Friday, September 7th, 2012


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making it the most successful digital video series in network history!
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Cynopsis: DIGITAL

Good morning. It’s Friday, September 7, 2012, and this is your first early morning digital briefing.

Bloomberg reports that Apple will not release a new TV product this year, squashing rumors that the company has been planning to do so at some point this year. The report cites several reasons why, all of which center on the difficulty Apple has had in negotiating with cable operators in bringing such a device to market. These reasons include cable companies not wanting to cede full control of the user experience as well as the screen’s interface to Apple, which — fearing Apple’s superior design capabilities — they feel would undermine their existing products. Other issues include differences over whether Apple would be able to sell an STB-like product packaged with a cable subscription directly to consumers or lease it through the cable companies for a monthly fee. However, all hope is not lost. The report also indicates that Apple has made the most headway in its negotiations with Time Warner Cable. “Unlike other distributors, we are not religiously wedded to absolutely controlling the user interface,” Robert Marcus, COO of Time Warner Cable, told Bloomberg, without commenting on Apple specifically. As the report notes, this means that Apple’s foray into TV might be very similar to the TiVo business model.


Shut Up! Cartoons, a premium channel on YouTube from Alloy Digital‘s Smosh property, will now be represented by The Gotham Group, a leading management firm in the animation industry. Per the deal, The Gotham Group will represent the channel’s popular series for television and other brand extensions. Shut Up! Cartoons, which has amassed over 625,000 subscribers and more than 50 million total video views since launching on April 30, is currently in the midst of an extensive programming rollout for 2012 in which it plans to premier 18 short-form animated web series comprising 180 total episodes. The Gotham Group currently boasts a roster of more than 500 directors, writers, producers, illustrators, artists, animation studios, and more.


NOV 14 | Cynopsis : Digital Video Measurement Summit | NYC

Superb Networking Opportunity
Thought-provoking Sessions
Robust Panel of Speakers

Don’t Miss Out: REGISTER NOW

Registration/Tickets   | Jenn Sredzinski
Ad/Sponsorships   | Mike Farina
Session/Program | Sahil Patel


Online video technology company Ooyala has released several new products for media companies, broadcasters, and content aggregators to deliver and monetize streaming video. Ooyala Discovery is designed to help content providers increase view-related revenue by recommending relevant content within the Ooyala Player. The company says pre-release customers of the product saw a 60% increase in engagement with their video content. Ooyala Discovery mixes consumer behavioral data from nearly 200 million online video viewers with content metadata and other inputs to provide users with video recommendations. Then there’s Ooyala Now, a real-time dashboard that monitors “every video play within seconds of being viewed” in order to provide analysis of viewer engagement and content trends. The company says Ooyala Now is optimized for TV programmers and publishers with large global audiences. Beyond these two, Ooyala has also released a new HTML5 player that offers a publishing and playback experience for non-flash environments. Third parties can also build plug-ins using standard web technologies in order to deploy the player across a variety of devices. And finally, Ooyala has enabled in-stream ad insertion for both live and on-demand video content. It’s compatible with both HDS (flash) and HLS (iOS) streams.

Real Media Group, a business unit of WPP’s 24/7 Media, has unveiled three new ad units for advertisers looking to add some interactivity to their branded video content. The Social Slide Bar slides over an online video and offers links to up to three social media sites, including Facebook, LinkedIn, and YouTube. The Action Button features a single call-to-action within the video, which Real Media says can be used to direct viewers to retailers or eCommerce services like, iTunes, and Fandango, or to the brand’s own site. The third new unit is Click-to-Long Play, which advertisers can use to offer viewers the chance to continue watching an ad by opting in, extending playback of branded content to the viewer for up to 3 minutes.

Yahoo plans to put more money into its ad exchange Right Media, instead of selling it. “Yahoo is committed to being a primary player in the ad technology space and Right Media is part of that strategy,” Michael Barrett, Yahoo’s CRO, told Ad Age in a telephone interview. According to what unnamed industry execs have told Ad Age, new Yahoo CEO Marissa Mayer is likely going to okay an investment of “at least several hundred million dollars” into Right Media as well as other ad-tech products owned by Yahoo.


TV Everywhere solutions provider Synacor’s update to its Cloud Identity Management platform includes a new feature called Social Login, which is the first of its kind in the TV Everywhere industry. Social Login gives Synacor clients the ability to let pay-TV customers link their social media accounts to their billing accounts, thereby simplifying the login process for TV Everywhere services. The enhanced Cloud Identity Management platform is meant for consumer electronics companies, wireless carriers, programmers, app developers, and, of course, pay-TV providers.

Kaltura, a developer of an open source online video platform, has added cross-device video delivery capabilities to its suite of video applications for broadcast/media companies, enterprises, and educational institutions. The new solutions include SDKs and reference applications for Google TV; integration with the Xbox 360 via Kaltura’s .NET SDK; and native reference applications for the development of both iOS and Android video apps, which when combined with the company’s mobile SDK can boast features such as custom players with adaptive bitrate streaming, file upload and downloads, sharing across Facebook, Twitter, and email, and search with auto-complete. The company’s platform already provides support for an array of set-top boxes from companies like Roku, Boxee, and Flingo. “The beauty of Kaltura’s open and flexible platform, is that it is constantly evolving to support new devices, new formats, and new technologies,” said Chairman and CEO Ron Yekutiel. “From the customers’ perspective, they can simply manage all content within the Kaltura Management Console, and from there distribute it across the web, to any device or distributional channel at the click of a button.” Current Kaltura media customers include HBO, ABC News, Warner Bros., and Paramount.


Here’s some more news from Ooyala: According to the company’s Q2 2012 Global Video Index report, which analyzes the viewing habits of over 200 million viewers in more than 130 countries, long-form video content like movies, sports, and TV shows, accounted for more than 60% of the total time users spent watching video online in the second quarter. Looking at specifically at tablets, the data shows that the share of time tablet viewers spent watching long-form videos grew 47% in the second quarter. Other interesting data from the report includes:

  • Politically speaking, “Blue State” viewers (states that went to President Obama in 2008) watched 26% more online video, in terms of number of plays, compared to their compatriots in “Red States.”
  • PC viewers tuned into live videos for an average of 33 minutes in Q2.        
  • When using connected TVs, set-top boxes, and/or gaming consoles, viewers spend 93% of the time watching movies, TV shows & other long-form videos.

A new eMarketer forecast sees Twitter bringing in $129.7 million in US mobile ad revenues this year. In comparison, eMarketer predicts the other social behemoth, Facebook, to take home $72.7 million in the US this year. Looking ahead, eMarketer is very bullish on how much mobile ad revenues both social networks will bring in over the next couple of years. In 2014, the research firm predicts Twitter will hit over $444 million and Facebook to surpass $629 million. Both companies would still lag behind Google however, which is expected to bring in nearly $3.58 billion in mobile ad revenues in 2014. Overall, the mobile advertising market should reach $6.62 billion by 2014, according to the forecast.

Join us on November 14, 2012 at the Cynopsis Digital Video Measurement Summit in NYC. REGISTER NOW.


Amazon unveiled three new Kindle Fire devices yesterday. The company also announced a number of updates to the Kindle Fire operating system, of which the most notable one is the expansion of its X-Ray discovery service to now include movies and textbooks alongside books. When watching a movie on the Kindle Fire, users can look up information about the title, including any actor in the scene. Users can then read that actor’s biography, see which other movies he or she has been in, and even add a new movie to their queue. The information on X-Ray for Movies is powered by IMDB. Here is the pricing and shipping information on the three new Kindle Fire devices:

  • 8.9-inch Kindle Fire HD, 4G LTE  (32GB): Available for $499, it will ship on November 20.
  • 8.9-inch Kindle fire HD, (16GB): Available for $299, it will also ship on November 20.
  • 7-inch Kindle Fire HD (16GB): Availabe for $199, this one ships much earlier on September 14.


Content discovery platform provider Outbrain has hired Avi Zimak to be its new National Sales Director/Publisher. Zimark comes to Outbrain from Hearst, where he oversaw tablet, eReader, and app ad sales for the company’s 20 national magazine brands. Leading the national publisher sales team, his new role at Outbrain is focused on building and growing relationships with digital publishers.

Global digital technology company PulsePoint has named Alex Kuhnel as its new UK General Manager. He will be charged with overseeing the company’s UK office and building new opportunities for advertisers and publishers throughout the European region. Kuhnel will be based in London.


Cynopsis: Kids! WEBINAR
Digital and Social Media Strategies for Kids TV:  How to Attract and Engage Kids and Tweens
Thursday * October 4, 2012 * 1:30 – 3:00 p.m. ET

Hosted by Gwen Billings, Editor Cynopsis Kids along with panelists:
Jamie Gutfreund  Sr Director, Business Development & Strategy at The Intelligence Group
James Lema  Director, Product Development at Poptropica
Jim Mollica  SVP, Consumer Marketing at Nickelodeon
Scott Thomas  VP, Consumer Marketing at  Cartoon Network



ESPN‘s long-form sports-and-pop-culture-writing website Grantland, the brainchild of Bill Simmons, has launched a branded channel on YouTube. So far, the channel is being populated with a variety of video clips from podcasts and interviews Simmons has conducted with actors, comedians, athletes, journalists, his friends, President Obama, and more. The channel also features what will be a running animated series called “Animated Archives,” which will take even more bits from Simmons’ podcasts and animate them for your viewing pleasure. A cursory glance at the channel, as well as the Simmon’s “mission statement,” suggest that it’ll contain a wide variety of content, including things such as following some writers on a trip to Las Vegas, and anything else that comes to their mind. If you’re a fan of Grantland, check it out. I am particularly fond of the interview Simmons did with Louis C.K.


CTAM Summit & CTAM Insights
location. TWO conferences. ONE price to access both.
 Oct. 14-16, 2012 | Orlando
  Read Consumers’ Minds
with speakers from EyeTrackShop, Sensory Logic, Sands Research
Additional Speakers:
Former Harvard Researcher Shawn Achor
NBC’s David Gregory
Additional Topics:
Social TV Strategies, Millennials and NetFirsts, Behavioral Targeting in Political Polling
Register Today and save $200 before Sept. 7!

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: SR ANALYST, PRIMARY RESEARCH/SYFY/NYC: Work with team to plan, design, analyze & report consumer research projects. 2-3 years media/market research and BA/BS req’d. (#6940BR) (9/14)

JOB OPENING: MGR SOCIAL MEDIA/ABC FAMILY/BURBANK: Manage social media presence across multiple sites: status updatesfan engagementprojct mngmntmngt of agenciescollaboration with internal depts REQ 62268 (9/14)

JOB OPENING: SALES ASSISTANT/New York City: Work with Ad Sales dept. to service and maintain agencies and clients on daily basis. More info & apply: (9/14)

JOB OPENING:  DIR CONSUMER MKTG/WEtv/NYC: 5+yrsexp ntwrk TV w/tradit’l & digital milieus. Handle directcampaign dvlp w/creative& media agency. Execute integrated mktg plans to increase viewer engagement. Res: (9/14)

JOB OPENING:  DIR, AD SALES MKTG/AMC/NYC: 5+ yrs exp workingw/ad Sales to develop/execute sponsorship, branded entertainment & custom mktngopps.Manage process from pitch thru fulfillment.Submit res: [email protected] (9/14)

JOB OPENING:  VP, RESEARCH, BROADCAST SYNDICATION/Disney ABC TV/BURBANK:  Min of 12 years in media research w/ syndication/distribution exp. Apply req ID 59837 (9/13)

JOB OPENING:  SR PUBLICIST/LA: Handle publicity for New Daily Syndi Talk Show. Previous exp working In Content-Rich Talk Shows. Strong writing/pitching skills a must.Exp Syndior Station Community a +. Resume: [email protected]  (9/13)

JOB OPENING:  STATION MGR  OPENINGS (2)/Radio Disney/NYC, Boston: Responsible for all sales, promo initiatives & day to day ops. 3+ years of sales management exp req. Apply REQ 59842, 62390  EEO (9/13)

JOB OPENING: COORDINATOR, BIZ OPS/Viacom/NY: Resp. for supporting Content Distr. Mrktng/ Operating department systems that optimize workflow efficiency EOE/M/F/D/AAP apply (9/12)

JOB OPENING: SVP, DIGITAL OPERATIONS/NBC Entertainment/Universal City CA: Looking for an SVP, Digital Operations. Please visit job#6908BR for more information. (9/12)

JOB OPENING: SR ANALYST, PROGRAM RESEARCH/USA NTWK/NYC: Provide top line and detailed multiplatform ratings analysis. 2+ years in television preferred, working w syndicated research programs. (6971BR) (9/12)

JOB OPENING: SALES ASST/Univision Network Sales/NY: Entry-level assist 2 sr mgrs w/admin & project-based wrk. Strong comm skills & strength w/numbers are a MUST. Eng/Span bilingual a +, Resume/cover letter: [email protected] (9/12)

JOB OPENING: DIR COMM/Discovery/MD: dvlps comm strategy & oversees PR/program publicity/Public Affairs outreach for ID and Military Channel; 8+yrs hands on media exp #6337 (9/11)

JOB OPENING: STRATEGIC MKTG MGR/USA NETWK, NBCUNIVERSAL/NYC: Develop and execute multi-platform integrated marketing initiatives. Min 5 yrs experience at a TV Network or agency. Digital exp req’d. (#6825BR) (9/11)

JOB OPENING: MGR, STRATEGY & BUS. DVLPMNT/SONY MUSIC/NYC: Support Strat & Bus Dvlpmnt for Global Digital Bus Group. 3-5 yrs exp; Comm, presentation & analysis skills key; Prior consulting exp; Music or dig media passion a +. Apply here (9/11)

JOB OPENING: ACTIVATION-PROMO MGR/AMC/NYC: manage planning & execution of dozens of simultaneous promo & activation projects, 5+ yrs. exp, pro-active,results driven. Resumes to: [email protected] (9/11)

JOB OPENING: MARKETING MANAGER/truTV/NY: MKT MGR will work to develop interactive & social media strategies for key series & network initiatives – 5+yrs Marketing/Interactive/Digital & Social exp. is a must – (9/8)

JOB OPENING: WRITER/PREDITOR, ON-AIR PROMOS/NYC: Oversee pre/post prod, from concept to final delivery; Min 3-4 yrs exp creative svcs dept TV ntwrk; Proven Final Cut Pro skills; Exc copywriting/media mgmt skills. Res to: [email protected] (9/8)

JOB OPENING: SALES PANNER/TVGUIDE/CHICAGO: Build media plans, steward deals, assist AEs in sales process, support network & online sales teams. 2+yrs agency/sales exp. Competitive salary, excellent benefits [email protected] (9/8)

JOB OPENING: SVP MKTG STRATEGY/Discovery/Md or LA: Lead the mktg efforts through strategy dvlpmt, creative brand leadership & mgmt of successful consumer mktg prgms; 15yrs+ sr lvl mktg w/media org exp; #6053 (9/8)

JOB OPENING: DIR OF CONSUMER MKTG, PARTNERSHIPS/Food Network/Cooking Channel/NY: Oversee creation/exec of prtnrshps driving ratings &/or brand awareness (ad sales/affil mktg/ prgrmng/dig/talent). 8yrs exp/Apply: #3305 (9/8)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY:  GRAPHIC DESIGN INTERN/NYC: Create website/banner designs, editorial layouts for website with ties to popular TV shows. Experience with Photoshop, Illustrator required, CMS use/Flash a plus. [email protected]   (9/14)

FALL INTERNSHIP CREDITS ONLY:  SOCIAL MEDIA INTERN/NYC: Build community for website with ties to popular TV shows. Cool celebrity project in the mix. Requires understanding of social media, excellent writing/phone skills [email protected] (9/14)

FALL INTERNSHIP CREDITS ONLY:  RLTV (NYC) seeks intern to support the Ad Sales and Marketing departments with research, marketing ideation, presentations and sales materials.Min 16 hrs/week. Submit resume/cover letter to: [email protected] (9/13)

FALL INTERNSHIP CREDITS ONLY: PRODUCTION INTERNS/Burbank: We are currently seeking production interns to assist with video, audio production, research, creative resources, general office duties. Photoshop experience a plus. Send resumes to: [email protected] (9/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: ASSOCIATE PRODUCER/COORDINATOR/ASSISTANT Seeking position in TV, Marketing or Communications. Exp’d in coordinating, researching, familiar w/ Final Cut Pro, Bilingual in Spanish; based in L.A. [email protected] (9/13)

SITUATION WANTED:  RESEARCHER/EXEC ASST/LOS ANGELES AREA: 16+ yrs exp + key player in Primetime TV as researcher, proofreader, copy-editor, writer, exec asst. Exc. etiquette. [email protected] Have a great day (9/13)

SITUATION WANTED: Script Doctor specializes in 1 hour series, broadcast exec & TV professor with 10,000+ scripts exp. Credits incl. DeGrassi, others [email protected] (9/8)

SITUATION WANTED: Entry-level career in media! I have a great work ethic, eager to learn, live in NYC, Business Marketing and International Affairs degree from FSU, will travel, background of Global Business. Contact: [email protected] (9/8)

SITUATION WANTED: NYC, Frfld, Wstchstr counties. Experienced sales, biz development pro seeking position in educational/home media, ad sales. Solid resume and excellent references. email: [email protected] (9/8)

SITUATION WANTED: WRITER/PRODUCER’S ASST. Has worked on The Big Bang Theory, Mike & Molly, etc. Attending UCLA’s TV writing program. Experience as a Page and PA. Proficient in Final Draft. Has BS in Mass Comm. [email protected] (9/8)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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