Friday, September 7th, 2007

Cynopsis: DIGITAL


Good Morning, it’s Friday, September 7, 2007 and this is your first early morning digital briefing. 

The new fall season is ushering in some experimentation. ABC Entertainment and Warner Bros. TV struck a new kind of digital deal that gives the rights to stream four WB-produced shows airing on ABC for up to four weeks after they air.  ABC gets to keep the ad revenue generated during the first year, then WBTV gets the rights to stream episodes of Pushing Daisies, Men in Trees, Notes from the Underbelly and Big Shots the following year on multiple outlets (with the ABC brand attached). Warner Bros. can also sell downloads of the shows a year after they originally air. The arrangement is a twist on the usual arrangement that gives production studios the digital sell-through rights and networks revenue from ad-supported streaming.


Warner Bros. Entertainment is creating a video site to act as a portal for archived and new animated works of Warner Bros. Animation, Looney Tunes, Hanna-Barbera and DC Comics. Slated to launch next spring, T-Works will kick off with two exclusives – a Batman short-form series and a project based on The Wizard of Oz – and will feature the latest in web 2.0 interactivity. Users will be able to create avatars, earn redeemable rewards, network with other fans, make custom cartoon mash-ups and chose from over 125 games to play.
ESPN launched two new original football-themed programs for and ESPN Mobile TV. Countdown Daily presented by IBM, hosted by Trey Wingo, gives visitors a 12-15 minute daily rundown of what’s happening in the NFL, featuring reporting and analysis from the Sunday NFL Countdown and NFL Live crews. Fantasy Football Now, launching on Sunday at noon ET on both and ESPN Mobile TV, provides last-minute fantasy advice.
MTV‘s latest reality show – A Shot at Love With Tila Tequila – is built around the dishy, scantily clad singer who is reputed to have the most friends in the history of MySpace (2,009,335 at last count). The 10-episode elimination-format dating show is slated to premiere on October 9.
TAG Networks‘ casual games-on-demand channel, TAG, has become the newest programming service to join ICTV ActiveVideo Distribution Network. ActiveVideo is a network-based platform enabling broadband media to be distributed through television.  TAG’s genres include puzzle, arcade, card games, word, trivia, sports, and kids games.


The John S. and James L. Knight Foundation and MTV announced a new digital journalism grant program, awarding “Young Creators” up to $500,000 for compelling ideas using digitally delivered news to enhance communities. MTV will promote the award throughout its international networks. The Knight News Challenge awarded grants to 25 separate projects this year. invites users to comment on individual entries.


Here’s a first. After being barraged with hate mail, Apple CEO Steve Jobs posted an open letter on the Apple homepage apologizing to all the early adopters who forked over $600 for the new iPhone, only to see the price drop $200 after just two months. Jobs is promising a $100 store credit to anyone who bought one at an Apple or AT&T store. Now let’s see if he drops a line to Wall Street analysts, who are nervous that the iPhone will end up on the Apple scrap heap along with the Newton and the Pippin.
Santa Clara, Calif.-based is launching yet another movie download device designed to skip having to transmit titles from the PC to the TV. Vudu will sell a WiFi-enabled set-top box (retailing for $399 from the end of this month) that is preloaded with the first few minutes of 5,000 movie titles. This allows users to select then instantly begin watching pay-per-view movies while the rest of the file downloads from the internet. The Vudu site contains a bandwidth test to check if your connection is fast enough to support the service.
Self-publishing site is suing NBC Universal/News Corp. online video joint venture for trademark infringement and unfair trade practices. Apparently the company is afraid that potential publishers will end up going to accidentally and have so much fun that they forget what they were looking for in the first place.
Microsoft unveiled a new suite of online services dubbed Windows Live, designed to compete with Google’s growing selection of web-based applications. A beta version of the package, including email, IM, a photo suite and blogging software, is available for free in a single download at Microsoft also announced a $50 price cut on its subscription-based mp3 player the Zune. is rolling out the latest digital eBook device called The Kindle next month, according to The New York Times, enabling users to wirelessly purchase and download full books from the Amazon site. Meanwhile, Google plans to start charging users for full online access to digital copies of some of the books in its archives, allowing publishers to set the prices they want to charge. (Of course Google will get a cut.)


CBS Corp. is acquiring in-store programming and ad company SignStorey for $71.5 million in cash. The company, to be renamed CBS Outernet, operates digital video displays in more than 1,400 grocery stores across the U.S., offering advertisers the ability to target by region and daypart. Johnson & Johnson, Colgate, General Mills, and Dannon are among the company’s top consumer package goods advertisers.
Cox Television will launch a new digital sales division on Oct. 1 to market and sell online advertising for the 300+ stations currently represented by Cox’s three national sales rep. firms – TeleRep, Harrington Righter & Parsons and MMT Sales. Cox Cross Media, to be based in New York, will sell across multiple platforms and try to attract national advertisers.
Video ad network Tremor Media and Videopinons creator ExpoTV launched a new ad vehicle embedding user generated product testimonials across Tremor’s network. The companies will distribute ExpoTV’s homemade product reviews over a network of more than 800 websites.


Top magazines websites are relying more and more on video and other web 2.0 features to attract users, according to a new report from the Bivings Group. Video usage nearly doubled in 2007 among the top 50 magazine sites, with 60 percent now offering video content. Sixty-four percent offer RSS feeds, 18% offer “most popular” features and 34% include content for mobile devices. is leading all other presidential hopefuls in attracting unique users, according to Nielsen/NetRatings, registering 717,000 visitors in July. was second with 437,000 visitors. was tops among Republican sites with 381,000 uniques. Democrats are also dominating on YouTube, with their politically-themed videos attracting 475,000 unique visitors in July compared to 275,000 for Republicans.


Comcast’s G4 upped Robert Juster to VP/New Media and Interactive. In his new role Robert will oversee content production, publication and promotion for all web, broadband, video-on-demand, mobile and interactive content, reporting to Josh Krane, SVP.


The new is betting that Facebook users (and advertisers trying to reach them) aren’t happy about the fact that anyone can now get on the network. Like Facebook, users can create profiles, aggregate content and network with friends, but the service is only open to users with an .edu email address – like Facebook used to be in the old days of 2006. The site has some interesting collegiate-themed features such as a service that allows students to rate their profs. There’s even a wake-up call feature you can set to ring your cell phone after a particularly hard night of partying or during a blind date you may want to duck out on!
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: STRAT RESEARCH CONSULTANT/Toyota Financial Services, Torrance, CA: Conduct/manage primary and market research efforts. Quantitative/qualitative skills req. Apply at (9/14)

JOB OPENING: PRODUCER /Discovery/MD: Ed. partner w/solid production skills. Strong exp with clients/vendors. Solid Proj Mgmt/budget/org/sched skills. Highly organized, great energy. 3-5 yrs exp. Apply: , Req#5781 (9/14)

JOB OPENING: PROD ASST/Burbank: Assist w/ mngng video assets on be highly organized, have basic MS Excel exp, good follow-up skills. Will work FT hours during one month time. Send res: [email protected]   (9/14)

JOB OPENING: EXP’D PRODUCERS, SEG PROD, LINE PROD, EDITORS, AE’s/NYC based fast paced prod. co. is looking to meet with all for projects upcoming over the next months. Freelancers apply w/ resume & rate. [email protected] (9/14)

JOB OPENING: RESEARCH DIR/ABC Family & SOAPnet/Burbank: Degree, 6 yrs synd/bcast/cable exp; Mastery of Nielsen/TV software, outstanding writing/Excel skills req, prev mgr exp. pref. Visit: Req ID 110118 (9/14)

JOB OPENING: SALES PLANNER/Univision/NY: Generate upfront & scatter plans. Handle all aspects of ongoing deal maintenance & stewardship. 2-4 years Buying or Planning preferred. Send resume: [email protected] EOE 9/14)

JOB OPENING: SR FLASH DEVELOPER/NBC UNI/CA: Support department by owning, leading and developing rich media applications. Dev. custom rich-media templates. Degree w/ min 3 yrs related exp. keyword job#615322 (9/14)

JOB OPENING: WRITER/PROD PROMOTION/NYC/The Martha Stewart Show: Detail-oriented, creative, strong writing skills. Previous promotion writing & producing exp req’d. Cover ltr/resume referencing PROMOTION W/P to [email protected] (9/13)

JOB OPENING: DIR PROD/DEV (Talent or Genre)-Discovery/MD: Great storytellers for editorial guidance/dev proj. across key genres. Strong prod exp in field exp, writing, post prod. 10-15 yrs exp Apply: , #5769/5770 (9/13)

JOB OPENING: NATIONAL MEDIA BUYER/GM Planworks/New York: Manage day parts by ensuring proper allocation of brands, stewarding buys, negotiating scatter. If you are a seasoned Media Buyer apply at (9/13)

JOB OPENING: ACCOUNT EXECUTIVE/, CT: We seek an online advertising salesperson to increase advertising sales revenue across all Priceline websites. See full posting and apply at: (9/13)

JOB OPENING: AD SALES ASSISTANT/Gospel Music Channel/NYC: Support growing cable network Gospel Music Channel. [email protected] (9/12)

JOB OPENING: SR. INTEGRATED SALES MANAGER/AETN, NEW YORK: Manage day-to-day activities associated with running the growing complexity of integrated programs. Apply: (9/12)

JOB OPENING: GLOBAL BRAND MGRS/THQ (CA)-Hiring GBMs responsible for development/execution of marketing activities for brands in the kid’s licensed div, and GBMs in our strategy games div. Apply at (9/12)

JOB OPENING: ONLINE COMMUNITY PRODUCER/(LA): Responsible for content and community development. Min 3 yrs web prod. exp. Apply: (9/12)

JOB OPENING: ANALYST, INVENTORY & PRICING/BET, NY: Work closely with Ad Sales team. 2+ years experience w/strong analytical skills, Dealmaker, Excel, traffic systems preferred. Email resume to: [email protected] (9/12)

JOB OPENING: PRODUCERS AND SHOOTERS/NY: Must have 3+ yrs exp to go from hiring to post! Producer/ shooters, AP/shooters, PA, Editors with storytelling exp 3+ yrs. All inquiries should be sent to [email protected] (9/12)

JOB OPENING: SUNDANCE CHANNEL/NY: Love indie film? POST PROD ASSOC PROD SPECIAL PROJ-LONG TERM TEMP: Coord/sprvs edit sessions, support ops & post prod dept, facilitate flow/delvry of content.Apply: [email protected] (9/12)

JOB OPENING: MGR OFFICE SVCS/A&E TV, NY: Manage office svc areas staff/out sourced svcs/projects/equipment/facilities/purchasing/communications. BA + 5 yrs facility & office svc mgmt. Res w/salary: (9/12)

JOB OPENING: MGR INT’L ACCTG/A&E TV/NY: Acctg & Fin for int’l ops budgeting/forecasting Mthly close, variance analysis, bal. sheet, G&A acct analysis. BA + 5yrs multi divisional acctg. Res w/salary: (9/12)

JOB OPENING: PRODUCER /Weather Channel/ATL: Highly motivated ind for Climate/Environment prgrmng.Strong storytelling, creative writing/editing skills, 3-5 yrs. exp at nat’l level pref’d. Some travel. Apply: (9/12)

JOB OPENING: INTERACTIVE BUYER/PLANNER/EarthQuake Media/NY: 1+ yrs exp in online buying. Detail Oriented, Exc organiz’l skills, multi-tasking, Responsible for Plan’g, Negotiating & Maintaining buys. Apply: [email protected] (9/11)

JOB OPENING: ADMIN ASST/NYC: Entertainment Exec Search Firm/BA/strong research & writing skills/PC & phone expertise/motivated/self-starter/media & recruiting experience a +/email resume:  [email protected]   (9/11)

JOB OPENING: MEDIA ASST/Fast growing Media Dept of Global Corp: Seeking a detail-oriented, resp person to work on various media accts. Strong PC, comm & mathematical skills are a +. B.A. req’d. Res to: [email protected] (9/11)

JOB OPENING: COORD SCHED & ACQUIS/LA: Supports sched.& acquisitions; schedule input; prgrmng cal. prep; screen content etc. Min 2 yrs. exp. See full posting & apply at (9/11)

JOB OPENING: AD SALES PLANNER/(NY): Daily maint. of media schedules; servicing agencies; client requests and building sales plans. Min 3 yrs. Exp. See full posting & apply at (9/11)

JOB OPENING: Digital Fusion, a new virtual ad agency at MTV, has several openings. Exp in digital marketing, microsites, creatives, 3rd party traffic & more! RESUMES: [email protected] or see jobs on (9/11)

JOB OPENING: RESEARCH MANAGER/ANALYST/UNIVISION, Tampa: TV brdcast rsrch sales exp., with effective knwldg of Nielsen, Scarborough, TVScan, CMR & other research tools. Spanish/English a +. Res to: ncastillo@entravision. EOE (9/11)

JOB OPENING: DIR OF SALES RES: Proactive contributor to work in a team-based envt/ provide sales res. materials, estimates, rating data, etc; min. of 7yrs of TV research. Apply at (9/18)

JOB OPENING: PRODUCERS/A&E/Stamford, CT: Looking for several experienced producers for long-form & short-form historical & science-related documentary projects. Apply [email protected] (9/11)

JOB OPENING: ASSOCIATE PRODUCERS/RESEARCHERS/A&E, Stamford, CT: Looking for several experienced AP’s and researchers for long-form & short-form historical & science-related documentary projects. Apply [email protected] (9/11)

JOB OPENING: RESEARCH ANALYST/National CineMedia-NY: Media research & sales support. MRI, IAG, Nielsen. Deadline-driven, fast-paced. Strong analytic, computer skills. Bach deg, 1-2 yrs exp. Include salary req. [email protected] (9/8)

JOB OPENING: TRAFFIC COORD/qubo Kids Ntwrk/NY: Asst w/daily traffic responsibilities-show formats & prgrm logs for the qubo’s analog & digital blocks. Must be detailed-oriented. OSI/Brdview & traffic exp. pref. Apply: [email protected] (9/8)

JOB OPENING: NETWORK ASSOC./NBCU Digital Media/NJ: 1 /2 yrs exp. Bus. Development / Ad Sales/Ops & familiarity w/Online Advertising, , #620794. EOE (9/8)

SUMMER or FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

FALL INTERNSHIP CREDITS ONLY: INTERN /The Montel Williams Show/NYC Nationally Syndicated talk show seeks motivated interns for the fall semester. Learn all facets of production! Please email resume to [email protected] (9/14)

FALL INTERNSHIP CREDITS ONLY: NYC-based media talent representation company with clients in news, sports and entertainment programming, looking for 2 interns to join us for the fall or spring. Contact: [email protected] (9/14)

FALL INTERNSHIP CREDITS ONLY: IFC News Intern-IFC Mktg Online NYC: Strong writing skills & knowledge of film necessary. Background/interestin film/writing/journalism. If interested please email resume to [email protected] (9/14)

FALL INTERNSHIP CREDITS ONLY: TRAFFIC COORD/NY: Interconnect-Jericho,NY: The Intern will learn the fundamentals of adv sales & trafficking tv commercials. For more info/submit a resume, visit Enter Requisition ID:4291BR. (9/14)

FALL INTERNSHIP CREDITS ONLY: IFC-Original Prog-Jericho NY: Business major w/ interest in media/tv. Assist the Mgr of Operations with various office duties. For more info/submit resume, visit Enter Requisition ID 4391BR (9/14)

FALL INTERNSHIP CREDITS ONLY: IFC PR- NYC: General admin duties for the IFC consumer publicity group.Interest in & knowledge of entertainment industry a plus. For more info/submit resume, visit Enter Requisition ID 4388BR (9/14)

FALL INTERNSHIP CREDITS ONLY: The padma Internship offers a unique hands-on experience. All interns are assigned to at least one client or project during for real-world experience. [email protected] (9/13)

FALL INTERNSHIP CREDITS ONLY: Budd Friedman, founder of the Improv Comedy Clubs is looking for an Intern. Budd’s site: will launch next month. Learn about comedy business from the best! Make contacts for future pd work. [email protected] (9/13)

FALL INTERNSHIP CREDITS ONLY: Montel Williams Office seeks interns to assist with tasks: submitting talent, development projects, phone, writing, other admin duties. Must receive credit and commit to 2 days p/w Email: [email protected] (9/13)

FALL INTERNSHIP CREDITS ONLY: Logo, NYC/PROGRAMMING & SCHEDULING is looking for interns to assist with programming the network, research projects, and screening acquisitions. Apply @ (9/12)

FALL INTERNSHIP CREDITS ONLY: MKTG /Food Network/NY: – Learn developing/brainstorming creative ideas to market Food Network. Email resume/cover letter to [email protected] #10118 in sub (9/12)

FALL INTERNSHIP CREDITS ONLY: NBC UNIVERSAL, Universal City-Archives & Collections Internship (Graduate Student Opportunity!) Archival or Library experience desired. Apply online at (9/8)


Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: SR. DIGITAL MEDIA EXEC: 15+ years in creating & launching Digital video/music products & technology. Hands on programming, marketing, distribution, licensing and bus dev. Startup & large company experience: [email protected] (9/14)

SITUATION WANTED: LEGAL/BUSINESS AFFAIRS CONSULTANT– Over 20 Years exp in cable, broadband, broadcast. Effective, efficient, creative advice and deal making. Contact: [email protected]  (9/13)

SITUATION WANTED: ASSISTANT MANAGER, ONLINE/DIGITAL MARKETING: NYU Masters Grad in Direct & Interactive Mktg, MBA from Berlin & London, exp. in digital mktg at Nickelodeon. Seeking job in NYC. Contact [email protected] (9/8)

E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.


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