Friday, September 12th, 2008


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Good morning. It’s Friday, September 12, 2008, and this is your first early morning briefing.
Tonight’s Premieres:
FOX: Don’t Forget the Lyrics! at 9p
History: Gangland at 9p

Tonight’s Finales:
USA Network: Monk at 9p; Psych at 10p

Saturday’s Finale:
BBC America: Primeval at 9p


NBC locked in a dozen or more advertisers so far who have ponied up $3 million per 30-second ad for Super Bowl XLIII from Tampa. Additionally, NBC has sold more than 80% of available ad inventory. In comparison, FOX got $2.7 million per spot for the 2008 Super Bowl. Advertisers for this next Super Bowl will include automotive, movie studios and beverage companies, as usual.

Comedy Central’s Daily Show with Jon Stewart released audience numbers from its coverage of the Democratic National and Republican National Conventions. The Daily Show averaged 1.7 million total viewers and 1.1 million A18-49 viewers over the two weeks of coverage (Tuesday-Friday each week). Specifically, the Daily Show averaged 1.5 million total viewers and 1.0 million A18-49 viewers during the DNC, then up for the RNC with an average of 1.8 million total viewers and 1.1 million A18-49 viewers.

TV One is adding the 1990s sitcom Living Single to its primetime lineup and kicking things off with Living Single: The Reunion Show airing September 22 at 7p. The special will reunite cast members as they join together to reminisce about the show. Following this the network will air a week-long marathon of Living Single episodes from September 22-26. The show will then be anchored in its regular time slot of weeknights at 830p and 9p starting September 29.

MTV, its college network mtvU and HP are collaborating on a new original, short-form series called Engine Room which will chronicle 16 young digital artists, divided into four teams, at work in a Brooklyn loft developing cutting edge HP computer products. The winning team, from Europe, North America, Latin America or Asia-Pacific, will win $400,000 among other prizes and the right to tout their accomplishments. The series will air in the US on mtvU, internationally on MTV channels and online in nine languages at .

G4 will present the two-hour pilot of Lost this Sunday at 9p followed by the entire series airing weeknights under the banner Lost in 2.0 beginning next Monday at 9p.

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7.5 Million Unique Visitors in the US
Intelligence: #2 in post graduate degrees
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Income: #2 in individuals over $150K
Click to see go head-to-head with the competition
Source: comScore, Nielsen @Plan. Comparison against CNN, MSNBC, NY Times, Fox News


In a new reality series, VH1 will help Antonio Sabato Jr. find his true love, reports Variety. The as-yet-named series from Ish Entertainment will follow Antonio as he searches for Ms. Right. This project is part of Ish’s first-look agreement with MTV, VH1, CMT and Logo and will be shot in a docu-soap style featuring narration from Antonio. Production will start later this year.

Based on the success of The Real Housewives of Orange County and its various spinoffs, Bravo is developing a new docu-soap version using 18-25 year olds from Orange County, per THR. Casting has started for the series with production slated for this fall.

D S Simon Productions is teaming with Lauren Fix, aka “The Car Coach” to produce a new automotive lifestyle show for Lifetime Television called Female Driven. The show will also be pitched to local and national stations around the country. Female Driven will cover major new car shows and automotive issues from a female perspective.

Discovery Channel announced it will debut its new series Toughest Race on Earth: Iditarod one week later than originally planned, now airing on October 14 at 10p.

As reported just a month ago, and it’s now official, Jeff Foxworthy will be the host of the syndicated version of Are You Smarter Than a 5th Grader from Mark Burnett Productions and Zoo Prods, and distributed by Twentieth Television.  The daytime strip is scheduled to launch in Fall 2009.

Casting Call: Casting directors from Bunim/Murray Productions are looking for seven new participants for the 22nd season of MTV’s The Real World.  Auditions will be held in the next several weeks in Boston, Dallas, Fort Collins, Ann Arbor, Charlotte and Tampa. Applicants who are 18-24 years old must bring a recent photo (which will not be returned), as well as a photo ID.  All applicants must have a great personality and for this new season, casting directors are looking for participants with leadership experience (such as camp counselor, job manager, student government), musical talent, experienced travelers who speak Spanish, athletes (especially water sports) and those with lifesaving skills (lifeguard, EMT). These extra skills are considered a bonus and not necessary to apply. Those interested in applying online can visit for complete details. 


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  The spirit of online openness continues. Yahoo announced plans to open up its online music site to feature information about songs and artists from competing services such as Apple’s iTunes or Amazon’s MP3 store, reports Reuters. The step will be the beginning of a decentralization strategy throughout the Yahoo network to allow outside content flow more freely into the portal. Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY: With the feature film adaptation of Sid and Marty Krofft’s Land of the Lost not set for release until June 5, 2009, Universal has gone ahead and inked a deal for a movie based on another of the Krofft’s kid’s series, Sigmund the Sea Monster, per Variety.  With a script by Dana Gould (writer/producer The Simpsons), the Sigmund the Sea Monster movie will be produced by the brother’s Krofft with Jimmy Miller and his production company Mosaic.  Universal and Mosaic are also behind the Land of the Lost movie starring Will Ferrell.  Another of the Krofft’s series, H.R. Puf’n’stuf, is in the works at Sony, according to the report. … On a very weird beach around Dead Man’s Point, where there are haunted sea caves they say and strange sea monsters have been sighted there. If you’re traveling in the area Beware! Beware, Beware! Beware! Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY:  In Asia, ESPN STAR Sports (ESS) is forking $975 million for a 10-year commercial rights contract with Champions League Twenty20, a high-speed, short (only 3 hours!), annual cricket series event which starts off in December with 8 teams from Australia, India, Pakistan, South Africa and the U.K.  ESS’s media and marketing bid was well over the $751 million bid from DIC. Full edition: CYN INTERNATIONAL.


Wednesday – A18-49 Analysis:  FOX and NBC both claimed #1 Wednesday night at 2.6/7 A18-49, according to final national ratings from Nielsen Media Research. FOX’s Bones won at 8p with 3.0/9 then at 9p the second half of NBC’s America’s Got Talent did best at 3.2/8 over the premiere of FOX’s sitcoms, the returning ‘Til Death at 2.3/6 and the new Do Not Disturb at 1.9/5. During 10p, NBC won again with the Law & Order: Criminal Intent encore at 2.1/6.

Live + Same Day Household Ratings: Wednesday, September 10, 2008 time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 6.5/11        America’s Got Talent 7.3/12, Law & Order: CI [r] 4.9/8        

CBS: 4.7/8           Greatest American Dog [f] 3.5/6, Criminal Minds [r] 5.7/9, CSI: NY [r] 5.1/9

FOX: 4.6/8           Bones 5.8/10, ‘Til Death [p] 3.8/6, Do Not Disturb [p] 3.1/5

ABC: 3.0/5          Wife Swap [r] 2.3/4, SuperNanny [r] 2.3/4, 20/20 Special Edition 4.3/7

UNIV: 2.4/4         Al Diablo con los Guapos 2.6/4, Fuego en la Sangre 2.4/4, Don Francisco Presenta 2.0/4

CW: 2.1/3           America’s Next Top Model 2.6/4, 90210 [r] 1.5/2

TELE: 1.0/2         Junto al Tri 0.4/1, Rumbo Pre-Game 0.5/1, Rumbo al Mundial: Mexico vs. Canada 1.2/2

MNT: 0.7/1          Twilight Zone 0.8/1, Twilight Zone 2 0.8/1, Whacked Out Videos [r] 0.6/1, Whacked Out Videos 2 [r] 0.6/1

A18-49: FOX 2.6/7, NBC 2.6/7, UNIV 1.9/5, CBS 1.7/5, CW 1.6/4, ABC 1.5/4, TELE 1.0/3, MNT 0.4/1



Global News Enterprises, the online international news organization that will launch in January has hired more for its executive and editorial teams joining previously announced Barbara E. Martinez as Managing Editor for the Web:

  • Thomas Mucha will be Managing Editor to supervise correspondents, multimedia and be involved with planning, special features and reporting projects. Thomas will also contribute a weekly column focused on international business.
  • Andrew Meldrum was tapped as Senior Editor/Regional Editor for Africa to cover news emanating from this continent and offering his own analysis.
  • Amy Jeffries was recruited as the organization’s Webmaster to manage the daily technical areas of the website and the insertion of multimedia content.
  • James Wooster was named Business Manger to oversee the organization’s financial, budget and IT areas.

Reginald Hudlin, entertainment head at BET these last three years, is leaving the network to return to his “entrepreneurial roots” as an independent producer. Stepping up as interim Entertainment President will be Stephen Hill, head of music programming and talent. Under Hudlin’s guidance, such reality shows as Lil’ Kim: Countdown to Lockdown, Keyshia Cole: The Way It Is, and most recently premiering this week – a scripted sitcom called Somebodies, were all produced.


Talkshow with Spike Feresten
This Saturday Midnight on FOX

The Longest Running Late Night Talk Show on FOX. (Sorry Chevy)

Watch the Season Premiere with special guest
new American Idol judge, Kara DioGuardi!
Saturdays 12/11c FOX

Friday Fun Fact: 
Fleas can jump 130 times higher than their own height. In human terms this is equal to a 6 foot person jumping 780 feet into the air!

This day in History:  1910 – The world’s first woman police officer, Alice Stebbins Wells, was appointed to the Los Angeles Police Department.

Answer to Yesterday’s Trivia Question:  What company’s popular ad campaign featured the tagline “Don’t forget your hat”?  TRAVELOCITY (spoken by the Roaming Gnome) Kudos to:Bob Von Kohorn-INVISION, Inc./NY; Gerry Bixenspan-TV Marketing/NY; Eric Adler-Eric Adler Research/Clearwater, FL; Michael Loughran-Disney Destinations, LLC/FL; Liz Jones-SpotPlus/Dallas; Dan Birman-Daniel H. Birman Productions, Inc./Glendale, CA; Nanette Anderson-CTIA/San Francisco; Paul Blutter-General American Group, Inc./Northridge, CA; Allyson Jaron-ABC TV/CA

Today’s Trivia Question: What Indianapolis weatherman of the 1970’s once forecast hail “the size of canned hams”? (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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Gospel’s Going Places This Fall!

Our amazing fall lineup is almost here, and so is the all-new season
of Gospel Music Channel‘s live concert series, Front Row Live!
Every show is a front row seat to the world’s best concerts , with performances from Wynonna, Mary Mary and more.
Add that to our new original programs, World Premiere music videos and original reality shows–it’s no wonder we’re so excited about being rated in Q4.

To advertise, contact Mary Jeanne Cavanagh
at 212-613-4440 or


Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: MGR PR/AMC tv/NYC: Mng/exec media relations campaigns to support orig prgrmng, ad sales, affil sales & mktg goals.3+ yrs media relations exp. Strong relationship w/press. Res: ref# 7056BR (9/19)

JOB OPENING: DIR, TALENT/Discovery/SS: Prep offers, handle deal neg. etc. for Discovery’s Nets & internal bus/ creative units. Assume on-going deal mgmt for life of talent bus. relationship w/ DCL. Apply: Req#8295 (9/19)

JOB OPENING: DEV EXEC/NY PROD CO proven track record in various genres & strong buyer contacts. Sr level prod credits a must. Network exp in a development capacity pref’d. Res/references/sal req’s to:

JOB OPENING: TV CHANNEL ASST PROGRAMMER/LAPTV/Atlanta: 2 yrs work exp; 1 yr TV Prgrmng exp; PC prof; Spanish & English; BA degree; Knwldg of L. American mrkt, culture & implementation of prgrmng strat. Resume:

JOB OPENING: ACCT EXEC/Nielsen Media Research/NY: Sales/client service of all Nielsen Media products to nat’l clients including Cable Networks, Brdcst Networks, Nat’l Agencies and Syndicators. Apply: 10412BR (9/18)

JOB OPENING: PR ROLE (4 Mo temp role)/Oxygen Media/NY: Work on campaigns for series/specials.Have proven rel’ps in media/print/brdcst/blogs/social ntwrkng sites. Solid writing/pitching skills req’d. Resume:

JOB OPENING: DIR., ONLINE PARTNERSHIPS & DISTRIBUTION/Scripps Networks/NY: Resp. for securing distrib. of SN programming across various platforms. Knowledge of TV/ Cable technology & media. Apply at: (9/17)

RETAIL SPACE: Production company looking for office/production space in Manhattan. Must be turn key with phone, internet and power; room for large staff w/edit suites. Email inquiries to

JOB OPENING: ASSOC RSRCH DIR/ZenithOptimedia/San Fran: Work with exciting automotive and telecomm clients. 5+ yrs mktg/rsrch exp; TNS/MI Strategy data sys., IMS, Nielsen, MRI, Simmons. Res:

JOB OPENING: DIR, INT’L MKTG, DIG. DIST/BURBANK/WARNER BROS. DIG. DIST: Support European offices in an effective worldwide rollout of VOD, EST & wireless content in existing & emerging growth opp mkts. Res:

JOB OPENING: ASST SPONSORSHIP MGR/NYC: Responsible for post sale execution of custom sponsorships sold by sales team across the ABC digital sites Background in online/digital marketing Apply to: Req #173570 (9/17)

JOB OPENING: ESPN/ DIR SALES OPERATIONS based in NYC: Oversee team on 20. Must have solid mgt and leadership as well as media exp. Send resume to

JOB OPENING: JR AE /NABBR.COM/LA: Ad sales / acct mgmt, dev & res. Min 2 yrs media planning/sales, & understand/participation of social web, multitasking, MS office, BA or equiv. Salary / comish / equity – Apply:

JOB OPENING: TVG Network, the interactive horseracing network, is seeking a SALES PLANNER; located in Los Angeles. To apply, click: (9/16)

JOB OPENING: MANAGER MARKETING/ABC/Burbank: BA degree, 4yrs solid TV/Advertising exp. needed to execute off air marketing for Daytime/SOAPnet. Apply Req # 175534 (9/16)

JOB OPENING: ANALYST AD SALES TRAINING/ MTVN/NYC: Train Jr sales staff one-on-one or in groups on sales processes & systems. Must have 1 yr min in sales & strong comm skills. Apply online at . EOE/M/F/D/AAP (9/16)

JOB OPENING: DIR, COMMERCIAL OPS/MTV/NYC: Run commercial ops team to create/run commercial logs for several music channels at MTV. Must have 5-7+ yrs in traffic w/ 5+ yrs of mgt. Apply online: . EOE/M/F/D/AAP (9/16)

JOB OPENING: PRODUCT OPS MGR/TBS/NY or ATL: Drive operations of new TV ad product across divisions. Need 4-7 yrs in network or digital mktg ops, ad ops, etc. Freelance to start. Send res and cover to

JOB OPENING: DIR, DEVELOPMENT/BUENA VISTA PRODS/LA: 5+ yrs exp develop, pitch + sell NON-scripted prgrming; netwrk, cable and/or 1st run. Strong pre-exist relationships w/creative community. Apply # 175964   (9/13)

JOB OPENING: FREELANCE CONTENT & SCHEDULING ADMINISTRATOR/AETN, NY: Coord prog catalog & logistical support.2-3 yrs prog/scheduling exp. Strong comm & org skills.Foreign language a plus. Apply: (9/13)

JOB OPENING: DIGITAL CAMPAIGN SPECIALIST, AD SALES PLANNING/AETN, NY:Asst AE in post sale execution & delivery to maximize ad revenue for AETN. Strong comm& org skills. Work well under pressure.Apply: (9/13)

JOB OPENING:  DIRECTOR, LEGAL AFFAIRS/Scripps Networks/NY:  Resp. for providing legal counsel to internal clients; negotiate, draft, interpret agreements. Knowledge of entertainment/contract law. Apply at: (9/13)

JOB OPENING:  Producing team of a primetime comedy special is looking for PRODUCERS with television, variety, and pop culture experience (3-5 years).  Send a cover letter and resume, attached and in the body, to us at  
.  (9/13)

JOB OPENING: DEVELOPMENT/NATURAL HISTORY DIRECTOR 3632: National Geographic Television is seeking DEVELOPMENT/NATURAL HISTORY DIRECTOR. To apply visit our website: and search fro Job ID 3632. EOE (9/13)

SUMMER/FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDITS ONLY: DEV/PROD INTERN/LA: Need hard-working, college student for Feature film & TV Distrib. Co. PC/MS Office lit; Script Coverage, admin., prod.-related duties. Attend meetings/pitches w/ exec. Res:

FALL INTERNSHIPS CREDITS ONLY : CREATIVE NETWORK VIDEO INTERN/NYC: Assist video team in planning & executing of projects. Duties: research, production coordination, set production assistance, admin & creative support. Non-paying internship. To apply visit: (9/18)

FALL INTERNSHIP CREDITS ONLY: ENT PR INTERN/W. Hollywood CA: Need reliable, trust-worthy, focused college student for PR firm. PC/ntwrk/MS Office literate; resp incl: phones, PR materials, photo shoots & events. Res:

FALL INTERNSHIP CREDITS ONLY: Sesame Workshop/NYC seeks INTERNS for Sesame Street & Inter Prod, MKTG/PR, Educ & Rsrch dept. for various projects. Knwlg of MS Word/Excel/ email Res:
Stipend offered (9/17)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact
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SITUATION WANTED: AWARD WINNING NY based WRITER/PRODUCER/EDITOR seeks work in promos, sales tapes, sizzles, short form etc. Own Avid with 13+ years network exp. Email:
. (9/19)

SITUATION WANTED: SP/ AP/ PRODUCTION COORD: 5+yrs prof brdcst exp will relocate,lifestyle, ent. news, bio, clip, doc, reality. Creative, field, coordination, rights & clearances. Personable, professional 

SITUATION WANTED: BIZ DEV EXECUTIVE/(NY/LA): 10 yrs sales exp, start-up, turnaround & F100 exp., strong in all media pltfrms. Open to top tier assistant and c-level pos in any entertainment field. Email at

for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact
for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.

WHAT’S ON TONIGHT –  Friday, September 12, 2008

ABC: 2008 ALMA Awards, 20/20
AZTECA: Camino a la Fama, Viernes Espectacular: Misery
CBS: Ghost Whisperer [r], Ghost Whisperer [r], Numb3rs [r]
CW: Friday Night Smackdown!
FOX: Are You Smarter Than a 5th Grader?, Don’t Forget the Lyrics! [p ]
ION: The 10th Kingdom, Movie: Fatal Error
MNT: The Academy [r], Paradise Hotel [r]
NBC: America’s Toughest Jobs [r], Dateline
PBS: Washington Week, Now on PBS, Bill Moyers’ Journal, Pennsylvania Diners and Other Roadside Restaurants [r]
TELE: El Juramento, Dona Barbara, Sin Senos No Hay Paraiso
UNIV: Al Diablo con los Guapos, Fuego on la Sangre, La Rosa de Guadalupe

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