Friday, September 14th, 2012

Cynopsis: Kids!

Good morning. It’s Friday, September 14, 2012, and this is your first early morning briefing.

Bento Box Entertainment (BBE) and National Geographic Kids (NG Kids) enter into a two-year deal to co-manage and program a new three-hour E/I (educational/informational) FCC compliant Saturday morning block of Spanish-language programming on the new US broadcast network, MundoFox. The new block will be branded National Geographic Kids. NG Kids will provide 70+ hours of Spanish-language programming and its creative team will be involved in the block. BBE will bring project development, production services and creative direction to the deal. BBE’s artists and animators have produced such shows including Bob’s Burgers (Fox), the upcoming Brickleberry (Comedy Central) and The Awesomes (Hulu).

Opening in movie theaters nationwide today is the re-release of Disney-Pixar’s feature film Finding Nemo in 3D. Running ahead of the movie in theaters will feature the new Toy Story Toon titled Partysaurus Rex. Directed by Mark Walsh, the short features Rex, the insecure and kind of neurotic T-Rex toy voiced by Wallace Shawn, as finds his inner soapy strength and new persona when Bonnie, his new owner, takes him into a bubble bath with some of her other toys.


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Ruckus Media Group and NCircle Entertainment ink a new deal, under which Ruckus will offer digital downloads of NCircle DVDs in mobile markets in both the US and Canada beginning in late 2012. All Ruckus videos are commercial-free and will be airplay-enabled, allowing users to view them via Apple TV as well as all iOS devices (including iOS6). Included in the launch are six properties from NCircle’s library of shows: PBS’ The Cat in the Hat Knows A Lot About That! and Sid the Science Kid; Pajanimals and The Wiggles, which air on NBC Kids; Dino Dan, airing on Nick Jr.; and Richard Scarry’s Busytown Mysteries. Ruckus distributed titles will download directly to mobile devices in full, allowing kids to view them without being tethered to wi-fi. Downloadable video is a key element of the company’s upcoming Ruckus 2.0, due later this year.

The Collective inks a licensing deal for the Annoying Orange ( with A&A Global Industries, a domestic supplier of licensed vending novelties and products. The new collection will include foam balls, mini puppets, blow-up balls, stickers, and temporary tattoos available at a variety of price points ($.50-$1.00). Additional items will launch in 2013. The licensing agreement was brokered on behalf of The Collective by The Joester Loria Group (TJLG), licensing agent for the Annoying Orange brand.


Modern Family‘s Ed O’Neill will guest star in story on the animated series Fish Hooks tonight on Disney Channel tonight, Friday, September 14, 2012, at 9:15p. In the episode, O’Neill lends his voice to Riff, the leader of a rowdy group of spiders.

Nerd Corps Entertainment‘s new boy 6-11 aimed action adventure animated series, Slugterra (, is set to launch on Disney XD in the US on October 15 at 3:30p. Disney XD, which is the global TV partner for the series, premiered Slugterra in Canada last weekend and will rollout further in 2013. An online flash adventure game and iPhone and iPad apps based on the series will also be rolled out this fall. Additionally, a toy line from Jakks Pacific will hit shelves in early spring 2013, and several key licensees are in place for consumer product launches in 2013 and beyond. Additionally, full episodes will be showcased at the upcoming MipJunior in Cannes, France.

Independent family feature producer/distributor, MarVista Entertainment, acquires three new telefilms for international distribution, including one for kids/families, which will be unveiled at Mipcom next month. Doggie Boogie (1×90) stars a Bichon Frise puppy named Pijo alongside human stars Jesse Draper (The Naked Brothers Band), Bettina Devin (The Full Picture), Scott Cox (The Stranger in Us), Patrick Alan Davis (The Amazing Spider-Man) and Jane Wiedlin (Bill & Ted’s Excellent Adventure).

Zodiak Kids, the kid-centric production/distribution arm of Zodiak Media, secures a deal with Lagardere Media Group for a package of 60+ hours of programming from Zodiak Kids for Lagardere’s free TV channel Gulli (France). The deal sees Lagardere acquire season three of the animated series Atomic Betty (13×26) and the first two seasons of Amazing Spiez (52×26) and the first two seasons of Team Galaxy (52×26). Atomic Betty is produced by Tele Images Productions for M6 (France), Amazing Spiez is a Marathon Media production for TF1 (France), while Team Galaxy is a Marathon Media production for Disney XD.  Tele Images Productions and Marathon Media Productions are both part of Zodiak Kids.

BBC commissions Kindle Entertainment and Plug-in Media, a digital media production company, to produce two online games based on Kindle’s action adventure series Leonardo, currently in its second season, for CBBC (UK) and Get Well Soon for CBeebies (UK). A chase game, the new action 3D Leonardo narrative game will be available to play on the CBBC website. The game mission is set up through an interactive comic strip that features the show’s characters and leads players through a series of events in which they help Leonardo and his friends using the vehicles he invented. Also offering an interactive experience is the Get Well Soon game, which kids can play on the CBeebies website. The game enables preschoolers to learn about childhood illness in an interesting and informative way. Players enroll to help series host, Dr. Ranj, in his busy surgery where they are given the chance to treat each of the Get Well Soon puppets that are featured in the series.

Attract Generation Z by using digital and social media sites such as Facebook and Twitter at the Cynopsis: Kids Webinar.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 9/3-9/9/12 , 6a-6a:
K2-11                                                 Total Delivery (000)
DSNY*:  Jessie (9/7; 8:30p)                                     1467
DSNY*:  Phineas and Ferb (9/7; 9-9:15p)                   1291
DSNY*:  Austin & Ally (9/9; 8-8:25p)                         1244
NICK:    Drake & Josh Go To Hollywood (9/8; 8-9:30p)  1123
DSNY*:  Fish Hooks (9/7; 9:15-9:30p)                       1031
DSNY*:  A.N.T. Farm (9/8; 10p)                                1030
DSNY*:  Jessie (9/8; 11:30a)                                    1004
MTV:      2012 Video Music Awards (9/6; 8-10:02p)       997
DSNY*:  A.N.T. Farm (9/7; 8p)                                   985
NICK:    SpongeBob SquarePants (9/8; 10:30a)             985
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 9/3-9/9/12 , 6a-6a:
K6-11                                                 Total Delivery (000)
DSNY*:  Jessie (9/7; 8:30p)                                      1772
DSNY*:  Phineas and Ferb (9/7; 9-9:15p)                    1682
DSNY*:  Austin & Ally (9/9; 8-8:25p)                          1503
DSNY*:  Fish Hooks (9/7; 9:15-9:30p)                        1408
DSNY*:  Jessie (9/8; 11:30a)                                    1377
NICK:    SpongeBob SquarePants (9/8; 9:30a)              1330
NICK:    SpongeBob SquarePants (9/8; 9a)                  1322
NICK:    SpongeBob SquarePants (9/8; 10:30a)            1281
DSNY*:  Gravity Falls (9/7; 9:30p)                             1257
NICK:    SpongeBob SquarePants (9/3; 7:30p)             1225
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 9/3-9/9/12 , 6a-6a:
Tweens 9-14                                      Total Delivery (000)
NICK:    SpongeBob SquarePants (9/8; 9:30a)              2104
DSNY*:  Phineas and Ferb (9/7; 9-9:15p)                    2082
NICK:    SpongeBob SquarePants (9/8; 9a)                   2051
DSNY*:  Jessie (9/7; 8:30p)                                      2032
NICK:    SpongeBob SquarePants (9/8; 10:30a)             2027
NICK:    SpongeBob SquarePants (9/8; 10a)                 1882
DSNY*:  Austin & Ally (9/9; 8-8:25p)                          1857
NICK:    SpongeBob SquarePants (9/3; 7:30p)              1841
DSNY*:  Fish Hooks (9/7; 9:15-9:30p)                        1784
DSNY*:  Phineas and Ferb (9/8; 9:30-9:50a)               1778
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 9/3-9/9/12 , 6a-6a:
Teens 12-17                                         Total Delivery (000)
MTV:       2012 Video Music Awards (9/6; 8-10:02p)       1573
NBC:       NFL Wednesday Special (9/5; 8:41-11:30p)     1028
FOX:       NFL Sunday  National (9/9; 4:47-various)        1019
NBC:       NFL Sunday Night Football (9/9; 8:31-11:30p)   912
ADSM**: Family Guy (9/7; 11:30p)                               728
ADSM**: Family Guy (9/7; 11p)                                    696
ADSM**: Family Guy (9/6; 11p)                                    690
ADSM**: Family Guy (9/6; 11:30p)                               672
FOX:        NFL Sunday post Game (9/9; 8p-various)         672
ADSM**: Family Guy (9/3; 11p)                                    655
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, September 8, 2012 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Vortexx) 0.5/2 Avg. (7a-12p)
Cubix 0.3/3; Rescue Heroes 0.3/3; Power Rangers Lost Galaxy 0.4/3; Yu-Gi-Oh Zexal 0.5/2; Iron Man Armored Adventures 0.7/3; Justice League Unlimited 0.7/3; WWE Saturday Morning Slam 0.5/2; Dragon Ball Z Kai 0.5/2; Yu-Gi-Oh 0.4/2; Yu-Gi-Oh Zexal 0.5/2
CBS (CookieJarTV) 0.1/1 Avg. (7-10a/10a-12p)
Busytown Mysteries 0.2/1; Doodlebops 0.1/1; Doodlebops 0.0/0; Busytown Mysteries 0.2/1; Danger Rangers 0.2/1; Horseland 0.2/1
NBC (NBC Kids) Avg. 0.1/0 (10a-1p)
LazyTown 0.1/1; Wiggles 0.1/0; Noodle and Doodle 0.1/0; Pajanimals 0.2/1; Poppy cat 0.2/1; Justin Time 0.2/1

Final K6-11 Ratings for Saturday, September 8, 2012 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.8/19 Avg. (7a-1p)
Fairly OddParents 1.9/21; Fairly OddParents 2.5/22; SpongeBob SquarePants 3.7/24; SpongeBob SquarePants 4.7/24; SpongeBob SquarePants 5.6/25; SpongeBob SquarePants 5.6/24; SpongeBob SquarePants 5.1/21; SpongeBob SquarePants 5.4/22; Robot and Monster 3.7/16; Robot Monster 3.1/14; Power Rangers Samurai 2.5/12; Fairly OddParents 2.4/11
DISNEY CHANNEL 3.7/19 Avg. (7a-1p)
Mickey Mouse Clubhouse 1.9/22; Doc McStuffins 2.1/8; Mickey Mouse Clubhouse 2.0/13; Jake and the Never Land Pirates 2.4/12; Phineas and Ferb 3.3/15; Phineas and Ferb 4.3/19; Gravity Falls 4.4/18; Fish Hooks 4.3/18; A.N.T. Farm 4.5/19; Jessie 5.8/26; Wizards of Waverly Place 4.4/21; Wizards of Waverly Place 4.2/20
CARTOON NETWORK 1.3/7 Avg. (7a-1p)
Scan 2 Go 0.6/6; Redakai: Conquer the Kairu 0.7/6; Beyblade: Metal Masters 1.2/7; Pokemon B&W: Rival Destinies 1.6/8; BeyWheelz: Powered by Beyblade 1.2/5; BeyWheelz: Powered by Beyblade 1.2/5; The Green Lantern 0.7/3; Young Justice: Invasion 0.8/3; Dragons: Riders of Berk 1.7/7; Johnny Test 1.9/8; Johnny Test 2.3/11; Johnny Test 2.0/9
DISNEY XD 1.1/5 Avg. (7a-1p)
Pair of Kings 0.3/4; Phineas and Ferb 0.4/4; Phineas and Ferb 0.8/5; Kick Buttowski 1.0/5; Pair of Kings 1.3/6; Pair of Kings 1.2/5; So Random 1.4/6; Kickin It 1.4/6; Kick Buttowski 1.2/5; Phineas and Ferb 1.3/6; Lego: The Adventures of Clutch Powers (1×105) 1.1/5

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, September 12, 2012, 6am-6am, ranked by K2-11:
NICKELODEON° :            K2-11 708; K6-11 407; TWEENS 9-14 350
DISNEY CHANNEL:          K2-11 660; K6-11 291; TWEENS 9-14 228
CARTOON NETWORK** : K2-11 349; K6-11 214; TWEENS 9-14 206
DISNEY XD:                  K2-11 112; K6-11   93; TWEENS 9-14  95
NICKTOONS:                 K2-11   64; K6-11   45; TWEENS 9-14  47
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data.


Cynopsis: Kids! WEBINAR
Digital and Social Media Strategies for Kids TV:  How to Attract and Engage Kids and Tweens
Social media strategies to maximize results

Thursday * October 4, 2012 * 1:30 – 3:00 p.m. ET
Hosted by Gwen Billings, Editor Cynopsis Kids along with panelists:
Jamie Gutfreund – Senior Director, Business Development & Strategy, The Intelligence Group
Jim Mollica – SVP, Consumer Marketing, Nickelodeon
Scott Thomas – VP, Consumer Marketing Cartoon, Network
James Lema – Director, Product Development, Poptropica

Friday’s Fun Fact: The final film performance by Orson Welles was in the 1986 animated Transformers: The Movie. He was the voice of the planet-eating transformer Unicron.

Answer to Our Last Trivia Question: What was Atom Ant’s catch phrase? Up and at ’em, Atom Ant! However, Adam Ant did say, “Don’t drink, don’t smoke – what do you do.” Foiled by auto-correct, sorry. Kudos to: Joe Blatt-Harvard Graduate School of Education/Cambridge, MA; Dennis Nance-Turner Broadcasting, Inc./Atlanta; Keith Manzella-Eastwest MG/NY; Sasha M. Wolff-MTVN/NYC; Janice Gregus-Cartoon Network/[adult swim]/truTV/NYC.

Today’s Trivia Question: Name Wally Gator’s zookeeper. (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: MGR DIGITAL AD SALES RESEARCH/Viacom/NY: BA; 3+ yrs proj + staff mgmt exp. in Dig/Soc/Mobl + wrkng knwldge: ad effect, web + audience metrics (Omniture, comScore, etc.). EOE/M/F/D/AAP. Apply (9/21)

JOB OPENING: VP, HOME ENTERTAINMENT/Consumer Products/NY: Manage sales channels of Home Entertainment. Full Info/Apply: (9/21)

JOB OPENING: SALES PLANNER/Music Choice-Ad Sales/NY: Build & manage media plans across mltple pltfrms (TV/VOD/mobile/online) for clients & support AEs. BA/BS, 2+ yrs agency/sales exp req (9/21)

JOB OPENING: VP MARKETING/GMC/ATL: Exp dev & impl off-air mktg campaigns across platforms & w/ partners & teams. 10+ yrs. of sr level mktg, adv & promoting orig. programming. Res: [email protected]  (9/21)

JOB OPENING:  VP MKTG CREATIVE/TLC/MD: Oversee creative staff & implement on-air/off-air brand campaigns for ntwrk, mkt creative output for media platforms; 10+yrs on air mktg/ad/promo for a brdcst/cbl ntwrk: req 6465  (9/21)

JOB OPENING: DIRECTOR PROGRAMMING ACQUISITIONS/Style/NBCUniversal/LA: Execute programming strategy for linear, VOD and oversee acquisitions. 5 yrs. similar exp. and knowledge of Nielsen req. Job#6933BR (9/20)

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JOB OPENING: MGR DIGITAL AD SALES RESEARCH/Viacom/NY: BA; 3+ yrs proj + staff mgmt exp. in Dig/Soc/Mobl + wrkng knwldge: ad effect, web + audience metrics (Omniture, comScore, etc.). EOE/M/F/D/AAP. Apply (9/20)

JOB OPENING: ANIMATION MKT MGR/VIZ Media/SF: 5-7 years exp/entertainment marketing/knowledge of anime & manga / resume:[email protected]  NO ATTACHMENT Full Description: (9/20)

JOB OPENING: EXEC IN CHARGE OF PROD/Los Angeles: Oversees multiple productions. Requires strong multitasking, budgeting, scheduling, and management skills. Min 5 yrs exp as LP/EIC. Resume: [email protected] (9/19)

JOB OPENING: WRITER/PRODUCER/EDITOR-ON-AIR PROMOTION/NBCUniversal/NY: Must have experience with Final cut and worked in a fast paced promos environment. Must have a passion for pop culture. #6517BR (9/19)

JOB OPENING: VP COMMUNICATIONS/Fandango, NBCU/LA: 10+yrs Comm Exp, Digital a Must, Proven track-record for strong buzz & max oppty, Strong Contacts & Writing, Apply: Job# 7006BR, EOE/M/F/D/AAP (9/19)

JOB OPENING: MANAGER, INVENTORY/NYC: Monitor & track all inventory while manually updating ongoing daily changes & move for both channels. More info & apply: (9/19)

JOB OPENING: AD SALES SERVICE EXECUTIVE/TV ONE/NY: BA req’d, Sales media planning exp pref’d. Monitors/services accts, create media plans, stewardship, prospect new bus, oversee media schedules. (9/18)

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JOB OPENING: DIR DIGITAL AD SALES RSRCH/Turner Digital/NYC: High level cust srvc, tough negotiator, run primary rsrch projects, media rsrch exp including 3+ yrs dig media rsrch, ad sales rsrch plus. Apply: (9/15)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: NYC showrunner seeks dvlpmnt role w/growing prod. co, channel or media platform. Studio/field, talent, docs, lifestyle, news, talk & partners. I’ll pitch, prod & make profits for you! Contact: [email protected] (9/20)

SITUATION WANTED:  LA-based on-camera & voice actor w/in-home studio; green screen; tele & ear prompter proficient. Also taking meetings with LA or Regional Theatrical and Voice Over Agents – – 424-354-7254. (9/20)

SITUATION WANTED: SHOW RUNNER/SUPV-SERIES PRODUCER/NYC: Highly versatile producer, exp’d in reality docu-soap, comedy, hidden camera, sports & lifestyle is available & looking to be part of a great team. [email protected] (9/19)

SITUATION WANTED: Entry-level career in media ind I have a great work ethic, eager to learn, & determined to exceed expectations. Comm degree from York College of PA & recent intern for The Dr. Oz Show. Contact: [email protected] (9/19)

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E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

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