Friday, September 29th, 2006



ALL KEY DEMOS (A/W/M 18-34, 18-49, 25-54),
(Against heavily promoted debuts of Shark and Six Degrees)

Available exclusively from Warner Bros. Domestic Cable Distribution

Source: NTI, Explorer, 09/21/06 Thu 10p, All Key Demos=A/W/M 18-34, 18-49, 25-54, US AA% L+SD Rtg.




Good morning. It’s Friday, September 29, 2006, and this is your first early morning briefing.

Does Dennis Rodman, noted for being a really snappy dresser, need a makeover, or will he just host a makeover show?  The specifics were unclear, but Mark Cuban, head dog at HDNet, announced a new makeover series on his network set to launch in January, and starring the former NBA-er. Cuban mentioned the show while he was making at appearance at Advertising Week in NYC. Cuban also said that the network’s new series Dan Rather Reports is set to launch on October 24.

Tonight’s Premiere:
Sci Fi:  Doctor Who at 8p
CMT:    Dallas Cowboys Cheerleaders: Making the Team at 9p

Tonight’s Finale:
Fox: Celebrity Duets at 9p (part 2)


TBS is getting into the late night business with plans to launch 10 Items or Less on November 27 at 11p, using Family Guy as its lead-in.  The comedy series is from Sony Pictures Television, and according to Variety, the cable network has ordered five episodes to run through the end of the year on Wednesday nights.  10 Items or Less is about a guy who moves back to his hometown and takes over management of the family business – a local grocery store.  And while we talking about future premieres on TBS – here’s another.  My Boys debuts on November 28 at 10p, using Sex and the City as its lead-in launchpad.  This show is about a tomboy sports writer who is looking for a lasting relationship.

Tonight at 9p, CMT premieres Dallas Cowboys Cheerleaders: Making the Team. The eight-episode series takes an insider point of view showing the process nearly one thousand women go through to become one of 36 chosen cheerleaders. Episodes one and eight are one-hour specials, while episodes two through seven are 30-minutes in length. The series is produced by Triage Entertainment.
BBC America’s
new dramedy Fat Friends, about a group of people who meet each week at a diet club and the various neuroses they go through to lose weight, will debut on November 2 at 10p.
will premiere Beef: The Series, produced by Quincy Jones III who also produced the Beef DVDs, on October 4 at 9p. The show explores the pop culture tension between rivals in various fields from music to sports and more. The half-hour show will air Wednesdays at 9p until the finale on November 8. Encore presentations will air Mondays at 3p, Tuesdays at 10p, Wednesdays at 830p, Thursdays at 1a; and Sundays at 2a.

Tribune Company has retained Merrill Lynch and Citigroup as financial advisors to assist the company as it explores strategic ways to add shareholder value. Additionally, an independent special committee of the board of directors has appointed Skadden, Arps, Slate, Meagher & Flom as its legal counsel and it will hire its own financial advisor. The process is expected to conclude by the end of this year and will be announced by the board.

Now Playing at the Cynopsis Showcase: Our Favorite Classics – “NAB: Television Code”


NBC Universal and Intel revealed the new NBC VIP Access online service which will offer on-demand broadband entertainment content for free to those with Intel® Viiv™ technology-based PCs and Centrino® mobile technology-based laptops. This service begins this week at, by giving Intel users the chance to download more than 20 NBC Universal broadcast and online shows in high-resolution video. The entire seasons of Heroes and Studio 60 on the Sunset Strip will be included, in addition to premieres of other NBC and SCI FI shows, NBC News specials, webisodes provided by and content from

Mark Burnett Prods and AOL are at it again with another online game, set to launch on October 5.  The Flushed Away Underground Adventure is based on the upcoming DreamWorks Animation/Aardman Features movie Flushed Away which opens nationwide November 4, 2006.  See here for more info:

Concurrent, a global on-demand technology provider, will team with ANYTIME, the Singapore-based VOD channel serving Asia Pacific, in the ANYTIME Technology Partner Program. The program’s goal is to decrease the time to find and deploy VOD services in the Asia Pacific region. Technology partners with ANYTIME will participate on two levels: technology compliance as well as cooperation and co-marketing.


CBS has ordered an 11th season of Amazing Race from Bruckheimer TV and Earthview, with Touchstone TV and Amazing Race Prods.

Also at CBS, the network has given a put pilot commitment to a project from 20th Century Fox TV and writers Josh Sternin and Jeff Ventimilia called Genius Bar. The setting for this comedy pilot is a mall, and more specifically on the employees of two stores – the Apple store and a teen-clothing store along the lines of a Hollister or Abercrombie & Fitch. 

Fox has ordered a short pilot for an animated project from Happy Madison Prods and 20th Century Fox TV called Animals. This satire will take an upclose and personal look at suburban life, only using animals instead of people. 

Added to the cast of CBS’ Criminal Minds is Paget Brewster, joining the team of profilers, led by Mandy Patinkin’s character.

Casting Call: Yahoo is taking applications for a new web-based show called Hook Me Up. The premise: with the holidays coming up, people would like to “hook up” a loved one to the latest technological gadget but can’t afford to. Maybe mom and dad need a new computer to see the grandkid’s photos; or your boyfriend wants a new HD plasma TV. Yahoo will select three people who will be given their holiday wishes with whatever device they desire. For more information and to fill out an application visit


According to various reports, VP/GM of Cablevision’s Fuse network, Catherine Mullen, will officially announce her departure from the network some time in the next few weeks, although internally she has already resigned.  Mullen joined Fuse last January.  During the course of her tenure, albeit brief, the ratings for the network have fallen off, with an average primetime total viewing audience in 3rd qtr of just 21,000, while available to 50 million homes. Reports are Mullen has a new destination, but has not made it public yet.

Turner Entertainment Group has appointed Marna Grantham as VP/Program Planning and Acquisitions to research programming options for its entertainment networks and negotiate with studios and distributors to acquire programming that fits with each network’s strategy. Marna is based in Atlanta and reports to Jonathan Katz, SVP/Program Planning and Acquisitions for the entertainment division.
The research and consulting company, SmithGeiger has elevated Jon Michaels to EVP/Media, Entertainment and Technology to provide strategic operational supervision of the company. Furthermore, Chris Lang has been promoted to SVP/Research and will oversee the senior and junior research analysts and is responsible for the quality and timeliness of the research. Both report to Dave Smith, CEO and Seth Geiger, President.
Beth Greenwald joins RDF USA as SVP/Development and Current and is charged with the development of the company’s U.S. programming on both coasts. She will also work on the RDF shows Wife Swap on ABC; the new series Ice T’s Rap School for VH1; and the upcoming The Coreys: Return of the Lost Boys for A&E. Beth will report to Greg Goldman, EVP/Development and Current.
Victoria Hoffman has left Cynopsis MCE where she was an Ad Sales Executive, and opted for the print media by taking a position in Miami as Director/National Ad Sales for Southeast Resort Media.  We wish her well.  Ad sales for Cynopsis MCE will be handled by Mark Bohn, VP/Director Ad Sales for Cynopsis, until this position is refilled.


Top 10 M-F Syndicated Strip Series for the week of 9/11-9/17/06 ranked by HH Rtg
Wheel of Fortune (King World)                        7.3 AA
Jeopardy (King World)                                   5.6 AA
Oprah (King World)                                       5.6 AA / 5.7 GAA
Entertainment Tonight (Paramount)                 5.1 AA / 5.2 GAA
Everybody Loves Raymond (King World)           4.9 AA / 6.5 GAA
Dr. Phil Show (King World)                             4.6 AA / 4.7 GAA
Seinfeld (Sony)                                           4.6 AA / 5.8 GAA
Judge Judy (Paramount)                                4.4 AA / 6.8 GAA
Friends (Warner Bros.)                                  3.6 AA/ 4.3 GAA
Inside Edition (King World)                             3.4 AA / 3.5 GAA
Source Nielsen Media Research – Live + SD Data
Top 10 M-F Syndicated Strip Series for the week of 9/11-9/17/06 ranked by A18-49
Seinfeld (Sony)                                            2.9 AA / 3.6 GAA
Everybody Loves Raymond (King World)            2.7 AA / 3.5 GAA
Friends (Warner Bros.)                                   2.5 AA/ 2.8 GAA
Entertainment Tonight (Paramount)                  2.1 AA / 2.1 GAA
Oprah (King World)                                        2.1 AA / 2.2 GAA
That ’70s Show (Carsey-Werner)                     2.1 AA / 2.7 GAA
Wheel of Fortune (King World)                         1.8 AA
Dr. Phil Show (King World)                              1.7 AA / 1.7 GAA
King of the Hill (Twentieth Television)               1.5 AA/ 1.9 GAA
King of Queens (Sony)                                   1.5 AA/ 1.9 GAA
Judge Judy (Paramount)                                 1.5 AA / 2.2 GAA
Source Nielsen Media Research – Live + SD Data

Wednesday – A18-49 Analysis:  CBS takes Wednesday night with a 4.5/13 A18-49, according to fast affiliate ratings from Nielsen Media Research. ABC followed at 4.2/11, and then FOX 2.7/7, NBC 2.6/7, CW 2.1/6, UNIV 1.7/5 and TELE 0.5/1. Dancing with the Stars Results Show resulted in a first place win for ABC at 8p with 4.0/12, while CBS’ Jericho came in second at 3.6/11. CBS turned the tide in its favor at 9p with Criminal Minds placing first with 4.8/13, and at the same time ABC with the Lost Clip Show and NBC with the second half of Biggest Loser tied for #2 at 3.4/9 each. Also at 9p, the season debut of One Tree Hill on CW came in fifth overall at 1.7/5. At 10p, ABC’s 20/20 special featuring a Barbara Walters interview with Steve Irwin’s widow, earned a 5.1/14, tied with CBS’ CSI: NY. NBC’s Kidnapped was a distant second place at 2.1/6. 

Live + Same Day Ratings: Wednesday, September 27, 2006 – time period averages. Source: Nielsen Media Research

CBS      9.5/15    Jericho 7.4/12, Criminal Minds 10.7/17, CSI: NY 10.4/17

ABC      8.5/14     Dancing with the Stars Results Show 10.5/17, Lost Clip Show 6.1/9, 20/20 8.8/15

FOX      4.8/8       Bones 4.9/8, Justice 4.6/7

NBC      4.5/7       Biggest Loser (2 hours) 4.5/7, Kidnapped 4.4/7

CW       3.0/5       America’s Next Top Model 3.4/5, One Tree Hill [p] 2.5/4

UNIV     2.2/4      La Fea Más Bella 2.3/4, Barrera de Amor 2.5/4, Don Francisco Presenta 1.8/3

TELE    0.7/1      Tierra de Pasiones 0.8/1, Amores 0.6/1, Decisiones 0.6/1

A18-49: CBS 4.5/13, ABC 4.2/11, FOX 2.7/7, NBC 2.6/7, CW 2.1/6, UNIV 1.7/5, TELE 0.5/1

Friday Fun Fact: 
The greatest depth in the Pacific ocean is 36220 feet. And you thought just the top of the water looked big.

The History Channel presents This Day in History:
1829-London’s Metropolitan Police Service is organized.  The new force’s members were known as the “Bobbies” after Home Secretary Sir Robert Peel.  Their headquarters were at Scotland Yard in Whitehall, a place that lent its name to the police headquarters itself and, informally, to the force as a whole.  The City of London organized its own police force ten years later, and the two remain separate to this day.

Answer to Yesterday’s Trivia Question: Happy Days was a spin-off of what?  LOVE AMERICAN STYLE    Kudos to: Alan Dorfman-Basic Fun Inc/Southampton PA; Mark Lowden-Azzurro HD/NY; JEFFREY HIRA-MTV Networks/NY; Joni Cohen Zlotowitz-WABC/NY; David Polakoff-Granada America/NY;  Keith Paxton-KDFI/Dallas; Brian Nugent-KPIF/Chubbuck ID; Anne Sweeney-Charter Advertising/St. Louis; Cat Skow-Metro Networks; Chin Thammasaengsri-Westlake Signal Group/LA; Roz Seibold-Tucson Hearing Clinics/Tucson; Steve Wishnoff-Celebrity Duets/LA; Alan Perris-Television Academy/N. Hollywood; Nancy Dixon Welch-Eclipse Television & Sports Mktg/Tortola British VI

Today’s Trivia Question: Of these 8 children, Nicholas was the youngest brother, but what character was the youngest sister? ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn
Cynopsis Ad Sales:
   Mark Bohn – 203-583-1224 / [email protected]
   Classifieds: Trish Pihonak – 203-926-9878 / [email protected]
Features available at Cynopsis website:
   Cynopsis Daily Video Podcast and all Cynopsis editions’ audio podcasts – streaming (download optional)
   Extended Classified Ads
   Subscribe a new address or change your email address
   Media Kits for all editions
   Cynopsis Contact info

For Emails to the Editor comments from previous days, check the website here at the Cynopsis website’s Emails to the Editor

All outgoing e-mails are scanned and sent out virus free.
Copyright Cynopsis 2006

Cyn opsis CLASSIFIEDS – For more classifieds, visit the classifieds page here

JOB OPENING: MGR, HARDLINES-LICENSING/TURNER BROADCASTING/NYC: Plan/Strategy/Execution for all hardlines brands/properties. Manage relationships/development/growth w/licensees & key retailers. Email: [email protected] (10/6)

JOB OPENING: SR MARKETING MANAGER/WNET/NYC: Hi-energy hands-on pro to create/execute mktg plans for new US Spanish-lang TV network. 5 yrs exp & Span fluency req.  For info, visit Apply to [email protected] (10/6)

JOB OPENING: DIR, PR & COMMUNICATIONS/WNET/NYC: PR/Comm prof’l w/ 8 yrs exp & Spanish fluency. New US Spanish-lang TV network. Strong media/consumer/trade contacts a must.   Apply to [email protected] (10/6)

JOB OPENING: CREATIVE DIR/ON-AIR HEAD/WNET/NYC: Set up on-air dept, drive all creative for new US Spanish-lang TV network. Management expertise, strong writing & Span fluency req. . Apply to [email protected]  (10/6)

JOB OPENING: SR ANALYST/ANALYST/LA: Track ratings & provide analyses of ABC Family/SOAPnet & competitive programming. Degree, 1-3 yrs synd/brdcast/cable exp; TV, Nielsen, media math exp req. Fwd resume: (10/6)

JOB OPENING: MANAGER, INTEGRATED SALES & MKTG/Fox Cable/NYC: Develop new bus opport and new promo concepts; present mktg progs; oversee prog execution; 3+yrs mktg/ad in tv/media sales env; strong comm. skills; (10/5)

JOB OPENING: MARKETING ASST/NYC Ent. co. seeks admin. asst. with 3 + yrs exp. Exc. admin skills incl. pc, multi-tasking, comms. Ent. co. exp. required. Mac exp. & mktg. knwlg. a +.  Resume with sal. req. to [email protected]  (10/5)

JOB OPENING: RESEARCH DIRECTOR/ABC Family & SOAPnet, Burbank, CA:Degree, 6yrs in cable/broadcast/studio/ad agency, prev managerial exp and exp with all Nielsen software is req.Visit: (Req ID 35523)

JOB OPENING: SALES ASST/FUSE TV/NY: Assist AE w/sales& servicing of clients. Heavy phone vol. Book orders, create flow charts, allocate prod’s. Good org/interpers’l/com skills.BA req’d. rez to ref# 1307BR (10/4)

JOB OPENING: SCHEDULING & PROGRAMMING EVALUATOR/ NATIONAL GEOGRAPHIC CHANNEL/Washington, DC  manage program acquisitions, external producers & distributor relat, exper in TV, strong org & comm skills, apply at (10/4)

JOB OPENING: TRAFFIC MGR/MGM/NY: Resp for the proper placement of commercials and copy assignment. 2+ yrs traffic exp required. Apply    (10/4)

JOB OPENING: MGR SLS PLAN/MGM/NY: Resp for all inventory mgmt including pricing, planning, integration for syndicated prog incl. weekly series and feat films. Implement new inv mgmt sys quickly and seamlessly. Apply     (10/4)

JOB OPENING: ACCT EXEC/MGM/NY: Represent series and feature films in the nat’l. syndicated TV mkt. Nat’l. sales exp. in broadcast, cable or syndication required. Strong agency relationships a must. Apply . (10/4)

JOB OPENING: ACCT EXEC/ABC Kids Networks/NY: Disney Channel, ABC Kids & Toon Disney sales to East Coast agencies & advertisers; strong negotiator; client entertainment & travel req; 5 yrs exp. (10/1)

JOB OPENING: DIR, PRIMARY RESEARCH /TV Guide Channel/ Hollywood, CA:  Lead dvlpmnt & implementation of all primary research activities. 5-7yrs exp in TV audience research. Apply:, under California/LA (10/1)

JOB OPENING: ASSOCIATE WEB PRODUCER/A & E TVNETS/NY:Supports and maintains web site content. 2 yr exp web/mktg. Apply: [email protected] (10/1)

JOB OPENING: SHOW RUNNER/NY Based Prod. Co: Must be experienced in cop/crime/law enforcement reality; supervise producer/shooters in multiple locations; must have show runner experience, please respond to [email protected] (10/1)

JOB OPENING: RESEARCH ANALYST/Screenvision Cinema Network, NY: 2-4 years exp; proficient with Nielsen and research resources. Ability to extract/analyze data, respond to requests. Submit resumes to: [email protected] (10/1)

JOB OPENING: MANAGER, PROGRAMMING/iN DEMAND/NYC:  Screen & evaluate calls/pitches from content providers. Negotiate license agreements.  Dev prgrmng initiatives.  Min 4yrs exp + BA. Send resume & salary req:  [email protected] (10/1)

JOB OPENING: MEDIA MGR-BBC AMRCA-NY: Trffcng prgm mstrs, dgtl ingstion of vdeotp contnt to shard strg, vdeo dplcation, vrtual lbrry contnt admin, prgm vrsng admin. 3-5 yrs exp. req. Re: [email protected] (10/1)

JOB OPENING: DIRECTOR  MARKETING, ONLINE/iN DEMAND/NYC: Develop and manage all iND product websites with leading edge tech.  5+ yrs sr level web marketing exp and Bachelor’s degree.  Resume & salary req to:  [email protected] (10/1)

JOB OPENING: ART DIR./Court TV/NY: Will oversee design team for dayside air. Must be solid designer & mgr ed/prod skills. Adobe After Effects, Photoshop, & Illustrator fluency req’d. Apply:, Req# 67864. EOE (10/1)

JOB OPENING: DIR OF SALES PROMOS/Court TV/NY: Resp for mgmt off-channel promo inc sales tapes, vignettes, & upfront materials.5+yrs ntwrk cable TV promo exp a must. Ad based prgrm exp a + Apply:, Req# 67865EOE (10/1)

JOB OPENING: SUPERVISING PRODUCER/Scripps Networks/Knoxville, TN: Works w/ EP to manage prods for mjr lifestyle cable ntwks. 10 yrs TV prod & management exp req. Development exp a +. [email protected], job #5584-U (9/30)

JOB OPENING: RESEARCH OPPTYS/Discovery, NY: Growing Ad Sales Res team seeks mid & sr level candidates to support Natl Sales. Natl Cable Res. exp a must. Estimates exp a +. Apply req #’s 4487,4296,4409,4262 (9/30)

JOB OPENING: CORPORATE DEVELOPMENT MGR/Oxygen NY: Analyze comp landscape/expansion ops. Financial bckgrnd req’d. Broadband/wireless/satellite knowledge a +. See description: Resumes: [email protected] (10/7)

JOB OPENING: EXECUTIVE ADMIN ASSISTANT/Turner Broadcasting/ATL: 4+yrs exec support/3+yrs Ent industry/Bachelors Degree to support General Mgr Cartoon Network. Apply: (9/30)

JOB OPENING: DIR AFFIL MKTG/NYC: Development/production channel’s affiliate mrktg/advertising, promos, spots, trade events VOD exp a+ creative environment! 5/7+yrs cable/satellite mktg exp [email protected]  (9/30)

JOB OPENING: DIR, MSO MKTG STRATEGY/TURNER BROADCASTING/ATL: (#63863BR):Develop strategic direction for affiliate marketing for Turner networks at corp offices & mkts;5+ yrs cable exp.Resume: [email protected]  (9/30)

JOB OPENING: SR DIR/ MKTG  &  BUS DEVEL/PBS KIDS SPROUT/Phila: Direct Affil & Integrated Mktg. Develop/execute B2B mktg partnerships & programs.  BA/BS and 7-10 yrs Network Affil Mktg exper.  Email: [email protected]  (9/30)

FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP/CREDITS ONLY:  RESEARCH, SALES/ACCOUNT-MANAGEMENT, PR SUPPORT: Hollywood-based online media agency seeking interns. 15-20 hours/wk. Growing company. Exciting workplace.. Send resume to: [email protected] (10/4)

FALL INTERNSHIP/CREDITS ONLY: CHANNEL ONE NEWS/NYC: ASSIST MARKETING DEPT of teen TV news network w/sales & consumer mktg projects, promos, sponsor programs. 1-3 days/wk. Enthusiastic/organized, Excel/PPoint. Cover ltr/res: [email protected] (10/3)


SITUATION WANTED: EXPERIENCED CASTING ASST/ASSC: Seeking projects in the NY area.  Hard working, enthusiastic, w/ great references.  [email protected] (9/30)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

WHAT’S ON TONIGHT: Friday, September 29, 2006

ABC       Grey’s Anatomy [r], Men in Trees, 20/20
CBS       Ghost Whisperer, Close to Home, Numb3rs
CW        Friday Night Smackdown
FOX       Justice [r], Celebrity Duets [finale- part 2]
i       Mama’s Family, Mama’s Family, Charlie’s Angels, Diagnosis Murder
MNT     Desire, Fashion House
NBC      Deal or No Deal, Dateline, Law & Order
TELE     Tierra de Pasiones, Amores, Decisiones
UNIV    La Fea  Mas Bella, Barrera de Amor, Casos de la Vida Real: Edición

Related Stories

Cynopsis Sports 05/28/24: The WBNA is on a roll

The WBNA is on a roll

  Tuesday May 28, 2024 Good morning! It’s Tuesday, and this is the new, monthly Cynopsis sports newsletter. THE W IS ROLLING This summer, all eyes are on the WNBA as it gets fully underway in what many are calling the league’s most transformative season. While there’s plenty of hype around Caitlin Clark and the […]

Cynopsis 05/28/24: Sia later: Singer exits “Survivor” role

Sia later: Singer exits "Survivor" role

Tuesday May 28, 2024 Today’s Premieres Fox: Beat Shazam at 8p; The Quiz with Balls at 9p Nat Geo: Fiennes: Return to the Wild at 10p NBC: America’s Got Talent at 8p Univision: Golpe de Suerte at 8p IN THE NEWS Paramount Global and Charter Communications inked a multi-year distribution agreement for Paramount’s linear cable […]

05/26/24: Cynopsis Jobs


MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

Cynopsis 05/24/24: Paramount+ announces “Dexter” prequel cast

Paramount+ announces "Dexter" prequel cast

Friday May 24, 2024 Today’s Premieres CBS: Lingo at 8p Great American Pure Flix: Destination Heaven IFC: Off Script with The Hollywood Reporter at 10p Magnolia: Diary of an Old Home at 8p Netflix: Jurassic World: Chaos Theory; Mulligan Prime Video: The Test The Roku Channel: The Great American Baking Show WE tv: The Barnes […]

Cynopsis 05/23/24: Apple asks, What If?

Apple asks, What If?

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Our Primetime Winning Streak Continues… Claiming the majority of P18-49 cable viewing on back-to-back Sunday nights (May 12: 57% | May 19: 66%) – WBD delivered massive primetime reach across iconic sports and entertainment brands, including: NBA Playoffs (TNT, truTV) | NHL Stanley Cup Playoffs (TBS) 90 Day […]