Cynopsis: Kids!
09/21/12

Good morning. It’s Friday, September 21, 2012, and this is your first early morning briefing.

Belgium’s Studio 100 (Maya the Bee, Vicky the Viking, Heidi) and NY-based Little Airplane Productions (The Wonder Pets, Small Potatoes) are partnering to develop and co-produce a new preschool-targeted 2D animated series based on the puppet TV series Bumba, which is popular in the Benelux. Executive produced by Josh Selig and produced by his Little Airplane Productions at its New York studio, the new Bumba (52×11) series will be redesigned for an international audience and will focus on a curriculum that supports the development of preschooler problem solving skills. The non-verbal series follows a lovable clown and his circus, with each episode exploring a different theme, including vehicles, music, seasons, or exercise with educational content built in to correspond to the theme. As with all of Little Airplane’s projects, Bumba will feature an original music score. In the tradition of the European Circus, Bumba will be told through action and movement, with music and sound effects.

A CYNOPSIS MESSAGE

NEW PRODUCTION & DEVELOPMENT

marblemedia teams with executive producer Frank Saperstein and his newly founded Surprise Bag (www.surprisebag.com), to develop new animated comedy projects for both kid and scripted series. marblemedia is known for series including This is Daniel Cook and This is Emily Yeung, Tate Buds, Skatoony, and The Adrenaline Project, among others. Saperstein most recently served as an executive at Entertainment One Group (eOne), and previously for Blueprint Entertainment, PASI (Philippine Animation Studio) and VH1. His credits include Ren & Stimpy, Pee-wee’s Playhouse, Kampung Boy and Prince’s Paisley Park, and The Dating Guy, among others.

Warner Bros. is giving Looney Tunes a reboot mixed live-action/CG feature film, with Jenny Slate (a former Saturday Night Live cast member, and voiced characters in The Lorax and Alvin and the Chipmunks: Chipwrecked) penning the script, per THR. The Looney Tunes have appeared in two mixed live-action/animated movies over the years including Space Jam (1996) and Looney Tunes: Back in Action (2003). The new Looney Tunes movie will be produced by KatzSmith’s David Katzenberg and Seth Grahame-Smith (penned the Dark Shadows script), along with Heyday Films’ David Heyman (Harry Potter) and Jeffrey Clifford. KatzSmith is also working on a sequel to Beetlejuice and a big screen adaptation of author Maggie Stiefvater’s young adult novel The Scorpio Races. Also in the kid arena, Heyman is developing a movie based on Paddington Bear.

A CYNOPSIS MESSAGE

Speakers:
Jamie Gutfreund: Sr Dir of Business Development & Strategy [The Intelligence Group]
James Lema: Director, Product Development [Poptropica]
Jim Mollica: SVP, Consumer Marketing [Nickelodeon]
Scott Thomas: VP, Consumer Marketing [Cartoon Network]

LICENSING

Zodiak Kids appoints Just Play as the mater toy partner in the US and Canada for the new Nick Jr. series Tickety Toc, which launched earlier this month on Nickelodeon US. Just Play will preview Tickety Toc to the trade at Dallas Toy Fair in October and launch a range of toys to mass retail partners in the US and Canada beginning fall 2013. The launch line will include plush, collectable figures, plastic playsets, and track and vehicle play, role-play and novelty items based on the Tickety Toc series. Zodiak Kids has also granted US rights for licensing and merchandising to US-based agency Established Brands, and will work with Zodiak Kids to launch a consumer products program in fall 13 complementing the master toy product line. Tickety Toc is produced by Zodiak Kids UK’s production company The Foundation, and Korea-based FunnyFlux Entertainment. Zodiak Kids control all worldwide rights for Tickety Toc, excluding Korea and Japan.

Pukeko Pictures‘ The WotWots secure agents in Latin America, Canada, Australia and New Zealand. American Greetings Properties (AGP), the IP and outbound licensing division of American Greetings Corporation, serves as a global licensing agent for The WotWots. The new deals will see Exim Licensing Group represent The WotWots brand in the Latin America region. In Canada, Segal Licensing has acquired the rights to represent the popular brand, with Stella Projects signed on in the Australian and New Zealand markets. All new agency deals include merchandising, events and publishing rights.

MORE KIDS STUFF

Disney Channel will premiere Sofia the First: Once Upon a Princess, a new Disney Junior music filled TV movie (1×60), Sunday, November 18, 7-8p. The movie, featuring Disney’s first little girl princess, will then debut on Disney Junior channel, Thursday, November 22 9-10a. The animated TV series, Sofia the First, will then premiere in early 2013. The animated movie and series are slated to roll out internationally on both Disney Channels and Disney Junior channels through mid-2013. Produced by Disney Television Animation, Sofia the First: Once Upon A Princess stars the voices of Ariel Winter (Modern Family) as Sofia, and Sara Ramirez (Grey’s Anatomy), Wayne Brady (Let’s Make A Deal), Tim Gunn (Project Runway), Travis Willingham (Ultimate Spider-Man), Jess Harnell (Doc McStuffins), Ashley Eckstein (Star Wars: The Clone Wars) and Meghan Strange (Special Agent Oso), as well as Disney Legend Russi Taylor (Minnie Mouse), Barbara Dirickson and Tress MacNeille (Daisy Duck) as Fauna, Flora and Merryweather, respectively, among others. Craig Gerber (Pixie Hollow Games) developed the movie and serves as co-executive producer and story editor. Jamie Mitchell (Special Agent Oso) is executive producer and director. John Kavanaugh (Winnie The Pooh: Springtime with Roo) serves as songwriter/music director and Kevin Kliesch (Tangled Ever After) is the composer. The movie will be supported across various platforms including:

• The newly launched Sofia the First: Once Upon A Princess website (www.disneyjunior.com/sofia), which includes a character gallery now and beginning November 2 will expand to include an integrated experience for young kids where they can create and personalize a prince or princess avatar. On November 13, 2012, a digital EP including five songs from the movie will be available via iTunes and other online retailers.
• A live simulcast on Watch Disney Channel and mobile VOD for AT&T and Sprint customers will be presented in conjunction with the movie premiere on November 18. The movie will also be available the following day on Watch Disney Junior, Disney Junior On Demand and DisneyJunior.com.

Hallmark Channel will premiere its new original animated half-hour special hoops&yoyo’s Haunted Halloween on Friday, October 26 at 7p. The new comedy follows the Hallmark e-card pink kitty and green bunny characters as they set out on their last minute search for their holiday costumes at the mall, where they find themselves locked in after closing. As luck would have it – the mall is haunted by monsters, which are scary at first. hoops&yoyo’s Haunted Halloween is produced by Pershing Road Productions in association with Bent Image Lab. Created by Bob Holt and Mike Adair in 2003, hoops&yoyo have their own e-card line as well as website (www.hoopsandyoyo.com) and product lines, which features paper greeting cards with sound, gift products and phone apps, among other things. This year also marks the characters’ third year as hosts of the Hallmark Channel’s Movie Night with hoops&yoyo.

Common Sense Media grows its efforts to reach all parents by launching new educational and informational content in Spanish. The new content specifically targeted to the Latino community includes seven educational videos for parents, two public service announcements (PSAs), and a new website (www.commonsense.org/espanol). The new Spanish-language videos available on the website cover topics such as social networks and your kids, when to buy a cell phone, preschoolers and apps, setting media limits, among other topics. The PSAs (www.commonsense.org/ads) address texting management and internet security.

Scholastic Media celebrates Clifford The Big Red Dog‘s 50th anniversary with the release of Clifford’s Big Birthday app for iOS devices. In addition to honoring Clifford’s birthday, the app is designed to encourage kids to build critical language and literacy skills. In the new app, Emily Elizabeth invites players to join her in creating a surprise party for Clifford’s birthday, which includes helping set up for the party, and they can explore, touch, hear, and learn by decorating the cake, hanging streamers, choosing balloons and picking out a special present for Clifford. Once the party is underway, the app offers three interactive and re-playable birthday themed games that build literacy skills for early readers using augmented reality. Text and instructions throughout the app are read aloud so app experience is accessible to readers and non-readers. There is also a section for parents that provides educational information about the app and ideas for learning outside of the app. Next week Scholastic kicks off a year long Clifford’s 50th anniversary celebration with the Biggest Birthday Party Ever (http://www.scholastic.com/cliffordwebcast/) on Monday, September 24, 2012. Created by Norman Bridwell, there are now 126+ million Clifford books in print from Scholastic in 13 languages. Now in its 12th season on PBS Kids, the Clifford TV series can be seen in 30+ countries in 12 languages.

Oceanhouse Media debuts its new Dr. Seuss Bookshelf app, which features Dr. Seuss books, games and cameras. The app, available as a free download for the iPad, iPhone and iPod touch, is designed to make easy for kids and parents find a specific title, select frequently used apps as favorites, instantly launch any Dr. Seuss app installed on their device and browse 45+ Dr. Seuss apps in the App Store. The Sr. Seuss Bookshelf app also allows users to get new information about new Dr. Seuss releases, sales and special gifts.

Check out the Cynopsis: Kids Webinar (10/4) for the latest opinions on attracting Generation Z by utilizing social media: http://ow.ly/dwqjJ.

EXECUTIVE MOVES

HIT Entertainment, a division of Fisher-Price, which is a subsidiary of Mattel, re-organizes its content creation and production group and its licensing team.

– HIT Entertainment is centralizing its content creation and production in the UK office under Edward Catchpole, SVP/HIT Brands. The move marks Mattel’s ongoing commitment invest in developing and growing HIT’s popular brands, such as the classic Thomas & Friends and the newer Mike the Knight. The position of VP/Content Development, based in London, will be announced at a later date.
– In an effort to organize its licensing activities for the Americas, Fisher-Price appoints Sid Mathur as VP/HIT Americas. Based in NYC, Mathur will lead the strategic direction for the Americas across all business including licensing, home entertainment, live events, broadcast, and retail. He will report to Catchpole. Most recently, Mathur served as Sr. Director/Corporate Strategy & Development, Mattel.

ITV Studios Global Entertainment (ITVS GE) appoints Maggy Harris as its new Head of Brand Marketing, Consumer Products. She will report to Giles Ridge, Director/Content and Brand Development, and will also be a key member of the Consumer Products team headed up by Trudi Hayward, SVP/Head of Global Merchandise and Jean-Philippe Randisi, EVP/Consumer Products. In her new position, Harris will be responsible for strategic and operational brand marketing support across merchandising, retail and promotions for ITVS GE. This new position involves Harris serving as a liaison with licensors, as well as researching new brands and, developing core marketing support for ITV Consumer Products brands such as Cut the Rope, Thunderbirds, Matt Hatter and Babar, as well as their licensees and retail partners. A 25-year industry veteran, Harris has toiled for Ignition Licensing, Copyrights, DRi and Hallmark.

RATINGS

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 9/10-9/16/12, 6a-6a:
K2-11                                                      Total Delivery (000)
DSNY*:  Good Luck Charlie (9/16; 8p)                              2048
NICK:     SpongeBob Truth Or Square (9/15; 10-11a)          1879
DSNY*:  Gravity Falls (9/14; 9:30p)                                 1812
NICK:     SpongeBob’s Atlantis SquarePantis (9/15; 9-10a)   1812
DSNY*:  My Babysitter’s A Vampire (9/16; 8:30p)              1602
NICK:    Robot and Monster (9/15; 11a)                            1591
DSNY*:  Phineas and Ferb (9/14; 9-9:15p)                        1517
DSNY*:  Fish Hooks (9/14; 9:15-9:30p)                            1506
NICK:    SpongeBob SquarePants (9/15; 8:30p)                  1505
DSNY*:  Austin & Ally (9/13; 9p)                                     1476
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 9/10-9/16/12, 6a-6a:
K6-11                                                       Total Delivery (000)
DSNY*:  Good Luck Charlie (9/16; 8p)                               1633
DSNY*:  Gravity Falls (9/14; 9:30p)                                  1418
DSNY*:  My Babysitter’s A Vampire (9/16; 8:30p)                1330
DSNY*:  Phineas and Ferb (9/14; 9-9:15p)                        1238
DSNY*:  Fish Hooks (9/14; 9:15-9:30p)                             1212
NICK:     SpongeBob Truth Or Square (9/15; 10-11a)           1203
NICK:     SpongeBob’s Atlantis SquarePantis (9/15; 9-10a)    1170
DSNY*:  Austin & Ally (9/13; 9p)                                      1165
DSNY*:  A.N.T. Farm (9/14; 10p)                                     1156
NICK:    iCarly: iPsycho (9/16; 9-10a)                               1156
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 9/10-9/16/12, 6a-6a:
Tweens 9-14                                          Total Delivery (000)
DSNY*:  Good Luck Charlie (9/16; 8p)                       1677
DSNY*:  My Babysitter’s A Vampire (9/16; 8:30p)        1311
DSNY*:  A.N.T. Farm (9/16; 9p)                               1185
DSNY*:  Jessie (9/16; 9:30p)                                   1109
DSNY*:  Gravity Falls (9/14; 9:30p)                          1067
DSNY*:  Austin & Ally (9/13; 9p)                              1001
DSNY*:  Phineas and Ferb (9/14; 9-9:15p)                  990
TOON:   Diary of a Wimpy Kid (9/15; 7-9p)                  932
DSNY*:  Code 9 (9/16; 10p)                                     931
NICK:    Drake & Josh: Really Big Shrimp (9/16; 10-11a) 926
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 9/10-9/16/12, 6a-6a:
Teens 12-17                                          Total Delivery (000)
FOX:       NFL Sunday Single (9/16; 1:03p-Various)      841
FOX:       Glee (9/13; 9-10p)                                    793
NBC:       Sunday Night Football (9/15; 8:31-11:15p)    779
CBS:       NFL National (9/16; 4:43p-various)               755
NBC:       The Voice (9/10; 8-10p)                             751
ADSM**: Family Guy (9/14; 11:30p)                          741
FOX:       X-Factor (9/13; 8-9p)                               722
ADSM**: Family Guy (9/14; 11p)                               720
DSNY*:   Good Luck Charlie (9/16; 8p)                        717
FOX:       X-Factor (9/12; 8-10p)                              664
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, September 15, 2012 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Vortexx) 0.5/3 Avg. (7a-12p)
Cubix 0.2/2; Rescue Heroes 0.3/3; Power Rangers Lost Galaxy 0.5/3; Yu-Gi-Oh Zexal 0.6/3; Iron Man Armored Adventures 0.5/2; Justice League Unlimited 0.6/3; WWE Saturday Morning Slam 0.7/3; Dragon Ball Z Kai 0.9/4; Yu-Gi-Oh 0.3/1; Yu-Gi-Oh Zexal 0.2/1
NBC (NBC Kids) Avg. 0.2/1 (10a-1p)
Noodle and Doodle 0.2/1; Pajanimals 0.2/1; Poppy Cat 0.3/1; Justin Time 0.3/1; LazyTown 0.2/1; The Wiggles 0.2/1
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Doodlebops 0.1/1; Doodlebops 0.1/1; Busytown Mysteries 0.2/1; Danger Rangers 0.4/2; Busytown Mysteries 0.2/1; Horseland 0.3/1

Final K6-11 Ratings for Saturday, September 15, 2012 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.6/19 Avg. (7a-1p)
Fairly OddParents 1.5/17; Fairly OddParents 2.1/17; SpongeBob SquarePants 3.1/20; SpongeBob SquarePants 4.1/21; SpongeBob’s Atlantis SquarePantis (1×60) 5.0/22; SpongeBob’s Truth or Square (1×60) 5.1/23; Robot and Monster 4.2/20; SpongeBob SquarePants 3.1/15; Power Rangers 2.2/11; SpongeBob SquarePants 2.3/12
DISNEY CHANNEL 3.0/16 Avg. (7a-1p)
Mickey Mouse Clubhouse 1.6/18; Doc McStuffins 2.0/17; Mickey Mouse Clubhouse 2.1/13; Jake and the Never Land Pirates 2.4/12; Phineas and Ferb 3.2/15; Phineas and Ferb 3.1/14; Gravity Falls 3.8/17; Fish Hooks 3.3/15; Austin & Ally 3.4/16; Austin & Ally 3.8/19; Wizards of Waverly Place 3.5/18; Wizards of Waverly Place 3.4/18
CARTOON NETWORK 1.2/7 Avg. (7a-1p)
Scan 2 Go 0.6/6; Redakai: Conquer the Kairu 0.7/6; Beyblade: Metal Masters 0.8/5; Pokemon B&W: Rival Destinies 1.6/8; Beyblade: Metal Fury Destroyer Dome (1×60) 1.3/6; The Green Lantern 0.6/3; Young Justice: Invasion 0.8/4; Dragons: Riders of Berk 1.4/6; Dragons: Riders of Berk 1.5/7; Johnny Test 2.2/11; Johnny Test 2.3/12
DISNEY XD 1.0/5 Avg. (7a-1p)
Suite Life of Zack & Cody 0.5/6; Phineas and Ferb 0.8/6; Phineas and Ferb 1.2/7; Kick Buttowski 0.7/4; Pair of Kings 1.0/5; Pair of Kings 1.4/6; So Random 1.2/5; Kickin It 1.2/6; Kick Buttowski 1.1/5; Phineas and Ferb 0.9/4; Lion King (1×98) 1.0/5

A CYNOPSIS MESSAGE

Friday Fun Fact: Billiards was once a lawn game played outdoors, which is why today’s pool tables have a green felt cover.

Answer to Our Last Trivia Question: What kind of animal was H.R. Pufnstuf? A dragon. Kudos to: Courtney MacGregor-Mom/Freelance Producer/Torrance, CA;  Michael Ritz-BucStar Consulting/NY; Rick Wiener-MediaCom/NY.

Today’s Trivia Question: Our last question for H.R. PufnStuf week… What were the names of the two short humanoids who worked for H.R. Pufnstuf as his Rescue Racer Crew that never spoke? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

A CYNOPSIS MESSAGE

1. Fast & efficient personalized service

Later — Gwen
Gwen Billings for Cynopsis Kids!
09.21.12

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