Friday, September 5th, 2008


The Weather Channel is Your Hurricane Authority

More People Watched The Weather Channel than Any Other Cable Network!
– 64,000,000+ viewers turned to the source they trust*
– More people said The Weather Channel provided the best hurricane coverage**
– page views +126%, video streams +1000%***

For ad information visit

* Source Nielsen Media Research/NPower. Live, 8/30 – 9/1, 6a6a Time Period Reach, 2+, 1, 3 & 6 min qualifier
** Source: Survey USA *** Source: TWCi/Omniture Site Catalyst, 8/30 9/1

Cynopsis: DIGITAL


Good morning, it’s Friday, September 5, 2008, and this is your first early morning digital briefing.

Comcast is calling foul on the FCC’s network management ruling drawn up to put a stop to its bandwidth throttling practices. Comcast filed a suit against the commission yesterday to try and block the commission’s 3-2 decision to sanction the MSO on the grounds the agency acted in a “legally inappropriate” manner. The FCC’s decision marked the first time it officially ruled on the Net Neutrality issue.

~ MULTIPLATFORM CONTENT NEWS ~ kicked off football season last night streaming the Giants/Redskins matchup live, produced in partnership with NBC and powered by Adobe. The video quality was decent, offered in 16×9 format, and the presentation featured some impressive next-generation interactive features including the ability to switch between 4 live camera feeds – each with picture-in-picture capabilities.
If Hulu and the new have whetted your appetite for more Buffy the Vampire Slayer adventures, you’ll soon have the opportunity to really immerse yourself. Twentieth Century Fox Licensing & Merchandising and The Multiverse Network, Inc. announced they are developing a Massively Multiplayer Online Game (MMOG) based on the Buffy universe. Perhaps to free up resources for the project, Fox also announced it is putting development of the previously announced Firefly MMOG on the back burner.
Popular vlogger Brigitte Dale (TV Squad, Stylelist) has landed a gig with to produce her own video blog covering news, pop culture and “what’s on every twenty-something girl’s mind.” Stage 9 Digital Media will produce.


Professional social networking service LinkedIn struck a deal with CNBC under which the network will feature content and tools from the site on and gain the ability to target ads to LinkedIn’s 27 million user base. In return LinkedIn gets to feature content from CNBC including text, articles and blogs, financial data and video content.
In the continuing how-to online video tradition Metacafe will feature Easy To Assemble from Sept. 22, a new web comedy spoofing training videos featuring well-known celebrities demonstrating products from the Burbank IKEA store (a sponsor.) The show is created by and stars Illeana Douglas and features guest appearances by Jeff Goldblum, Tom Arnold, Craig Bierko, Kevin Pollack, Greg Proops, Robert Patrick, Justine Bateman and Ed Begley Jr. It will be featured on co-producer SMX’s channel on Metacafe.


Microsoft is slashing the price of the Xbox 360 to better compete with its cross town rival. Beginning today the base model will drop to $199, down from $279 and $50 cheaper than the Nintendo Wii. The mainline Xbox 360 (60 GB) drops to $299 and the Xbox 360 Elite (120 GB) will now go for $399. By comparison the 80 GB Sony PS3 sells for $399.
The Sony Reader launched in the UK in a content partnership with Waterstone’s, Britain’s biggest book chain. The ebook, first released in the U.S. in Sept. 2006, boasts Sony’s “elink” technology – charged microcapsules suspended within a fluid that draw very little battery power. (The company says readers can get 6,800 page turns on a single charge.) Meanwhile version 2.0 of the Amazon Kindle is not due out until next year, despite earlier reports.
Let’s hope this is a trend – the less junk in the living room the better. Gaming gear maker ezJam has come out with a Combo Guitar Controller for the Wii that works for both music videogames Guitar Hero and Rock Band. Available in early October, a slider button on the side of the guitar allows you to toggle back and forth between the games.


Cablevision opened additional access zones for its planned New York region-wide Wi-Fi internet service in most business districts of Nassau Country as well as all Long Island Rail Road stations and parts of Suffolk. The Wi-Fi service is already available on the Port Jefferson ferry line and in commercial zones in Sag Harbor, Northport and Huntington.


Looks like the other shoe dropped for NebuAd. A day after the resignation of its CEO Bob Dykes the behavioral targeting company suspended plans to deploy its controversial technology, according to The Washington Post.
While continues to generate more online video views than its rival site (2.1 million through June vs. 612,000,) is winning the online advertising battle, according to a new study from ComScore Ad Metrix. During the first half of 2008, the Obama campaign consistently displayed more online ads than the McCain campaign, averaging nearly 92 million exposures per month compared to approximately 7 million per month for McCain. In recent months, Obama’s online efforts have ramped up even more with 150 million exposures in May and 244 million in June.
Media Networks
(MNI) introduced a new online tool for media buyers allowing visitors to identify custom geo-targeted, multi-platform advertising packages by submitting basic demographic, geographic and industry-specific criteria.


Nearly one-fifth of online U.S. households now watch TV episodes online according to a new TNS study – double the viewership from just two years ago. Official TV network homepages and YouTube were named as the top two destinations and streaming was the preferred method of consumption, used by 68% of viewers vs. 38% who took advantage of free downloads. Among consumers connecting to online broadcasts, 43% tune into the news, 39% watch drama shows, 34% view sitcom/comedy shows, 23% watch reality shows, 16% view sports and 15% view user generated content.
Google’s Chrome browser fared well during its first day in release, according to Hitwise, reaching #12 in its Computers & Internet Software category out of over 2,500 total sites. Chrome actually surpassed Mozilla on Tuesday (which ranked #19) in terms of market share of visits.


Aaron Kohn was appointed GM of the new National Geographic Mobile division, extending NGV’s mission into mobile programming and games. He will lead the global rollout of the division as well as overseeing strategic direction, technology advancement and marketing for all National Geographic mobile initiatives. Aaron also serves as VP/Corporate Strategy & Development for National Geographic Global (NGGM.)
Lee deBoer
was appointed Chairman of Digital Rights Group America, the London-based independent distributor’s foray into North America. Lee will report to CEO Jeremy Fox back in London.
ActiveVideo Networks added another executive to its ranks appointing Jason Harvey to VP/GM of Programming Strategy and Operations. He joins ActiveVideo from Google, where he oversaw new media strategy and management and online sales in Latin America. Jason reports to Ed Forman, EVP/Products and Services.
Digital arm of MediaCom Beyond Interaction announced that Patrick Bonomo will lead its search operations group, called Beyond Interaction Search. BI Search provides Beyond Interaction and MediaCom clients with search specialist expertise as part of overall communications planning and buying services.


BlueHaze (as in that wave of smoke which lingers over the mosh pit at a live show) is a new live music-themed social networking site intended as a resource for fans before, during and after live concerts. Launching this week after 4 months of beta testing, BlueHaze is a handy resource for keeping you up to speed on what’s going on in the live music scene in your town. Log on and your browser figures out where you’re based in order to determine what’s playing in your city. (The site’s new iPhone app accomplishes this via GPS-based geotargeting.) What’s more, the software will scan your iTunes collection then automatically alert you when your favorite bands come to town. Partnerships with ticket vendors like Ticketmaster and Stub Hub allow users to purchase tickets directly from the site; a fan-to-fan resell portal is also planned to help those looking for a miracle. All in all, BlueHaze is a cool concept. Its social networking tools – so far limited to photo posting – need work. But founder Mark Shedletsky says captioning and Twitter integration are coming soon. While acknowledging the stiff competition in the social music space, the former MTV and BitTorrent executive figures that focusing on the live concert side of the business will prove to be a valued niche for potential ad partners. In the works for BlueHaze is a plan to add media to the site – live recordings of concerts available minutes after a show wraps.

Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales:
Jason Cesare – 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

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What would a year be without something new from Cyn opsis? Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected]
Cynopsis Media: Top Tier

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING:  AD SALES DIRECTOR/Jumptv/NY NY: ( ) 3-7 years exp new media sales. Must be able to generate and close new online sponsorship, advertising and video sales. Email res to [email protected]  (9/12)

JOB OPENING: SR RESEARCH ANALYST/ABC Burbank: Degree, min 2 yrs exp TV research. Bckgd in rtgs analys, qual testing, strong written & analytical skills. Primary research, a plus. Apply at: . (Req ID 174327)  (9/12)

JOB OPENING: DIR CORP COMM/NBC UNIVERSAL, mun2/LA: Manages business/trade & consumer/programming communications for mun2 operation. 5 yrs exp(industry exp pref)/BA/Bilingual(Spanish/English). Apply @ (#811173)  (9/12)

JOB OPENING:  AD SALES ACCT MGR/Discovery Int’l/NY: Talented sales executive w/ 5+ yrs media sales exp to grow revenue and expand international client base. Int’l exp required. Apply: , Req#8258  (9/11)

JOB OPENING: LINE PROD/AMCtv/NY: Resp for ntwrk non-scripted orig prog (stunts, series, fests, ent news & spec events). Mng multiple projects from start to fin. 5+ yrs set prod & prod mgmt exp. Res: ref# 5824BR (9/11)

JOB OPENING: DIRECTOR, AFFL. MKTG./LIFETIME NY: Manage projects that support the distribution efforts for Lifetime, LMN and Lifetime Real Women Apply at: (9/11)

JOB OPENING: ACCOUNT EXECUTIVE ONLINE/LIFETIME NY: Sales Account Manager responsible for growing and managing digital media sales for and related properties Apply at: (9/11)

JOB OPENING: SALES ASST/Rainbow Advertising Sales Corp/NYC: 1+ yrs exp in mkt, adv or bus related field. Assist Sales team. Strong Excel and Powerpoint skills. See full posting and apply to req 6989BR (9/11)

JOB OPENING: ACCOUNT EXECUTIVE/Rainbow Advertising Sales Corp/ Bronx NY: 3 yrs min exp major market TV, radio sales exp at ad agency level. See full posting and apply to req id 6841BR (9/11)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/Suffolk LI: Seeks AE for local ad sales.2+ yrs ad sales exp. Pref’d cable TV, radio, e-media adv. Valid NY DL. See full posting and apply to req 6844BR (9/11)

JOB OPENING: PROJ MGR FOR VP SALES/Fox Dig. Media (FDM)/NY: Work w/ sales, prod/clients on sponsorship initiatives. Mng timelines, team deliverables, creative assets & client expectation for & (9/11)

JOB OPENING: DIR, NAT’L AD SALES/Fox Dig. Media (FDM)/NY: Dvlp/implement strategic plan for sale of Sports advrtsng. 6-8 yrs Sales & prior mngmnt exp needed. Sell integrated deals w/ TV as well as online only. (9/11)

JOB OPENING: RIGHTS & CLEARANCES ADMINISTRATOR (Freelance) /A&E TV, NY: Negotiate 3rd party licenses for footage, music, photos for program renewals. BA & 2+ yrs entertainment exp in licensing. Resume: (9/11)

JOB OPENING: DIRECTOR CONVERGENCE PROGRAMMING/Scripps Networks/TN: Resp. for convergent interactive/television, web content, page design, video production, and technology across brand sties. Apply at: (9/11)

JOB OPENING: AD SALES:  Hispanic kids and family targeted biz seeks sales talent. 3 to 5 yrs non-traditional ad sales/sponsorship in Hispanic, Kids or Cable TV.Positions in NYC and/or Texas. Email [email protected] (9/11)

JOB OPENING: MGR SALES PLANNING /TV10s/NY: 2+ yrs media experience. Proficiency in Power Point, Excel required. Traffic exp a +. Resume to: [email protected] (9/9)

JOB OPENING: FINANCIAL ANALYST  DIGITAL AD SALES/Warner Bros./NY: prepares & reconciles online billing, month end close; preps site stats & analysis; Fin. Reporting for mgmt. Email: [email protected] RE: UCTC/101559BR (9/9)

JOB OPENING: FREELANCE FINAL CUT PRO EDITORS/AETN/New York, NY: For short term/ongoing shifts. 5+ yrs exp required. Short form exp preferred. Must be willing to work night sessions.Send resume and reel: [email protected] (9/9)

JOB OPENING: MARKETING MGR/DIRECTV/New York: Develop marketing strategy for multi-cultural programming acquisition. Must have US Hispanic TV exp.Please send resume to: [email protected] (9/9)

SUMMER/FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY:PUBLIC RELATIONS/MKTG.INTERN/LA: Opp to work with entertainment, fashion & gourmet clients.Work on press releases, calling media and building brands. Send resume: [email protected] and specify intern in subject (9/11)

FALL INTERNSHIP CREDITS ONLY Fall/Winter Publicity Interns/LA: Undergrad., Credit only, 1 avail. in Photo Publicity, 1 avail. in Network Program Publicity. Send resume to [email protected] (9/11)

FALL INTERNSHIP CREDITS ONLY:MARK INTERN-Picture Earth/NYC is seeking mark/PR student passionate about sustainability for career launch op –; str writing skills req.Res to [email protected] (9/11)

FALL INTERNSHIP CREDITS ONLY: ENT/TECH PR INTERN – NYC: Need reliable, self-starting, focused college student for PR firm. Great experience. Computer/network/Microsoft Office literate; resp incl: phones, PR materials,. Res: [email protected]  (9/11)

FALL INTERNSHIP CREDITS ONLY:PRODUCTION : Liquid Theory/ LA FT and PT internships to assist our Fall productions. Strong digital skills and a positive approach a plus! Pls send resume/cover letter to [email protected] (9/9)

FALL INTERNSHIP CREDITS ONLY: BANYAN PROD/KING OF PRUSSIA, PA seeking ofc prod interns to assist in all capacities of development, shoot prep, research, logging. Resume/cover letter [email protected] (9/9)

FALL INTERNSHIP CREDITS ONLY: ENT PR INTERN: Need reliable, trust-worthy, focused college student for PR firm. Computer/network/Microsoft Office literate; resp incl: phones, PR materials, photo shoots & events. Res: [email protected] (9/9)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….

SITUATION WANTED: ASSOCIATE PRODUCER/RESEARCHER/WRITER Available. History Channel experience. Contact [email protected]. (9/9)

SITUATION WANTED: DIGITAL AND PRINT 3D ARTIST produces compelling, informative and entertaining PR/marketing on project basis. [email protected] (9/9)

E-mail [email protected] for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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