DSP

‘DSP’ is an abbreviation for ‘demand-side platform.’ A DSP is a system that lets digital ad buyers manage multiple ad exchange and data exchange accounts through a single interface. Or, to translate it into English, it’s a piece of software that allows buyers to purchase advertising – generally display, video, mobile, and search ads – in an automated fashion.

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Cynopsis 10/05/2026: Paramount-WBD Will Become “Skydance”

Paramount Skydance CEO David Ellison declared Friday on X that the combined company name will be shortened to just Skydance. Paramount Motion Pictures Co-Chairs Josh Greenstein and Dana Goldberg will continue to lead the company’s film division while James Gunn and Peter Safran remain the heads of DC Studios.

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