Friday, September 25th, 2009

Cynopsis: DIGITAL


Good morning, it’s Friday, September 25, 2009, and this is your first early morning digital briefing.

The FCC has set an Oct. 22 date to formally propose new net neutrality rules aimed at ensuring that ISPs refrain from restricting the flow of internet content and applications, per Reuters. With Democrats now in control of the commission by a 3-2 margin, the measure is expected to pass and subsequently be put up for public comment. A group of Republican lawmakers have backed off their plan to introduce a bill to block the FCC’s efforts to codify the agency’s network neutrality principles, the Washington Post reported earlier this week.


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To promote engagement on its new Flash Forward site, has launched a series of documentary shorts and a “keyword campaign” that explores the topic of Fate. Executive Producers, David Goyer (co-writer of Batman Begins and The Dark Knight) and Marc Guggenheim (Brothers & Sisters, Eli Stone) hosted a live video chat last night following the show’s premiere, which users participated in using a Facebook Connect app on During subsequent episodes, viewers will be asked to plug in keywords that appear during the end credits of each episode. When the keywords are strung together in the order in which they appear during the fall, they will form a 13-word sentence that will reveal bonus info about the mystery. launches on Monday, Sept. 28, its third hyper local site. Contributors will include former Dallas Morning News sportswriter Matt Mosley and senior NBA writer Marc Stein. Dallas Morning News veteran Barry Vigoda will serve as Managing Editor. 


Microblogging start-up Twitter is on the verge of closing in on new $100 million round of funding that pegs the value of the company at upwards of $1 billion before generating any real revenue, per the WSJ. The investor group includes mutual fund giant T. Rowe Price and private-equity firm Insight Venture Partners – both new investors to Twitter. The company’s last round of financing valued the company at around $255 million.
The Ellen DeGeneres Show ranks as the top Celebrity and top Television Twitter account with over 3.3 million followers, according to Twitter directory WeFollow. (Ellen ranks second only to Ashton Kutcher among all Twitterers.) Comcast’s Eonline and Chelsea Lately now rank #1 in WeFollow’s entertainment news and celebrity gossip categories, respectively.
Revision 3‘s movie, video game and comic book review podcast, The Totally Rad Show has undergone a UGC-powered makeover featuring new settings, a new opening theme song and new in-show graphics created in a collaboration between the show’s creators and its audience. Revision 3 also announced it has acquired the video game review show Bytejacker, hosted by Brooklyn-based Anthony Carboni.


Several high profile digital content executives including MLB Advanced Media CEO Bob Bowman and Verizon VP of Content Strategy and Acquisition criticized Hulu for giving away premium content online for free at an Advertising Week panel this week, reports Contentinople. Panelists also criticized Nielsen, which recently admitted that it wouldn’t be able to measure combined TV and internet viewing until 2011.
Satellite-based mobile phone company SkyTerra has agreed to be acquired by its largest shareholder, Harbinger Capital Partners, in a deal that will take the company private. SkyTerra has a new mobile service in the works that will utilize both cell phone towers and satellites to transmit voice and data in the U.S. 
Cablevision introduced a new cloud-based data back-up service to Optimum Online subscribers, enabling either Mac or PC-based customers to protect up to 2 GB of data for free. An unlimited back-up option is also available for $44.95/year.


Time spent on social networking continued to climb in August, according to Nielsen, accounting for roughly 17% of all time spent on the internet during the month – nearly triple the figure from a year ago. What’s more, online display ad revenue more than doubled during Aug. year-on-year to approximately $108 million in the U.S. Entertainment-related advertisers led all categories, increasing spending from $1 million in Aug. 2008 to over $10 million last month.
Year-over-Year % Change in Online Ad Spend by Industry (U.S., August 2009)
                              Estimated $ on Top Social   YOY Percent Growth      
                                       Network Sites
Industry                     Aug-08      Aug-09        On Social  On All 
                                                                    Networks   Sites
Entertainment         $1,097,700  $10,012,800    812%       40%  
Travel                        $473,700    $2,198,200    364%     -11%  
B to B                        $683,400    $1,941,700    184%      -8%  
Automotive              $1,110,200   $3,085,800     178%     -26%  
Health                     $1,131,500   $2,754,900     143%        8%   
Web Media             $11,231,800  $26,855,700    139%       30%  
Software                     $526,400   $1,202,500     128%      -29%  
Financial Services      $3,233,900   $6,415,900      98%      -10%  
Public Services           $6,836,500  $13,203,100     93%       13%  
Telecom                  $12,449,500  $23,550,300     89%       -1%  
Consumer Goods       $1,913,400    $3,349,200      75%       8%   
Hardware & Electr.      $654,000    $1,022,900      56%     -47%  
Retail Goods & Svs.  $8,101,400  $12,556,800     55%       -12%  
Source: Nielsen AdRelevance
Microsoft’s new Bing search engine increased its market share by another 18% in August, as the newly combined Bing and Yahoo search businesses accounted for some 26% of all U.S. searches, according to Hitwise. Google’s share declined slightly in August from the previous month, accounting for 70.24% of all U.S. searches. Search engines continue to be the primary way users navigate to key industry categories. Comparing Aug. 2009 with Aug. 2008, Business and Finance, Entertainment, News and Media, Online Video and Sports categories showed double-digit increases in their share of traffic coming directly from search engines and of course, Google remained the greatest source of traffic.
U.S. category upstream traffic from search engines and Google – August 2009
Category  % of category traffic    % change in share   % of category   % change in share
               from search engines     Aug. ’08- Aug. ’09     traffic from      of traffic from Google
                 Aug. 2009                                                   Google           Aug. ’08- Aug. ’09
Automotive      31.14%                       19%                  22.15%                   21%
Biz & Finance   21.99%                      17%                   15.78%                   22%
Entertainment 27.85%                       20%                  19.24%                   21%
Health/Medical 43.72%                        -1%                 31.62%                    2%
News & Media  23.45%                       15%                   16.19%                  12%
Online Video    35.08%                       13%                    25.56%                 13%
Shopping/Class. 26.29%                       5%                    18.71%                   7%
Social Networking 19.26%                   17%                    13.33%                 24%
Sports                 16.12%                   26%                     11.58%               29%
Travel                  38.13%                    8%                      28.97%               12%
Source: Hitwise. All figures are based on U.S. data from the Hitwise sample of 10 million Internet users.
Working moms are among the highest spenders on cell phone services in the U.S., shelling out 21% more than the average user on their wireless bills monthly according to a report from Scarborough Research, a partnership between Nielsen and Arbitron. The average mobile phone bill for Working Moms is $94, versus $78 for all cell phone users. In addition, working moms, are 42% more likely than the average cellular user to download content to their phone.


confirmed that its dropping the price of the Wii console from $250 to $200, following price reductions of both Sony’s PS3 and Microsoft’s Xbox 360.
CBS Sports, exclusive over-the-air broadcaster of SEC home football games, will stream its entire 2009 SEC college football schedule live on CBS Sports Mobile through the CBS Sports: College app, now available for iPhone and iPod Touch users. The SEC ON CBS schedule continues this Saturday, Sept 26 with the Arkansas/Alabama match up.


XOS Digital, a division of XOS Technologies, Inc., hired Stephanie Bratcher and Carlen Dixon as Interactive Managing Editors for the SEC Digital Network to develop content across all media channels for the 2009 season and beyond. Both will manage the daily content updates for the SEC Digital Network, which includes and SEC Mobile.
Washington, D.C.-based production and post-production house Interface Media Group, Inc. (IMG), has acquired Virginia-based Alexandria Productions, Inc. and Alexandria Founder and President Joel Westbrook is joining IMG as Executive Producer, overseeing original production, co-production and multi-platform projects.
Corynne Steindler, gossip columnist for the New York Post ‘Page Six’, has been appointed as Senior Reporter for


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MGM’s digital arm took a hands-on role in developing the microsite around Stargate Universe, the third edition of MGM’s Stargate franchise premiering on SyFy Oct. 2. The centerpiece of the site is an interactive, Microsoft Silverlight-powered interface that allows fans to explore every nook and cranny of the show’s Destiny starship. Silverlight’s Photosynth product takes the data from thousands of high-res photos, allowing users to zoom in, pan and navigate each deck of the ship. (This video offers a primer on how it’s done.) As any Trekkie who’s built dozens of plastic models of the Enterprise will tell you, it’s all about the ship and MGM is particularly proud of the set for the Destiny, says Thomas Hughes, VP of Worldwide Digital Media for MGM. “We documented it in excruciating detail; the photos are so high-res that we had to go back and photoshop out hexnuts on the hull that aren’t supposed to be seen,” he said. Look for production companies to take a more active role in developing interactive content around their properties going forward as digital plays a more important role in a show’s performance in overseas and ancillary markets. For instance, MGM is about to roll out a version of the site customized for the Australian premiere of the show, timed for its premiere on SciFi Australia later this fall.
Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: DIGITAL DESIGN DIRECTOR/Nickelodeon/NYC: 7+ yrs exp. managing/leading design dept of Ent-based site, Adv Exp in Use Issues, Stng Digi Design knowldge, Kids Audience Exp A+ EOE/M/F/D/AAP. Apply (10/2)

JOB OPENING: DIRECTOR CONTENT & PROGRAMMING/Nickelodeon Digital/NYC: 7+ yrs exp w/Digi Prog & Editorial, Strng Knwlg w/Online Prod/Trends, Digi Marketing/Childrens media exp. A+ EOE/M/F/D/AAP. Apply (10/2)

JOB OPENING: DIRECTOR, CONTENT & PROGRAMMING/VERTICALS/Nickelodeon Digital/NYC: 7+ yrs exp w/Digi Prog & Edit, Strng Knwlg w/Online Prod/Trends, Digi Marketing/Childrens media exp. A+ EOE/M/F/D/AAP. Apply (10/2)

JOB OPENING: AD SALES RESEARCH DIRECTOR/ION/NY: 8+ yrs ad sales nat’l resch exp, expert in Galaxy/N Power/MRI/TNS req’d, strong quantitative analytic skills & strat. thinking a must. (10/2)

JOB OPENING: MANAGER OF DEV. – ALTA LOMA PROD./Playboy Entertainment/LA: 5+ yrs. exp., 2 yrs. in feature film dev.; studio, production co. and or agency exp. a must. Apply to:; EOE (10/2)

JOB OPENING: SUPPORT SPECIALIST/Invision Inc/NY: 2+ yrs Media Ad Sales, initial contact for clients, problem determination & resolution, track & identify software fixes, good communication& writing skills Apply: [email protected] (10/2)

JOB OPENING: PRODUCER/ SpikeTV/NY: 3 yrs nat’l cable/network exp as writer/producer; related degree pref. Short-form exper reqd. Strong creative/communic sk: writing, design, music direction. Apply: EOE (10/2)

JOB OPENING: FREELANCE SPECIALIST, MUSIC SERVICES/AETN/NY:Oversee tracking of music cue sheets.Familiarity with ASCAP/BMI/SESAC. Analyze music agreements. 2-3 yrs exp in TV Music Pub Admin. Apply: (10/2)

JOB OPENING: RESEARCH ANALYST, INT’L TV DIST/Warner Bros/Burbank: 2 yrs TV Research exp. BA in related field. Nielsen Galaxy Explorer a must; ITVR a plus. Strong computer skills. Email: [email protected] RE: UCTC/114268BR (10/2)

JOB OPENING:  RESRCH ANALYST/DIRECTV Latin America/LA: Monitor DTV branded channels and provide insight in the dev of business strategies. Analytical skills. Contractor w/ growth opps. Resume: [email protected] (10/1)

JOB OPENING;  SCHEDULING & ACQUISITIONS/Qubo Children’s Channel/ION/NY: Manages scheduling and oversees all program acquisitions for 24/7 Qubo kids channel.Must have Kids TV experience.EOE. [email protected].  (10/1)

JOB OPENING:  VP, STRATEGIC MARKETING (Syfy)/NBCU/NY: Lead team to strategically expand Syfy client & rev base. BS, 10 yrs sales marktng or business to business marktng exp. Entertainment industry exp. job#1085368. (10/1)

JOB OPENING: DIR, PRGRMNG/KSBI/OKC: Mng all areas of prgrmng. Prgrmng acquisition, plan’g, Nielsen overnight. Strong knwlg of news media & brdcst sports. BA & 3+yrs exp TV prgmng &/or mktg req’d. [email protected] or fax 405-631-7367 (9/30)

JOB OPENING: RESEARCH ANALYST/NFL/NY: Resourceful, self-starter needed to support league-wide research (Mktg, Media/Sales, & Broadcast); Strong analytical/data interpretation/writing sk. 2-3 yrs exp. Apply @ (9/30)

JOB OPENING: SALES MKTG/DAILYMOTION/NYC: Create sales/mktg materials, proposals & responses to RFPs. Dynamic start up envir. 3-5+ yrs relevant experience at a digital publisher or agency a must. Res/cover: [email protected] (9/30)

JOB OPENING: AD SALES TRAFFICKER/DAILYMOTION/NYC: Help monetize the strong growth in the US for world’s largest ind. video site. Must have 3-5 years relevant experience at a digital publisher. Res/cover: [email protected] (9/30)

JOB OPENING: ACCOUNT EXECUTIVE/Oakland NJ: Seeks AE for local ad sales.3-5 yrs ad sales exp. pref cable TV, radio, e-media adv. Valid NJ DL. See full posting and apply to req 9446BR (9/30)

JOB OPENING: ACCOUNT MANAGER/SNL Kagan/NY or CA: Conduct onsite/online training, grow the client base and provide best-in-class customer service. Strong comm skills, BA pref plus exp in media industry. Full posting EOE (9/30)

JOB OPENING: EXP’D POST PROD: (exclnt creative creds) to lead editors & GFX artists for a multi-ep doc series. Must relocate to Knoxville for 6-7 month assignment. Res: [email protected] (9/29)

JOB OPENING: COMMERCIAL OPS SPECIALIST CMT/NYC: 1+ yr sked commercials exp. Strong multi-tasking, org and communication skill. Exp with Gabriel or similar sys. Prof in MS Office. EOE/M/F/D/AAP. Apply (9/26)

JOB OPENING: SHOWRUNNER/Boston television Production Company: Must have network credit as showrunner. Live in Boston area or willing to relocate. Apply to [email protected] and put “SHOWRUNNER” in the subject field (9/26)

JOB OPENING: AD SALES TRAFFIC COPY COORD/ TV One/NY: BA Pref’d and/or 3 yrs exp in TV Ops. & Traffic. Wrk w/external agencies, planners + Ad Sales mgmt to secure commercial copy for network. More info: (9/26)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

F ALL INTERNSHIP CREDITS ONLY: Boutique TV Syndication Co./NY: needs diligent undergrad to assist in daily operations. Duties include creation of mktg/promo materials,contracts, etc. MS Office & strong comm skill required. Email [email protected] (9/26)

F ALL INTERNSHIP CREDITS ONLY:Electric Artists ONLINE MKTG INTERN:Research, analytical reporting, admin tasks. Excel, PPT & Twitter-savvy. Undergrad,2 days per week. Reply: geoffreyc@electricartists w/ res/cover (9/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: FREELANCE BUDGETS -Very experienced LP/EIC has experience with all formats Feature, Variety, Docu-Soap, Game Show, Scripted, Competition/Elimination-very reasonable rates. [email protected] (10/2)

SITUATION WANTED: Job in TV/FILM PRODUCTION/LA: or behind the scenes/office work. ANY marketing, PR, PA, assistant etc. Educated, organized go getter with 3+ years exp. in TV etc. To contact me: (310)945-6442 / [email protected] (10/2)

SITUATION WANTED: JR COPYWRITER/COPYWRITER: Entry level. Previous reputable internships. Humorous Writer, creative thinker, happy go lucky. Skilled in the adobe suite. Contact me at [email protected] (10/2)

SITUATION WANTED: BRAND STRATEGIST & BUSINESS DEVELOPMENT: Ad Agency & Hollywood Studio experience; content development & distribution, account mgt, creative & media strategy, pitching. [email protected] (10/2)

SITUATION WANTED: ASST POSITION/LA: Ent. Industry. MBA with Exp. in Production, Talent, and Distribution. Highly organized, detail oriented, fast learner. Please contact me at [email protected] or (917) 670-8781 (10/2)

SITUATION WANTED: SR. FIELD PROD/DIR/LA: Docusoap, Lifestyle, Infotainment,Feature Doc + more. Resonant leader, keen dir/writer, strong storyteller field/ post + showrunner. 8+ yrs. Int’l/ Dom. [email protected] / 917.716.7277 (10/2)

SITUATION WANTED: ADVERTISING CREATIVE DIRECTOR/SR COPYWRITER: Wide variety of experience in TV, Digital, Radio, Theatrical, and Print. . Please contact me at [email protected] (10/2)

SITUATION WANTED: WRITER’S ASSISTANT/PA in LA: Recent college grad seeks entry-level position at a studio, network, or production co. Exp in writing, production, and internships. Willing to learn. Contact: [email protected] (9/30)

SITUATION WANTED: Job seeker with 14 years experience in Television and Web production. My skills are: producing, editing, writing, and creating TV programming and writing, editing, and producing websites. Please contact at: [email protected] (9/30)

SITUATION WANTED: JR COPYWRITER/JR WRITER: entry level. Previous reputable internships. Humorous Writer, creative thinker, happy go lucky. Skilled in the adobe suite. Contact me at [email protected] (9/30)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (9/26)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. [email protected] (9/26)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: [email protected] (9/26)

SITUATION WANTED: MARKETING MGR/NYC: 5+ yrs exp, seeking FT/PT position. Clients: Oprah Magazine, NASCAR, Stoli. Enthusiastic team leader & player; exp in mkg strategy, PR, social media, web project mgt, events. [email protected] (9/26)

SITUATION WANTED: STORY ART, DESIGN & ILLUSTRATION (NYC)20 years experience working concept through completion. Portfolio: Email: [email protected] (9/26)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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