Cynopsis: DIGITAL
09.06.13

Good morning. It’s Friday, September 6, 2013, and this is your first early morning digital briefing.

The smallest screen in the business, YouTube, is launching its first film celebration with the YouTube Buffer Festival. Canadian YouTube star Corey Vidal and his ApprenticeA Productions are producing the festival in Toronto, Canada from Nov. 8 to Nov. 10, at the same time as the mega Toronto Film Festival. “Buffer” will consist of 50 feature-length shows with themed screenings, as well as premieres from YouTube celebs. Vidal was one of the first to join the YouTube Partnership program, and his videos have viewed more than 67 million times.

Multiplatform entertainment network Crackle has released its first original feature film, Extraction. The film stars Jon Foo from Tekken, Falk Hentschel from White House Down, Sean Astin from The Lord of the Rings and Danny Glover from Lethal Weapon. The full movie can be watched for free on www.Crackle.com.

The latest Vanity Fair digital short, H8DES was released on the magazine’s YouTube channel Thursday. Directed by Don Cheadle, the short depicts trends of the 1980s, and is the latest in a collection of ten designed to celebrate the magazine’s 100th anniversary. In addition to Cheadle, Bryce Dallas Howard is following in dad Ron’s footsteps, directing the 1960s entry.

Seems that Yahoo has echoed YouTube’s latest move by presenting a new logo. More straight-edged with all caps and a slender font, the logo is a result of trial versions that were put in front of Twitter users last month. This is Yahoo’s first logo redesign in 18 years and reflects the changes Marissa Mayer is making to the brand as the new CEO.

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Battery life and privacy are the top concerns of mobile device users, according to a TRUSTe annual Consumer Data Privacy Study. The study found that 46 percent of mobile device consumers cared most about battery longevity, 30 percent about privacy, and the phone’s brand, weight and camera each trailed at less than ten percent.
In other words: Privacy is the most crucial issue here, because lack of it resulted in a consumer’s lack of willingness to download an app, which has revenue repercussions. Additionally, only 38 percent of people are willing to share their personal data such as location and contacts – for free apps and services.

Twitter still takes the title for most influential “Social TV” app in the market against competitors like GetGlue, Viggle, Miso and IntoNow. Digiday points out that Twitter reaches almost 600 million users; its top competitors are GetGlue’s four million and Viggle’s three million.
In other words: Twitter recorded 24 million tweets during the 2012 Super Bowl alone, and its recent acquisition of TV analytic company Trendrr indicates that the social media giant plans to cash in on its mega audience even further.

Today from IFA Berlin: Philips has unveiled a new Cloud TV app, which gives users access to hundreds of TV channels over the Internet, and the ability to store personal media on the brand’s smart televisions. The app was designed for Philips smart TV models that were released in 2012 or later… Sony launched its over-the-top video player, Video Unlimited 4K. The service will offer 100 titles for rent or purchase on select Sony 4K TV sets. The company also undraped its first curved LED flatscreen TV. It’s selling for $4000, substantially less that the Samsung version, which goes for $9000.

The humor site most known for its LOLcats photos, Cheezburger, has made former Yahoo and Microsoft exec Scott Moore the new president and COO. Moore is expected to expand the brand as well as lead it into the digital entertainment business ventures, the company said.

Entertainment media and lifestyle PR agency The Lippin Group promoted Donald Ciaramella to president of corporate communications. He was previously the company’s EVP of corporate communications.

Mobile advertising company Amobee has bought real-time mobile ad bidding platform developer Gradient X. The acquisition means that Amobee will be able to offer companies the option to make ad purchases through platforms including video and HTML5 with bidding prices marked in real time. Tech Crunch reports the deal’s price tag could be in the ten million dollar range.

Just announced: Cynopsis Future TV Summit – Content Innovation & Next Generation Advertising Models is set for October 17 in NYC. This is a 360-degree, in-depth look at TV’s opportunities and challenges at this critical moment in media, from the perspective of sellers, advertisers and content creators. Registration is now open: http://www.cynopsisfuturetvsummit.com/

LiveU is offering a new platform called LiveU Connect, which will allow broadcasters to access live video content on any web browser through mobile devices. The platform will help them “control their entire LiveU ecosystem via a single browser-based interface and integrate it with existing newsroom tools,” LiveU stated. It will be demoed during the International Broadcasting Convention in Amsterdam, September 12-17.

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Just Announced! Cynopsis Digital Presents…

Next Generation Digital Programming Models Webinar
October 1 | 1:30 p.m. to 3:00 p.m.

Analyze and structure business models to successfully approach advertisers, and understand the critical criteria for effective branded content and integration. Develop expert packaging strategies including distribution to satisfy both viewers and advertisers

Register Now: http://www.cynopsis.com/webinars/next-generation-digital-programming-models/.

“We don’t care where you watch,” CBS President and CEO Leslie Moonves said on Wednesday’s CNBC’s Squawk Box. As long as you do watch, of course. Fresh from the TWC battlefield, Moonves made the bold prediction that ad rates on network TV will be equal to online TV ad rates in as little as the next three to five years. The big win for CBS revolved around the distribution rights to digital platforms like Netflix and Amazon, so Moonves is very motivated. Check out his entire interview at www.Cynopsis.com.

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See you tomorrow,
Jessica Reese
09.06.13

Roberta Caploe: Editorial Director
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JOB OPENING: AD SALES RSCH, SR ANALYST/GSN/NY: 2+ yrs TV/Dig. rsch: ratings, primary & synd.:  Comscore, Nielsen data (Npower, FOCUS, MktBrks, Startrk/StarEst & Gabriel), Simmons, etc. presentation skills a +  Res/CL: HERE (9/13)

JOB OPENING: SALES ASST, AD SALES/Crown Media Family Networks/NY: Work with Acct Execs and Sales Planners to service/ maintain agencies and clients for Hallmark Channel and Hallmark Movie Channel. BA deg req’d. Apply HERE (9/12)

JOB OPENING: SALES ASSOCIATE/WEATHER CHANNEL/NYC: support position to Acct Mgr. must be self-motivated, be driven and dedicated to work through projects from beginning to completion. Min 1-2 years Sales or Related Media Exp. Resume to: [email protected] (9/12)

JOB OPENING: AGENCY ACCT COORD/NYC: provides post-sales support to Acct Execs & Sales Planners & admin support, liaises as appropriate w/internal/external contacts & performs data entry duties.
Resume to: [email protected] (9/12)

JOB OPENING: MGR, INVENTORY/REELZ/NYC: Manage inv, approve plans, oversee stewardship, work with DR sales. Dealmaker/VCI exp a plus! APPLY: [email protected] (9/12)

JOB OPENING: COORD, DVLPMNT/LA: Provide creative support for Unscripted Dev. team. Strong writer/rsrcher, knwlg of current trends/prgrmng, detail-oriented, ability to multitask, team-player, at least 1-2 yr exp. Res/cvr: HERE (9/12)

JOB OPENING: MANAGER, (FREELANCE) INTEGRATED/truTV/NYC: Development & execution of integrated advertiser marketing solutions across all platforms. 3-5 yrs, digital marketing exp. for broadcast/cable. Resume: [email protected] (9/12)

JOB OPENING: RESEARCH DIRECTOR/Discovery/NY: Strong leader to guide team in analyses of advertiser mtkg strategy & spending to find revenue growth opps. Devel insightful client presentations. 6+ yrs media rsrch exp req’d. HERE (9/11) 

JOB OPENING: MANAGER, DIGITAL RESEARCH/NBC Universal/NYC: 4+ yrs exp in online/other new media rsrch. Knwldge of Adobe/Omniture & ComScore. Passion for pop culture & unscripted TV. (11538BR) Apply HERE (9/11) 

JOB OPENING: DISCOVERY CHANNEL MKTG/Discovery/MD: Talented On-Air Sup. Prdcr and Wrtr-Prdcr to conceive/write/produce/oversee trailblazing promo spots for Discovery. 4-6+ yrs TV promo prod exp req’d. (Req. 6814+8162)  APPLY HERE (9/11)  

JOB OPENING: SALES SUPPORT/CBS-TV Group Sales/NYC: Create sales proposals, plan and manage media plans, monitor/steward accts. Strong MS Office skills a must! APPLY at www.cbscorporation.com/careers Job ID # 16002BR (9/11)

JOB OPENING: AD SALES EXEC/Captivate Network/LA: Min 3 yrs media sales in SCA or NCA. Need current contacts, ability to get client/agency meetings and drive revenue. Apply: HERE (9/11)

JOB OPENING: BROADCAST EXEC: Brdcst group dvlpng interactive shows seeks exec well-versed in social TV ecosystem w/5+ yrs of digital exp. Applicants should be exp’d building/mktg multi-screen experiences. Resume: [email protected] (9/10)

JOB OPENING: LOG EDITOR/REVOLT TV/LA: BA req’d. 2 yrs exp in TV ops & traffic pref’d. Mng on-air program log, playlist delivery & reconciliation. Exp with Wide Orbit a + Send resumes to: [email protected] (9/10)

JOB OPENING: ASSC. DIRECTOR OF ON-AIR PROMOTIONS/Atlanta, GA: Manage on-air promotions, drop-ins, live studio reads, handle promotion schedules. Req’d: Min 7 yrs exp, Wide Orbit/AVID Media Composer exp. Apply: http://goo.gl/ald535 (9/10)

JOB OPENING: VP OF NON FICTION PROG/LIFETIME/LA: More info/apply. https://secure.sterlingdirect.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=170977 (9/10)

JOB OPENING: NON-LINEAR VIDEO EDITOR/Sportsman Channel/WI or NY: Seeking highly creative Final Cut/Premiere editor. 3+ yrs exp in brdcst/cbl or agency editorial exp. Apply: www.thesportsmanchannel.com (9/10)

JOB OPENING: MANAGER, (FREELANCE) INTEGRATED/truTV/NYC: Development & execution of integrated advertiser marketing solutions across all platforms. 3-5 yrs, solid linear & digital ad sales exp. Resume: [email protected] (9/10)

JOB OPENING: SR WRITER/PROD-ON-AIR PROMOS/YES Network/Stamford CT: 5 yrs exp. Highly-motivated sports enthusiast to dvlp concepts; prod spots/topicals; promotion; sales & mktg materials; oversee all pre/post prod. Res: HERE (9/10)

JOB OPENING: VP RETAIL SALES/NICKELODEON/Bentonville AR: Resp for overall bus. at Walmart & Sam’s to maximize revs. Work w/key licens’g partners. 10+ yrs exp retail sales, retail promos mktg or classic mktg. Details/apply: HERE (9/10) 

JOB OPENING: DIG. INTERACTIVE MGR/WZTV/Nashville: ensure that all digital objectives, incl’g Internet & Mobile, maintain or exceed co. rev growth goals. 3+ yrs media sales exp, w/dig. media strongly pref’d. Full info/apply: HERE (9/10) 

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FALL /SPRING INTERNSHIP CREDITS ONLY: PRODUCTION INTERN: Assist with all aspects of hit TV series entering its third season. Intern will be on location on a farm while filming in the Pittsburgh suburb. Immediate start. Resume: [email protected] (9/12)

FALL INTERNSHIP CREDITS ONLY: Creative Services, NY: Asst w/all aspects of on-air promo prod. FT M-F needed, prior internship in Creative Services is a +. Must be enrolled in school – Jr/Sr & Grad students eligible. Resume: [email protected] (9/9)

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SITUATION WANTED: SPORTS AND EVENT MARKETING EXPERT: Corporate Sponsorships, Event Activation and Retail Marketing programs for Fortune 500 brands; 3+ years w/Sports Agencies and Professional Teams; MBA; Contact: [email protected] (9/12)

SITUATION WANTED: Emmy-nominated TV Host. Experienced Producer & Writer available for Hosting & Reporting. Agency Represented. See juliandujarric.wix.com/JulianDujarric for resume, bio, and reel. Contact: [email protected] (9/11)

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