Advertainment

‘Advertainment’ refers to a video ad that uses storytelling to communicate a brand message. More specifically, it typically refers to video creative that prioritizes entertainment over advertising, and that clocks in at over sixty seconds in length.

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Cynopsis 9/2/2026: Women in TV Are Becoming Less Employed

Women are less represented in television than they used to be – both in front of and behind the camera. That’s according to the latest “Boxed In” study by the Center for the Study of Women in Television and Film at San Diego State University, which tracked more than 2,500 characters and 3,600 credits during the 2025-26 television year.

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