Friday, September 5th, 2008


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Source: Nielsen Media Research. All broadcast/cable nets. 1/1/07-7/29/07 vs. 12/31/07-7/29/08.
P25-54 Primetime, Live+SD, Delivery % Change. Subject to Qualifications.



Good morning. It’s Friday, September 5, 2008, and this is your first early morning briefing. 

Tonight’s Premiere:
FOX: Are You Smarter Than a 5th Grader? at 8p
ABC Family: Samurai Girl at 8p
National Geographic Channel:  Dogtown at 9p

Tonight’s Finale:
CBS: Swingtown at 10p

Saturday’s Premieres:
FOX: Cops at 8p; America’s Most Wanted at 9p
WE tv: The Locator at 9p; John Edward Cross Country at 10p

Sunday’s Premieres:
NFL Network: NFL GameDay Morning at 10a
NBC: Football Night in America at 7p
FOX: Hole in the Wall at 8p
Bio Channel: Watching the Detectives at 9p
HBO: True Blood at 9p; Entourage at 10p
History: Sandhogs at 10p
WE tv: Amazing Wedding Cakes at 10p



Television audience estimate results from Wednesday, night three of the 2008 Republican National Convention per Nielsen featuring the acceptance speech of Vice Presidential nominee Gov. Sarah Palin, include a combined total viewer number of 37.2 million over six networks offering live coverage from approximately 10-11p: ABC, CBS, NBC, CNN, FOX News Channel and MSNBC. The combined total among A18-49 viewers was 14.1 million. Fox News Channel led the way among all the networks with 9;2 million viewers from 10-11:15pm; followed by NBC with 7.7 million, CNN with 6.2 million, ABC 5.7 million, CBS 4.6 million and MSNBC with 3.4 million.  PBS aired its coverage of the RNC Wednesday night from 8-11p and drew in an average of 3.2 million total viewers per PBS National Projections.

The Weather Channel swept up approximately 65 million unduplicated viewers during three days of Hurricane Gustav coverage from last Saturday through Monday. According to Nielsen/NPower, TWC reached the highest cume of any cable TV network for this period.

The Tuesday night premiere of the final season of The Shield on FX drew in 2.1 million viewers, down a bit from the April 2007 premiere of season #6 with 2.2 million. Sons of Anarchy debuted on FX Wednesday night at 10p (opposite the RNC coverage) and it drew 2.5 million total viewers with 1.5 million A18-49.

Wednesday night’s two-hour season premiere of America’s Next Top Model on The CW at 8p pulled in a 3.0/9 among W18-34; a 2.9/9 with females 12-34 and a 2.8/10 with female teens.

SCI FI Channel’s season opener of Ghost Hunters Wednesday at 9p drew in 1.7 million viewers for both A18-49 and A25-54 and 2.7 million total viewers. Following at 10p, Destination Truth debuted with 995,000 A25-54 viewers, 977,000 A18-49 viewers and 1.7 million total viewers.

Zenith Media was appointed the strategic media planning and national buying agency for Ubisoft managed from Zenith’s Los Angeles office.





Source: Nielsen Media Research. All Cable Network Program Premieres (excluding Kids networks). HHLDs, Live+SD (12/26/05-9/1/08) and Live (prior to 12/26/05), (000).  Subject to qualifications.


ABC ordered a new unscripted pilot, The Shark Tank from Mark Burnett, according to THR. The Shark Tank will be produced by Sony Pictures Television and is based on a Japanese competition format called Dragon’s Den which just completed its sixth run in the UK.

Mike Kelley, creator and executive producer of CBS’ Swingtown signed a new two-year overall pact with CBS Paramount Network Television, reports THR. As part of the new deal, Mike will develop a one-hour edgy relationship drama called BiCoastal for Showtime which will be co-produced by Hazy Mills Productions.

TNT has a spinoff of The Closer series in the works, per THR. A script order has been approved and The Closer creator/executive producer James Duff is involved as co-writer along with Adam Belanoff and Michael Berchem. The proposed spinoff will also be produced by Warner Bros. Television and Shephard/Robin Co. Duff and Belanoff will executive produce the project with Michael M. Robin and Greer Shephard.

Speaking of spinoffs, Showtime plans to feature Leisha Hailey in a pilot spinoff of The L Word. Ilene Chaiken, creator/executive producer of The L Word will write and produce the new project with production slated to begin this December. The sixth and final season of The L Word, about a group of gay and straight women living in an upscale Los Angeles neighborhood will air in January.

Air America Media tapped Ron Reagan for a new program called The Ron Reagan Show on weeknights from 8-9p starting next Monday. Ron’s new show will follow The Rachel Maddow Show which airs weeknights from 6-8p.


Most Watched Cable Network – The Weather Channel, Your Hurricane Authority

CYNOPSIS DIGITAL – TODAY’S TOP STORY: Comcast is calling foul on the FCC’s network management ruling drawn up to put a stop to its bandwidth throttling practices. Comcast filed a suit against the commission yesterday to try and block the commission’s 3-2 decision to sanction the MSO on the grounds the agency acted in a “legally inappropriate” manner. The FCC’s decision marked the first time it officially ruled on the Net Neutrality issue. Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY: The Chicago Public Schools has begun distributing the first issue of TheMash, a new weekly newspaper produced by the Chicago Tribute and primarily written by students, to its 100,000 high school students in its school system.  Verizon Wireless has signed on as a presenting sponsor for TheMash.  TheMash will cover a range of news and entertainment stories relevant to Chicago teens, with the student contributors trained and guided by members of the Chicago Tribune team.  The newspaper is supported by a corresponding website at , which will feature much of TheMash content and where students can post stories and photos and interact with other students.  The Chicago Tribune also publishes RedEye, a newspaper targeted to readers 18-34, which launched in 2002. Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY:  London’s Digital Rights Group (DRG) is expanding its reach into North America with the launch of Digital Rights Group America, headed up by Lee deBoer as Chairman. Reporting to London-based CEO Jeremy Fox, Lee will work on company growth in the region, producer and broadcaster collaborative development and new programming distribution acquisitions for DRG and its C4i, Portman Film & Television, iD Distribution, Zeal Entertainment, Click TV and i-Rights companies. DRG America will also expand the service it already offers producers based in the U.K. and internationally.  Lee was previously with HBO as EVP and as President/HBO International and President/Time-Warner International Broadcasting. Full edition: CYN INTERNATIONAL.


Top 10 M-F Syndicated Strip Series for the week of 8/18-8/24/08 ranked by HH Rtg
Wheel of Fortune (CTD)                                   6.1 AA
Jeopardy (CTD)                                               5.1 AA
Judge Judy (CTD)                                            4.3 AA / 6.6 GAA
Two and a Half Men (WB)                                 4.3 AA / 5.6 GAA
Oprah Winfrey Show (CTD)                               4.1 AA / 4.1 GAA
Family Guy (2/T)                                             3.9 AA / 4.6 GAA
Entertainment Tonight (CTD)                            3.6 AA / 3.6 GAA
Dr. Phil Show (CTD)                                         3.2 AA / 3.2 GAA
Seinfeld (SPT)                                                 3.1 AA / 3.5 GAA
Everybody Loves Raymond (CTD)                      2.8 AA / 3.1 GAA
George Lopez (WB)                                          2.8 AA / 3.9 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 8/18-8/24/08 ranked by A18-49 Rtg
Family Guy (2/T)                                            2.7 AA / 3.0 GAA
Two and a Half Men (WB)                                2.4 AA / 3.0 GAA
Seinfeld (SPT)                                                1.9 AA / 2.1 GAA
Friends (WB)                                                 1.6 AA / 1.8 GAA
Everybody Loves Raymond (CTD)                    1.5 AA / 1.7 GAA
King of Queens (SPT)                                     1.5 AA / 2.0 GAA
Wheel of Fortune (CTD)                                  1.4 AA
Entertainment Tonight (CTD)                          1.3 AA / 1.3 GAA
Oprah Winfrey Show (CTD)                             1.3 AA / 1.4 GAA
George Lopez (WB)                                        1.3 AA / 1.7 GAA
Judge Judy (CTD)                                           1.3 AA / 1.9 GAA
Source: NSS Galaxy Explorer, Live+SD

Tuesday – A18-49 Analysis: The CW trounced the competition Tuesday night with 2.6/7 A18-49 according to final national ratings from Nielsen Media Research. Hour by hour, though, NBC’s two-hour America’s Got Talent won at 8p with 2.7/8 and again at 9p with 2.9/7, over The CW’s two-hour series debut of 90210 which came in second both hours with 2.5/7 at 8p and 2.6/6 at 9p. During 10p, NBC’s coverage of the Republican National Convention did best at 1.2/3 while both ABC’s and CBS’ coverage of the RNC tied with 0.8/2 apiece. 

Live + Same Day Household Ratings: Tuesday, September 2, 2008 time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 5.4/9         America’s Got Talent 6.6/10, NBC News Decision ’08: Republican National Convention 3.1/5

FOX: 4.1/6               House [r] 3.2/5, House [r] 4.9/8

CBS: 3.8/6               NCIS [r] 5.4/9, Big Brother 10 4.2/6, CBS News Campaign 2008: Republican National Convention 1.9/3

CW: 3.2/5              90210 [p] 3.2/5

ABC: 2.8/4            Wipeout [r] 3.6/6, Wanna Bet 2.4/4, ABC News Vote 2008: Republican National Convention 2.3/4

UNIV: 2.4/4            Al Diablo con los Guapos 2.7/4, Fuego en la Sangre 2.7/4, Aqui y Ahora 1.8/3

MNT: 1.0/2            Street Patrol [r] 0.9/2, Street Patrol 2 [r] 0.9/1, Jail [r] 1.1/2, Jail 2 [r] 1.2/2

TELE: 0.7/1            El Juramento 0.5/1, Dona Barbara 0.7/1, Sin Senos No Hay Paraiso 0.9/2

A18-49: CW 2.6/7, FOX 2.4/6, NBC 2.3/6, UNIV 2.0/5, CBS 1.6/4, ABC 1.5/4, MNT 0.6/2, TELE 0.5/1

Wednesday – A18-49 Analysis:  FOX was in control Wednesday night with 3.3/9 A18-49, according to final national ratings from Nielsen Media Research. FOX led the first two hours with the season premiere of Bones: 3.0/9 at 8p and 3.4/9 during 9p. At 10p, CBS’ and NBC’s ratings were unavailable from the Republican National Convention though ABC posted a 1.8/5.

Live + Same Day Household Ratings: Wednesday, September 3, 2008 time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 6.3/10         America’s Got Talent 6.3/10, NBC News Decision ’08: Republican National Convention [ratings unavailable]        

FOX: 6.0/9           Bones [p] 6.0/9

CBS: 3.7/6           Greatest American Dog 3.3/5, Criminal Minds [r] 4.0/6, CBS News Campaign 2008: Republican National Convention [ratings unavailable]

ABC: 2.9/5          Wife Swap [r] 2.4/4, SuperNanny [r] 2.2/3, ABC News Vote 2008: Republican National Convention 3.9/6

CW: 2.4/4           America’s Next Top Model [p] 2.4/4

UNIV: 2.4/4         Al Diablo con los Guapos 2.6/4, Fuego en la Sangre 2.6/4, Don Francisco Presenta 1.8/3

MNT: 0.7/1          Twilight Zone 0.9/2, Twilight Zone 2 0.8/1, Whacked Out Videos [r] 0.6/1, Whacked Out Videos 2 [r] 0.6/1

TELE: 0.7/1         El Juramento 0.4/1, Dona Barbara 0.6/1, Sin Senos No Hay Paraiso 1.0/2

A18-49: FOX 3.3/9, NBC 2.7/7, UNIV 2.0/5, CW 1.7/5, CBS 1.5/4, ABC 1.4/4, TELE 0.5/1, MNT 0.4/1


London-based independent distribution company Digital Rights Group (DRG) opened Digital Rights Group America with Lee deBoer as Chairman to head the new venture. Lee’s goal will be to expand the company’s business in the U.S., work with producers and broadcasters and to create and acquire new programming for distribution. He reports to Jeremy FOX, CEO in London.


The Weather Channel is Your Hurricane Authority

More People Watched The Weather Channel than Any Other Cable Network!
– 64,000,000+ viewers turned to the source they trust*
– More people said The Weather Channel provided the best hurricane coverage**
– page views +126%, video streams +1000%***

For ad information visit

* Source Nielsen Media Research/NPower. Live, 8/30 – 9/1, 6a6a Time Period Reach, 2+, 1, 3 & 6 min qualifier
** Source: Survey USA *** Source: TWCi/Omniture Site Catalyst, 8/30 9/1

Friday Fun Fact: 
Women blink nearly twice as much as men.

This day in History:  1983 – The MacNeil/Lehrer NewsHour on PBS became the first hour-long network news show.

Answer to Yesterday’s Trivia Question:  Kevin Kline, Don Knotts and Susan Sarandon had roles on what enduring daytime soap?  SEARCH FOR TOMORROW Kudos to: Susan Engel-The Weinstein Company/NY; Synda Kollman-Charter Marketing Group/Boca Raton, FL; Carol Teichman-Comcast Spotlight/Bloomfield, CT; Ed Goode-Connelly Partners/Boston; John Kukla-KDFW/ KDFI/Dallas; Chuck Gordon-Charter Media/Birmingham, AL; Sharon Silverman-Tribune Television Northwest, Inc./PST; Calvin Caltvedt-CBS/LA; Andrea Compton-General Hospital/Hollywood; Vic Lowrey-“GSN Live”/Culver City, CA

Today’s Trivia QuestionWhose bill from the Happy Hour Bar arrived at the WJM-TV newsroom on the 15th of every month? (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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For more information, call Trish Pihonak 203.926.9878
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING:  AD SALES DIRECTOR/Jumptv/NY, NY: ( ) 3-7 years exp new media sales. Must be able to generate and close new online sponsorship, advertising and video sales. Email res to

JOB OPENING: SR RESEARCH ANALYST/ABC Burbank: Degree, min 2 yrs exp TV research. Bckgd in rtgs analys, qual testing, strong written & analytical skills. Primary research, a plus. Apply at: . (Req ID 174327)  (9/12)

JOB OPENING: DIR CORP COMM/NBC UNIVERSAL, mun2/LA: Manages business/trade & consumer/programming communications for mun2 operation. 5 yrs exp(industry exp pref)/BA/Bilingual(Spanish/English). Apply @ nbcunicareers .com (#811173)  (9/12)

JOB OPENING:  AD SALES ACCT MGR/Discovery Int’l/NY: Talented sales executive w/ 5+ yrs media sales exp to grow revenue and expand international client base. Int’l exp required. Apply: , Req#8258  (9/11)

JOB OPENING: LINE PROD/AMCtv/NY: Resp for ntwrk non-scripted orig prog (stunts, series, fests, ent news & spec events). Mng multiple projects from start to fin. 5+ yrs set prod & prod mgmt exp. Res: ref# 5824BR (9/11)

JOB OPENING: DIRECTOR, AFFL. MKTG./LIFETIME NY: Manage projects that support the distribution efforts for Lifetime, LMN and Lifetime Real Women Apply at: (9/11)

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JOB OPENING: SALES ASST/Rainbow Advertising Sales Corp/NYC: 1+ yrs exp in mkt, adv or bus related field. Assist Sales team. Strong Excel and Powerpoint skills. See full posting and apply to req 6989BR (9/11)

JOB OPENING: ACCOUNT EXECUTIVE/Rainbow Advertising Sales Corp/ Bronx NY: 3 yrs min exp major market TV, radio sales exp at ad agency level. See full posting and apply to req id 6841BR (9/11)

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JOB OPENING: PROJ MGR FOR VP SALES/Fox Dig. Media (FDM)/NY: Work w/ sales, prod/clients on sponsorship initiatives. Mng timelines, team deliverables, creative assets & client expectation for & (9/11)

JOB OPENING: DIR, NAT’L AD SALES/Fox Dig. Media (FDM)/NY: Dvlp/implement strategic plan for sale of Sports advrtsng. 6-8 yrs Sales & prior mngmnt exp needed. Sell integrated deals w/ TV as well as online only. (9/11)

JOB OPENING: RIGHTS & CLEARANCES ADMINISTRATOR (Freelance) /A&E TV, NY: Negotiate 3rd party licenses for footage, music, photos for program renewals. BA & 2+ yrs entertainment exp in licensing. Resume: (9/11)

JOB OPENING: DIRECTOR CONVERGENCE PROGRAMMING/Scripps Networks/TN: Resp. for convergent interactive/television, web content, page design, video production, and technology across brand sties. Apply at: (9/11)

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JOB OPENING: FINANCIAL ANALYST  DIGITAL AD SALES/Warner Bros./NY: prepares & reconciles online billing, month end close; preps site stats & analysis; Fin. Reporting for mgmt. Email:
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JOB OPENING: FREELANCE FINAL CUT PRO EDITORS/AETN/New York, NY: For short term/ongoing shifts. 5+ yrs exp required. Short form exp preferred. Must be willing to work night sessions.Send resume and reel:

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WHAT’S ON TONIGHT –  Friday, September 5, 2008

ABC: Stand Up To Cancer, AFV [r], 20/20
AZTECA: Camino a La Fama, Viernes Espectacular: Once Upon a Time in America
CBS: Stand Up To Cancer, CBS Fall Preview, The New Adventures of Old Christine [r], Swingtown
CW: Friday Night Smackdown!
FOX: Are You Smarter Than a 5th Grader? [p ]
ION: The 10th Kingdom, Movie: Enslavement: The True Story of Fanny Kemble
MNT: The Academy [r], Paradise Hotel [r]
NBC: Stand Up to Cancer, NFL Kickoff Show 2008, Dateline
PBS: Washington Week, Now on PBS, Bill Moyers’ Journal, Ice Cream Show [r]
TELE: El Juramento, Dona Barbara, Sin Senos No Hay Paraiso
UNIV: Al Diablo con los Guapos, Fuego on la Sangre, La Rosa de Guadalupe

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