While virtual reality creates a wholly simulated environment for the user, ‘augmented reality,’ or ‘AR,’ creates computer-generated sensory information – images, videos, sounds, graphics, etc. – within a real-world environment. (The Pokémon Go app is currently the most famous example of AR.) In the long run, most analysts expect the AR industry to be larger than the VR industry.
Related Stories
Cynopsis 8/7/2026: Paramount Secures A Big Win In The UK
/* ===== CLIENT RESETS ===== */ body, #bodyTable { margin: 0 !important; padding: 0 !important; width: 100% !important; } body { font-family: Roboto, Arial, sans-serif; font-size: 15px; color: #333333; line-height: 24px; } p { font-family: Roboto, Arial, sans-serif; font-size: 15px; color: #333333; line-height: 24px; } ul { font-family: Roboto, Arial, sans-serif; font-size: 15px; […]
Streamlined 8/6/2026: Why MNTN’s CEO Isn’t Sweating Media Consolidation
AdExchanger Streamlined eletter /* ===== CLIENT RESETS ===== */ body, #bodyTable { margin: 0 !important; padding: 0 !important; width: 100% !important; } body { font-family: Roboto, Arial, sans-serif; font-size: 15px; color: #333333; line-height: 24px; } p { font-family: Roboto, Arial, sans-serif; font-size: 15px; color: #333333; line-height: 24px; } ul { font-family: Roboto, Arial, sans-serif; font-size: […]
Cynopsis 8/5/2026: Paramount CEO David Ellison Is Feeling The Heat
Cynopsis eletter /* ===== CLIENT RESETS ===== */ body, #bodyTable { margin: 0 !important; padding: 0 !important; width: 100% !important; } body { font-family: Roboto, Arial, sans-serif; font-size: 15px; color: #333333; line-height: 24px; } p { font-family: Roboto, Arial, sans-serif; font-size: 15px; color: #333333; line-height: 24px; } ul { font-family: Roboto, Arial, sans-serif; font-size: 15px; […]
Streamlined 8/4/2026: CTV Advertising Is All About Quality
AdExchanger Streamlined eletter /* ===== CLIENT RESETS ===== */ body, #bodyTable { margin: 0 !important; padding: 0 !important; width: 100% !important; } body { font-family: Roboto, Arial, sans-serif; font-size: 15px; color: #333333; line-height: 24px; } p { font-family: Roboto, Arial, sans-serif; font-size: 15px; color: #333333; line-height: 24px; } ul { font-family: Roboto, Arial, sans-serif; font-size: […]
Cynopsis 8/3/2026: Who’s Afraid Of The FCC?
/* ===== CLIENT RESETS ===== */ body, #bodyTable { margin: 0 !important; padding: 0 !important; width: 100% !important; } body { font-family: Roboto, Arial, sans-serif; font-size: 15px; color: #333333; line-height: 24px; } p { font-family: Roboto, Arial, sans-serif; font-size: 15px; color: #333333; line-height: 24px; } ul { font-family: Roboto, Arial, sans-serif; font-size: 15px; […]
CynCity
Cynsiders
AI Ads Are Forcing the Industry to Get Privacy Right, Finally
By Jaime Schultheis, Head of Global Data Partnerships at Bombora Every major shift in digital...The question isn’t whether AI changes hiring. It’s whether leaders are paying attention
As AI absorbs more of the tasks that once defined early careers — the research,...Building the New Creator Studio
The entertainment industry has no shortage of networks, agencies, and production shops. But Max Cutler,...
