‘Behavioral targeting’ refers to the use of behavioral data (i.e., previous online user activity, such as content viewed, searches, or pages viewed) to generate a segment that is then used to match advertising creative to users.
06/08/23: Streaming platform Twitch caused a dust-up Tuesday
06/08/23: Prime Video orders NASCAR doc
Thursday June 8, 2023 Today’s Premieres Disney: Hailey’s On It! at 8p History: Alone at 9p Netflix: Tour de France: Unchained; Never Have I Ever Peacock: Based on a True Story Today’s Finale E!: Celebrity Prank Wars at 10p IN THE NEWS “It didn’t work out,” Warner Bros. Discovery President and CEO David Zaslav told […]
06/07/23: Cynopsis Jobs
SR. DIRECTOR, PRODUCT MANAGEMENT SHOUT! FACTORY LOS ANGELES P&L responsibility, ownership over all aspects of a project, standalone releases or a licensed library of titles. Works w/production, publicity, creative services, distribution/sales, digital, finance, legal, acquisitions & licensors to best position the project for success. 7+ yrs of exp. in marketing, business development, or product management. […]
06/07/23: Angry Birds lands at Amazon
A CYNOPSIS MESSAGE FROM FETV How many of your clients’ upfront deals are delivering? FETV delivers GRPs in flight! Brand-Safe Environment Iconic Content with Loyal Viewers Click here to contact Michael DuPont, EVP Ad Sales for more details or planning costs for review. Wednesday June 7, 2023 Today’s Premieres Bravo: The Real […]
06/06/23: Apple unveils Vision Pro
Tuesday June 6, 2023 Today’s Premieres A&E: Customer Wars at 9p; Storage Wars at 10p ESPN: 30 for 30: The Luckiest Guy in the World at 8p HBO: Burden of Proof at 9p History: Beyond Skinwalker Ranch at 11p ID: Late Night Lockup at 10p Paramount+: Destination: European Nights IN THE NEWS “To those whose […]
The Long, and Mostly Short, of Connecting with Gen ZConnecting with Gen Z means thinking small – at least in terms of length of...
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