Friday, September 30th, 2005



CRADLE 2 THE GRAVE:  #1 Program on TBS (out of 100+)

COOL HAND LUKE:  #1 Program on History Channel (out of 60+)

WARNER BROS. MOVIES MAKE BASIC BETTER  Get with the programming  online.Source: NHI Explorer, 9/19-9/25/05, HH Cvg Rtg.  Movies=Telecast, Series=Trackage.  Cradle=Su 8p, ties Waterboy (Su 11a).  Cool-Luke=Su 4p.



Good morning.  It’s Friday, September 30, 2005, and this is your first early morning briefing.

The New York Mets new cable network, SportsNet New York, will kick off next spring in New York with 125 regular season Mets games, as well as preseason games, the majority of which will be provided in high-def. The regional sports network will be carried on Comcast and Time Warner Cable in NY, NJ and Connecticut, as well as sections of Pennsylvania and upstate NY. Negotiations are ongoing with other cable and satellite service providers.  But baseball isn’t the only game on this channel – starting next fall SportsNet NY will also carry some Big East and Big 10 basketball and and football games, as well as evening and morning sports news programming.

According to Nielsen Monitor-Plus, the Automotive industry spent more than $6.7 billion in advertising during the first six months of 2005, up more than 7% over the same period a year ago. Of that $6.7 billion, nearly 80% was spent on television advertising: 23% on network TV, 14% on cable, 39% on spot, and the remaining on Spanish-language and syndicated TV.   The lion’s share of the cable revenue came from Ford with a cable budget of $136 million, Volkswagen with $35.5 million and Honda with $71.3 million.

Tonight’s Premieres:
     Hope & Faith at 9p (1 hour)
FOX     Malcolm in the Middle at 830p

* MORE GOOD STUFF *HGTV has four new series launching in the next two months:

  • My First Place debuts on October 22 at 9p, with each episode highlighting the ups and downs of first-time homeowners, with a designer to assist.
  • Double Take kicks off on November 11 at 9p and creates inexpensive copies of high-end designer rooms thru ingenuity, smart shopping and hands-on projects.
  • FreeStyle premieres on November 18 at 930p and will re-vamp ordinary rooms using a variety of no-cost design methods
  • Look What I Did! debuts on November 21 at 9p and features regular folks doing very cool things to their homes without any extra assistance.

Many more new series will kick off in 2006 including World’s Most Extreme Homes, International House Hunters, I Have No Taste, and What’s Your (DE)Sign?

Emmis Communications will sell four more TV stations for $259 million to Blackstone Group and SJL Broadcast Group. Last month Emmis announced it was selling nine of its stations for a total price of $681 million.  The plan is to sell some or all of its television properties to pay down debt and then purchase radio properties.  The four stations being sold are in Honolulu, Portland OR, Wichita and Topeka. Emmis’ 2nd qtr net income was down by 45% vs. a year ago, to $8.4 million.

If you saw the live premiere episode of Will & Grace last night, then you already know this, so never mind.  If you didn’t, then you may want to know Subway launched a new sandwich last evening.  Connection?  Rosario talks about the new chicken parmigiana sandwich on the show, soon followed by a Subway commercial airs announcing the new sandwich.  The tie-in was worked with WPP Group’s Mediacom and NBC.

Was your television set on at home an average of 8 hours and 11 minutes every day during the 2004-05 television season?  Nielsen Media Research reports that during the last television season, television sets in American homes were turned on more every day this previous season than in the history of television, up from 8:01 the previous year, and nearly a 13% increase over the average a decade ago. As to people in those homes, as individuals we were watching on average four and a half hours of television every day – the highest level in 15 years. Interestingly, the biggest chunk of that viewing doesn’t show up in primetime. In primetime, we were watching just 1:53 minutes, up by only a minute from the year before. That means we’re spending more time watching morning TV, daytime, latenights and weekends, than ever before.

New York Interconnect announced the addition of five new networks to its spot advertising menu for a total of 45 cable networks across the NY area, reaching 3.4 million subscribers. The five new nets under the NY Interconnect umbrella are MTV2, Game Show Network, ESPN Classic, Golf and Speed.  New York Interconnect is a partnership between Cablevision and Comcast.

Discovery Kids on NBC will begin rolling out its 2005-2006 Saturday morning line-up beginning tomorrow morning October 1, 2005. The lineup includes several returning shows, and the series premiere of Flight 29 Down from Discovery Kids and Hawaii Film Partners. Flight 29 Down is a live action series that follows a group of kids deserted on an island when their plane goes down.  In addition to airing on Discovery Kids on NBC, all of these series will air on the Discovery Kids Channel.  The new season of Darcy’s Wild Life will also air weekday afternoons on Animal Planet. 

Q Television Network has been added to Time Warner Cable (TWC) carriage in Rochester and Syracuse, New York.  The network will be available as of October 1.  In Rochester, TWC offers QTN as a pay channel, with a complimentary VOD. Syracuse TWC customers will have access to QTN as a premium choice and a VOD channel.

ESPN Desportes will be carried on the Dish Network’s Latino Tier starting today.  And this weekend, Latino Tier viewers can watch the San Francisco 49ers do battle with the Cardinals in a game played in Mexico City.  All of this represents two firsts – ESPN Desportes first national carriage deal; and the NFL’s first regular season game played outside of the United States.

A new 24/7 digital cable network called the FUNimation Channel launched yesterday.  The channel will feature programming from FUNimation Entertainment’s anime brands, including top-rated shows in Japan that have not aired in the United States. The channel is distributed by OlympuSAT nationwide, making it available to video service providers.  Additionally, the channel plans to launch a website in the next few weeks at, which will include the program schedule and how to contact local cable service providers to request the channel.

Top 10 M-F Syndicated Strip Series for the week of Sept 12-18, 2005 ranked by HH Rtg
Wheel of Fortune (King World)                  7.4 AA
Oprah (King World)                                    6.4 AA / 6.5 GAA
Everybody Loves Raymond (King World)  5.9 AA / 7.4 GAA
Jeopardy (King World)                                5.8 AA
Seinfeld (Sony)                                           5.4 AA / 6.5 GAA
Dr. Phil (King World)                                  5.0 AA / 5.1 GAA
Friends (Warner Bros.)                              4.8 AA / 6.1 GAA
Judge Judy (Paramount)                            4.5 AA / 6.9 GAA
Entertainment Tonight (Paramount)          4.4 AA / 4.5 GAA
That 70’s Show (Carsey-Werner)              3.5 AA / 4.1 GAA
Source: Nielsen Media Research

Top 10 M-F Syndicated Strip Series for the week of Sept 12-18, 2005 ranked by A18-49
Everybody Loves Raymond (King World)  3.5 AA / 4.3 GAA
Seinfeld (Sony)                                           3.5 AA / 4.2 GAA
Friends (Warner Bros.)                               3.2 AA / 4.1 GAA
Oprah (King World)                                    2.7 AA / 2.7 GAA
That 70’s Show (Carsey-Werner)              2.4 AA / 2.8 GAA
Wheel of Fortune (King World)                  2.0 AA
Dr. Phil (King World)                                  1.9 AA / 1.9 GAA
Entertainment Tonight (Paramount)          1.8 AA / 1.9 GAA
King of the Hill (20th)                                  1.7 AA / 2.1 GAA
King of Queens  (Sony)                    1.7 AA / 2.0 GAA
Malcolm/Middle (20th)                     1.6 AA / 1.9 GAA
Source: Nielsen Media Research

Broadcast Daytime Ratings Rankings – Women 18-49, week of Sept 19-25, 2005:
NBC:    DAYS OF OUR LIVES                1.9/11
ABC:    ALL MY CHILDREN                  1.7/10
ABC:    GENERAL HOSPITAL                 1.7/10
ABC:    ONE LIFE TO LIVE                 1.7/10
CBS     PRICE IS RIGHT 2                 1.3/10
ABC:    THE VIEW                          1.3/10
NBC:    PASSIONS                          1.3/8 
CBS:    AS THE WORLD TURNS      1.1/7
CBS:    GUIDING LIGHT                     1.1/7
CBS:    PRICE IS RIGHT 1                 1.0/7
 Source: Nielsen’s Galaxy Explorer, NTI as dated

 * NEW ORDERS / CASTING / DEVELOPMENT / PRODUCTION *ABC has ordered a script for a horror drama from film producer Dan Mancini (Child’s Play), called Kill Switch. The story focuses on a woman who killed her daughter’s murderer, is caught and then executed.  Her afterlife penance is to return every week in the body of a person who will be murdered, and she must determine who her murderer will be and stop it before it happens.  Marc Cherry (Desperate Housewives) will exec produce along with Mancini.

Fox has given a put pilot commitment (pilot that comes with substantial $$ penalties if it doesn’t air) for a new project from the guys who brought you 24, Bob Cochran adn Joel Surnow.  Tentatively titled Thirteen (20th), the project takes a film noir approach to this current day story of a kidnapping and subsequent investigation in Los Angeles.  Unlike 24 which takes 24 episodes to unfold a 24-hour story, Thirteen will unfold over the course of 13 episodes, and then begin with a new story. * EXECUTIVE MOVES *John D. Maatta, has been named COO/The WB Television Network. The announcement was made by Garth Ancier, Chairman, to whom John will report.  In addition to being the network’s General Counsel, John will have the network’s business and operations departments reporting to him including Business Affairs, Finance, Network Distribution including The WB 100+ Station Group, Technology, Legal, Research, Network Operations, Broadcast Standards, and Human Resources. 

The Lippin Group announced that Matt Biscuiti has been promoted to Vice President effective immediately.  The announcement was made by Dick Lippin, Chairman/CEO of the international public relations consulting firm. Based in the company’s New York office, Matt is responsible for developing and implementing corporate and consumer communications campaigns with clients ranging from cable television networks to industry associations, advertising and marketing agencies, and companies in the mobile entertainment and new media/technology space. 

Martha Stewart Living Omnimedia, Inc. has named Amy Stanton, SVP/Chief Marketing Officer.  Amy will lead ongoing development of the company’s brand architecture and oversee all brand development, messaging, and promotional efforts for MSLO and its business segments.

* RATINGS *Wednesday — A18-49 Analysis:  ABC delivered a strong night on Wednesday scoring an overall 6.3/17 A18-49, according to final numbers from Nielsen Media Research.  CBS was #2 with a 3.5/9, quickly followed by NBC 3.0/8, Fox 2.8/7, UPN 1.7/5, WB .8/2.  At 8p a repeat of Lost on ABC led with a 4.2/12.  CBS’ combo of Still Standing and Yes Dear tied with Fox’s So You Think You Can Dance, each earning an 8 share.  Martha Stewart’s Apprentice scored a mild 2.1/6, down a share point from last week, in a tie with UPN’s America’s Next Top Model. It should be noted, however, that Top Model earned a 3.6/11 among W18-34, in a tie with Fox, winning the hour in this younger demo.   At 9p an original episode of Lost earned a stunning 9.7/24, tripling the share of its closest competition – Criminal Minds on CBS with a 3.3/8. E-Ring on NBC also dropped a share from last week, posting a 2.1/5.  The season debut of Veronica Mars scored a 1.3/3, dropping 50% of its lead-in among A18-49, and a 2.4/6 W18-34..  A tight race at 10p with Invasion in front earning a 5.1/13; both Law & Order and the premiere of CSI: NY delivered a 12 share.

Final Household Ratings:  Wednesday, September 28, 2005, for all Networks –  program averages.  Source: Nielsen Media Research. 

ABC     9.6/15   Lost [r] 7.4/12,  Lost 13.7/20, Invasion  7.7/12

CBS     7.2/11   Still Standing 5.7/9, Yes Dear 5.8/9, Criminal  Minds 7.1/11, CSI: NY [p] 8.7/14

NBC     6.6/10   The Apprentice Martha Stewart 4.4/7,  E-Ring 5.3/8,  Law & Order 10.0/16

FOX     4.5/7    So You Think You Can Dance 4.7/8, Nanny 911 4.3/6

WB      1.3/2    One Tree Hill [r] 1.3/2

UPN     2.6/4    America’s Next Top Model 3.1/5, Veronica Mars [p]  2.1/3

A18-49            ABC 6.3/17, CBS 3.5/9, NBC 3.0/8, Fox 2.8/7, UPN 1.7/5, WB .8/2


Another HIT on WE!

A New WE Series>>>Highest delivery of W18-49 & W25-54 ever! >>>Highest rated original!Click here to learn more

Source: Nielsen Media Research, WE American Princess Su 10p 9/11/05 telecast compared to all WE telecasts from 12/31/01-9/14/05 telecast HH AA%, W18-49 & W25-54 Audience (000).

Friday Fun Fact: 
There are 1,783 diamonds on the Britain’s Imperial State Crown. This includes the 309-carat Star of Africa

The History Channel presents This Day in History:
1939-After jumping out to an early lead, the Waynesburg College Yellow Jackets are crushed 34-7 by national powerhouse Fordham University in the first televised football game, played on Randall’s Island in New York City.  The Rams were a preseason pick for the national championship.

Answer to Yesterday’s Trivia Question: In the 1998 movie The Avengers, the silver-screen remake of the popular 1960s TV show, the role of British Agent Emma Peel went to Uma Thurman.  Thurman was the second choice for this role – the original choice turned down the film.  Who was she?
GWYNETH PALTROW OR NICOLE KIDMAN BOTH WOULD BE CORRECT Kudos to:  Karen Neal-Turner Broadcasting/Atlanta; Robert Morales-Univision Nat’l Sales/NY; Robert Mino-Comedy Central/NY; Debbie Nicharot-Atlantic Creative/Washington DC;  Dan Whitford-RPA/Chicago; Kenny Mueller-Comcast Spotlight/Dallas; Brett Calvert-KSAT/San Antonio TX; Catherine Mays-KLRT/Little Rock; Robert Ward-Ward Communications/Santa Monica; Gregg Murphy-Sony Pictures/Culver City CA


T hank G od I t’s S moking G un F riday!

When students misbehave, a notation is added to their Permanent Records.

And when teachers misbehave, it makes for great reading (“The Principal Lacked Principle”) at !

Court TV wishes you a great weekend. 
And behave yourself…

Today’s Trivia Question:  In the 1950s Puerto Vallarta was touted as “little Acapulco.”  Once a film director chose to film his classic movie there, the quiet Mexican Village exploded with tourism, due in part to people discovering a certain film box-office queen hanging out there too. What film was this?  (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


THIS WEEKEND PEOPLE ARE GOING TO TALK! MARTIN SCORSESE Movies 101 – Friday Night 10:30pm GEORGE CLOONEY Sunday Morning Shootout – Sunday 11am CHARLIZE THERON and more… Premiere’s Women in Hollywood – Sunday Night 10pm ONLY ON a MC!

Later — Cyn
09.30.05 – 5:22am
Cynopsis Ad Sales – Barbara Shapiro – 203-583-1224 /

Classified Ad Sales – Trish Pihonak – 203.381-9096 /

If you’d rather listen than read, you can sign up for the Cynopsis: In Your Ear podcast available for download each morning by 630a at or via iTunes 4.9 listed in the podcast directory under “News.”

Subscribe, unsubscribe, or change a subscription for any Cynopsis edition:
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Copyright Cynthia Turner 2005


GOOD NEWS IS WORTH REPEATING MARTIN SCORSESE Movies 101 – Friday Night 10:30pm GEORGE CLOONEY Sunday Morning Shootout – Sunday 11am CHARLIZE THERON and more… Premiere’s Women in Hollywood – Sunday Night 10pm ONLY ON a MC!

Cyn opsis  CLASSIFIEDS —

JOB OPENING: SR RES. ANALYST/TBS/TNT Mrktng Research-ATL:3-5 yrs Nat’lTV exp;Primary research design exp. Proficient in mrkt research stats & TV data.Media math; info #49021BR; Res:

JOB  JOB OPENING: SEGMENT PRODUCER/Production company based in Norwalk CT: Looking for a strong segment producer.  Must have exceptional experience booking and producing segments.  Please email resume to: 

JOB OPENING: ON AIR ART DIRECTOR/CMT an MTV Network / Nashville, TN: 7+ yrs broadcast design exp inc. motion design, show packaging and promos, strong leadership & mgmt skills, exp w/ TV network pref, (10/6)

JOB OPENING: OFF AIR ART DIRECTOR/CMT an MTV Network / Nashville, TN: 7+ yrs graphic design exp inc. product packaging, merch, cnsmr & trade campaigns. strong leadership & mgmt skills, exp w/ ad agency pref, (10/6)

JOB OPENING: MGR, BRAND RES: HBO/NYC: Dev/mng quant/qual res projects for HBO brand; focus on brand strategy, HBO’s Home Video business, & assessing strategic partnerships/sponsorships. Apply job # 42662BR (10/6)

JOB OPENING: MGR, MKT RES: HBO/NYC: Dev/execute quant/qual consumer res projects for HBO’s advanced’s: VOD/SVOD, HSD, VoIP, DVRs, HDTV. Rec/presents to Affil Sales/Mktg teams.Apply job # 47560BR (10/6)

JOB OPENING: ON AIR PROD ASST/NYC: Nationally syndicated daytime show.  Hard-working, org, creative. Great opportunity in tv. Please email cover letter and resume referencing PROMOTION PA to

JOB OPENING: P/T BOOKKEEPER/ Needed for Ent company/NYC: Must be familiar w/ Quickbooks; min 3 yrs exp.  Must be organized, professional,  and able to work independently.  Send your resume to: 

JOB OPENING: DIR AFFIL MRKTNG/Rainbow Media/Jericho, NY. Dev. effective dist, affil. mktg. &loc. ad sales for IFC, Magrack, Sportskool & VOOM HD. 3 yrs +  cable or rel. ind. 2+ yrs. driving reg. sub. Sales. 

JOB OPENING: ART DIRECTOR/Court TV/ NY: For info go to: (10/5)


JOB OPENING: MGR, PRICING& PLANNING/NY: SUPPORT P&P DEPT  w/ weekly revenue reporting, inventory analysis. Strong excel a must. If interested, apply @ (job # FNG1091) (10/5)

JOB OPENING: MGR WORLD WIDE PROGRAMMING STRATEGY/Burbank; 2+ yrs exp in int’l tv; television/children’s programming &  research exp pref’d; exp in global bus and foreign language skills. Resumes To:

JOB OPENING: RES. MGR/DISNEY ABC CABLE NTWK GROUP/BURBANK: Mng variety of res. proj’s incl Nielsen Analyses & primary res. studies. 3+ yrs Nielsen ratings analysis exp/ cable, bcst or synd res dept. BA req’d

JOB OPENING: DIRECTOR OF DEVELOPMENT/Granada America/ New York — Producer of Airline on A&E and Room Raiders on MTV. At least five years in program development at a leading cable channel. Send resumes to

JOB OPENING: SALES PLANNER-AETN, NY: Create plans, steward accts, designate ADUs & recaps, coord make goods & post analysis prep. 2yrs exp plnng or buyer. Exc comm skills. Client service mindset. Res & Sal Req:

JOB OPENING: SR EDITOR, INTERACTIVE/NY: 5 yrs editorial exp +3yr web work a must. Suprvse site updates, website/editorial projects. Create editorial initiatives. Basic web & HTML reqd. job# 439380  (10/5)

JOB OPENING: MTV Ntwrks/ MGR. AFFIL. MRKTNG/TV Land & NAN: Mng, dev & execute multi-platform mkting& local ad sales init’s for channel priorities. Support creation/comm mat’s that support bus. agendas. EOE (10/4)

JOB OPENING: HIGH DEFINITION INTERSTITIAL/TRAFFIC COORDINATOR: iN DEMAND/NY. Schedule promo time; schedule ads; manage promo/ad process. Bachelors degree and 1 year cable industry exp. required.
. EOE (10/4)

JOB OPENING: RESEARCH MGR/ABC/BURBANK: Mng variety of research proj’s incl Nielsen Analyses & primary res studies. 3+ yrs Nielsen ratings analysis exp in cable, bcst or syndication res dept. BA req’d

JOB OPENING: DIR, LICENSING CONSUMER PROD/VIZ Media/SF. Min 5yrs dom. lic. exp, team player, sales skills, budgeting/forecasting, mgmt exp& estd. industry relationships a must. Email resume (NO ATTACHMENTS) to

JOB OPENING: DIR, RETAIL CONSUMER PRODS/VIZ Media/SF Min 8yrs retail dev. exp, multi media/entertain. exp, strong sales and present. skills, mgmt exp& estd. industry relationships a must. Email resume NO ATTACHMENTS to

JOB OPENING:   TRAFFIC COORD, OLN, Stamford, CT.Oversee coordination and publishing of the daily program log. See for more info. Resume/salary req:

JOB OPENING: PROMO PROD/ONLINE PROD: So. Florida based: Create content for nat’l major Online portal. Position req’s great writing, conceptual skills, & a love of TV! Promo & editing exp a +. Resume to:

JOB OPENING: DIRECTOR SPONSORED PROMOTIONS, TV Land/NAN, NY. Create Ad Sales promotions/pitches. 7-10 yrs promotions/advertising exp. TV exp a must.  Product placement/movie promotions pref.  Apply (10/1)

FALL SEMESTER INTERNSHIP POSITIONS are all non-paying positions (unless otherwise noted), available for school credit only. Nobody here gets paid – not even Cynopsis for the listing. To learn more about posting your Internship position here, email Cynopsis .

Fall Internship Credits Only: SESAME WORKSHOP/NYC. Intern must be available 2 – 3 days/week. Positions available for Internat’l Production & Research Dept’s. Knwldg of foreign languages a + but not necessary. Email:

Fall Internship Credits Only: Warner Bros TV Prods/LA: Assist RESEARCH DEPT with ratings analysis and focus groups. Must be proficient in excel and have strong interest in TV. Email:

Fall Internship Credits Only: Little Airplane Productions/NYC:Reliable interns needed on animated & live-action children’s TV production projects from development to post. Send resume/cover letter: (10/06)


SITUATION WANTED: SR& SUPERVISING DOC/REALITY WRITER/PROD: w/ strong Develop. bkgnd seeks Prod/Supervisory and/or Devel. position. Exp. includes 1hrs for Court TV, HBO, A&E, TLC & a Discovery series.

SITUATION WANTED: Exp. college graduate with strong TV/ Film production and casting background seeks PRODUCTION OPENING.  Exp. w/major productions and Prod companies and lots of energy.

SITUATION WANTED: EVS/LSM SLOW-MOTION REPLAY OPERATOR: EVS Certified -Seeking an EVS replay position working an NFL/MLS/MLB/NHL game.  References Available: ABC, CNN.  Email:

SITUATION WANTED: AD SALES OPERATIONS EXPERT: 10+ yrs in Sales Ops, currently Director level, Dealmaker pro, interact w/ Mktg, Research, Finance, & Prog.  Seeking Dir or VP of Inventory, Planning, Traffic.  Contact: 

for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs

WHAT’S ON TONIGHT: Friday, September 30, 2005

ABC      Supernanny,  Hope & Faith 1 hr [p], 20/20
CBS     Ghost Whisperer , Threshold, Numb3rs
FOX     The Bernie Mac Show, Malcolm in the Middle [p] , Killer Instinct
NBC     Dateline NBC ,Three Wishes ,  Inconceivable
PAX     America’s Most Talented Kids, Mary Higgins Clark’s Lucky Day
UPN     Friday Night Smackdown
WB      What I Like About You , Twins , Reba , Living with Fran
TELE    El Cuerpo del Deseo, Los Plateados, Decisiones
UNIV    Contra Viento  y Marea, La Esposa Virgen,   Asies Gilberto Glass, Par de Ases

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