/31/26: ABC Renews "Grey's Anatomy" for Season 23 https://t.co/O4QyqENcH9 pic.twitter.com/cEXYmhVkuI
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Cynopsis 03/30/26: HBO Sets Debut Date for "The Dark Wizard" https://t.co/yxJous7qGk pic.twitter.com/p3ue4LBM3m
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Cynopsis 03/27/26: Bill Maher to Receive Kennedy Center Honor After All https://t.co/2r50c7CuXY pic.twitter.com/yAm8no68ez
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Cynopsis 03/25/26: Apple TV Renews "For All Mankind" for Sixth and Final Season https://t.co/rBpSO4T2Jv pic.twitter.com/MCYl4Rp6GC
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Cynopsis 03/24/26: "Regular Show" Returns to Cartoon Network https://t.co/8ik33TzDRB pic.twitter.com/y26ZJjD3kP
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Cynopsis 03/23/26: CBS News Radio Shutting Down https://t.co/857DW6Q28N pic.twitter.com/8dbzzmPjDb
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Cynopsis 03/20/26: ABC Cancels "The Bachelorette" Season https://t.co/JDGvVtxUbo pic.twitter.com/CGKHtwV9vq
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Cynopsis 03/19/26: Toyota Hits the Beach With "Baywatch" https://t.co/WltT2slH0C pic.twitter.com/XbV7cc77Qt
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Cynopsis 03/18/26: Apple TV Launching Animated Adventure Series https://t.co/FXsxmHixuG pic.twitter.com/g1gvVRStab
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Cynopsis 03/17/26: "The Neighborhood" Takes a Final Bow https://t.co/iVer7CSnMR pic.twitter.com/tJkaBofXpG
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Cynopsis 03/16/26: Peacock Goes Vertical https://t.co/peHdNi7DUh pic.twitter.com/tXQJJw9PHi
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Cynopsis 03/13/26: Disney+ Launches Vertical Video https://t.co/75aLfk86kw pic.twitter.com/3O36sq9xJ2
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Cynopsis 03/12/26: "Rick and Morty" to Return With "High-Concept Insanity" https://t.co/kQmy0jaxtD pic.twitter.com/CrZTFTjRHE
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Cynopsis 03/11/26: Bon Appétit: Eva Longoria Digs Into France’s Food Legacy for CNN https://t.co/RaDAL9CUCS pic.twitter.com/My9m4cKvHE
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Cynopsis 03/09/26: Netflix Steps Back From As Ever Deal https://t.co/PF4ooAlN7G pic.twitter.com/KjolPQQ4rb
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Cynopsis 03/06/26: Apple TV Gets Twisted https://t.co/6qqbFASMpA pic.twitter.com/GInmRBJRQr
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Cynopsis 03/05/26: Gayle King Inks New Deal With CBS News https://t.co/LodlAtxKMB pic.twitter.com/LSejhWaWrg
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Cynopsis 03/04/26: "Zootopia 2" Set to Start its Streaming Run https://t.co/lvFsL7TNdG pic.twitter.com/1URULYqZvi
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Cynopsis 03/03/26: Disney Orders More "Zombies" https://t.co/GxdSIdSi2x pic.twitter.com/KlzM5rjD9F
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Cynopsis 03/02/26: "The Studio" Picks Up Producers Guild Award https://t.co/xT0jP27N5o pic.twitter.com/3QrW3yjdWA
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Cynopsis 02/27/26: Netflix Drops Out https://t.co/pSDAbY7JPV pic.twitter.com/ewsspVnxyj
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Cynopsis 02/26/26: HBO Renews "Industry" for Fifth and Final Season https://t.co/61rn2rNnSq pic.twitter.com/cDWoutmkyX
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Cynopsis 02/25/26: MGM+ Renews "Robin Hood" https://t.co/k8LWw2ZGV9 pic.twitter.com/vJyGjGlKun
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Cynopsis 02/24/26: Microdramas Gain Momentum in US; Hulu Orders Pilot for "The X-Files" Reboot https://t.co/P3xI0TDESh pic.twitter.com/Op5fa2l8Dk
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Cynopsis 02/23/26: Eric Dane Offers "Famous Last Words" https://t.co/AA2uIJzosT pic.twitter.com/5WMhZgaMOB
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Cynopsis 02/20/26: Yanked Colbert Interview Draws 8 Million Engagements https://t.co/byW4vr8f5v pic.twitter.com/qoaVZYwdvh
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Cynopsis 02/19/26: Adult Swim Orders New Comedy https://t.co/570aLMyln5 pic.twitter.com/IFB1aRIl4D
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Cynopsis 02/18/26: TV Viewing Hits 12-Month High https://t.co/fpNMauhblD pic.twitter.com/W0wg8GqEnY
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Cynopsis 02/17/26: Netflix Cancels "Terminator Zero" https://t.co/ln6iBDA9ko pic.twitter.com/WEQ0R7Rr7s
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Cynopsis 02/13/26: "Off Campus" Makes the Grade at Prime Video https://t.co/P2NKoUd7VN pic.twitter.com/gwqu1hFSMg
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Cynopsis 02/12/26: ESPN Gets In The Game Early https://t.co/UJdFxKd4Zi pic.twitter.com/sUakYPR4Im
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Cynopsis 02/11/26: Fox News Gets Brief https://t.co/Gu4DyzOG8n pic.twitter.com/zFM6roM9Ma
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Cynopsis 02/10/26: Scripps Sells Court TV https://t.co/fL3JbLAsqj pic.twitter.com/4v6YJJjfuN
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Cynopsis 02/09/26: Olympics Ratings Off to a Strong Start https://t.co/DuDuuAvvTr pic.twitter.com/uPxBcQKMby
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Cynopsis 02/06/26: "Dark Winds" Renewed for Season Five https://t.co/hpynoSknKm pic.twitter.com/Ew7VA7b5HP
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Cynopsis 02/05/26: "Rooster Fighter" Lands on Adult Swim https://t.co/uqBTjEtZlI pic.twitter.com/cwwduoGMxW
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Cynopsis 02/04/26: Disney Names Iger Successor https://t.co/h28PVvAu7l pic.twitter.com/ee3qGZn78K
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Cynopsis 02/03/26: Apple TV Hands Early Season 3 Renewal to "Your Friends & Neighbors" https://t.co/Kumb3wtnns pic.twitter.com/iQB3AhG6WH
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Cynopsis 02/02/26: HBO Renews "It's Florida, Man" for Season Three https://t.co/DnhkwAAZ8D pic.twitter.com/PabW5BjNaP
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Cynopsis 01/30/26: Netflix Hands Early Renewal to "Lincoln Lawyer" https://t.co/Oy5GXRPU44 pic.twitter.com/caFvDrEX8z
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Cynopsis 01/29/26: Apple TV Sets Summer Return for "Ted Lasso" https://t.co/fKUK9EZA3K pic.twitter.com/T80oBJZZ5i
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Cynopsis 01/28/26: Not Such "Model" Behavior on Netflix https://t.co/lvMomXcADL pic.twitter.com/eBdk1WpR8Z
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Cynopsis 01/27/26: Premiere Date Set for Hulu's "The Testament" https://t.co/jVxu7flAni pic.twitter.com/7WNk5KGNJZ
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Cynopsis 01/26/26: NBC's "The Hunting Party" Heads to Netflix https://t.co/LhEvXScFhw pic.twitter.com/gjLEntkMuO
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Cynopsis 01/23/26: Olympic Games Get "Heated" https://t.co/4ARiFJsqYr pic.twitter.com/5S3ADMuEpT
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Cynopsis 01/22/26: Apple TV Sets Launch Date for "For All Mankind" https://t.co/ZF7Tt0mXrE pic.twitter.com/hMQ2KnyUCz
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Cynopsis 01/21/26: Streaming Hits New High https://t.co/mtPqsnlGl3 pic.twitter.com/9SNN9YfCzD
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Cynopsis 01/20/26: Trump Says He'll Protect Army-Navy Game With Exclusive Broadcast Window https://t.co/p3mXqJATcM pic.twitter.com/oUzZLFApU4
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Cynopsis 01/16/26: Netflix and Sony Pictures Strike Pay-1 Deal https://t.co/g5WzcsffUn pic.twitter.com/Dl6jHnrzqN
— Cynopsis (@CynopsisMedia) January 16, 2026
Cynopsis 01/15/26: Netflix Back on Top in SVOD Market Share https://t.co/KuEewxSIzz pic.twitter.com/M8qCtOaZMw
— Cynopsis (@CynopsisMedia) January 15, 2026
Cynopsis 01/14/26: Anheuser-Busch Is Set to Score https://t.co/9gQQpFkfPB pic.twitter.com/d48ponwtxj
— Cynopsis (@CynopsisMedia) January 14, 2026
Cynopsis 01/13/26: A "Shore" Thing for Paramount+ https://t.co/ql2TkWl18R pic.twitter.com/cUqy3kvYbY
— Cynopsis (@CynopsisMedia) January 13, 2026
Cynopsis 01/12/26: Netflix Renews "Black Mirror" for Season 8 https://t.co/MJMxWvenQO pic.twitter.com/5yDlvGZAYM
— Cynopsis (@CynopsisMedia) January 12, 2026
Cynopsis 01/08/26: Yahoo Integrates Agentic AI https://t.co/CqmQXgQPrT pic.twitter.com/bsvrIjKpm7
— Cynopsis (@CynopsisMedia) January 8, 2026
Cynopsis 01/07/26: NBCU Looks to a Legendary February https://t.co/K27u5Jpnbz pic.twitter.com/6Yl5ogc3D4
— Cynopsis (@CynopsisMedia) January 7, 2026
Cynopsis 01/06/26: WPP Unveils Agent Hub https://t.co/NHQK0MD9NZ pic.twitter.com/OU2AyOSR2X
— Cynopsis (@CynopsisMedia) January 6, 2026
Cynopsis 01/05/26: New "CBS Evening News" Anchor Gets an Early Start https://t.co/PE0dRxt2j5 pic.twitter.com/x1eLjEgpWi
— Cynopsis (@CynopsisMedia) January 5, 2026