Friday, September 16th, 2011

Cynopsis: Kids!

Good morning. It’s Friday, September 16, 2011, and this is your first early morning Kids briefing.

Gary Marsh is upped to President, Disney Channels Worldwide, while also maintaining his title and responsibilities as Chief Creative Officer.  Marsh takes over the reins from Carolina Lightcap who announced her resignation yesterday as President, Disney Channels Worldwide.  Lightcap had re-located to Burbank from Buenos Aries two years ago replacing Rich Ross, who had been promoted to Chairman/Disney Studios.  Marsh, a 15+ year Disney Channels veteran, most recently served as President/Entertainment and Chief Creative Officer, Disney Channels Worldwide.  He now oversees all creative and leadership responsibilities for Disney’s 100+ kid-targeted channels and feeds around the world, available in 169 countries and 35 languages, and includes the Disney Channel, Disney Junior, Disney XD, and their corresponding websites, and Disney Cinemagic and Hungama brands; the Radio Disney broadcast, website, and satellite radio network and station group; as well as subscription VOD.  Lightcap joined Disney in 2000 and, prior to most recent position she was SVP/Programming and Creative Affairs, Disney Channels Latin America/Disney Media Networks, and CMO, The Walt Disney Company, Latin America.


That’s a wrap!  Lionsgate completes principal photography on the new live-action feature film The Hunger Games.  Slated for release on March 23, 2012, The Hunger Games is the first in a series of movies based Suzanne Collins bestselling young adult trilogy published by Scholastic.  Directed by Gary Ross, the movie was filmed entirely in North Carolina over the course of 84 days, and stars Jennifer Lawrence (Winter’s Bone, X-Men First Class), Josh Hutcherson (The Kid Are Alright) and Liam Hemsworth (The Last Song) as the main teen characters Katniss Everdeen, Peeta Mellark and Gale Hawthorne.  The movie also features a number of noted adult actors including Woody Harrelson, Elizabeth Banks, Lenny Kravitz, Stanley Tucci, Donald Sutherland, Wes Bentley and Toby Jones.


9 Story Entertainment completes new license deals with Freeze and ABG Accessories for its animated series Almost Naked Animals for the US market.  Freeze, a unit of Central Mills, picks up the rights to create t-shirts, fashion tops and hoodies (all sizes) for launch in 2012.  ABG takes rights for cold weather accessories, Spring and Summer cut and sewn headwear, and rainwear, which includes umbrellas and slickers, also set to debut in 2012.  Based on books by illustrator Noah Z. Jones, Almost Naked Animals is produced by 9 Story Entertainment.   The kid-targeted comedy series launched on Cartoon Network in June 2011.

Disney’s kid-targeted social network Club Penguin debuts its first iOS game, Puffle Launch ($.99), on the App Store.  For the uninitiated, Puffles are the penguins’ pets in Club Penguin.  In the new Puffle Launch game, which originally debuted as a game within Club Penguin in March 2010 and played by 150,000+ kids daily, players blast Puffles through various challenges in 24 game levels.  Club Penguin reports that Puffles have become so popular in their own right that 20+ million Puffles have been adopted in 2011.

Preschool series Driver Dan’s Story Train expands into the digital world under a license deal with Avanquest Software, a developer of consumer software across multiple platforms. Avanquest Software will use Driver Dan imagery, branding and content to create and publish a Nintendo DS and PC activity collection of 12-15 mini games, which will launch in spring 2012 across the UK and Ireland, Australia and New Zealand.  Driver Dan’s Story Train is produced by 3Line Media in association with twofour54 Abu Dhabi.  A second season of the series is set to launch this fall on CBeebies (UK).

Program Call:  Cynopsis Media will be producing our annual MIPCOM Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, September 29, the week before MIPCOM 2011 in Cannes. If you’re exhibiting programming at MIPCOM or MIP Jr. this year, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location.  To be included in this free and highly-read special edition, please send your submission to Lisa Ball at: [email protected] no later than Friday, September 23, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).


Entertainment One‘s (eOne) Peppa Pig arrives in Spain with a new broadcast deal with RTVE (Spain) and new official toy distribution partner Bandai Espana.  RTVE launches seasons 1 and 2 of Peppa Pig (Diviertete con Peppa) as part of its Clan Kids Block this month, where it will air daily.  The series will be supported in Spain by on-channel promotions, presence on RTVE’s website and editorial content within its magazine.  Previously, Peppa Pig was seen on TV Cataluna since 2007.  The Peppa Pig licensed merchandise will roll out in Spain from August 2012.  Bandai Espana will distribute Peppa Pig toys to retailers in the region, including lines from Character Options, Ty Beanie Babies and SEI Electronic Learning Aids.  Random House is also on board for Peppa Pig publishing.  Additionally, discussions are underway with local agent El Ocho for licensing deals in all categories including apparel and footwear, party, puzzles and games, and back-to-school.

Nickelodeon Australia has named iCarly’s Jennette McCurdy (she plays Sam Puckett) and Nathan Kress (and he plays Freddie Benson) as co-hosts for the 9th annual Australian Nickelodeon Kids’ Choice Awards, which will air Friday, October 7, 2011.  With 1+ million votes already logged, Australian kids can still vote for their favorites in a range of categories at until September 25, 2011. And yes  we can expect significant slime.

Season two of Pukeko Pictures preschool series the WotWots will premiere in the US and Canada next month.  In the US, the new season of the WotWots debut on The Hub on Wednesdays at 11:30a from October 4, 2011, with the second season bowing in Canada on Treehouse, where it will air daily, also beginning October 4, at 12:10p.  For the Canadian run, the WotWots recently partnered with Earth Rangers ( for an interstitial series, Life in Crisis (4×2), which will broadcast on Treehouse during episodes of the series.  The interstitials the WotWots focus on the Earth Rangers Back the Wild! campaign featuring endangered animals, the monarch butterfly, the spooted turtle, the American marten and the plains bison.

Moonscoop inks pre-sales ahead of Mipcom for the new second season of the CGI-animated series Casper’s Scare School (52×11 or 26×22).  Produced by Moonscoop with Classic Media and DQ Entertainment, Casper’s Scare School is newly acquired by broadcasters including Mediaset (Italy), Disney Channel France, DR (Denmark), and Telequebec (Canada).  The new season of Casper’s Scare School is set to deliver in June 2012.  Moonscoop handles worldwide distribution, excluding North and Latin America, and the UK, which is handled by Classic Media.  DQE manages distribution in the Middle East, Oceania and Asia.

Zinkia Entertainment appoints Cake as the distributor of the animated preschool series Pocoyo.  Cake will be responsible for distribution of the TV series (156×7 and 1×25 special) and DVD rights for the entire Pocoyo library around the world, excluding the US, Latin America, Italy, China, Spain and Portugal, where Zinkia will continue handle the series.  Cake will also debut season three Let’s Go Pocoyo (52×7), which recently completed production, at Mipcom next month in Cannes.  While continuing to encourage kids to ‘Learn through Laughter,” Let’s Go Pocoyo features a new stylized format that incorporates new content that includes a focus on music.  Each episode begins with a themed adventure, which introduces new vocabulary, followed by Pocoyo and friends playing around with topics such as numbers, colors, shapes animals and words, followed by a musical journey that recaps the topics covered in that episode.

Indie producer Moi j’aime la television (MJTV) will arrive at MIPCOM with two new series, the live-action series Switch, and its new mixed live-action and CGI animated series BleepHappy Audience is handling international sales for both new series.   Additionally, MJTV adds new partners for the Genie in the House  The Movie.

  • Switch (26 episodes), a Canal J (France) commission, is currently in pre-production with filming set to begin in spring 2012, followed by delivery in the fall.  Created by Grant Cathro (head writer – Genie in the House), screenwriter Lee Presman (Genie in the House, Shaun the Sheep, Rastamouse) and producer/director Phil Ox, with Grant and Lee serving as head writers, Switch is set in a high school and combines music, dance and a little bit of magic.  Jack (16) wants nothing more than to be a music star, but mostly he’s stuck in high school … until a young witch and a teen fairy crash land into his life  music and dance ensues.
  • Bleep is a multitasking, shape-shifting robot built by an advanced civilization in another galaxy to help with all those pesky home chores.  When Bleep is mistakenly delivered to a girl on Earth, Charlotte (14), things go a endlessly haywire for her and her family.  Bleep is also created by writer Grant Cathro and producer/director Phil Ox.
  • New partners coming on board MJTV’s stereoscopic 3D Genie in the House  The Movie, which is based on the TV series, are French theatrical distributor Gebeka (Kirikou I and II, My Neighbor Totoro) for release in French theatres, and Scopas Medien (The Sandman and the Lost Sand of Dreams), which will co-produce the movie and handle German language rights for the movie.  With a budget of close to US$14 million, the movie is slated to begin principle photography in summer 2012.

Zodiak Kids will debut the new preschool animated series Tickety Toc (52×11) at MipJunior in Cannes, October 1-2, 2011.  Currently in production, Tickety Toc will premiere on Nickelodeon channels around the world including Nick Jr in the US and UK in 2012.  Zodiak Kids has also completed preschool for the series to NRK Super (Norway) and YLE (Finland).  Produced by The Foundation, part of Zodiak Media Group, and FunnyFlux Entertainment, Tickety Toc explores the concept of time as it revolves around the daily lives of a group of characters that live on the other side of the Tickety Toc Clock.  Zodiak Kids holds the worldwide rights for Tickety Toc, excluding Korea and Japan.  Zodiak Kids is the kid-centric production distribution arm of Zodiak Media Group.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 9/5-9/11/11 , 6a-6a:
K2-11                                                                          Total Delivery (000)
DSNY*:  Phineas and Ferb (9/9; 9p)                                                      2783
DSNY*:  Up (9/9; 7:15p-8:55p)                                                            2353
NICK:    Penguins of Madagascar: Blowhole Strikes Back (9/10; 10a-11a) 2251
NICK:    SpongeBob SquarePants (9/10; 9:30a)                                      2174
NICK:    Victorious (9/10; 8:30p)                                                           2149
NICK:    SpongeBob SquarePants (9/11; 10:30a)                                    2061
DSNY*:  So Random (9/9; 9:30p)                                                          2041
DSNY*:  Phineas and Ferb Movie (9/5; 9a-10:30a)                                  1997
NICK:    SpongeBob SquarePants (9/10; 9a)                                           1996
NICK:    SpongeBob SquarePants (9/11; 10a)                                         1978
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 9/5-9/11/11 , 6a-6a:
K6-11                                                                           Total Delivery (000)
DSNY*:  Phineas and Ferb (9/9; 9p)                                                       2125
NICK:    Victorious (9/10; 8:30p)                                                           1753
DSNY*:  Up (9/9; 7:15p-8:55p)                                                             1750
DSNY*:  Good Lucky Charlie (9/11; 8p)                                                  1524
DSNY*:  So Random (9/9; 9:30p)                                                          1505
NICK:     iCarly (9/10; 8p)                                                                     1437
TOON:    Adventure Time (9/5; 8p-8:15p)                                              1429
DSNY*:  A.N.T. Farm (9/5; 11a)                                                            1368
NICK:    Penguins of Madagascar: Blowhole Strikes Back (9/10; 10a-11a) 1364
DSNY*:  The Adventures of Shark Boy & Lava Girl (9/11; 11a-12:40p)     1354
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 9/5-9/11/11 , 6a-6a:
Tweens 9-14                               Total Delivery (000)
NICK:    Victorious (9/10; 8:30p)                           1788
NICK:     iCarly (9/10; 8p)                                     1554
DSNY*:  Phineas and Ferb (9/9; 9p)                       1430
DSNY*:  Good Lucky Charlie (9/11; 8p)                  1386
TOON:    Adventure Time (9/5; 8p-8:15p)               1316
DSNY*:  Up (9/9; 7:15p-8:55p)                             1130
DSNY*:  Wizards of Waverly Place (9/8; 9p)            1112
DSNY*:  Shake It Up (9/11; 8:30p)                        1076
DSNY*:  Shake It Up (9/8; 8:30p)                          1071
DSNY*:  So Random (9/9; 9:30p)                          1052
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 9/5-9/11/11 , 6a-6a:
Teens 12-17                                         Total Delivery (000)
MTV:     Jersey Shore (9/8; 10p-11p)                              1290
NBC:     NFL Thursday Special (9/8; 8:41p-11:49p)          1182
NICK:    Victorious (9/10; 8:30p)                                    1069
NBC:     NFL Sunday Night Football (9/11; 8:33p-11:44p) 1065
FOX:     NFL Sunday  National (9/11; 4:27p-various)       1033
NICK:    iCarly (9/10; 8p)                                                1029
NBC:     NFL Thursday Pre-Kick (9/8; 8:30p-8:41p)            989
CBS:     CBS NFL Single (9/11; 1:05p-various)                   754
TOON:   Adventure Time (9/5; 8p-8:15p)                           710
NBC:     Sunday Night NFL Pre-Kick (9/11; 8:19p-8:33p)     681
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, September 10, 2011 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.8/4 Avg. (7a-12p)
Magi-Nation 0.2/2; Magi-Nation 0.5/4; Sonic X 0.7/5; Sonic X 1.0/5; Yu-Gi-Oh 1.1/5; Sonic X 1.3/5; Dragon Ball Z Kai 1.1/5; Dragon Ball Z Kai 1.1/5; Yu-Gi-Oh 0.7/3; Yu-Gi-Oh 5D 0.6/3
NBC (Qubo on NBC) Avg. 0.4/2 (10a-1p)
Turbo Dogs 0.4/2; Shelldon 0.4/1; Magic School Bus 0.6/3; Babar 0.4/2; Willa’s Wild Life 0.3/1; Pearlie 0.2/1
CBS* (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Busytown Mysteries 0.2/2; Busytown Mysteries 0.2/1; Doodlebops Rockin Road Show 0.1/1; Horseland 0.2/1; Horseland 0.3/1; Trollz 0.2/1
*Due to coverage of US Open tennis the two plays of Horseland aired in 79% and 74% of the US, while the block’s other shows aired across 90-95% of the US.

Final K6-11 Ratings for Saturday, September 10, 2011 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.5/18 Avg. (7a-1p)
Penguins of Madagascar 1.3/14; Penguins of Madagascar 2.0/16; Fairly OddParents 2.7/17; Fairly OddParents 3.8/20; SpongeBob SquarePants 4.3/20; SpongeBob SquarePants 4.2/18; SpongeBob SquarePants 4.6/19; SpongeBob SquarePants 4.5/19; SpongeBob SquarePants 4.2/18; T.U.F.F. Puppy 3.6/16; Power Rangers Samurai 2.9/14; SpongeBob SquarePants 3.8/18
DISNEY CHANNEL 3.4/17 Avg. (7a-1p)
Special Agent Oso 2.3/24; Mickey Mouse Clubhouse 2.4/20; Mickey Mouse Clubhouse 2.5/16; Jake and the Never Land Pirates 2.7/14; Phineas and Ferb 3.6/17; Phineas and Ferb 3.9/17; Good Luck Charlie 3.9/16; Good Luck Charlie 4.1/17; A.N.T. Farm 4.0/17; A.N.T. Farm 4.4/19; Wizards of Waverly Place 4.0/10; Wizards of Waverly Place 3.5/16
CARTOON NETWORK 1.5/7 Avg. (7a-1p)
Ben 10: Ultimate Alien 1.1/12; Generator Rex 1.0/8; Star Wars: Clone Wars 1.4/7; Beyblade: Metal Masters 1.4/7; Pokemon: Black & White 1.7/8; Redakai: Conquer the Kairu 1.0/4; Bakugan: Mechtanium Surge 0.9/4; Johnny Test 1.6/7; The Looney Tunes Show 1.8/8; The Looney Tunes Show 2.3/10; Scooby-Doo! Abracadabra-Doo (1×90) 1.9/9
DISNEY XD 1.0/5 Avg. (7a-1p)
Suite Life On Deck 0.6/6; Phineas and Ferb 0.7/6; Phineas and Ferb 1.0/7; Kick Buttowski 0.8/4; Pair of Kings 1.0/4; Kickin It 1.1/5; Zeke and Luther 1.0/4; I’m In The Band 0.8/3; Kickin It 1.1/5; Kickin It 1.2/5; Kickin It 1.2/6; Kickin It 1.0/5

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, September 14, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 835; K6-11 445; TWEENS 9-14 339
NICKELODEON:          K2-11 822; K6-11 355; TWEENS 9-14 234
CARTOON NETWORK: K2-11 359; K6-11 226; TWEENS 9-14 170
DISNEY XD:               K2-11 111; K6-11   93; TWEENS 9-14   81
NICKTOONS:              K2-11   70; K6-11   57; TWEENS 9-14   57
Source: MTVN Research from Nielsen Media Research Data


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Friday Fun Fact:   Antarctica is driest continent. Antarctica is a desert.

Answer to Yesterday’s Trivia Question:  He speaks only Spanish and likes to drive his car and hang around Dora and Boots.  Who is he?  Tico.  Kudos to: Mara Anastas-Simon & Schuster/NY; Danna G. Castiglia-CBS Corporation/NYC; Jodi Bogdanoff-Bravado International Group/NYC; Colleen Kennedy-YTV Canada Inc, Toronto, ON.

Today’s Trivia Question:    Klutzy Harper Finkle is Alex’s best friend on what show?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
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Cynopsis 07/18/24: Shogun rakes in Emmy nods

"Shogun" rakes in Emmy nods

Thursday July 18, 2024 Today’s Premieres ABC: Press Your Luck at 8p; Lucky 13 at 9p BET+: Bruh Hulu: How I Caught My Killer Max: Kite Man: Hell Yeah! MTV: The West Coast Hustle Netflix: Cobra Kai; Master of the House Peacock: Those About to Die Prime Video: Top Class Tennis IN THE NEWS Hulu’s […]

07/17/24: Cynopsis Jobs


ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 07/17/24: Apple TV+ renews “Loot” for season three

Apple TV+ renews "Loot" for season three

Wednesday July 17, 2024 Today’s Premieres BritBox: 24 Hours in Police Custody CBS: Big Brother at 8p Hulu: UnPrisoned Netflix: Simone Biles: Rising; The Green Gang; T P Bon Syfy: The Ark at 10p IN THE NEWS Global entertainment & media industry revenues rose 5% to $2.8 trillion in 2023, and are projected to hit […]

07/15/24: Cynopsis Media Tech Update

internet tech

A CYNOPSIS MESSAGE FROM PREMION PREMION Premium CTV/OTT Advertising BUILT WITH THE POWER OF LOCAL Local CTV/OTT Expertise in all 210 DMAs TAG BRAND SAFETY CERTIFIED and TAG CERTIFIED AGAINST FRAUD Premium Brand-Safe Streaming TV Advertising 125+ Leading TV & Media Brands, Precision Targeting, Attribution & Measurement LEARN MORE AT PREMION.COM Monday […]



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