CYNTHIA TURNER’S
CYNOPSIS

09/17/04

Good morning. It’s Friday, September 17, 2004, and this is your first early morning briefing.

Wednesday night with was led by NBC with a 3.5/10 A18-49 rating according to fast national ratings from Nielsen Media Research.  The evening began at 8pm with Fox and ABC in a tie with their respect sitcoms, averaging a 3.1/9 for the hour, NBC followed with its new drama series Hawaii posting a 2.6/8 up 8% week to week in the demo. UPN’s Amish in the City averaged a 1.6/5, though posted 7 shares among key women demos.   NBC turned on the heat at 9pm with its Siegfried & Roy special delivering 4.7/13, and increasing to a 5.9/15 among W18-49. ABC and CBS were tied for second, each with a 7 share.  UPN’s The Player had its season finale, posting a mediocre 0.9/2, though doubling its share among W18-34. CBS held top dog rights at 10p with a repeat of CSI Miami earning a 3.5/10, a share point ahead of NBC’s repeat of Law & Order.  The 2004 World Music Awards on ABC averaged a 2.6/7 from 9-11p. 

Tonight’s Premieres:
NBC: Third Watch at 9pm
WB:  What I Like About You at 8p, Grounded for Life at 830p, Reba at 9p

Casting / Development / Production:

• Two new projects being developed for Fox – both with government pulls.  The first focuses on a family from a small midwestern town where mom has just been elected to the Senate (from producers Gretchen Berg and Aaron Harberts). The other is a cat and mouse caper dramedy called The Honorable and the Mrs. (20th Century Fox), wherein she’s a CIA Agent and her cover is as wife to the US Ambassador to the United Nations.  Written by Amy Harris (S#x and the City), with producer Sean Bailey and director Shawn Levy.
• In development at the WB is a comedy based on the Broadway play Matt and Ben, produced by Carsey-Werner,  Matt and Ben is about a pair of writers, Mindy Kaling and Brenda Withers, who imagine what it would be like if they wrote their own Good Will Hunting film, a la Matt Damon and Ben Affleck. The WB project is tentatively called Mindy and Brenda and will be written by the real Mindy and Brenda.
• Sources: Variety and Hollywood Reporter

Top 10 M-F Syndicated Strip Series for the week of August 30-September 5, 2004 ranked by HH Rtg
Wheel of Fortune (King World)                 6.7 AA  
Everybody Loves Raymond (King World)    6.1 AA / 7.6 GAA
Oprah (King World)                      5.6 AA / 5.9 GAA
Jeopardy (King World)                         5.6 AA
Seinfeld (Sony)                         5.5 AA / 6.6 GAA
Friends (Warner Bros.)                  4.8 AA / 5.7 GAA
Entertainment Tonight (Paramount)       4.2 AA / 4.3 GAA
Judge Judy (Paramount)          4.2 AA / 6.1 GAA
Dr. Phil (King World)                   3.9 AA / 3.9 GAA
That 70’s Show (Carsey-Werner)  3.2 AA / 4.0 GAA
Source Nielsen Media Research

Top 10 M-F Syndicated Strip Series for the week of August 30-September 5, 2004 ranked by A18-49
Seinfeld (Sony)                         3.6 AA / 4.3 GAA
Everybody Loves Raymond (King World)    3.6 AA / 4.4 GAA
Friends (Warner Bros.)                  3.3 AA / 3.9 GAA
Oprah (King World)                      2.3 AA / 2.3 GAA
That 70’s Show (Carsey-Werner)  2.2 AA / 2.8 GAA
Will & Grace (Warner Bros.)             1.9 AA / 2.3 GAA
Wheel of Fortune (King World)           1.8 AA
King of Queens                          1.8 AA / 2.1 GAA
Entertainment Tonight (Paramount)       1.7 AA / 1.8 GAA
Judge Judy (Paramount)          1.7 AA / 2.5 GAA
Cops (20th)                             1.7 AA / 2.1 GAA
Source Nielsen Media Research

National Geographic Channel launched their newest series on Wednesday evening, September 15, and MegaStructures delivered a .58 HH rating, with a .35 rating among A25-54.  That marks the highest rating ever for NGC for a series in both household numbers and A25-54.

As the UK’s Sky One, a non-terrestrial channel, continues to add to its roster of American shows which already includes Nip/Tuck, The Shield and 24, Sony Pictures TV International has cleared Rescue Me with the channel.  Rescue Me airs in the US on F/X starring Dennis Leary.  The show is scheduled to launch there in first quarter 2005.

Clear Channel Radio (CCR) will convert 20-25 of its owned radio stations of various market sizes to Hispanic formats under a new Spanish-language program initiative spanning over the next year and a half.  More stations will follow.  With this announcement comes the hiring of Spanish-language radio veteran Alfredo Alonso as SVP of Hispanic Radio (a new position) to lead the plan.  The change includes more Spanish-language programming choice, availability and regional modifications for current CCR markets with Hispanic radio and programming introduction in new markets.  The first station, Atlanta’s VIVA (WWVA 105.3/WVWA 105.1) will mainly air Spanish contemporary music.  CCR currently has Spanish-language programming on 18 stations nationwide.

Top 5 Broadcast Spanish Language Primetime Programs for the week of September 6-12, 2004 **
UNIV    Amarte Es Mi Pecado (M-F 9p)                 23.1 NHTI HH Rtg
UNIV    Mariana de la Noche (M-F 8p)                  22.9 NHTI HH Rtg
UNIV    Don Francisco Presenta (Wed 10p)          18.0 NHTI HH Rtg
UNIV    Aqui Y Ahora (Thu 10p)                            17.6 NHTI HH Rtg
UNIV    Casos Vida R: Ed.Esp. (Tue 10p)             17.1 NHTI HH Rtg
UNIV    Mujer de Madera (M-F 7p)                        17.1 NHTI HH Rtg
Source: Nielsen Media Research
Note: NHTI Ratings are based on 10.57 million Hispanic TV Homes
** Please note that Nielsen Media’s rating parameters have changed for shows that air Monday-Friday to include the 5 day average instead of listing each individual weekday.
 
Top 5 Broadcast English Language Primetime Programs in Hispanic TV Homes for the week of September 6-12, 2004
ABC     NFL Football Spec Opener (Thu 9p)                5.7 NHTI HH Rtg
NBC     Joey (Thu 8p)                                                   5.7 NHTI HH Rtg
UPN     WWE Smackdown! (Thu 8p)                           4.8 NHTI HH Rtg
FOX     Fox Movie Special (Sun 8p)                             4.8 NHTI HH Rtg
FOX     That ‘70s Show (Wed 8p)                                4.6 NHTI HH Rtg
FOX     Bernie Mac (Wed 9p)                                       4.3 NHTI HH Rtg
FOX     Trading Spouses (Tue 8p)                               4.1 NHTI HH Rtg
Source Nielsen Media Research
Note NHTI Ratings are based on 10.57 million Hispanic TV Homes

African American television homes in the US represent 12,870,000 households. Here are the rankings for the week of September 6-12, 2004 – highest rated primetime network programs in African American TV homes according to Nielsen Media Research
ABC     NFL Football Special Opener (Thu 9p)               15.9 HH Rtg
FOX     Bernie Mac (Wed 9p)                                          12.2 HH Rtg
ABC     2004 NFL Showcase (Thu 9p)                            12.0 HH Rtg
ABC     My Wife & Kids (Wed 830p)                                10.9 HH Rtg
FOX     Method & Red (Wed 930p)                                  10.7 HH Rtg
FOX     FOX NFL Sunday-Post (Sun 740p)                     10.3 HH Rtg
UPN     Eve (Tue 830p)                                                    10.1 HH Rtg
ABC     ABC College Football Spec (Fri 8p)                      9.2 HH Rtg
UPN     All of Us (Tue 8p)                                                   9.1 HH Rtg
UPN     Half & Half (Mon 830p)                                          8.9 HH Rtg
UPN     Girlfriends (Mon 930p)                                           8.9 HH Rtg
CBS     CSI (Thu 9p)                                                          8.9 HH Rtg
Source Nielsen Media Research

Beyond Productions has named Sean Kirkegaard as VP/Development, Entertainment and Reality, reporting to Beyond Productions’ GM/SVP, John Luscombe. Based in Sydney, Kirkegaard will focus on developing and selling reality and entertainment formats into Australia, the US and UK.  Anita Bezjak  (VP/Development-Factual) has relocated to Beyond’s production office in Washington DC where she will focus on development for Beyond’s east coast broadcast partners.

Wednesday, September 15, 2004. Fast National Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

NBC     7.8/13  Hawaii 6.2/11, NBC Special:Siegfried & Roy: The Miracle (OTO) 9.9/16, Law & Order [r] 7.2/12

CBS     6.1/10  60 Minutes 6.1/10, King of Queens [r] 5.3/8, King of Queens [r] 5.4/8, CSI: Miami [r]  6.9/11

ABC     4.8/8   My Wife & Kids [r] 5.2/9, My Wife & Kids [r] 5.6/9, 2004 World Music Awards (OTO) 4.5/7

FOX     3.7/6   That 70’s Show 4.1/7, Quintuplets 4.0/7, Bernie Mac 3.7/6, Method & Red 2.9/5

WB      2.1/3   Smallville [r] 1.8/3, Smallville [r] 2.3/4

UPN     2.0/3   Amish in the City 2.4/4, The Player 1.5/2

A18-49  NBC 3.5/10, ABC and CBS 2.7/8, Fox 2.6/8, UPN and WB 1.2/4

A MESSAGE FROM WARNER BROS. DOMESTIC CABLE DISTRIBUTION

Source: NTI Explorer, CSI 8-11pm 9/6-9/10/04.  Growth Based on HH Cov Rtg.  Cold Case = Week ranks= 9/22/03-9/12/04, excludes sports and specials.  Rank based on HH Rating. 

Friday Fun Fact:  It is estimated that on average, there are 61,000 people airborne over the USA all the time.

The History Channel presents This Day in History:
1928:  Boston Braves lefthander Ray Boggs makes a bid for the history books by hitting three batters in one inning.  Boggs pitched just five innings in his major league career, finishing with seven walks, three hit batters, two hits, no strikeouts, and three earned runs. 

Answer to Yesterday’s Trivia Question:  What frozen food company uses a windmill in its logo?  VAN DE KAMPS.  Kudos to:  Meade Camp-The Weather Channel/NY; Dana Mattson-WSBK/Boston; Benj Whitehouse-Axium Ent/NY; Monica Banas-Mindshare/NY; Dale Warshaw-KWBA/Tucson; Cheryl Lips-NBC/Minneapolis; Karen Daniel-DIY Network/LA; Tom Lauchner-KMIR/Palm Springs; Jennifer Vally-TV Guide Channel/Hollywood; Randall Bosley-Studio Talent Group/Santa Monica; and from Ron Margaretten-SmartMedia/Prague Czech Republic.

A MESSAGE FROM ROGERS MEDIA

Call for Help is Back! Harbourfront Distribution is pleased to announce the production of a new Call For Help starring tech guru Leo Laporte. The 1hour show helps viewers, from the tech savvy to the novice, get the most out of their tech and stay current on the latest products.There are 160 episodes available for all markets. For details call:Malcolm Dunlop 416-260-3601

Today’s Trivia Question:   This Sunday night are the 2004 Primetime Emmy Awards with host Gary Shandling at 8pm on ABC.  In recognition, here is today’s trivia question: In 2000 Gary Shandling hosted the Emmys – what performer appeared first as a brunette, and then later appeared onstage as a blonde?  (click
to respond to the trivia question and please be sure to include with your answer your name, company, city and time zone. Only the second four correct responses from each time zone will be listed in tomorrow’s kudo list.)

A MESSAGE FROM COURT TV

Later — Cyn

Cynthia Turner’s Cynopsis
09/17/04  4:41am

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CYNOPSIS CLASSIFIEDS

JOB OPENING:  National Geographic Television & Film seeks PRODUCERS for EXPLORER.  Reqs: 5-8 yrs award-winning, documentary producing exp, incl knowledge of digital video.  To apply, visit www.nationalgeographic.com/jobs. E/O/E  (9/24)

JOB OPENING:  ACCOUNT EXECUTIVE/KSCI-TV, Los Angeles, CA.  3 yrs media sales w/new business development exp req’d.  Asian market knowledge a plus.  Full posting @ www.kscitv.com. Email resumes to
.  EOE   (9/24)

JOB OPENING:  NATIONAL SALES MANAGER/KSCI-TV, New York, NY.  Solid sales pro needed to run NYC office for LA Asian TV group.  Extensive agency contact.  Full posting @ www.kscitv.com. Email resumes to
.  EOE  (9/24)

JOB OPENING:  EXEC ASSISTANT/COORDINATOR/Optomen Prods, NY. Assist CEO w/meetings, calendar, travel, some prod. coordinating. Org, detail-oriented, flexible, positive. Great career builder. Resume:
  (9/24)

JOB OPENING:  MARKETING MGR, BBC America/Bethesda. 3-5 yrs mktg exp w/nat’l bcst or cable net; exp in dev & exec strategies/campaigns/promotions. Superior comm skills. Resume:
EOE  (9/24)

JOB OPENING:  WRITER/PRODUCER-On Air Promos, Oxygen Media/NY: 5+ yrs exp Spv/write/produce/direct promo & branding campaigns. Strong creative a must. Reel & Resume: Human Resources, Oxygen Media, 75 Ninth Ave, 7^th Fl, NY NY10011  (9/23)

JOB OPENING: DIRECTOR OF RESEARCH: ADLINK, LA. Join the nation’s leading cable interconnect and lead us into the future. Broadcast cable and agency knowledge expected. Work hard, have fun. Email resume to:
   (9/23)

JOB OPENING:  CLIENT PARTNER, INVISION/NY. Coll.deg + 2-5 yrs exp. Exc. knowledge of Ad Sales process + DealMaker experience. Manage implementation of DealMaker + manage client relationship. Resume:
(9/23)

JOB OPENING:  WRITER/PRODUCER ON-AIR PROMOTIONS/NY. Leading sports TV/online company in search of a key player to write/produce promos for our on-air and on-line businesses. 3 yrs exp in on-air promotions. E-mail:
(9/23)

JOB OPENING:  RESEARCH & DEVELOPMENT/EVENT COORDINATOR/LA. Solid Travel bckgrnd, research/create travel pgms, write proposals, assist w/event execution. Email:
; full desc @ http://www.tpeinc.com/helpwanted/ (9/23)

JOB OPENING:  SALES ASSISTANT/Outdoor Life Network, NY. Entry-level Ad Sales. Assist sales staff in all aspects of order process. 4-yr degree, strong computer/interpersonal skills req. Email resume/salary
   (9/22)

JOB OPENING:  ACCOUNT EXECUTIVE-National Lampoon Networks/LA. Min 5 yrs bcst sales and/or sponsorship sales. Extensive agency/direct client contact list. Creative, promotional driven. Email:
(9/22)

JOB OPENING:  TRAFFIC & DIGITAL ASSETS MGR, HALLMARK CHANNEL/LA. Manage Design Dept in project development; traffic & budget. 2 yrs related exp. Full posting www.hallmarkchannel.com. Send resume to
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JOB OPENING:  RESEARCH ANALYST/NBC TVSD, NY. Minimum 1 year rep or related Exp.  Generate reports, sales estimates. Knowledge of NSI systems & qualitative data a plus. Email Resume: www.nbcjobs.com, ref #376092 (9/21)

JOB OPENING:  ACCOUNT EXEC/Nielsen, Atlanta. Sell Nielsen products to Southeast Regional Local Stations/Agencies and Atlanta agency list. 5+years research/sales industry experience a must. www.NielsenMedia.com ref:(200402250-JL)  (9/18)

JOB OPENING: CREATIVE SERVICES MANAGER/Comcast Spotlight, Union NJ. Work with sales force to create innovative advertising for clients. Shooting/Editing exp; kwldg of Avid. Resume:
. EOE/AA  (9/18)

JOB OPENING:  ACCOUNT EXEC/Warner Bros. TV Dist. Inc./NY. Pgming sales or media research exp pref; extensive travel req’d; degree req’d. Exc comm & presentation skills. Email resume to:
  RE:UCTC/25569BR (9/18)

JOB OPENING:  SR. RESEARCH ANALYST-Nat’l Ad Sales/NICKELODEON-NY. Exp w/Nielsen sftwre, MRI/Simmons. Team player, exc analysis, comm., presentation & writing skills. Cable, online &/or Kids exp A+.  Apply: www.mtvncareers.com EOE (9/18)

JOB OPENING:  BILINGUAL ANCHOR/PRODUCERS/INN, Davenport, IA. Truly Bilingual preferred but will consider proper Spanish w/some English. Excellent Spanish copy writing a must.IMMEDIATE OPENINGS. Email
EOE (9/18)

JOB OPENING:  SALES ASSISTANT/Galavision, NY. Detail-oriented, exc comm/math/MS Office skills; to asst Sales Team w/presentation prep/rpts/clerical work. Spanish speaking highly pref. Resume:
, fax 212-953-0191  (9/21)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED —

SITUATION WANTED:  Dallas area veteran National, Local TV and Cable Sales Rep seeks SALES OR SALES MGMT. position in that area.  Great resume and references.  Contact gary:
(9/24)

SITUATION WANTED:  Need a WRITER? No job too small. Too weird. Or too too. Advertising (print/radio/direct tv/promo. videos); web content , banners, concepts; greeting cards (I know-weird); comedy scripts, etc.
  (9/22)

SITUATION WANTED:  REALITY TV PRODUCER. Network credits. Experience in story, field, and post. LA Based. Can travel. Creative, good with people, a great collaborator.
  (9/22)

SITUATION WANTED:  LA based, POST PRODUCTION EXECUTIVE with over 15 years experience working for a major studio. Experience in operations, sales and digital asset management. E-mail:
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SITUATION WANTED:  GENERAL MANAGER, NYC area. Areas of strength: management, strategic planning, operations, staff development, financial analysis in both corporate and entrepreneurial environments.

SITUATION WANTED:  INTERNATIONAL MEDIA CONSULTANT seeks Contract or FT job.10 years experience New Biz Dev, Sales, Mktg & Harvesting, and media acquisitions. Russia/FSU, Eastern Europe. Cable & Satellite TV. Contact:
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A MESSAGE FROM CYNOPSIS AD SALES

WHAT’S ON TONIGHT:  SEPTEMBER 17, 2004:

ABC             George Lopez [r], 8 Simple Rules [r], 20/20 (two hours)
CBS             Big Brother, Joan of Arcadia, CSI
FOX             The Complex: Malibu, Next Great Champ [r]
NBC             Dateline, Third Watch [p], Medical Investigation
PAX             On the Cover, Balderdash, MGM Movie: Getting Even With Dad
UPN             Star Trek Enterprise, Amish in the City [r]
WB              What I Like About You [p], Grounded for Life [p], Reba [p], Blue Collar TV [r]
TELE            Prisonera, Gitanas, Te Voy a Ensenar a Querer
UNIV            Mariana de la Noche, Amarte es mi Pecado, La Escuelita VIP, La Casa de la Risa

END OF PAGE MESSAGE FROM INTERMAT, INC.